Durgapur: 15th July 2025: Anmol Industries Limited marked its enthusiastic presence at the grand Rath Yatra celebrations held in Durgapur, West Bengal, from June 27 to July 15, 2025. As part of one of the most culturally significant and widely celebrated events in the region, Anmol connected with thousands of devotees, families, and festival-goers by showcasing a wide range of its delicious and trusted products.

The vibrant Anmol stall at the Yatra grounds became a buzzing point of interaction, delighting the crowd with tastings, samplings, and brand engagement. Visitors had the opportunity to experience some of Anmol’s most popular offerings, including Romanzo, the indulgent chocolate-layered snack; Top Royale, a premium buttery cheese cracker; Dream Lite, the perfect guilt-free biscuit for health-conscious consumers; Thin Arrowroot, a light and digestive favorite; E-Time, an energetic snack for anytime hunger; and the always-favored Swiss Roll, a creamy soft delight for every age group.

The event served as a perfect platform to blend tradition with taste, offering consumers a memorable festival experience through Anmol’s flavorful portfolio. The initiative not only amplified brand visibility in eastern India but also reinforced Anmol’s emotional and cultural connect with the people of West Bengal.

Speaking about the brand’s participation, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said, “Rath Yatra in Durgapur is a celebration of devotion and community spirit. At Anmol, we believe in being a part of the moments that matter most to our consumers — festivals like these are a perfect reflection of that. Showcasing our products like Romanzo, Top Royale, Dream Lite, Thin Arrowroot, E-Time, and Swiss Roll at this occasion enabled us to engage with our audience in a heartfelt and meaningful way. We are proud to have been a part of this celebration and look forward to more such cultural partnerships.”

Through its active presence at Rath Yatra Durgapur 2025, Anmol reaffirmed its commitment to bringing joy, flavor, and innovation into everyday lives, continuing its journey as one of India’s most loved packaged food brands.