K Formula Launches India’s First Molecular Haircare Brand with Peptide Technology
September 12, 2025: India’s beauty industry is about to experience a seismic shift with the launch of K Formula, the country’s first peptide-powered molecular haircare brand. Founded by entrepreneur Anoushka Adya, the brand introduces a science-driven, six-step repair ritual that promises visible transformation in as little as five minutes.
K Formula introduces a science-first, six-step ritual that doesn’t just coat hair but rebuilds it from within, at the molecular level. Powered by cutting-edge peptide technology, the range promises visible transformation in as little as five minutes. The brand’s bold claim? “New Hair in 5 Minutes.” For years, Indian haircare has been defined by oils, masks, and cosmetic quick-fixes. K Formula disrupts this narrative with what it calls the “Peptide Revolution”, reconnecting broken keratin chains to deliver lasting repair, resilience, and shine.
Anoushka Adya is an accomplished entrepreneur, the Founder of Relier Media Group. With a graduate degree in Marketing & Strategy from Warwick Business School, UK, Anoushka brings both academic rigor and creative flair to her ventures. She has built highly effective teams, driven innovation in content and design, and launched initiatives that merge purpose with impact. At the core of her mission is a desire to elevate Indian narratives while incorporating global standards.
“K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better. With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes. For me, this isn’t just about products; it’s about shifting the way we think about hair health in India,” says Anoushka Adya, Founder and CEO of K Formula.
Adding to its credibility, Delhi’s top celebrity hairstylist, Sahib Mongia, who has joined K Formula as the brand’s first official ambassador, calls it a game-changer: “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula,” says Sahib Mongia, Hair Stylist, Ranked in Top 5 Best Hair Stylists and Founder of NOIR SALON. “The results are instant, visible, and lasting. This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.”
The brand makes its debut with a curated six-product collection, including a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo. Designed as a complete molecular repair system, each formula is vegan, sulphate-free, cruelty-free, and color-safe, priced between ₹700 and ₹1,500, making advanced peptide-powered haircare both premium and accessible.
In consumer trials, over 90% of participants reported that their hair felt softer, smoother, and healthier-looking after just one wash. The brand’s claim of “New Hair in 5 Minutes” is rooted in this data, reflecting its unique approach of molecular repair rather than cosmetic masking. Consumers today demand transparency, efficacy, and performance. With its science-first ethos and strong focus on education, K Formula is poised to lead this change. With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution.
This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.” Anoushka’s vision extends beyond bottles and boxes. “We’re not just selling formulas; we’re reimagining haircare for a new generation. It’s about creating a culture of hair health in India, where repair, strength, and longevity matter as much as beauty,” says Adya.
With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution. K Formula isn’t just another brand. It’s science. It’s culture. And it’s haircare, redefined.
St. Louis Men’s Group Against Cancer Hosts 54th Annual Fundraiser
Men’s Dinner event to feature keynote speaker Pro Football Hall of Famer Terry Bradshaw.
(St. Louis, Mo., September 12, 2025) St. Louis Men’s Group Against Cancer (STLMGAC) – a leading nonprofit dedicated to funding cancer research, prevention, and care activities in the St. Louis region – will hold its 54th annual Men’s Dinner on Thursday, November 20, from 5 p.m. to 10 p.m. at the Ritz-Carlton located at 100 Carondelet Plaza in Clayton, Mo.
Tickets are $425 per person with proceeds directly benefiting local cancer-related organizations. The evening will feature an open cocktail bar, hors d’oeuvres, a gourmet dinner, and both live and silent auctions. This year’s keynote speaker will be Pro Football Hall of Famer and Emmy Award-winning broadcaster Terry Bradshaw.
Bradshaw is a four-time Super Bowl champion quarterback with the Pittsburgh Steelers, a two-time Super Bowl MVP, and a multi-Emmy and award-winning broadcaster for FOX NFL Sunday. An accomplished motivational speaker and New York Times bestselling author of five books, Bradshaw brings inspiration and recognition to the Men’s Dinner event.
St. Louis beneficiaries of this year’s STLMGAC fundraiser include the American Cancer Society-Hope Lodge, The Bennet Project, BJC Healthcare, The Breakfast Club, Camp Rainbow, The Cancer Support Community, The December 5th Fund Friends of Kids with Cancer, Gateway to Hope, HavenHouse St. Louis, Make A Wish Foundation – Missouri, Mercy Cancer Center, Ronald McDonald House Charities of St. Louis, SSM Health Foundation St. Louis, Siteman Cancer Center, St. Louis Children’s Hospital Foundation, Valeda’s Hope, and Washington University School of Medicine.
Since its inception in 1969, STLMGAC has raised more than $6 million for over 40 charities serving the St. Louis cancer community. The independent nonprofit provides vital support to individuals facing a cancer diagnosis and is committed to advancing scientific research in the search for a cure.
For information about the Men’s Dinner sponsorship opportunities and purchasing tickets, call (314) 786-5950 or visit their website.
Barsana Magic Launches Protein Range to Power Everyday Living
September 12, 2025: Barsana Magic, the flagship wellness brand from Sanjeevani Agrofoods Limited, proudly unveils its all-new Protein Range, crafted to make protein simple, delicious, and accessible for everyone. Guided by the mission “Protein for All”, this launch introduces protein-packed coffees and an Everyday Protein Mix, designed to fuel energy, fitness, and daily wellness. The Barsana Magic Protein range is crafted to meet everyday essential need of Protein for every age.
A Smarter Way to Stay Energized
Today’s fast-paced lifestyles demand more than just taste, they need real nutrition, delivered quickly and conveniently. Barsana Magic’s Protein Range does exactly that, blending great flavors with high-quality protein to help individuals hit their daily goals without hassle. Whether you’re hitting the gym, working long hours, or simply managing household routines, this range gives you the perfect balance of energy, strength, and recovery.
The Protein Line-Up
Protein Dark Chocolate Coffee – Bold cocoa meets smooth coffee, delivering 25g protein in every 35g pouch for powerful recovery.
Protein Iced Latte Coffee – A chilled latte with a healthy twist, energizing you anytime, anywhere.
Protein Iced Mocha Coffee – A coffee bean indulgence that fuels strength without guilt.
Protein Iced Vanilla Coffee – Creamy, aromatic vanilla coffee, reimagined with protein for your daily boost.
Protein Assorted Coffee Pack – A flavor-packed variety box to keep your routine exciting.
Everyday Protein Mix – A 13.5g protein per scoop versatile natural protein for Chapatis, Dosa, Idli/Vada, Cake, Soup and what not, making daily nutrition effortless.
The Vision: Protein for All
Mr. Shrikant Sharma, Managing Director of Sanjeevani Agrofoods Limited, shared:
“At Barsana Magic, we believe protein shouldn’t be complicated, it should be a natural part of everyday life. With this new Protein Range, we’re bringing nutrition, taste, and convenience together in one lifestyle solution. ‘Protein for All’ is not just our mission, it’s our promise to empower every age with healthier choices.”
Why Barsana Magic Protein Range?
Power-Packed Nutrition – 25g protein per coffee pouch and 13.5g per scoop in Everyday Mix.
Convenience on the Go – Ready in seconds, mix anytime, anywhere.
Unmatched Taste – Flavors crafted to excite your palate while nourishing your body.
For Every Lifestyle – Ideal for students, professionals, parents, and fitness enthusiasts.
Availability
The Barsana Magic Protein Range is now available on leading e-commerce platforms, the official Barsana Magic website, and select retail stores.
With this launch, Barsana Magic continues to transform modern wellness, offering nutrition solutions that are natural, innovative, and built for today’s energetic lifestyles.