Kochi, 28th January, 2025: V-Marc India Limited, a leading manufacturer of wires and cables in India, announces its expansion plans in Kerala. Known for its embrace of technology and innovation, Kerala is a key market for V-Marc to introduce its latest range of advanced wire and cable solutions. The launch of new products Flexi-TUF eB-HFFR Wires and eB+ Power Cables, developed through extensive research and powered by electron beam (eBeam) technology, was also held in the launch conference in Kochi.

“V-Marc is the fastest-growing wire and cable company in India. As a public-listed company, our goal is to deliver the best results for our customers and stakeholders while expanding our product portfolio by creating new business verticals. Our expansion into Kerala and the launch of our latest eBeam technology-based products aligns with India’s growing focus on renewable energy and energy efficiency,” said Mr. Deepak Tikle, Executive Director, V-Marc India Ltd.

The Flexi-TUF eB-HFFR Wires and eB+ Power Cables feature a unique insulation material, developed by V-Marc, that replaces hazardous PVC with XLPO-based polymer. These innovative solutions offer 80% higher current-carrying capacity, a service life exceeding 60 years, the ability to withstand working temperatures up to 150°C, and robust protection against short circuits. This eco-friendly insulation prevents chlorine emissions during fire incidents, significantly reducing the risk of suffocation. The advanced technology used in these products is already well-established in Europe, the US, and Southeast Asia.

“The company believes in partnering with dealers and distributors as a core strategy to drive its business growth across India, said Mr. A. N. Ramesh Kumar, Vice President, Sales & Marketing, V-Marc India Ltd.

V-Marc’s comprehensive product range caters to various sectors, including residential, commercial, healthcare, industrial, and infrastructure projects. V-Marc is involved in and growing exponentially across various business verticals, including MVCC (Medium Voltage Covered Conductor) and accessories, instrumentation and control cables, automotive wires and harnesses, switches, MCBs, and appliances such as fans and geysers.