F77 Goes Next-Gen: Ultraviolette Unveils Powerful Gen3 Firmware
New Delhi, July 22, 2025 – Ultraviolette, a global innovator with presence across ten European nations, is at the forefront of future-ready electric vehicle platforms and advanced battery technology. Through its bold spirit that defies convention, the brand continues to elevate its engineering excellence with time by creating products that are not just advanced but set new benchmarks in electric performance, whilst keeping riders at the cutting edge of technology and performance with every ride.
Ultraviolette captivated its customers in the year 2024 with the first phase of evolution in the form of the F77 MACH 2. This evolution focussed on safety features such as Traction Control, Dynamic Stability Control (UVDSC), 10 levels of Regenerative Braking, Hill-Hold Assist, Violette A.I., and more. Now, with insights of over 8 million km of on-road riding data, Ultraviolette takes a bold leap forward and introduces the next phase of evolution- the ‘GEN3 Powertrain Firmware’ and the ‘Ballistic+’ performance enhancement.
Narayan Subramaniam, CEO s Co-founder of Ultraviolette, stated “For decades, vehicles, gadgets, and consumer electronics have followed a familiar trajectory where they start strong, but degrade over time. While others may practice planned obsolescence, we believe in the opposite paradigm where technology evolves and gets better with time. At Ultraviolette, we envision how a machine could learn from you, evolve with you, and unlock more power the longer you own it.”
Ballistic+ is a high-engaging riding experience meticulously engineered to ignite adrenaline and redefine electric performance. At the core of achieving Ballistic+ is Violette A.I.- Ultraviolette’s connected intelligence system both on and off the F77 motorcycles. Violette A.I. is not just a passive riding system but also actively analyses real-world riding data collected across the world including riding patterns, throttle inputs, diverse ride scenarios and more.
“At the heart of every F77 is our Vehicle Control Unit, a powerful onboard intelligence system that captures over 3,000 data points in real time. These are continuously analysed by Violette A.I., which interprets, learns and evolves to optimize performance and deliver smarter, more
responsive system updates. Through this seamless integration of advanced hardware and intelligence, we uncovered new possibilities to extract even greater performance from the battery and drivetrain systems. Our architecture proved its capability through rigorous fine-tuning, from the VCU to the motor and motor controller, ultimately resulting in our new Gen3 Powertrain Firmware. This is a breakthrough in electric performance, based on precision engineering, and intelligent evolution”, said Niraj Rajmohan, CTO s Co-founder of Ultraviolette.
All existing F77 customers will benefit from their machines becoming more enhanced. This entails that all F77 motorcycle owners can now avail the Gen3 Powertrain Firmware at no additional cost. Ballistic+ is backwards-compatible and ensures every customer enjoys peak performance, regardless of when they joined the Ultraviolette ecosystem. Ultraviolette’s mission has been to relentlessly push boundaries across futuristic design, elevated performance, and advanced technologies.
Hibiscus Monkey Unveils Velvet Spray Sharbat with Bold Campaign
Hibiscus Monkey Launches ‘Velvet Spray Sharbat’ With Disruptive Campaign That Had the Beauty World Buzzing
Mumbai, 22nd July 2025 — Hibiscus Monkey, the cult-favorite body care brand, has once again stirred the conversation with a bold, satirical campaign that left followers confused, curious, and deeply engaged. The brand put out a heartfelt letter from the founders stating that they were taking a sabbatical from the skincare industry to take on the challenge of the Indian beverage industry. They proceeded to reveal that they would be launching their first “drink” soon.
This sent hundreds of consumers into a frenzy, with some questioning why a viral brand would suddenly cease their operations, while others panicking about no longer having access to their favorite body care products. One consumer went to the extent of remarking “This is really unfair to those who have got used to your products”, while another went on to lament that “There are only a few Indian brands that actually walk the talk and create world class products. I carry your products back for my friends in New York every summer. They swear by it despite having access to brands here.”
Soon the industry went abuzz, with many observers expressing their shock and excitement all at once. And then in their classic tongue-in-cheek style, team Hibiscus Monkey revealed their newest innovation “a drink…for your body”- They launched the Velvet Spray Sharbat, a limited edition variant of their viral in shower body moisturizer inspired by Roohafza, a beloved summer drink.
The tongue-in-cheek campaign, launched via Instagram, blurred lines between literal and metaphorical — making audiences question whether Hibiscus Monkey was actually leaving the beauty space. “We did launch a drink… just not the kind you were thinking of,” the brand cheekily confirmed on social media, introducing Velvet Spray Sharbat as “a drink for your body,” while reiterating their commitment to body care, unequivocally stating “We have news. We are not going anywhere. In fact, we are doubling down on body care. Becoming India’s most trusted body care brand is our North Star. And we will never never abandon this mission.” The creative twist sparked a flood of IG stories, DMs, and reactions across beauty communities and fans alike, with many lauding it as a masterclass in brand building and community engagement.
Like the rest of its Velvet Spray family, the Sharbat edition is a 100% naturally derived in-shower moisturizer, formulated for Indian summers and monsoons. Enriched with Rosa Damascena flower oil extracted from the Damask Rose flower, it delivers hydration, toning, and antioxidant-rich nourishment — all wrapped in the nostalgic scent of rose, reminiscent of a chilled glass of Roohafza. The formulation absorbs instantly on wet skin, offering the brand’s cult-loved “no-chip chip” finish that leaves skin supple, not sticky.
But beyond the product, it’s the narrative-first campaign that stands out. Playful yet poetic, the launch reflects Hibiscus Monkey’s larger branding philosophy: to challenge how brands engage consumers in a digital world. This isn’t the brand’s first moment of mischief — but it might be its most memorable.
“We are reimagining what launches feel like. The personal care industry often takes itself too seriously — we wanted to have fun, create a little chaos, and then deliver something completely joyful,” says the Hibiscus Monkey team. “The response to our “beverage post” has been overwhelming, we did not expect such an outpouring of love for Hibiscus Monkey, the body care brand. The DMs and comments left us speechless, overwhelmed and humbled.”
Velvet Spray Sharbat is a limited-edition, small-batch drop, a year in the making. As with most Hibiscus Monkey products, it is made in India using intentional ingredients and minimalist packaging.
The campaign has already drawn organic attention across social media and is being called one of the most original beauty reveals this year — not just for the product, but for the playful cultural bait-and-switch that made customers stop, think, and smile.
Hibiscus Monkey isn’t leaving beauty. It’s just redefining what beauty can taste like.