Chandigarh, July 23, 2025: Tata Steel today launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform that assists individual home builders (IHBs) to construct their homes with more certainty and better control. The refreshed platform now offers an enhanced, enriching experience for IHBs with curated solutions, self-help tools, and engaging yet simplified content to help them manage their homebuilding projects efficiently with better outcomes.

The all new, easy, simple Aashiyana not only provides easy access to a range of products from the Tata Steel group, but also enriches the user experience by offering curated content that home builders can use to complete their dream projects to their fullest satisfaction. The platform features a consumer-centred, knowledge-focused, bite-sized content library in easy-to-understand and interactive formats (articles, videos, comic strips, infographics, illustrations and quizzes), across 31 broad topics spanning all 5 stages of homebuilding. It also offers DIY tutorials, product videos, and expert views to inform and inspire users. The portal’s self-help tools will guide IHBs in planning effectively and completing projects within their budget by engaging them from the very start of their home building journey.

Ashish Anupam, Vice President – Long Products, Tata Steel said: “Home builders today expect much more than just an online store. They seek inspiration, expert guidance, and intuitive tools to simplify complex decisions. The new Tata Steel Aashiyana platform (Aashiyana 3.0) is designed to address these critical consumer needs, making it a go-to place at every step of homebuilding. Evolving from a marketplace, Aashiyana 3.0 delivers an enhanced experience and expects to become a home builder’s most trusted advisor and friend.”

In addition to access to high quality building materials and the means to plan and execute projects efficiently, the new Aashiyana 3.0 also has content and ideas for aesthetic elements for a new home project. Tools like a design quiz and a library of over 300 architecture plans inspire IHBs in visualising their dream homes. The portal also offers stage-by-stage guides for home construction, providing users with design inspiration and practical advice. The platform introduces first-in-the-industry idea boards and visual tools for users to curate their design preferences, which they can share with professionals.

Aashiyana 3.0 will improve platform experience and build customer intimacy by offering interactive, gamified content empowering consumers improve purchase experience, increase platform engagement and ultimately build brand equity. By delivering a better and enhanced experience, this strategy aims to create consumer demand while reducing customer acquisition costs. This, the Company believes, will lead to IHBs spending more time, engaging in more activities, resulting in fewer human-assisted journeys along with lasting engagement, higher GMV, and increased revenues.

Hibiscus Monkey Launches ‘Velvet Spray Sharbat’ With Disruptive Campaign That Had the Beauty World Buzzing

Mumbai, 22nd July 2025 — Hibiscus Monkey, the cult-favorite body care brand, has once again stirred the conversation with a bold, satirical campaign that left followers confused, curious, and deeply engaged. The brand put out a heartfelt letter from the founders stating that they were taking a sabbatical from the skincare industry to take on the challenge of the Indian beverage industry. They proceeded to reveal that they would be launching their first “drink” soon.

This sent hundreds of consumers into a frenzy, with some questioning why a viral brand would suddenly cease their operations, while others panicking about no longer having access to their favorite body care products. One consumer went to the extent of remarking “This is really unfair to those who have got used to your products”, while another went on to lament that “There are only a few Indian brands that actually walk the talk and create world class products. I carry your products back for my friends in New York every summer. They swear by it despite having access to brands here.”

Soon the industry went abuzz, with many observers expressing their shock and excitement all at once. And then in their classic tongue-in-cheek style, team Hibiscus Monkey revealed their newest innovation “a drink…for your body”- They launched the Velvet Spray Sharbat, a limited edition variant of their viral in shower body moisturizer inspired by Roohafza, a beloved summer drink.

The tongue-in-cheek campaign, launched via Instagram, blurred lines between literal and metaphorical — making audiences question whether Hibiscus Monkey was actually leaving the beauty space. “We did launch a drink… just not the kind you were thinking of,” the brand cheekily confirmed on social media, introducing Velvet Spray Sharbat as “a drink for your body,” while reiterating their commitment to body care, unequivocally stating “We have news. We are not going anywhere. In fact, we are doubling down on body care. Becoming India’s most trusted body care brand is our North Star. And we will never never abandon this mission.” The creative twist sparked a flood of IG stories, DMs, and reactions across beauty communities and fans alike, with many lauding it as a masterclass in brand building and community engagement.

Like the rest of its Velvet Spray family, the Sharbat edition is a 100% naturally derived in-shower moisturizer, formulated for Indian summers and monsoons. Enriched with Rosa Damascena flower oil extracted from the Damask Rose flower, it delivers hydration, toning, and antioxidant-rich nourishment — all wrapped in the nostalgic scent of rose, reminiscent of a chilled glass of Roohafza. The formulation absorbs instantly on wet skin, offering the brand’s cult-loved “no-chip chip” finish that leaves skin supple, not sticky.

But beyond the product, it’s the narrative-first campaign that stands out. Playful yet poetic, the launch reflects Hibiscus Monkey’s larger branding philosophy: to challenge how brands engage consumers in a digital world. This isn’t the brand’s first moment of mischief — but it might be its most memorable.

“We are reimagining what launches feel like. The personal care industry often takes itself too seriously — we wanted to have fun, create a little chaos, and then deliver something completely joyful,” says the Hibiscus Monkey team. “The response to our “beverage post” has been overwhelming, we did not expect such an outpouring of love for Hibiscus Monkey, the body care brand. The DMs and comments left us speechless, overwhelmed and humbled.”

Velvet Spray Sharbat is a limited-edition, small-batch drop, a year in the making. As with most Hibiscus Monkey products, it is made in India using intentional ingredients and minimalist packaging.

The campaign has already drawn organic attention across social media and is being called one of the most original beauty reveals this year — not just for the product, but for the playful cultural bait-and-switch that made customers stop, think, and smile.

Hibiscus Monkey isn’t leaving beauty. It’s just redefining what beauty can taste like.

Dubai / Noida, 21 July 2025: CRC Group, a leading player in North India’s real estate sector, has unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of ₹1500 Cr (exclusive of land cost), the project signals CRC’s strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution.

Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai’s Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram’s most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution.

Kunal Bhalla, Founder & CEO, CRC Group, commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities—many being introduced in India for the first time—to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More,’ with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.”

Adding further, Salil Kumar, Director (Marketing & Business Management), CRC Group, said: “This project is a testimony to our commitment to global standards. By integrating international design and delivery capabilities, we are creating not just residences, but legacy assets tailored for discerning investors and homeowners. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy—an essential attribute in modern luxury living. Every detail has been envisioned to meet the evolving expectations of a sophisticated, privacy-conscious clientele. The large, specially designed, beautifully crafted, multi-level clubhouse will be an added attraction for the modern lifestyle of all residents.”

With globally acclaimed consultants and designers like Killa Design, Rockwell Group, Gensler Architects, and SWA Group coming together for The PERIDONA, the project is poised to redefine the standards of ultra-luxury living in India. Their combined expertise across architecture, interiors, and sustainable landscape design will enable CRC The PERIDONA to deliver a development that is not only aesthetically iconic but also functionally future-ready and environmentally conscious.

Built around a meticulously crafted master plan, state-of-the-art interiors, wellness-centric landscape design, smart home integration, and smart management by MACE, The PERIDONA aims to offer a transformative living experience in NCR. Construction is slated to commence next month. The project is poised to become a landmark in India. With the upcoming Noida International Airport—set to become the world’s fourth-largest—just a 20-minute drive away, The PERIDONA enjoys a locational edge that few developments can match. This proximity not only enhances the project’s connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment.

With a curated approach to design, delivery, and community experience, CRC Group aims to establish a new benchmark for luxury real estate in the region.

New Delhi, 21 July 2025: In a milestone that underscores the rising demand for ultra-premium residences in Delhi-NCR’s micro-markets, a ~7,000 sq. ft. penthouse at Saya Gold Avenue, Indirapuram, has been sold for ₹10 crore. This transaction sets a new benchmark for luxury housing in the region, reflecting a clear shift in buyer preferences towards expansive, amenity-rich homes.

Located in the heart of Indirapuram, Saya Gold Avenue has emerged as a prominent landmark for luxury living. It is among the tallest residential buildings in the NCR, rising 40 floors high. The recently launched penthouse, occupying the top two floors (39th and 40th), offers panoramic city views and features a private terrace garden. This record-setting sale highlights both the project’s premium positioning and the growing appetite for high-end real estate in well-connected suburban markets.

The sale comes at a time when affluent buyers are increasingly seeking spacious homes that combine luxury, privacy, modern conveniences and quality construction. According to recent market trends, Indirapuram has witnessed a surge in demand for large-format apartments and penthouses, driven by professionals and entrepreneurs looking to upgrade their lifestyles while staying close to central Delhi and Noida.

Commenting on the landmark transaction, Mr. Vikas Bhasin, MD of Saya Group, said, “This sale is not only a testament to the aspirational value of Saya Gold Avenue but also to Indirapuram’s emergence as a sought-after destination for discerning homebuyers. The project offers a unique blend of premium amenities, excellent connectivity, and vibrant community living that resonates strongly with today’s buyers who value both luxury and convenience.”

Expressing his views, Ashish Gupta, a Ghaziabad-based garment exporter who recently purchased the penthouse, said, “I was looking for a spacious, well-built home from a reputed developer, ideally located close to my business establishment. Saya Gold Avenue ticked all the boxes for me and my family—from its quality construction and thoughtful design to its excellent connectivity and premium amenities. The penthouse offered the space and lifestyle we were seeking, which made the decision to invest here an easy one.”

Saya Gold Avenue is strategically located near NH-24 and enjoys seamless access to schools like DPS, Sanfort, Presidium, hospitals like Fortis and Yashoda, shopping malls Shipra and Jaipuria, metro stations, and well connected to Noida making it an attractive choice for families and professionals alike. The project offers a host of lifestyle amenities, including a clubhouse, swimming pool, gymnasium, and landscaped open spaces.

With this record-setting transaction, Saya Gold Avenue has reaffirmed its position as one of the most prestigious addresses in Indirapuram, setting a new benchmark for luxury living in the region.