India, Nov 28: Gully Labs, one of India’s most celebrated narrative-driven sneaker brands, proudly announces the launch of its highly anticipated Community Drop “Karwaan” its most personal and intimate release yet. This collection transcends sneakers; it’s a heartfelt homage to the vibrant communities, rich cultures, and lived experiences that have shaped the brand from its inception.
After years of building a community rooted in craft, identity, and representation, Gully Labs introduces three extraordinary, one-of-a-kind sneaker pairs, each telling a story of real lives, authentic emotions, and cherished cultural legacies. The Community Drop is a bold celebration of Indian storytelling, proving that identity expressed through personal experiences is deeper, richer, and undeniably impactful.
Karwaan Highlights
1. GL001 Buransh Red – Aryan Katoch;
Designed in collaboration with musician Aryan Katoch, Buransh Red pays tribute to the majestic landscapes of Himachal Pradesh. The design features traditional Kullu weaving, a woven tongue shroud, and delicate Baaz embroidery, capturing the spirit of the mountains. This pair is a vivid celebration of heritage, creativity, and the belief that identity should never be muted.
2. GL001 Khoj Green – Sathvik;
Inspired by the spirit of exploration, Khoj Green transforms a personal story into a design journey. Rooted in the vibrant muggu patterns of Telangana and Andhra Pradesh, this sneaker incorporates rugged textures and Telugu script branding. It embodies adventure, regional pride, and the joy of discovery, blending tradition with contemporary design.
3. GL002 Aangan Blue – Jatin Maggo;
Reflecting serenity and handmade tranquillity, Aangan Blue is crafted for comfort while honoring simplicity. Made with soft sky-toned suede and a cosy fur lining, this indoor mule celebrates the intimate details that make a space feel like home. It’s designed for those who cherish quiet, meaningful moments.
Together, these three pairs tell a singular story: identity is handmade. Each sneaker carries a personal memory, cultural essence, and a piece of truth. “This drop is a tribute to the people who shaped our journey — those who brought their worlds to us and allowed us to translate them through craft. Each pair carries a lived emotion, a cultural memory, a piece of identity,” say Arjun Singh and Animesh Mishra, Co-Founders of Gully Labs.
The Gully Labs Community Drop is available exclusively at the brand’s flagship store in Panchsheel Park, New Delhi, and online. With limited pairs, this release promises to be a collectible gem, marking a groundbreaking chapter in India’s homegrown streetwear culture. More than a launch, Karwaan is an ode to everyone who has supported the brand, shaping a fresh, self-defined narrative of the modern Indian dream.
Join Gully Labs in celebrating the art of identity, heritage, and craft!
