Mumbai , June16 : Finance creator and entrepreneur Sharan Hegde has announced his investment in Madhouse Mafia, a creator-first marketing and talent company focused on building digital creators from the ground up while offering brands an integrated mix of influencer marketing, performance marketing and AI-led advertising solutions.
Founded by Rachit Arora, Supriya Ullengala and Zeba Madni, Madhouse Mafia currently has a team of 30 employees and has onboarded 40+ creators across finance, technology and travel. Its roster includes creators such as That Credit Card Guy, Finance with Sharan, and CA Palak Rathi, among others. The company aims to scale its business to ₹150+ crore in revenue over the next five years.
Commenting on the investment, Sharan Hegde said,
“I’ve spent years building content and understand how difficult it is to create an audience from scratch. While many agencies are strong at connecting brands with existing creators, very few have demonstrated the ability to consistently build creators and communities from the ground up. Madhouse Mafia has already done that across multiple channels before brand monetisation even begins. Their combination of creator development, performance marketing and AI-driven execution makes them well-positioned for the next phase of India’s creator economy, and that is why I’ve chosen to back the team.”
The company says its approach goes beyond talent management by working on creator incubation, regional creator expansion and AI-assisted content operations to accelerate channel growth. Before expanding into broader categories, the team built its presence in the finance ecosystem and has worked with brands including Amazon, BMW and Motilal Oswal.
Speaking on the partnership, the founders shared their views:
Rachit Arora said,
“Most of this industry is either pure talent management or pure media buying – very few are doing both well, and almost nobody is building the creator from scratch before any of that begins. That’s the gap we found, and that’s what we’ve been quietly executing on. Brands get better ROI when the creator is built right. That’s our thesis, and the numbers are proving it.”
Supriya Ullengala said,
“Brands today don’t just want reach, they want results. We’ve worked with some of India’s biggest names on everything from D2C product launches to large-scale digital campaigns, and what sets us apart is that we can execute across the full funnel – creator content, performance marketing and on-ground activation – under one roof.”
Zeba Madni added,
“We want to build an ecosystem where creators receive strategic support across content, distribution, monetisation and technology. The next generation of creators will need infrastructure, not just management.”
With its growing creator network, integrated marketing capabilities and focus on AI-enabled operations, Madhouse Mafia plans to expand its presence across high-growth content categories while continuing to develop creators from the ground up.