Noida, March 14, 2025: This World Sleep Day, Sleepwell, India’s foremost sleep solutions brand is further reinforcing the brand’s bold step in addressing the nation’s sleep crisis through Did you Sleepwell? initiative. With a pioneering approach that blends science with awareness in a thought-provoking and inspiring manner, Sleepwell continues to lead the conversation on sleep health, reinforcing the brand’s commitment to go beyond selling products — a lasting impact on public well-being for their comfort and well-being.
With India’s growing sleep health concerns; Sleepwell has consistently spread sleep awareness through multiple initiatives that educate and encourage people to prioritize sleep. At the heart of this movement is the iconic ‘Did You Sleepwell?’ campaign, which is evolving into a daily ritual – a question that encourages self-reflection on sleep health for ourselves and our loved ones. From collaborations with the Indian Society for Sleep Research (ISSR) featuring expert-led insights, to various other integrated awareness campaigns, the brand has been at the forefront of spreading awareness on the importance of sleep.
Industry experts and influencers join the movement
Beyond advertising, Sleepwell is fostering meaningful conversations through expert-led articles, influencers and collaborations with experts like the Indian Society for Sleep Research. In addition, interactions with industry leaders, sleep researchers, and wellness influencers will drive home the message of sleep as a fundamental pillar of health and productivity.
Dr HN Mallick, President Indian Society for Sleep Research says “On this world sleep day, we have a message that is prioritising sleep health. People are aware about nutrition, exercise or side effects of addictions like alcohol and tobacco, however they are not aware about side effects of a compromised sleep health, especially when it is ignored and compromised for various reasons including modern lifestyle. So it’s the right time to give importance to sleep health. Sleep is important for longevity and prevention of various diseases. Sleep on time, sleep regularly and sleep adequately.”
At Sleepwell, the belief in better sleep isn’t just about products—it’s about creating real change. This World Sleep Day, the brand is turning its philosophy inward through small yet meaningful gestures—such as allowing employees to start work two hours later and offering special incentives to housekeeping and early shift workers—reflect the company’s core philosophy: Comfort begins with comforting others.
Taking the conversation nationwide
To make a real impact, Sleepwell is ensuring its message reaches people across the country through its media strategy with top-tier publications like XX and XX, along with leading digital platforms, driving the conversation.
As lifestyles grow sedentary and Sleep is often neglected, health issues are on the rise. A conversation by Sleepwell in promoting the role of sleep and sleep awareness is a step towards redefining India’s relationship with sleep.
Mr. Nilesh Mazumdar, CEO Sheela Foam says “ “At Sleepwell, we believe that quality sleep time of 7-9 hours for recharging our mind and body from daily stress is non-negotiable. Our collaboration with Indian Society for Sleep Research has strengthened our movement to spread sleep awareness that is backed by science. Through our initiative of Did you Sleepwell?, we aim to encourage individuals to prioritize sleep as an essential pillar for a healthier life.”