Ashiana Housing Launches Phase 6 of Ashiana Tarang in Bhiwadi’s Sector 24
Phase 6 Brings Premium Lifestyle Living to NCR’s Emerging Residential Hub
July 18, 2025 – Ashiana Housing Ltd., one of India’s most trusted real estate developers, has launched Phase 6 of its flagship residential project Ashiana Tarang, located in Sector 24, UIT Bhiwadi. With a land size of 2.71 acres, this new phase adds 192 premium apartments to the already thriving gated community, reaffirming the company’s commitment to delivering lifestyle-rich, quality housing for end-users and investors alike.
The project has already seen 117 units sold in FY 2025-26 across previous phases, generating a sales revenue of ₹68.23 crore. With possession timelines for Phase 6 scheduled for May 2028, the company is projecting continued strong traction, buoyed by rising interest from Gurgaon-based mid-segment buyers seeking quality housing within the ₹60– 70 Lakh bracket.
The total estimated investment for Phase 6 is pegged at ₹58.78 crore, covering land, construction, and overhead costs, as part of a ₹240 crore project spread over 12.85 acres. Importantly, the land is fully owned by Ashiana Housing, with no joint venture partners involved, ensuring streamlined execution and project control. The funding model is customer-centric, with construction to be driven by buyer advances under a structured payment plan.
Ashiana Tarang has earned a reputation for its premium concept homes that go beyond brick-and-mortar, focusing on building vibrant communities. With over 300+ families already residing, the project is positioned not just as a real estate investment, but as a lifestyle upgrade.
“Phase 6 is a continuation of our vision to offer thoughtfully designed homes with wide open spaces, green surroundings, and meaningful amenities,” said Mr Rajat Palod, AVP, Ashiana Housing. “Our buyers are not just looking for a house—they’re looking for a holistic living experience.”
The latest phase adds several upgraded features to elevate the resident experience:
· Park upgradation with box cricket and an activity pavilion
· Premium interiors including Itaca tiles, Magicwood modular kitchens, and elegant cove lighting
· Upgraded lobby spaces with MS jaali work, tile cladding, and framed art elements
· A 13,100 sq ft clubhouse, lawn tennis court, half basketball court, and vibrant social areas for community engagement
With the city of Bhiwadi rapidly emerging as an affordable yet strategic real estate destination, thanks to its proximity to Gurgaon, NH-8 connectivity, and improving infrastructure, Ashiana Tarang presents a unique opportunity for both end-users and long-term investors. The project’s low-density planning, hill views, and expansive open greens provide a sense of tranquility that is rare in the NCR belt.
The new phase is expected to cater especially to young working families and mid-segment professionals relocating from Gurgaon and Manesar, who are looking for a balance of affordability, lifestyle, and rental yield potential.
IIFL Home Finance Hosts PMAY 2.0 Customer Workshop to Promote “Affordable Housing Awareness” in Ahmedabad
Over 1,100 customers benefitted under the Interest Subsidy Scheme (ISS) of PMAY-U 2.0
Ahmedabad, July 19, 2025: In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFL HFL), one of India’s leading affordable housing finance companies, organized a customer awareness workshop in Ahmedabad, Gujarat. The initiative aimed to honor beneficiaries under the Interest Subsidy Scheme (ISS) and raise awareness about the government-backed housing program, while also extending support to prospective homebuyers within the state.
The event brought together over 1,100 subsidy beneficiaries along with senior officials including Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance; Shri Shyam Sunder, AGM, National Housing Bank (NHB) and other senior leadership from IIFL Home Finance.
With a strong focus on Tier 2 and Tier 3 cities, IIFL Home Finance has established a widespread national presence through its 370+ branches. The company combines grassroot engagement, simplified loans, faster processing, and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers across India access the Interest Subsidy Scheme (ISS) under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.
The event served as a key customer engagement initiative celebrating the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL Home Finance’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.
Speaking at the event, Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance, said: “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector, with Ahmedabad leading the state in demand. Between ‘2017–18’ and ‘2024–25’, the city registered over 4,600 housing projects—35% of which were categorized as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families. Supporting the Government’s PMAY 2.0 – Housing for All initiative, IIFL Home Finance is committed to empowering EWS and LIG households by bridging the credit gap through effective (ISS) facilitation, doorstep services, simplified documentation, and targeted awareness programs bringing the dream of homeownership closer to India’s underserved communities.”
Shri Shyam Sunder, AGM, National Housing Bank (NHB) added: “This event in Ahmedabad is part of IIFL HFL’s broader initiative to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFL Home Finance continues to align with national priorities while delivering value at the grassroots level.”
As part of its continued commitment to financial inclusion and housing for all, the company will organize similar workshops across key states including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab, and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.
The Pant Project Launches Flagship Store in Kochi on July 19
Kochi, July 19 2025: The Pant Project, India’s rising clothing brand, is all set to launch its flagship store in Kochi on July 19, located on Mahatma Gandhi Road. This marks a major milestone in the brand’s expansion journey, bringing its signature focus on fit, comfort, and premium fabrics to Kerala.
Designed with a multi-use approach, the store highlights The Pant Project’s bestselling categories including Power Stretch, Formals, and a versatile pants universe featuring Linen, Wool, Chinos, Cargos, and Jeans. Customers can enjoy a personalized experience through in-store masters and an AI-based sizing technology currently under testing.
“We’ve had consistent demand from our Kochi customers over the years, and this store is our way of bringing them closer to a tailored pant experience,” said Dhruv Toshniwal, Founder. In line with Dhruv, Udit Toshniwal, Founder said “We’ve seen a high volume of repeat customers from Kochi via our online channels. This store is our way of giving back by offering high-quality fabric, class-leading fit, and real value.”
Further Sharath Raju, VP-Retail added “We plan to expand across key cities this year, bringing our unique fit experience closer to customers nationwide.”
With linen and PV cotton collections tailored for Kerala’s climate, and water-repellent pants ideal for monsoon wear, the store brings both relevance and innovation to local shoppers. The brand currently operates in six cities, with plans to expand to three more by year-end. As a launch offer, the Kochi store will feature a 30% discount on all products on Saturday and Sunday (19th & 20th) and it’s valid only for early visitors.
ZEE continues R.I.S.E journey with impactful second chapter in Delhi
Delhi, 19th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Delhi. After the spectacular launch in Mumbai, the Delhi chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.
The Delhi edition carried forward the immersive format of the inaugural event, with compelling keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Delhi is a high-opportunity market, and R.I.S.E is our promise to deliver measurable brand and business growth in such dynamic environments. From building awareness to driving action, ZEE’s omnichannel ecosystem is designed for measurable outcomes. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
Following the successful event in Delhi, R.I.S.E will continue its journey to Bengaluru, Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.
Whisper World Recognized as ‘Best Global Tech-Driven AdTech Company’
Mumbai, July 19: Whisper World , the global pioneer in In-Content Advertising (ICA), has been recognized as the ‘Best Global Tech-Driven AdTech Company’ at the Outlook Business Spotlight – Enterprise & Leadership Awards 2025. Ms Nidhee Kekre, CSO, Whisper World accepted the award at the event hosted in Bangalore on June 27, 2025, that was attended by industry leaders, dignitaries and change-makers. The recognition marks a milestone in Whisper World’s mission to transform brand communication through immersive, data-led innovation across global media landscapes, including India.
“The award is recognition of our belief that advertising in order to be effective, should not only get reach but also attention, in an era of attention deficit. In-Content Advertising allows us to merge brand messaging with audience attention points and our technology ensures that impact is not just creative; it’s measurable for effectiveness and scalable for reach. It’s like mass personalisation on the largest possible medium and ICA is most effective when used in conjunction with TVC. We have tested it using various methodologies and it delivers immense value for the brands. Since our India launch in 2019, have scaled rapidly through partnerships with the major broadcasters – JioStar and ZEE Network, delivering measurable impact across 18+ channels in 8 languages,” says Ms Nidhee Kekre, Chief Strategy Officer, Whisper World.
Founded in 2014 and operational in 7 countries, Whisper World is redefining how brands connect with audiences through ICA, an advertising format that embeds branded messages directly within content, creating intuitive viewer engagement. Backed by measurement partnerships with Nielsen, Kantar and BARC, Whisper World’s ICA solutions have become essential tools for brands across sectors aiming to stay relevant, particularly in India’s households that continue to consume content primarily through TV.
“Our proprietary ad-tech platform, combined with in-house production – Whisper Studios, allows us to integrate brands synergistically within the content and is a great tool when used along with TVC. With over 5,00,000 eye-tracking tests and 1,400+ brand lift studies backing our methodology, we continue to raise the bar for performance led storytelling. At Whisper World, we serve ICA through the most popular TV shows that audiences already care about. This award fuels our drive to keep pushing boundaries, blending tech and creativity to reshape the future of advertising,” concludes Ms Kekre.