New Delhi, India , August 12, 2025: Pronto, India’s first real-time household help platform, has raised $11 million in Series A funding co-led by General Catalyst and Glade Brook Capital, with continued participation from Bain Capital Ventures (BCV). The investment underscores strong conviction in Pronto’s rapid traction and the vast white space it is addressing in India’s domestic help market. With its 10‑minute, shift‑based model for on‑demand home services, Pronto is building a new urban utility — dependable, trusted, and designed for high-frequency use — at a scale India has never seen before.

Domestic help in India is both ubiquitous and invisible — woven into daily life yet largely absent from the formal economy. For millions of households, finding help still depends on informal networks, uncertain availability, and unverified trust. For workers, the sector often means irregular income and little recognition. Pronto was founded in 2024 to change this equation; to bring predictability, safety, and dignity to a service everyone depends on but few have reimagined. By treating household help as critical urban infrastructure — delivered in minutes, built on training and trust — Pronto is setting a new standard for how cities manage the rhythms of everyday life.

“Pronto is not just another app — it’s architecting an entirely new layer of urban infrastructure for household help,” said Anjali Sardana, Founder & CEO of Pronto. “We’re tackling a sector that has remained unstructured and unreliable for decades — by offering instant, vetted help through a shift‑based model that elevates worker earnings and service trust. With this funding, we’ll deepen operations, build workforce resilience, and prove that household help can scale as a high-frequency utility in India’s most time‑strapped cities.”

Pronto isn’t replicating existing home‑service models; it’s redefining them. Where most platforms act as aggregators, Pronto operates on a shift‑based delivery system that gives workers predictable income and users guaranteed reliability — a first for India’s domestic help sector. Each professional undergoes rigorous training and verification and is equipped to fulfill tasks instantly, creating trust at scale in a category long driven by informal referrals. By embedding quality, speed, and dignity into a single platform, Pronto is carving out a new space in urban life — not just meeting the need for convenience, but turning household help into a high‑frequency utility that evolves with the pace of modern cities.

“Pronto is creating something novel for India: an infrastructure layer for domestic help that brings structure to traditionally informal markets,” commented Neeraj Arora, Managing Director at General Catalyst. “Anjali demonstrates the obsessive focus, clarity of thought, and large-scale vision with urgency that defines what we believe to be exceptional founders. This shift-based model creates predictable incomes for workers while delivering reliability for households, representing the infrastructure-building companies we back: those creating new economic frameworks across India’s expanding urban centers.”

“Pronto’s execution across product and growth is exceptional,” said Paul Hudson, Founder & CIO at Glade Brook Capital. “Anjali and the Pronto team are building stakeholder trust and customer delight through operational excellence and speed. Pronto is not another home-help app – it’s rapidly becoming a consumer infrastructure platform that delivers meaningful work opportunities and helps meet the daily needs of urban families.”

Commenting on Bain Capital Ventures’ early investment in Pronto and their continued participation in this round, Ajay Agarwal, Partner, Bain Capital Ventures said, “When we first invested in Pronto at the seed stage, we saw a rare chance to formalize a service millions depend on yet few had reimagined. In just a few months, Anjali and team have proven that this model can scale — delivering high‑frequency, real‑time help to households while elevating incomes for workers. Our continued support reflects our belief that Pronto is defining a new category of urban utility for India.”

With this milestone, Pronto is accelerating its vision of making household help as seamless and dependable as any other modern utility. Over the next 12-18 months, the company will expand beyond Gurgaon into Mumbai, Bengaluru, and other metros, establishing micro‑hubs across key residential clusters to guarantee sub‑10‑minute fulfillment at scale. The funding will also support the onboarding and training of 10,000 additional professionals, investment in quality‑assurance systems, and rollout of real‑time operations technology that powers Pronto’s shift‑based model. By bridging reliability for families and stability for workers, Pronto is redefining how urban India manages the essentials of daily life — and setting the standard for a category poised for nationwide impact.