Scientists Decode Hair Loss at the Molecular Level, Paving the Way for Regrowth Without Transplants
Mumbai, 21st July 2025: Scientists have mapped the complete molecular network that controls human hair growth, offering what may be the clearest path yet to restoring hair without surgery, drugs, or transplantation. Published in Stem Cell Research & Therapy, the review reframes androgenetic alopecia (AGA)—the most common form of hair loss—not as an irreversible condition, but as a breakdown in regenerative signalling that can potentially be reversed. This study is among the first to integrate stem cell biology, gene therapy, and molecular signalling into a unified strategy for treating AGA.
Developed by a multidisciplinary team from India and the United States with lead contributions from Indian researchers at The Esthetic Clinics® (TEC®) and the QR678® Research teams in Mumbai, the paper synthesises decades of hair biology into one unified model of how follicular cycles function, and where regenerative treatment may begin.
The paper centres on five key molecular pathways—Wnt/β-catenin, Sonic Hedgehog (Shh), Bone Morphogenetic Protein (BMP), Notch, and AKT/MAPK—that collectively manage the hair follicle lifecycle. In AGA, the communication between these pathways breaks down, particularly with Wnt suppression and BMP overactivation, causing follicles to fall into dormancy.
The research outlines multiple therapeutic strategies to biologically “reset” the follicle: Wnt activators to reignite growth, BMP inhibitors to lift molecular suppression, gene-editing tools like CRISPR to correct misfiring signals, and stem cell therapies to rebuild a supportive microenvironment. Some of these treatments have already shown success in lab-grown tissue and animal models, and early clinical trials are expected to begin within the next two years.
The implications are significant. The $4 billion global hair loss treatment market is largely dominated by maintenance-based solutions like minoxidil, finasteride, and transplants—none of which address the root biological cause. This research offers a scientific roadmap that, if brought into clinical practice, could shift treatment from external symptom management to internal cellular regeneration.
“For decades, we’ve treated hair loss as a cosmetic issue. This paper consolidates what we now understand about the biological breakdown behind it—and reframes baldness as a malfunction of the body’s regenerative system,” said Dr. Debraj Shome, senior author and Director at TEC®. “Hair follicles don’t disappear; they go dormant due to disrupted cellular signals. By identifying how these signals fail—and how they can be restored—we move closer to resetting the system at a molecular level. It’s a fundamental shift in how hair loss can be understood, and ultimately, reversed.
“What makes this study so significant is that it shifts the global hair loss conversation from superficial treatment to scientific restoration,” said Dr. Michael Gold, renowned dermatologist and founder of Gold Skin Care Center, USA. “By mapping out the molecular misfires behind hair follicle dormancy, we now have a clearer pathway to develop therapies that don’t just slow hair loss—but potentially reverse it by reawakening the body’s own regenerative systems.”
“For years, we’ve been treating hair loss as a cosmetic inconvenience but science tells a different story,” said Dr. Depti Bellani, lead author of the study and Medical Affairs and Research, QR678®. “This research reframes baldness as a regenerative failure and not a lost cause. By mapping the molecular ‘conversation’ between dormant follicles and the body’s repair systems, we’ve uncovered the signals that need to be reawakened. It’s not just about stopping hair loss anymore, it’s about switching the growth engine back on.”
While safety, clinical validation, and personalisation remain the next steps, the study lays the foundation for a regenerative approach that may one day eliminate the need for cosmetic intervention altogether. It also reflects a growing trend in global science, where Indian researchers are helping lead the charge in molecular and regenerative innovation.
Struggling With a Major Decision… Here’s How Tarot Can Help You Choose
By – Astrologer Praatikshit Sharrma
Life is a series of choices, some small and insignificant, and others so momentous they feel like they could alter the course of one’s destiny. We have all been there: standing at a crossroads, paralysed by indecision, the weight of a major choice pressing down on our shoulders. Whether it’s a career change, a significant relocation, or a pivotal relationship decision, the fear of making the “wrong” move can be overwhelming. While conventional wisdom often suggests endless pro/con lists and seeking advice from friends and family, there’s a different, more intuitive path to clarity that many are turning to: the ancient art of Tarot.
Tarot: More Than Just Fortune-Telling
For those unfamiliar with it, Tarot is often misconstrued as a tool for telling the future, a parlour trick to predict what will happen next. However, this is a narrow and often misleading view. At its core, Tarot is a powerful tool for self-reflection and psychological insight. A Tarot reading doesn’t tell you what to do; rather, it shines a light on the subconscious thoughts, fears, and motivations that are influencing your decision-making process. The cards act as a mirror, reflecting back to you the energies at play, both internal and external, allowing for a deeper understanding of the situation at hand.
When a person is struggling with a major decision, their mind is often a jumble of conflicting thoughts and emotions. There’s the logical brain trying to weigh the pros and cons, the emotional heart yearning for one outcome, and the deeper, often unacknowledged fears and anxieties holding them back. Tarot helps to untangle this mess. The symbolic imagery of the cards—the Major Arcana depicting life’s major archetypes and the Minor Arcana illustrating everyday situations—provides a framework for a structured conversation with oneself.
How a Tarot Reading Provides Clarity
A skilled Tarot reader doesn’t simply tell you what the cards mean in a literal sense. Instead, they interpret the story that the cards are telling in the context of your specific question. Here’s a breakdown of how this process can bring clarity to a tough decision:
1. Revealing the Hidden Influences: One of the most common reasons for indecision is that we are not fully aware of all the factors at play. A Tarot spread can reveal hidden influences—perhaps a past experience that is colouring your perception, an unacknowledged fear that is holding you back, or an external energy from someone close to you that is subtly affecting your choice. For example, a spread might reveal the presence of a “Five of Cups,” indicating a focus on what has been lost rather than what could be gained, prompting the individual to re-evaluate their perspective.
2. Understanding the Potential Outcomes: While Tarot doesn’t predict a fixed future, it can show the potential paths and outcomes associated with different choices. A spread can be structured to look at the “if I do A” versus “if I do B” scenarios. This isn’t about seeing a definitive future, but rather about understanding the energy and challenges associated with each path. One path might show cards like the “Eight of Wands,” suggesting rapid progress and movement, while the other might reveal the “Four of Swords,” indicating a need for rest and contemplation before moving forward. This insight helps a person feel more prepared and less fearful of the unknown.
3. Tapping into Your Inner Wisdom: Ultimately, the best decisions come from a place of inner knowing. However, in times of stress and anxiety, our intuition can be drowned out by noise. Tarot acts as a facilitator, helping you quiet the external chatter and listen to your own inner voice. The reader can ask questions based on the cards drawn: “What does the ‘Justice’ card in this position mean to you?” or “How does the energy of the ‘The Hermit’ resonate with your current feelings about this situation?” This line of questioning encourages a person to connect with their own truth, leading to a decision that feels authentic and right for them.
Making a Conscious Choice
It is crucial to remember that Tarot does not make the decision for you. It empowers you to make a more informed and conscious choice. The cards provide the information, the insights, and the reflection, but the final decision remains in your hands. This process removes the burden of blindly choosing and replaces it with the confidence that comes from a deeper understanding of oneself and the situation.
So, the next time you find yourself standing at a critical life juncture, struggling with a choice that feels too big to handle, consider turning to the wisdom of the Tarot. It’s not about surrendering your power to a deck of cards; it’s about reclaiming your power by gaining clarity and insight into the path that is truly meant for you.
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Bhumika Realty Expands Operations with the Inauguration of New Office in Gurugram
21st July 2025: Bhumika Realty, the real estate development arm of Bhumika Group, has further cemented its presence in the National Capital Region (NCR) with the inauguration of its new corporate office in Sector 61, Golf Course Extension Road, Gurugram. Strategically located at Unit No. 1717–1719, 17th Floor, Tower B, Emaar Digital Greens, the new office is part of the Group’s dual-office expansion plan in the region.
The inauguration ceremony was marked by a traditional puja and formal gathering, attended by the senior leadership team, employees, and over 300 channel partners from Gurugram. The event symbolised new beginnings, stronger partnerships, and a renewed focus on customer engagement and operational excellence.
Bhumika Group made its debut in the NCR market through Faridabad, acquiring a prime land parcel for a large-scale premium mixed-use development. Building on that momentum, the Group expanded into Gurugram in June 2025, performing the Bhoomi Pujan for a landmark mixed-use commercial project on MG Road—one of NCR’s most vibrant urban corridors.
Uddhav Poddar, CMD, Bhumika Group, “The inauguration of our new office in Gurugram reaffirms Bhumika Group’s commitment to trust, innovation, and staying responsive to the evolving needs of the market. This expansion strengthens our presence and brings us closer to our clients and partners in this dynamic region.”
Siddharth Katyal, CEO, Bhumika Group, said, “The launch of our new office in Gurugram marks another step towards strengthening our presence and deepening our connection with our clients and communities. At Bhumika Group, we remain committed to building trust through integrity and purposeful growth, ensuring that we stay responsive to the evolving needs of the market.”
Vikas Verma, President-Sales and CRM of Bhumika Group, added, “With every new location, we enhance Bhumika’s operational efficiency and expand our ability to engage meaningfully with our customers. This new office will enable our sales and CRM teams to work even closer with clients, fostering stronger relationships and delivering a superior experience at every step.”
Alongside Gurugram, Bhumika Realty is targeting rapid expansion across the NCR including key developments in Faridabad and aims to achieve ₹2,000 crore in revenue this fiscal year. Its portfolio encompasses mixed-use, hospitality, logistics, and e‑commerce properties.
NCR Apartments and South Delhi Floors Lead the New Wave in Luxury Housing
21st July 2025: High-end apartments in Gurugram and Noida, along with boutique floors in South Delhi, have emerged as the new face of luxury living, capturing the attention of real estate watchers and affluent buyers alike. A string of record-breaking deals has triggered a wave of ‘Fear of Missing Out’ (FOMO) among the wealthy, eager to ride the momentum of the ongoing property boom.
This strategic shift towards luxury is also on account of homebuyers’ confidence, lifestyle aspirations and strong macroeconomic fundamentals. Housing prices (mainly apartments) have increased by 160% in Gurugram and 146% in Noida between 2019-2024 while floor prices in South Delhi have risen by up to 105% between 2022-2025.
Despite the price appreciation, apartment and floor sales continue unabated in Delhi-NCR. Also, redevelopment of floors in South Delhi is fast becoming a trend with landowners looking to monetise their asset for greater returns.
According to a report by CBRE-Assocham, during the Jan-Jun ’25 period, Delhi-NCR led in sales with ~4,000 luxury units accounting for a share of ~57% share, recording a threefold growth compared to the corresponding period in the previous year.
In top 7 cities, the luxury housing segment recorded an 85% YoY growth in sales in Jan-Jun’25 with approximately 7,000 units. The top seven cities include Delhi-NCR, Mumbai, Pune, Bengaluru, Kolkata, Hyderabad and Chennai.
Luxury housing is defined as homes priced Rs 6 crore and above in Delhi-NCR and Mumbai.
This period also witnessed ~7,300 luxury unit launches, recording 30% YoY increase. Delhi-NCR, Mumbai, and Hyderabad registered the highest number of launches, cumulatively accounting for over 90% of the total luxury unit launches in H1 2025.
Gurugram-based property consulting firm InfraMantra founder Shiwang Suraj said Gurugram and Noida markets have dominated the luxury housing sales in Delhi-NCR.
“The region’s growing lifestyle aspiration, massive infrastructure development and demand for bigger homes have led to this surge in luxury housing. Micromarkets like Dwarka Expressway and Southern Peripheral Road have seen huge supply in the luxury segment and a consequent demand from HNIs, NRIs and new-gen wealth creators. Reputed developers have taken the lead in providing world-class amenities that match the lifestyle of the neo-rich,” Suraj added.
The infrastructure development in Delhi-NCR has undergone a massive facelift. Projects worth Rs 1.2 lakh crore are being executed in the region. Infrastructure projects like Delhi-Mumbai expressway, Dwarka Expressway, Noida International Airport, Sohna Elevated Road, Metro expansion, Rapid Rail are some of the transformative developments that have propelled the real estate market across micro markets in the region.
Vijay Harsh Jha, founder and CEO of property brokerage firm VS Realtors said Delhi-NCR has shown far greater appetite for luxury housing than other markets.
“Branded developers in this segment will continue to drive demand. The market has seen bigger homes dominate the supply owing to homebuyers’ demand for aspirational and enriching living spaces that complement their lifestyle and aspirations. As a result, iconic addresses have become the lifestyle symbol,” Jha added.
According to PropEquity, Delhi-NCR emerged as the top housing market in 2024 with sales of Rs 1.53 lakh crore with Gurugram alone contributing Rs 1.07 lakh crore. In fact, supply of homes priced at Rs 1 crore and above grew by 73% YoY in 2024 and by 192% between 2022-24.
While apartment sales in Delhi seem to be limited owing to minimal presence, the sale of luxury floors in South Delhi has surged in the past couple of years.
Golden Growth Fund, a category-II real estate focussed Alternative Investment Fund (AIF) designed for South Delhi recently announced the launch of 4 boutique luxury floors in Neeti Bagh with sales potential of approx. Rs 100 crore.
In a report, the Fund said, the price of luxury independent floors in South Delhi has risen between 64-105% in between June 2022-June 2025.
Ankur Jalan, CEO, Golden Growth Fund said, “South Delhi has shown a considerable appetite for real estate. The fact that only a limited inventory comes into the market, especially from owners looking at monetising their asset, means they find both investors and end-users, willing to pay a premium.”
The luxury housing market is increasingly attracting HNWIs (High Net Worth Individuals), UHNWIs, and NRIs, driven by the need to safeguard assets amidst global uncertainties and benefit from a strengthening U.S. Dollar.
Odia Film “Shri Jagannathanka Nabakalebara” Mesmerizes Diaspora in Agartala, Tripura
Agartala, Tripura, 21.07.2025: No matter where an Odia may reside—within India or abroad—their spiritual and cultural identity remains deeply rooted in the devotion to Lord Shri Jagannath. This sentiment echoed powerfully on the evening of July 20th in Agartala, the capital of Tripura, where the Odia community of Tripura hosted a special screening of the recently released Odia film “Shri Jagannathanka Nabakalebara” at the renowned multi-screen Roopasi Cinema, specifically in Audi-4.
Organized by the Odia Samaj Tripura, the event brought together nearly 200 Odia individuals, many of whom have long been settled in different regions of Tripura or work in the surrounding tea estates. The film screening began at 5:30 PM and captivated the audience until approximately 7:50 PM, drawing heartfelt reactions and resonating deeply with those far from their native Odisha.
For these Odias, living thousands of kilometers away from their homeland, the cinematic portrayal of Lord Jagannath’s sacred Nabakalebara (the ceremonial rebirth of deities) felt like a spiritual homecoming—a divine glimpse through the silver screen. The Odia Samaj Tripura made the event even more inclusive by offering free tickets to many families residing and working in tea gardens in remote areas like Durga Bari, Simna, and Dharmatilla, allowing even the most economically disadvantaged Odias to experience this cultural offering.
What stood out during the screening was the recurring echo of “Jai Jagannath” that reverberated throughout the auditorium, creating a divine atmosphere akin to being in a temple. The audience was visibly moved by the film’s emotionally rich content and compelling performances, especially by actors like Biswa Mohanty, Uma Rao, and Gul Naz, who brought the sacred narrative to life.
Beyond mere entertainment, the film rekindled a sense of cultural pride and unity among the Odia diaspora. For many, it wasn’t just a movie but a celebration of heritage, faith, and belonging. The event marked not only a successful cultural outreach but also a spiritual recharge for a community striving to maintain its identity far from home.
The Odia Samaj Tripura earned heartfelt appreciation from the attendees for organizing such a meaningful and emotional event. This initiative reaffirmed the power of cinema in uniting communities and preserving cultural roots, no matter how far from their place of origin.
Ashiana Housing Launches Phase 6 of Ashiana Tarang in Bhiwadi’s Sector 24
Phase 6 Brings Premium Lifestyle Living to NCR’s Emerging Residential Hub
July 18, 2025 – Ashiana Housing Ltd., one of India’s most trusted real estate developers, has launched Phase 6 of its flagship residential project Ashiana Tarang, located in Sector 24, UIT Bhiwadi. With a land size of 2.71 acres, this new phase adds 192 premium apartments to the already thriving gated community, reaffirming the company’s commitment to delivering lifestyle-rich, quality housing for end-users and investors alike.
The project has already seen 117 units sold in FY 2025-26 across previous phases, generating a sales revenue of ₹68.23 crore. With possession timelines for Phase 6 scheduled for May 2028, the company is projecting continued strong traction, buoyed by rising interest from Gurgaon-based mid-segment buyers seeking quality housing within the ₹60– 70 Lakh bracket.
The total estimated investment for Phase 6 is pegged at ₹58.78 crore, covering land, construction, and overhead costs, as part of a ₹240 crore project spread over 12.85 acres. Importantly, the land is fully owned by Ashiana Housing, with no joint venture partners involved, ensuring streamlined execution and project control. The funding model is customer-centric, with construction to be driven by buyer advances under a structured payment plan.
Ashiana Tarang has earned a reputation for its premium concept homes that go beyond brick-and-mortar, focusing on building vibrant communities. With over 300+ families already residing, the project is positioned not just as a real estate investment, but as a lifestyle upgrade.
“Phase 6 is a continuation of our vision to offer thoughtfully designed homes with wide open spaces, green surroundings, and meaningful amenities,” said Mr Rajat Palod, AVP, Ashiana Housing. “Our buyers are not just looking for a house—they’re looking for a holistic living experience.”
The latest phase adds several upgraded features to elevate the resident experience:
· Park upgradation with box cricket and an activity pavilion
· Premium interiors including Itaca tiles, Magicwood modular kitchens, and elegant cove lighting
· Upgraded lobby spaces with MS jaali work, tile cladding, and framed art elements
· A 13,100 sq ft clubhouse, lawn tennis court, half basketball court, and vibrant social areas for community engagement
With the city of Bhiwadi rapidly emerging as an affordable yet strategic real estate destination, thanks to its proximity to Gurgaon, NH-8 connectivity, and improving infrastructure, Ashiana Tarang presents a unique opportunity for both end-users and long-term investors. The project’s low-density planning, hill views, and expansive open greens provide a sense of tranquility that is rare in the NCR belt.
The new phase is expected to cater especially to young working families and mid-segment professionals relocating from Gurgaon and Manesar, who are looking for a balance of affordability, lifestyle, and rental yield potential.
IIFL Home Finance Hosts PMAY 2.0 Customer Workshop to Promote “Affordable Housing Awareness” in Ahmedabad
Over 1,100 customers benefitted under the Interest Subsidy Scheme (ISS) of PMAY-U 2.0
Ahmedabad, July 19, 2025: In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFL HFL), one of India’s leading affordable housing finance companies, organized a customer awareness workshop in Ahmedabad, Gujarat. The initiative aimed to honor beneficiaries under the Interest Subsidy Scheme (ISS) and raise awareness about the government-backed housing program, while also extending support to prospective homebuyers within the state.
The event brought together over 1,100 subsidy beneficiaries along with senior officials including Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance; Shri Shyam Sunder, AGM, National Housing Bank (NHB) and other senior leadership from IIFL Home Finance.
With a strong focus on Tier 2 and Tier 3 cities, IIFL Home Finance has established a widespread national presence through its 370+ branches. The company combines grassroot engagement, simplified loans, faster processing, and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers across India access the Interest Subsidy Scheme (ISS) under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.
The event served as a key customer engagement initiative celebrating the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL Home Finance’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.
Speaking at the event, Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance, said: “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector, with Ahmedabad leading the state in demand. Between ‘2017–18’ and ‘2024–25’, the city registered over 4,600 housing projects—35% of which were categorized as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families. Supporting the Government’s PMAY 2.0 – Housing for All initiative, IIFL Home Finance is committed to empowering EWS and LIG households by bridging the credit gap through effective (ISS) facilitation, doorstep services, simplified documentation, and targeted awareness programs bringing the dream of homeownership closer to India’s underserved communities.”
Shri Shyam Sunder, AGM, National Housing Bank (NHB) added: “This event in Ahmedabad is part of IIFL HFL’s broader initiative to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFL Home Finance continues to align with national priorities while delivering value at the grassroots level.”
As part of its continued commitment to financial inclusion and housing for all, the company will organize similar workshops across key states including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab, and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.
The Pant Project Launches Flagship Store in Kochi on July 19
Kochi, July 19 2025: The Pant Project, India’s rising clothing brand, is all set to launch its flagship store in Kochi on July 19, located on Mahatma Gandhi Road. This marks a major milestone in the brand’s expansion journey, bringing its signature focus on fit, comfort, and premium fabrics to Kerala.
Designed with a multi-use approach, the store highlights The Pant Project’s bestselling categories including Power Stretch, Formals, and a versatile pants universe featuring Linen, Wool, Chinos, Cargos, and Jeans. Customers can enjoy a personalized experience through in-store masters and an AI-based sizing technology currently under testing.
“We’ve had consistent demand from our Kochi customers over the years, and this store is our way of bringing them closer to a tailored pant experience,” said Dhruv Toshniwal, Founder. In line with Dhruv, Udit Toshniwal, Founder said “We’ve seen a high volume of repeat customers from Kochi via our online channels. This store is our way of giving back by offering high-quality fabric, class-leading fit, and real value.”
Further Sharath Raju, VP-Retail added “We plan to expand across key cities this year, bringing our unique fit experience closer to customers nationwide.”
With linen and PV cotton collections tailored for Kerala’s climate, and water-repellent pants ideal for monsoon wear, the store brings both relevance and innovation to local shoppers. The brand currently operates in six cities, with plans to expand to three more by year-end. As a launch offer, the Kochi store will feature a 30% discount on all products on Saturday and Sunday (19th & 20th) and it’s valid only for early visitors.
ZEE continues R.I.S.E journey with impactful second chapter in Delhi
Delhi, 19th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Delhi. After the spectacular launch in Mumbai, the Delhi chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.
The Delhi edition carried forward the immersive format of the inaugural event, with compelling keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Delhi is a high-opportunity market, and R.I.S.E is our promise to deliver measurable brand and business growth in such dynamic environments. From building awareness to driving action, ZEE’s omnichannel ecosystem is designed for measurable outcomes. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
Following the successful event in Delhi, R.I.S.E will continue its journey to Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.
Whisper World Recognized as ‘Best Global Tech-Driven AdTech Company’
Mumbai, July 19: Whisper World , the global pioneer in In-Content Advertising (ICA), has been recognized as the ‘Best Global Tech-Driven AdTech Company’ at the Outlook Business Spotlight – Enterprise & Leadership Awards 2025. Ms Nidhee Kekre, CSO, Whisper World accepted the award at the event hosted in Bangalore on June 27, 2025, that was attended by industry leaders, dignitaries and change-makers. The recognition marks a milestone in Whisper World’s mission to transform brand communication through immersive, data-led innovation across global media landscapes, including India.
“The award is recognition of our belief that advertising in order to be effective, should not only get reach but also attention, in an era of attention deficit. In-Content Advertising allows us to merge brand messaging with audience attention points and our technology ensures that impact is not just creative; it’s measurable for effectiveness and scalable for reach. It’s like mass personalisation on the largest possible medium and ICA is most effective when used in conjunction with TVC. We have tested it using various methodologies and it delivers immense value for the brands. Since our India launch in 2019, have scaled rapidly through partnerships with the major broadcasters – JioStar and ZEE Network, delivering measurable impact across 18+ channels in 8 languages,” says Ms Nidhee Kekre, Chief Strategy Officer, Whisper World.
Founded in 2014 and operational in 7 countries, Whisper World is redefining how brands connect with audiences through ICA, an advertising format that embeds branded messages directly within content, creating intuitive viewer engagement. Backed by measurement partnerships with Nielsen, Kantar and BARC, Whisper World’s ICA solutions have become essential tools for brands across sectors aiming to stay relevant, particularly in India’s households that continue to consume content primarily through TV.
“Our proprietary ad-tech platform, combined with in-house production – Whisper Studios, allows us to integrate brands synergistically within the content and is a great tool when used along with TVC. With over 5,00,000 eye-tracking tests and 1,400+ brand lift studies backing our methodology, we continue to raise the bar for performance led storytelling. At Whisper World, we serve ICA through the most popular TV shows that audiences already care about. This award fuels our drive to keep pushing boundaries, blending tech and creativity to reshape the future of advertising,” concludes Ms Kekre.