Mumbai, 14th February 2025: Pepperfry, India’s leading e-commerce furniture and home décor company, is stepping into the world of love with a unique and heart-warming campaign this Valentine’s Day. Studies show that Gen Z often struggles with love—overthinking, analyzing every detail, and fearing red flags. But what if love is easier than they think? With Pepperfry Love Consultants, customers can receive real-time love advice over a call or chat at 022-6116-7374, guiding them through their romantic uncertainties with humor and wisdom.

The campaign video perfectly captures the essence of modern dating anxiety. It opens with a young woman receiving a text: “I love you. No pressure.” Instead of feeling joy, panic sets in. Her mind spirals into overanalysis—What if he’s not a plant dad? What if he turns on the main light instead of a lamp? She searches for red flags where there are none. As the scene unfolds, we see the truth—he’s a walking green flag. There are no red flags; it is just a genuine connection waiting to happen. Finally, she takes a deep breath, lets go of the overthinking, and texts back: “I love you too.” Because love isn’t that complicated after all. Love is easy.

Speaking about the campaign, Archana Kumari, Lead of brand Marketing at Pepperfry, said, “This campaign was born out of countless casual conversations (and some lunch table debates) with our Gen Z teammates. While they described the endless complications of modern dating—ghosting, benching, and all the new-age heartbreaks—we kept insisting that love is actually quite simple. So, as millennials at Pepperfry, we decided to step in and help. This Valentine’s Day, our love consultants are here to guide you through the chaos. And since we know Gen Z isn’t big on calls, we’ve made it even easier—just drop us a chat. No overthinking, no mixed signals—just real talk.”