Mumbai, March 14, 2025: Godrej Capital, the financial services arm of Godrej Industries Group, has launched Aarohi, an initiative to empower women beyond enabling credit. Aarohi will drive inclusive growth by expanding financial access, strengthening community initiatives, and increasing opportunities for women. It focuses on empowering women as customers, collaborating with channel partners, promoting inclusive hiring, and addressing well-being and representation.
With a goal to positively impact 100,000 women over the next five years, Aarohi aims to foster meaningful growth. To mark this expansion, Godrej Capital has launched a film that highlights the challenges women face and opens a dialogue to address them. Through unscripted stories, the film brings to light the biases women encounter in their career and financial decisions, showcasing those who have challenged norms, defied expectations, and redefined success on their terms.
Manish Shah, MD & CEO, Godrej Capital, added, “Aarohi is more than enabling credit; it’s a sustainable ecosystem where women can thrive as leaders and changemakers. Women’s ambitions are often shaped by societal expectations and met with challenges, but through Aarohi, we are building resilience and providing tangible opportunities. Whether a woman wants to work with us, partner with us, serve communities, or grow as a customer, Aarohi is here to support ambitions in every form.”
To further Aarohi’s mission, Godrej Capital, through its subsidiary, has partnered with the Women Entrepreneurship Platform (WEP), a flagship initiative by NITI Aayog, to introduce Aarohi Loans with tailored financial solutions such as Home Loan, Loan Against Property, Business Loans, and Professional Loans for women borrowers. Designed to support all women, including first-time borrowers, Aarohi Loans offer simplified eligibility criteria and financial literacy programs to enhance accessibility. Ranging from INR 5 lakhs to INR 15 crores, Aarohi Loans ensure seamless access to funding with quick approvals, minimal documentation, and flexible terms.
Beyond financial inclusion, Aarohi is also integrated into CSR initiatives, driving sustained impact through community programs. A key focus is on building the financial capability of existing women-led MSMEs by addressing gaps through capacity-building programs in business management, financial literacy, market linkages, and the legal & regulatory framework. Additionally, the company is expanding opportunities within its channel partner network, having onboarded 250+ women channel partners and aiming to onboard more, fostering greater participation and growth.
Built to go beyond lending, Aarohi is an initiative designed to support women at every step, whether as employees, partners, community leaders, or customers. Godrej Capital is committed to enabling their ambitions in every form, providing the resources, networks, and opportunities needed to help them thrive. The company’s focus on diversity is reflected in its workforce, with women making up nearly 30% of the organisation, well above the BFSI industry standard. The initiative reinforces Godrej Capital’s commitment to create a more inclusive ecosystem, equip women with the resources, opportunities, and support needed to drive meaningful progress