New Delhi, 10th December 2024: Zomato, India’s online food ordering and delivery platform, has introduced a new feature, “Recommendations from Friends” to enhance customers’ food discovery experience. Rolled out nationwide last week and available in the latest version of the Zomato app, this feature helps customers discover restaurants and dishes through personalized recommendations from their friends.

“The new feature will allow our customers to make food choices based on their friends’ recommendations, making their discovery and ordering experience on our platform more relatable and enjoyable. Most importantly, our customers will have full control over the recommendations that they share and see from their friends, ensuring their privacy is not compromised at any point.”- Rakesh Ranjan, CEO, Food Delivery, Zomato.

To start seeing recommendations from friends, customers can provide access to their contacts on the Zomato app. They can edit who they want to see recommendations from as well as restaurants they are recommending.

Managing the recommendations customers share:

• Customers can edit recommendations, or even turn them off entirely from the “Manage recommendations” option in the profile page.
• Order history and order frequency is not shared.
• Recommendations shared by a customer can be seen only by friends who have their contact, shared contact access while onboarding & selected the customer as a contact they want to see recommendations from.
• Restaurants that have 4 or 5 stars from customers will be shown as their recommendations.

Managing the recommendations customers see:

• Once a customer shares their contacts, they can select friends they want to see recommendations from.
• This can be edited anytime from the “Manage recommendations” option in the profile page of the Zomato app.
• Customers can also choose to opt out of using the feature, if they do not want to see recommendations from their friends.