Mumbai, 17th April 2025 – Kettle Studio, the premium artisanal chips brand known for its gourmet kettle-cooked offerings since 2016, is set to revolutionize snacking once again with the launch of its Air-Fried Chips. The brand, rooted in quality craftsmanship, brings a lighter yet equally satisfying alternative that caters to the growing demand for healthier snacking without compromising on taste.

Driven by consumer demand for guilt-free indulgence, Kettle Studio’s new Air-Fried Range delivers the same bold crunch and delicious taste as their traditional kettle-cooked chips, with 50% less oil* than regular potato chips. Using innovative air-frying technology, these chips are carefully crafted to maintain the signature crunch and mouthwatering flavours that fans love, offering a better-for-you option that doesn’t compromise on indulgence. The new range includes Lime & Chilli, Spicy Dill Pickle, Sweet & Smoky BBQ Air-Fried Potato Chips, each curated to bring a unique and bold taste experience.

Adding to the excitement, Kettle Studio also launches the Tabasco® Sauce Flavour Kettle Cooked Potato Chips, a fiery collaboration that blends the iconic tangy-spicy notes of the iconic Tabasco® sauce with their signature chips. Made with real Tabasco® sauce, this flavour strikes the perfect balance of spice and tang, delivering a dynamic snacking experience for those who crave bold tastes.

Speaking on the launch, Tushar Parekh, Kettle Studio, said, “We’re excited to introduce our Air-Fried Chips, a game-changing innovation that allows our consumers to indulge without compromise. With 50% less oil and the same delicious taste, this range aligns perfectly with the evolving preferences of health-conscious snack lovers. The Tabasco® Sauce flavour is another step in our journey to bring bold, globally inspired flavours to Indian consumers.”

Kettle Studio’s Air-Fried Chips are priced at ₹99 for 80g, while the Tabasco® Sauce Flavour Chips are priced at ₹99 for 113g. Both products are now available across leading e-commerce platforms like Blinkit, Instamart, Amazon, and Zepto, as well as premium retail stores Nature’s Basket, Reliance Retail, 711, Wellness, and thousands of local gourmet shops in Mumbai, Delhi, Bengaluru, Pune, and Hyderabad.