Bengaluru, October 22, 2024: The festive season in India marks a crucial period for businesses to strengthen relationships with channel partners, recognize employees, and celebrate with colleagues. Addressing this vital corporate need, a dedicated Corporate Gifting Store, launched by Amazon Business – India’s leading B2B online marketplace – featuring over 8,500 GST-enabled products with a wide range of gifting options, has resonated strongly with mixer grinders, and juicers emerging as the most gifted items showing 5.5X growth YoY followed by other kitchen ware like cookers which saw 3X growth.
Suchit Subhas, Director, Amazon Business, said, “The remarkable growth of our Corporate Gifting Store this festive season highlights the rapid adoption of e-procurement across India. This surge reflects both the convenience of online gifting and the evolving needs of modern businesses. It’s humbling to see how over the years, we have been able to build Amazon Business as an online B2B marketplace that has not just eliminated geographical barriers and connected sellers to buyers across the length and breadth of the country and serviced 100% of the nation’s pin codes, but also enabled seamless transactions across India’s dynamic business landscape.”
Kitchen appliances – The most gifted category
Mixer grinders and juicers emerge as the most gifted item showing 5.5X growth YoY followed by other kitchen ware like cookers which saw 3X growth.
Headphones emerge as the most popular tech gifting item
Headphones are leading the corporate gifting trend. Speakers have emerged as the breakout category, witnessing a 6X surge in orders compared to last year. Laptop bags was another top selling category with 2.5X YoY growth.
Snacks and Sweets gift hampers is another popular category
Chocolates is the most gifted category with 1.7X YoY growth. Dry fruit hampers saw 3.7X YoY growth and Tea and Coffee hampers also emerged as gifting items with 2X YoY growth.
Connecting sellers to customers: From Kerala to J&K & Gujarat to Nagaland
From home decor crafted by artisans in Ernakulam, Kerala, finding its way to eager buyers and recipients in Udhampur, Jammu & Kashmir; to an array of kitchenware items—including elegant glassware and sturdy mugs—journeying from enterprising sellers in Surat, Gujarat, to discerning customers in Tinsukia, Assam and Kohima, Nagaland; to Delhi-based sellers dispatching their wares to far-flung customers in the Andaman & Nicobar Islands, Amazon Business has facilitated connections between sellers and corporates across the diverse tapestry of India.
India’s own online B2B Marketplace
Since its launch in 2017, Amazon Business has always worked to add value and convenience to its customers’ businesses. In addition to the deals and offers, during the Amazon Great Indian Festival 2024, business customers can enjoy multiple convenient features by signing up for a Prime subscription to enjoy fast and free shipping or convert to multi-user accounts allowing their teams to add multiple team members under one Amazon Business account and set up approval policies and budget guardrails separately for each team. With the “Bill to Ship to” feature, businesses can buy from one location and ship to another without losing GST input credit. Customers can avail cashback up to INR 9,999 per order can be availed on 3 purchases, along with a 30-day interest-free credit option, extendable up to 12 months at minimal interest rates, and no hidden costs to manage their cash flow during the sale. Business customers can get instant bank discounts, and access rewards worth up to INR 10,000, along with flexible installment options*.
Business customers can also place bulk orders seamlessly and solicit assistance for bulk orders by sending an email to buybulk@amazon.com. Existing Amazon Business customers can gather more information about the event by signing into their business accounts. New customers can visit https://business.amazon.in to instantly create an Amazon Business account at no additional charge and enjoy the benefits of the Corporate Gifting Store.