Kolkata, October 28: As Dhanteras approaches, the rise in gold prices is impacting buying trends, with modern women increasingly shifting their focus from gold to real estate. A recent survey by Anarock reveals that women are emerging as a significant group in the homebuying market prioritizing long-term financial security and asset-building through property, especially as gold prices soar. 65% of women prefer to invest in real estate, compared to just 8% choosing gold and 20% opting for the stock market. Only 7% of women are inclined toward fixed deposits. The study also highlights that a majority of women investing in real estate—77%—view property as an investment opportunity, while 23% purchase homes for self-use.

Mr B.P Singha Roy, COO of Keventer Realty said, “As the professional landscape continues to evolve, so too does the role of women, with their growing presence in the workforce and increasing financial independence, women are emerging as a powerful force in the real estate market. At Keventer Realty, we recognise and celebrate the rise of woman power, not only the homemaker but also the new class of homebuyers, making informed decisions and fulfilling their dreams.”

Mr Manmeet Singh Realty Consultant said, “Women are increasingly recognising the long-term investment potential of real estate, viewing property ownership as a means of building wealth and securing their financial future.”

Ms. Meenakshi Basu, headmistress of Mahadevi Birla Shishu Vihar, said, “The financial literacy programmes and online resources are empowering young women to gain insights into SIPs, Mutual Funds, and real estate, and grasping the advantages of mortgages, tax benefits, and property appreciation.”

Aidrila Bagchi Mukherjee, a young banker, shared that being in the banking sector has allowed her to observe the long-term security provided by property ownership, both financially and personally.

Economics teacher of G. D. Birla Centre for Education, Chandra Prakash Pandey echoed this sentiment, stating, “Investment in Real Estate has stable and long-term gain potential, and borrowing is currently affordable due to low interest rates, offering additional tax benefits.”

Mr. D.N. Banerjee, Head of the Commerce Department at Ashok Hall Girls’ Higher Secondary School noted that rising gold prices are driving women to explore real estate as a stable, long-term investment, reflecting a shift from traditional festive gold purchases to financial diversification.