Ace Blend Secures Pre-Series A Investment from Fireside Ventures to Disrupt India’s Nutrition Industry

Mumbai, August 13, 2025: Ace Blend, India’s leading science-backed nutrition powerhouse, today announced an investment from Fireside Ventures, India’s premier consumer-focused venture capital firm.

Shivam Hingorani, Founder of Ace Blend, closely examined the Indian nutrition space. What he found were products with low efficacy and unsubstantiated claims that were big on promises, not on results.

Ace has been revamping India’s supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. Pure focus on using clinical-grade ingredients and extraction technologies have become the backbone of Ace Blend’s results-driven formulations.

“We’re not here to sell hope in a bottle,” said Shivam. “Our mission is to deliver real results. With Fireside’s backing and the best global R&D muscle behind us, we’re ready to scale and show the country what real nutrition looks like.”

“Every ingredient, every dose, every claim we make is backed by clinical research,” added Saif Mehkri, a founder with expertise in R&D who Ace Blend onboarded as Co-Founder in 2022. “Indians deserve health outcomes that people can feel, measure, and trust”

Fireside Ventures, the force behind Mamaearth, BoAT, and 40+ brands in its portfolio across different consumer domains, has been watching Ace Blend’s explosive growth and identified it as a perfect fit. Their decision to invest in them was also triggered by Ace’s strong performance.

“India has hundreds of nutrition-supplement brands, yet only a select few deliver precise dosing, clinically-backed efficacy, and full raw-material traceability. We see the next breakthrough coming from premium formulations in convenient formats—and Ace Blend is uniquely positioned to provide exactly that to Indian consumers” , said Dipanjan Basu, Partner and Co-Founder at Fireside Ventures.

Ace Blend has skyrocketed from ₹1.9 Cr to a projected ₹55 Cr in just three years — charting over 250% growth in year one, nearly doubling in year two, and now scaling more than 4X this year with their pre-series A + angel round funding of $3.3 million, with an additional $5.7 million in the pipeline. The brand is redefining what effective nutrition looks like in India. 

This funding unites three giants, all set to raise industry standards.

Mumbai, 13 August 2025: Between the end of 2021 and mid-2025, India’s most dynamic housing micro markets have delivered remarkable gains for both homeowners and investors, finds latest ANAROCK Research data. In some areas, property prices have nearly doubled; in others, rents have climbed at a pace that outstripped inflation by a wide margin. The twin forces driving this surge – strong employment-driven demand and steady infrastructure upgrades — have given rise to markets where both capital appreciation and rental values growth are driven by location dynamics, connectivity, and economic momentum.

For a broad overview, ANAROCK has studied capital appreciation and rental value growth trends across 14 of the most active (in terms of supply and sales) micro markets in Bengaluru, Hyderabad, Pune, NCR, Mumbai Metropolitan Region (MMR), Kolkata, and Chennai – and unpacked the reasons behind their performance.

National Post-Pandemic Snapshot

Anuj Puri, Chairman – ANAROCK Group, says, “The recovery that began in 2021 was driven by pent-up demand, record-low interest rates, and a structural shift toward homeownership after the pandemic. In the early recovery years, annual rental increases of 12–24% were common in prime employment hubs. By H1 2025, rental growth had moderated nationally to 7–9% — still ahead of consumer inflation, but a lot more sustainable.”

“Capital values followed a similar trajectory of rapid appreciation between 2021-2023, followed by steadier gains as new supply hit the market and buyers became more price sensitive,” says Puri. “Notably, infrastructure-led markets (those benefiting from new metro lines, expressways, or new planned tech hubs) continued to defy this cooling trend.”

Bengaluru: Sarjapur Road and Thanisandra

In India’s tech capital, two pockets have outperformed even the city’s robust average growth.

Sarjapur Road has long been part of Bengaluru’s eastern IT corridor, but the promise of the Red Line Namma Metro—connecting Hebbal to Sarjapur—has fuelled a fresh wave of interest. Between 2021 and Q2 2025, property prices here jumped 79%, while average 2BHK rents climbed 81% to ₹38,000 a month.
Thanisandra Main Road, in the north, has mirrored this trajectory with capital gains of 81% and rents up 65%. Its proximity to Manyata Tech Park and improving road connectivity have made it a magnet for mid-to-upper-income IT professionals.

Both areas also benefit from constrained land availability, which has kept the market tight, and speculative buzz around projects like the proposed ‘Swift City’ mega-tech hub in Sarjapur.

Hyderabad: HITECH City and Gachibowli

Hyderabad’s western corridor has cemented its place as one of India’s most resilient real estate sub-markets.

HITECH City, the city’s tech heart, recorded a 70% rise in property values and a 58% jump in rents over the past three and a half years.
Gachibowli, just next door, surged even more—capital values up 87%, rents up 66%. Its appeal lies in a concentration of multinational campuses, international schools, and premium residential complexes.

Even as national rental inflation has eased, these two pockets continue to post double-digit annual increases thanks to unrelenting demand from a growing IT workforce and the scarcity of ready-to-move-in apartments.

Pune: Hinjewadi and Wagholi

Pune’s performance underscores a familiar pattern: a mature IT hub supported by a fast-growing affordable fringe.

Hinjewadi, home to the city’s largest IT park, saw prices rise 40% and rents climb 60% since 2021. While rental growth has slowed since late 2024, demand remains stable thanks to a steady influx of young professionals.
Wagholi, further out but well-connected to the city via the Nagar Road corridor, matched Hinjewadi’s capital gains but outperformed on rentals with a 69% increase. Its relatively lower buy-in cost has made it a preferred choice for first-time investors seeking yield.

NCR: Sohna Road and Noida Sector-150

The National Capital Region’s story has two distinct threads – established corporate corridors and new-age investor magnets.

Sohna Road in Gurugram blends both worlds: strong corporate leasing nearby and improving connectivity via the Delhi–Mumbai Expressway linkages. Prices are up 74% since 2021, while rents have climbed 50%.
Sector-150 in Noida is the standout nationally. Its property values have soared 139% in just over three and half years – the fastest among all micro markets in this study – fuelled by new township projects, greenfield planning, and investor enthusiasm. Rents here have also surged 71%, reflecting demand from both working professionals and end-users drawn by its planned open spaces and sports facilities.

Mumbai Metropolitan Region: Chembur and Mulund

In land-starved Mumbai, price growth in suburbs with improved transport access has been striking.

Chembur, once a relatively under-the-radar suburb, has been transformed by the Eastern Freeway and Metro Line extensions. Prices are up 53%, and rents have grown 46%.
Mulund, a gateway between Mumbai and Thane, has seen similar capital gains (50%) but slower rental growth (32%), partly due to higher starting rental levels. Large-format apartments and better suburban amenities have attracted families upgrading from more crowded city neighbourhoods.

Kolkata: EM Bypass and Rajarhat

Kolkata’s growth story has been steadier – but still rewarding for long-term investors.

EM Bypass benefits from proximity to the central business district and major arterial roads, pushing capital values up 25% and rents up 53%.
Rajarhat, a planned township to the east, has seen stronger capital appreciation at 37%, driven by new infrastructure and corporate presence, alongside 40% rental growth.

While not as spectacular as NCR or Bengaluru, Kolkata’s trajectory underscores the value of planned growth and connectivity.

Chennai: Perambur and Pallavam

Chennai’s two highlighted markets—Perambur in the north and Pallavaram in the south—both owe their performance to excellent transit links.

Perambur has seen prices rise 26% and rents 39% since 2021, supported by suburban rail and metro access.
Pallavaram, near the airport and GST Road, posted a 24% price gain and 46% rent increase, appealing to both airline staff and IT professionals working in the nearby OMR corridor.

Why These Markets Outperformed

A few themes repeat across these leading micro markets:

• Infrastructure Investment – Metro lines, expressways, and airport expansions have proven to be the most reliable catalysts for both capital appreciation and rental demand.
• Employment Clusters – Markets anchored by IT hubs or corporate campuses – Sarjapur, HITECH City, Hinjewadi—show the strongest rental growth, a reflection of constant in-migration.
• Planned Urban Development – Locations like Sector-150 Noida and Rajarhat benefit from master planning, green spaces, and large-scale amenities, attracting both investors and end-users.
• Relative Affordability – In cities where core markets are priced out, peripheries like Wagholi, Thanisandra, and Mulund offer more approachable entry points, creating steady absorption.

Outlook 2026

“Looking ahead to 2026, we expect average housing price growth to range between around 6–7%, with rents likely to rise 7–10% – both outpacing inflation,” says Anuj Puri. “Micro markets tied to major infrastructure completions (such as metro lines in Bengaluru and Mumbai, expressways in NCR, and IT park expansions in Hyderabad and Pune) are best placed to sustain above-average gains.”

In India’s real estate market, growth follows infrastructure, and rental resilience follows jobs. For investors, identifying the next wave of connectivity and employment corridors could be the difference between average returns and exceptional ones.