16th December 2024  Mumbai, Maharashtra, India  Bisleri International, India’s leading packaged drinking water player today unveiled its latest Bisleri #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor alongside prominent football franchises. The campaign emphasizes the importance of hydration in sports while encouraging audience to embrace the excitement of football.

The film showcases Shahid Kapoor stepping onto the football field, accompanied by top Indian football talents, including the national team captain Rahul Bheke and Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan, representing Mumbai CITY FC, FC Goa, Bengaluru FC, Chennaiyan FC and Kerala Blasters.

Shahid, known for his dynamic screen presence and dedication to his craft, adds a fresh and playful energy to the campaign, making it both engaging and inspiring to the viewers.

Commenting on the campaign, Tushar Malhotra, Director-Sales & Marketing, Bisleri International, said, “Bisleri is proud to champion football and hydration through the latest rendition of our ongoing #DrinkItUp campaign. Partnering with Shahid Kapoor was a natural choice, given his passion for fitness and sport combined with his youthful energy. The campaign is engaging and the interplay between Shahid and the players is entertaining.”

The campaign was conceptualised by in-house creative team and the talent was managed by Wavemaker.

Over the past few years, Bisleri International, has built a robust sports marketing program partnering with Procam International’s marathons, National Games, Ultimate Table Tennis League, Dubai Marathon, Professional Golf Tour of India and several popular cricket franchises in India and UAE.