Federal Bank Uses AI to Make Onam Wishes Personal, Joyful, and Future-Ready
08th September 2025: This Onam, Federal Bank redefined what a festive campaign could feel like — not with louder ads, but with deeper warmth. In a rare blend of immersive technology, AI-powered storytelling, and human connection, the Bank turned every branch manager into a digital storyteller — delivering heartfelt Onam wishes through phones, posters, and print. In celebration of Kerala’s biggest festival, Onam, Federal Bank in partnership with WPP’s fastest-growing company and the world leader in creative production, Hogarth Leveraged modern AI tools such as WPP Open and WPP Experience centres, along with technology partner, 8th Wall by Niantic, Federal Bank released one of the most heartfelt campaigns for the season. Not just this, the entire state of Kerala was enthralled by live performances of artists performing century old artforms and then in another quirky maveli series, the Bank showcased a fun take on how Maveli could use all the offers from Federal Bank for his journey (a story that forms the basis for celebration of Onam.) Here are the 3 unique ways that the Bank celebrated Onam this season.
Immersive tech meets AI:
As customers scanned a simple QR code shared by their relationship managers or spotted on outdoor and in-branch creatives, they were greeted by an interactive, real-time Onam celebration: petals raining from above, a Kathakali dancer performing, and the nostalgic sound of the vallam kali trumpet. There were two types of print ads: one allows users to scan a QR code and experience the AI coming to life directly on the newspaper or physical collateral. The other type lets users scan the QR code and place the AI-powered experience in a location of their choice to enjoy the visuals.
One of the employees shared on her Instagram as: https://www.instagram.com/reel/DODW0mBCeGY/?igsh=Z2FqaG5qdnRmanhs
“We are in the Age of Technology, also called as the Age of Uranus. Rapid technological advancement in AI, digital communication, space travel, etc. is propelling global interconnectedness through internet, social media, blockchain, etc. As a brand we desire a stronger focus on science, innovation, and future-forward thinking when it comes to application of Technology into creating bespoke Marketing Experiences. The Modern-Day Consumer is Tech First when it comes to any celebration that connects culture and community. This Onam, Federal Bank has bought plug and play joy when families meet or even when consumers want to use the tech chutzpah to manifest the Onam goodness.” said M V S Murthy, Chief Marketing Officer, Federal Bank.
“We’re moving from content creation to crafting content experiences,” said Karthik Nagarajan, CEO, Hogarth India. “This campaign reflects how brands can use technology not just to impress, but to truly connect.”
The artistic roadshow:
The streets of Kerala saw the customary artistic performances by artists supported by Federal Bank entertain the viewers across various places and malls in Kerala for 15 days. The cultural events included Pulikali (Tiger dance), Panchavadyam (traditional orchestra), Chenda Melam (drum ensemble) and other folk-art forms.
The quirky Maveli series:
A series of 6 quirky videos with Maveli as the protagonist, is a unique storytelling that captures the offers that the Bank’s cards provide for this festive season including dining, flights, lounge access etc.
The response? Immediate and heartfelt. Branch managers reported messages of joy, surprise, and even nostalgia from customers. Social sharing picked up, especially among younger users and diaspora audiences in the UAE. For many, it felt like Onam came to them — not the other way around.
Sanghvi Nesta: Premium 1 & 2 BHK Homes in Thane West Ready by December 2025
Mumbai, September 8, 2025: Sanghvi Realty announces that its main residential project, Sanghvi Nesta, is almost done and will be ready for occupancy by the end of December 2025. This high-end home complex is in the famous Brahmand region near Hiranandani Estate. It is the perfect mix of modern living and location benefits.
PROJECT SUMMARY:
Sanghvi Nesta is a one-of-a-kind 27-story residential skyscraper with well-planned 1 BHK and 2 BHK apartments ranging in size from 551 to 752 square feet. The project has received part OC; the rest OC is due in the coming months. The project has 107 well-planned homes on 0.6 acres of premium real estate, which ensures that inhabitants make the best use of space and seclusion.
RERA Registration: P51700011820 | Layout: 2B+G+27 Floors
Benefits of being in a prime location
Sanghvi Nesta is in a great location near Hiranandani Estate, across from Tulsi Hotel, and close to Rutu Towers on Brahmand Link Road. It offers the best connectivity and lifestyle benefits:
- Close to Hiranandani Estate, one of Thane’s most desirable neighbourhoods
- Direct access to the Ghodbunder route, a major route that connects to Mumbai .
- Close to the Western Express Highway and the Mumbai-Pune Expressway, making it easy to get to business centres
- Within walking distance of high-end shopping, dining, and entertainment options
- Easy access to top-rated schools, hospitals, and businesses
AMENITIES THAT ARE WORLD CLASS
Sanghvi Nesta was built to give people a resort-style living experience with all the amenities they need:
Health and fitness
• Fully Equipped Gymnasium: The latest workout equipment
- Yoga & Meditation Zone:areas just for mental wellbeing
- Landscaped Gardens:Quiet green areas for relaxing
• Kids Play Area: Safe and fun places for kids to play - Swimming Pool: High-quality swimming facilities
• Clubhouse:a place for residents to get together. - Lawn Areas:open spaces for outdoor activities;
• 24/7 Security: Security professionals are on duty around the clock. - CCTV Surveillance:A complete monitoring system.
- 24-hour Water Supply:Water is always available.
- Power Backup:Reliable systems for backup electricity.
• Covered Parking: Safe parking for your car - Rainwater Harvesting:Long-term water management
- High-speed Elevators:Easy vertical transit
AFFORDABLE LUXURY
Prices for Sanghvi Nesta homes start at INR 85 lakhs and go up to INR 1.3 crores. At about INR 14,000 to 15,000 per square foot, these homes provide great value, making high-end living possible for picky consumers. The project also has Jodi Apartments for families who need more room to live.
WHY SANGHVI NESTA IS A GREAT PLACE TO PUT YOUR MONEY
1. Proven Track Record as a Developer: Sanghvi Realty has decades of experience in real estate and a history of completing projects on time.
2. Strategic Location: The project’s location near Hiranandani Estate makes it a great place to invest because it will likely increase in value and rent out well.
3. Better access to Mumbai’s corporate districts, IT hubs, and leisure areas.
4. Complete Lifestyle Package: With world-class amenities, you won’t have to search elsewhere for places to relax and stay healthy.
5. RERA Compliance: Following all rules and regulations ensures everything is clear and protects buyers.
6. Ready for Immediate Possession: Buyers can plan their move-in without waiting long because the building will be finished in December 2025.
LEADERSHIP’S STATEMENTS
Pakshal Sanghvi, Director of Sanghvi Realty, said, “Sanghvi Nesta is the perfect example of our goal to build homes that combine luxury and accessibility. We’re thrilled to produce a project that not only fulfils the finest standards of modern living but also delivers great value in one of Thane’s most sought-after areas. It will be finished in December 2025. Our inhabitants enjoy the status of living in a high-end area because we are close to Hiranandani Estate.”
“As we get closer to finishing Sanghvi Nesta, we see it as more than just a place to live,” said Shankesh Sanghvi, Director of Sanghvi Realty. “It’s a place to live. This is a great investment for both end-users and investors because of the carefully chosen facilities, the strategic location, and our dedication to building quality homes. This project will add a lot of value to the Thane West real estate market, with an anticipated GDV of ₹110–120 crores.”
Sanghvi Realty’s growing list of properties and upcoming projects
Sanghvi Realty is greatly extending its portfolio across Mumbai with the successful delivery of Sanghvi Infenia. The company has a strong pipeline of high-end residential and commercial properties. The company’s planned growth will cost more than ₹915 crores and take place in several promising regions.
Big things coming up:
1. Sanghvi 97 Boulevard in Malad East
This project is a big investment, with a GDV of INR 250 crores. It is a high-end residential development with smartly designed 1& 2-BHK apartments in a great location. The project is in the quickly growing Malad East sector and has great access to transportation and modern living amenities.
2. Malad East Sanghvi Prism
This is a 100% commercial project and part of Sanghvi 97 Boulevard. The project lies in Pathanwadi, Malad East, one of Mumbai’s fastest-growing regions. It has great infrastructure, like good roads, schools, stores, and metro access. The mixed-use complex will have sophisticated commercial spaces and small businesses.
3. Sanghvi Tirth—Andheri
This residential property is worth ₹100 crores and is located near Andheri Metro Station for easy access. The development is aimed at professionals and families who want well-connected residences in the city with modern facilities and good public transportation.
4. Premium Residential Expansion: Sanghvi Realty has bought land in three of Mumbai’s most desirable residential areas:
• Goregaon West Project: This project is on SV Road in the Jawahar Nagar area and has a GDV of ₹100 crores.
• Shivaji Park Development: A great place to live in this historic area with a GDV of INR 120 crores
• Mahim West Project: A strategic location in this well-connected neighbourhood with a GDV of INR 95 crores
Haier India Powers Asia Cup as Gold Sponsor, Boosts Sport-O-Tainment Strategy
India, 8th September 2025: Haier Appliances India, the No.1 major appliances brand for 16 consecutive years, proudly takes a winning shot at the prestigious Asia Cup 2025 as the Gold Sponsor. With cricket being India’s most celebrated sport, this partnership reinforces Haier’s long-term commitment to Sport-o-Tainment marketing, a crucial strategy to deepen connection with India’s premium, young and sports-savvy consumers.
Cricket in India unites millions as it transforms from being a mere sport into an emotion of greater significance. Recognizing this cultural significance, Haier has strategically invested in marquee tournaments to drive Sport-O-Tainment, a core marketing strategy that blends the thrill of sport with captivating entertainment to deliver immersive and memorable consumer experiences. By joining hands with the Asia Cup, Haier will further expand its reach among millions of cricket enthusiasts while strengthening its position as an innovative, consumer-first brand.
Speaking around this partnership, Mr. NS Satish, President, Haier Appliances India, mentioned, “Haier’s association with Asia Cup 2025 reflects our long-term vision of becoming a brand that’s deeply embedded in the cultural fabric of India. Cricket is more than a sport, it’s a national emotion that mirrors our core values of passion, resilience, and innovation. Through this partnership, we aim to forge meaningful connections with India’s new generation of consumers by delivering brand experiences that truly resonate with their aspirations. It also provides a powerful platform to showcase Haier’s cutting-edge innovations, designed to empower smarter living with technology that is intuitive, relevant and crafted for today’s fast-evolving lifestyles.”
As part of this collaboration, Haier will secure prominent on-ground presence and brand visibility across the stadiums, strategically positioning its brand at high-impact touch points throughout the tournament. From perimeter advertising and big-screen integrations to immersive in-stadia activations, Haier will capitalize on the electrifying energy of Asia Cup 2025 to engage fans directly and reinforce a commanding brand presence across every match.
Haier’s sports marketing portfolio encompasses some of the world’s most prestigious tournaments, including the Indian Premier League, ICC Men’s T20 World Cup 2024, and Champions Trophy, alongside elite global tennis tournaments such as Roland-Garros, ATP, US Open, French Open, and Wimbledon. This broad investment underscores Haier’s commitment to connecting with diverse, passionate audiences through high-impact, culturally significant sporting platforms.
By strategically aligning with iconic sporting events, Haier continues to stand out in the consumer durables space, capturing hearts and minds, strengthening brand loyalty and driving growth through emotionally resonant engagement. Through this association, Haier will creatively showcase its innovative and premium product portfolio in a way that feels both relatable and culturally relevant. Haier aims to establish meaningful connections with consumers, reinforcing its position as a trusted partner in modern Indian households.
BBH India’s Pujo Film for CaratLane is a Love Letter to Bengal
September 8, 2025, India: BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the question.
At the heart of the film is CaratLane’s elegant proposal ring, brought alive by BBH India as the ultimate symbol of commitment – timed to perfection with the emotional crescendo of Pujo.
Titled ‘Maayer Aashirbaad’, the film is directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films, with music composed by legendary Debojyoti Mishra. It is a sensory delight that blends timeless Rabindra Sangeet with folk melodies, creating a soundscape that is both nostalgic and fresh. Mekhla Dasgupta and Chirantan Banerjee’s voices breathe life into Mishra’s score. The music becomes the emotional engine of a slowly unfolding love story between two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha, whose chemistry lights up the screen with playful intensity.
Spanning the key days of Pujo from Shoshthi to Doshomi, the film captures iconic moments like Anjali, Dhunuchi Naach, and Bhog, each scene steeped in the colour, rhythm, and emotion of Bengal’s most cherished celebration.
The storytelling unfolds entirely through music. The girl drops playful hints of her desire for commitment while the boy responds with lighthearted mischief. The lyrics themselves become a conversation, questions and answers set to melody. The narrative builds gently, as days of festivity and moments of romance gather weight, until it culminates in a poignant proposal during Doshomi’s shindoor khela, where the male lead goes down on one knee and presents the CaratLane proposal ring, an unforgettable moment framed by tradition and tenderness.
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates. It weaves cultural nostalgia with feel-good romance to break away from the usual format of jewellery advertising.”
According to Saumen Bhaumik, Managing Director, CaratLane, “The vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”
IIT Mandi Hosts AiXcelerate Program, Explores AI’s Impact on Business Innovation
Mandi, 8 September 2025 – The School of Management at IIT Mandi successfully concluded third edition of its flagship annual management conclave, AiXcelerate 3.0 at its campus. With the theme “Igniting Innovation and Leadership in the Digital Era.” The two-day conclave brought together industry leaders, academicians, and students to deliberate on how todays’ business practices are evolving with the increased adoption of Artificial Intelligence (AI) across industries. This conclave aimed to develop and nurture business leaders and managers providing impetus to the country’s innovation ecosystem and competitiveness in the data-driven world. The conclave proved to be especially enriching for students, offering them a unique opportunity to engage directly with industry leaders and policymakers.
The sessions focused on how key management functions such as marketing, human resource management, operations, strategic management, finance, and entrepreneurship are evolving in the era of digital transformation. The conclave featured a rich mix of panel discussions, mentoring sessions, student case competitions, and cultural performances, offering a well-rounded platform for dialogue, collaboration, and innovation. For students, it provided meaningful exposure to real-world applications of emerging technologies, particularly artificial intelligence, across core business domains including marketing analytics, financial decision-making, and strategic planning.
Prof. Laxmidhar Behera, Director, IIT Mandi, congratulated the School of Management on the successful organization of AiXcelerate 3.0 and encouraged continued progress and innovation in the field of management education.
Speaking at the valedictory session, Prof. Anjan Kumar Swain, Chairperson, School of Management, IIT Mandi, said, “AiXcelerate 3.0 showcased how AI is reshaping business strategies and underscored leaders’ responsibility to ensure transparency, trust, and inclusivity. These conversations will guide future leaders in adopting AI responsibly and building institutions that empower people, uplift communities, and enhance the nation’s global standing.”
The program featured ten renowned industry experts as speakers, who shared their insights on various themes. Notable participants included Shiv Kumar, Chief Data & Analytics Officer-L’Oréal India; Manish Purwar, Global IT Head, GE, HealthCare Lokesh Sharma, Strategic Account Director, Salesforce; Abhijit Shah, Chief Technology Officer, Nippon Life India Asset; Ram Srinivasan SVP, Global Practice Leader, Advisory Services Ascendion; Dr. Rishi Bhatnagar, Co-Founder India and Global CTO, AA2IT; Swapnil Tambi, Head of India AI Hub, BNY; Ritesh Agrawal, Group CFO, Powerica Ltd.; Nikhil Bhushan, CTO, Starbucks India; and Somjit Amrit, CEO iHUB and HCI Foundation, IIT Mandi.
Various key topics were addressed during the event highlighting how AI could prove to be highly impactful across these sectors in the future, including strategic leadership in the age of agentic AI, smart engagement, and the redefinition of marketing; the transformation of the financial sector through AI in banking, insurance and Fintech; and responsible AI focusing on building trust through ethics and governance.
At IIT Mandi, SOM’s core mission is to develop a new generation of business leaders who are not only well-versed in traditional management principles but also highly proficient in leveraging technology for strategic advantage. The school achieves this through a curriculum that fuses management principles and knowledge with data science, AI, and other emerging technologies. The SOM regularly organizes events like AiXcelerate to take academic closer to the industry. These conclaves, seminars, and workshops are a cornerstone of the school’s outreach strategy. The school also hosts other key events like the HiBS (Himalayan Business Summit) and leadership talks, solidifying its reputation as a hub for progressive management thought and a key contributor to the professional development of its students.
Ackross Opens Its Biggest Multi-Brand Store in Chikkajala, Bengaluru
Bengaluru 8th september 2025 , Karnataka Panchajanya Uno, a retail initiative under Panchajanya Fashions Pvt. Ltd., launched their 7th store recently at Chikkajala, Bengaluru. Spanning an expansive 3,800 sq. ft., this outlet is the largest Ackross store yet, curated to deliver an unmatched shopping experience in fashion and lifestyle.
The event was graced by Chief Guest Mr. M.G. Balakrishna, President of the Federation of Karnataka Chambers of Commerce and Industry (FKCCI), underscoring the store’s significance as a milestone in Karnataka’s retail landscape.
The new Ackross store is thoughtfully designed across two exclusive floors. The ground floor is dedicated to men’s apparel, showcasing the complete portfolio from the Raymond Group, including Raymond, Park Avenue, Parx, ColorPlus, and Ethnix. Customers can also indulge in premium Raymond fabrics with bespoke Made-to-Measure services, offering personalized styling and tailoring. The first floor is curated for home fashion and comfort, anchored by Ackross, the flagship Bed & Bath brand, alongside collections from Bombay Dyeing, Trident, Raymond Home and Rosara Home.
What sets Ackross apart is its value proposition – offering top-tier brands at prices lower than other retail outlets, combined with exclusive promotions and personalized service.
This opening strengthens the enduring legacy of Panchajanya Fashions Pvt. Ltd., a pioneer in textile distribution since 1974, nurtured under the visionary leadership of Mr. Suresh Babu Makam.
Speaking on the launch, Mr. Suresh Babu Makam, Chairman, Panchajanya Fashions Pvt. Ltd., said: “With our largest Ackross store now open at Chikkajala, we are proud to bring together fashion and home brands under one roof at unmatched value. This store reflects our promise of accessibility, affordability, and excellence for every customer. We are thrilled to welcome shoppers to experience Ackross as more than just retail — it’s a destination where style, comfort, and quality converge.”
AFC Furniture Solutions Unveils Fresh Identity, Embraces the Future While Honoring Its Roots
New Delhi, 8th September 2025: AFC Furniture Solutions, one of India’s leading names in modular and ergonomic office furniture, today announced the launch of its refreshed brand identity, a transformation that reflects the company’s evolution, renewed purpose, and readiness to lead the future of work.
While the name remains the same, AFC’s identity has taken on new clarity. The rebrand marks a sharper focus on flexibility, human-centric design, and sustainability, values that increasingly define the future of workspaces.
“The rebranding is a conscious declaration of who we are today and where we are going,” said Mr. Maanoj Tomar, Founder and Director, AFC System Private Limited. “We are not changing directions; we are refining our purpose. Thoughtful creativity can shift perspectives, changing not just how people see their space, but how they feel within it.”
The new identity represents a thoughtful evolution rather than a radical shift. It introduces a modernised visual language with a redesigned logo and brand system that conveys clarity, confidence, and boldness. It sharpens AFC’s positioning around delivering smart, sustainable and future-ready workspaces, and reimagines how the brand communicates across digital, physical, and client touchpoints with a more unified and human tone. At its core, the rebrand also strengthens the company’s commitment to ESG principles and sets a clear direction towards international expansion while retaining its Indian roots.
At the same time, AFC’s fundamentals remain unchanged. The company continues to be defined by its reputation for quality, trust, and care. With a 2.5 lakh sq. ft. ultramodern manufacturing facility, a monthly output of more than 18,000 workstations and chairs, and a track record of delivering projects for marquee clients such as Air India, PepsiCo, Nestle, PWC, Maruti and TCS, AFC remains a trusted partner in building workspaces that are both efficient and inspiring.
The rebrand comes at a pivotal moment when the very definition of work is shifting. Workspaces today must be flexible, meaningful, and sustainable, and AFC’s new identity is a direct response to this change. It underscores the company’s clarity of purpose and its renewed confidence in shaping work environments that support teams, enable businesses, and adapt to what lies ahead.
Since its inception in 2008, AFC has grown from a young brand into one of India’s largest office furniture manufacturers with a pan-India presence and growing global ambitions. The acquisition of Wipro’s furniture division in 2022 further strengthened its capabilities and scale, cementing its position as a leader in the sector.
With its refreshed identity, AFC reaffirms its long-standing values while signalling its intent to become a global benchmark for smart, sustainable, and future-ready workspace solutions—built in India, for the world.
Bangalore’s go to Banh Mi spot: Candice’s Gourmet Sandwiches
Bengaluru, 8th September; A staple of Vietnamese street food, the Banh Mi gets a gourmet makeover at Candice’s Gourmet Sandwiches, the globally inspired brand crafted by Chef Candice Lock. Known for curating iconic flavours from around the world, Candice’s take on the Banh Mi is fresh and full of flavour.
Expect a crusty baguette filled with grilled lemongrass-marinated goodness, balanced by house-pickled radish and carrot, cucumber, jalapeños, fresh cilantro, ginger scallion oil, sriracha, and their signature house mayo, each element adding texture and punch.
Choose from options like grilled chicken, savoury pulled pork, marinated tofu, or the bold roasted cauliflower, each one layered with punchy flavours, crisp textures, and that signature Vietnamese balance of sweet, sour, spicy, and umami.
It’s flavour-forward, thoughtfully crafted, and a must-try for sandwich lovers across the city.
Pure Storage Named a Leader in 2025 Gartner® Magic Quadrant™ for Enterprise Storage
Bengaluru, India- September 8, 2025 — Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Enterprise Storage Platforms, positioned highest in execution and furthest in vision.
Gartner defines enterprise storage platforms as the market consisting of products, value-based services and delivery methods designed to support diverse block, file and object storage workloads and use cases[1]. In our opinion, this year’s new Enterprise Storage Platforms category reinforces what organizations around the world understand—the Pure Storage Platform delivers unmatched agility and risk reduction with a simple, unified storage platform and flexible as-a-service experience for the broadest range of uses across on-premises, public cloud, and hybrid environments. For the previous five years, Pure Storage was positioned highest and furthest in the Gartner® Magic Quadrant™ for Primary Storage Platforms.
The rise of AI is creating exponential growth of data volumes and business demands. But traditional storage models have been unable to keep up—creating fragmentation, silos, and data sprawl. Delivered by the Pure Storage Platform, an Enterprise Data Cloud (EDC) enables organizations to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management – all of which is delivered as a service. Powered by Pure Fusion™, the Pure Storage Platform allows customers to create their own Enterprise Data Cloud—empowering them to manage their global data estate with the control, automation and tracking needed to lead in a data-driven world.
“Pure Storage delivers data storage and management at scale—automating and simplifying customers’ global data storage environment,” said Charles Giancarlo, Chief Executive Officer, Pure Storage. “Only Pure Storage has innovated an architectural approach that allows customers to better manage their global data, not just their storage.”
Platform Innovation
Pure Storage’s continued innovation of the Pure Storage Platform is transforming the way customers manage their data, helping them solve challenges of today and into the future. Key innovations in 2025 include:
Delivering control and improving compliance through automation.
At the heart of the autonomous platform is Pure Fusion™, which unifies storage as a pool of adaptable resources. Pure Fusion now has workload automation with presets and remote provisioning for fleetwide file, block, and object.
Performance & scalability for modern workloads & unstructured data, all on a unified data plane.
The expansion of its next-generation Pure Storage FlashArray™ and Pure Storage FlashBlade® offerings are designed for the most demanding, high-performance workloads and to scale seamlessly for future applications and demands. Addressing the explosive growth of unstructured data, Pure Storage also announced extended object support to FlashArray, which will create a true single architecture for block, file and object across the entire Pure Storage platform.
Reducing the risk of human error and strengthening security across workloads.
Built-in compliance and improved cyber resilience are embedded across the Pure Storage platform, further minimizing risk through security and governance policies, along with third party cyber security integrations. Rubrik is the first cyber security partner to integrate with Pure Storage’s new workflow orchestration capability, enhancing threat detection for both production and non-production data. Additionally, CrowdStrike and Pure Storage are working together to provide the first validated, on-premises, resilient and secure storage for CrowdStrike LogScale.
Customer Validation
Pure Storage believes Gartner recognition of Pure Storage is further validated by customers. As of August 21, 2025, customers give Pure Storage an Overall Rating of 4.9 out of 5 in the Enterprise Storage Platforms market, with 98% of reviewers willing to recommend, based on 689 reviews on Gartner Peer Insights™.
- “Pure Amazement: FlashArray is the most rock solid storage platform we have ever had.” – IT Manager, Energy and Utilities Industry
- “It just works. Been a very solid experience and product from start to finish.” – Engineer, Healthcare and Biotech Industry
- “Impressive Performance and Strong Data Protection Features Stand Out for This Product.” – IT Leader, Banking Industry
ARAPL to Invest 8-10 Million in Humro, Aims for Growth in US Robotics Market
Pune, India – September 8, 2025: Humro (an ARAPL RaaS brand and subsidiary of Affordable Robotic and Automation Limited, BSE: 541402, NSE SYMBOL: AFFORDABLE), a leader in autonomous material handling and robotics solutions, today announced a proposed investment of USD 8–10 million into its wholly owned subsidiary Humro (formerly known as ARAPL RaaS). This proposal will further process after getting approval of Board of Directors of the company.
The fresh infusion will be funded through a combination of promoter contribution, preferential issue, and debt. As part of the plan, the company’s promoter will invest USD 3 million in his personal capacity by diluting a proportional stake in ARAPL. This was already approved by board of directors of the company on the board meeting held on 29th August 2025.The balance will be raised through preferential allotment and debt instruments. The proceeds will be utilised towards capital expenditure and to meet working capital requirements for servicing Humro’s current order book.
Humro currently has a strong pipeline worth of 32 crore expected to translate into revenues by FY26. With a growing opportunity in the warehousing and autonomous material handling sector in the United States and Europe, and with in-principle technology approvals already secured from marquee global clients, Humro is strategically positioned to capitalise on India’s cost competitiveness in a post-tariff environment.
Commenting on the development, Mr Milind Padole, Chairman, ARAPL, said:
“Being a deep-tech robotics player competing in a high-potential market, HumRo has ticked all the right boxes since its inception in 2021. We have built a robust product portfolio, secured validations from marquee clients, and developed a healthy order pipeline. As the only Indian company in this space, we made an early bet on our capabilities by entering a highly competitive market like the US. The journey took time, but with strong foundations now in place, the stage is set to scale up operations and strengthen our US footprint. This round of funding will be pivotal in accelerating our next phase of growth.”
Last week, HumRo announced that, effective November, it will implement a 10% price adjustment across all products as part of its comprehensive strategy to address recent tariff changes on imports into the United States. Despite this revision, the company emphasised that its solutions will remain 15–20% more cost-effective than those of its nearest competitors. Underscoring its long-term growth outlook, HumRo reiterated that its unique combination of affordability, rapid deployment, and software-driven efficiency continues to set it apart in a market where reliability and cost savings are critical. Looking ahead, the company affirmed its commitment to expanding its footprint in the US and capitalising on emerging opportunities in advanced automation solutions.