Bengaluru, 10th July 2025: Sometimes, one of the hardest battles a woman fights is the one with herself – the doubt, silence, and hesitation to put herself first. Tata Trusts’ public health awareness campaign, ‘Khud Se Jeet,’ captures this quiet conflict, urging women to seek timely cervical cancer screening and take charge of their health.

Cervical cancer is the second most common cancer among Indian women, claiming nearly 75,000 lives each year—often due to late detection. Despite being highly treatable in its early stages, with 95% of cases successfully managed if caught early, many women do not get screened in time. Millions of women continue overlooking symptoms – either due to a significant lack of awareness about cervical cancer and its symptoms, or fear, stigma, and a culture of silence that contributes to delayed screening.

Tata Trusts’ years of grassroots engagement – including by conducting over 26,000 cervical cancer screenings across Jharkhand, Andhra Pradesh, Odisha, and Maharashtra in the last year, in collaboration with state governments and partners – has uncovered deep insights, revealing emotional and societal barriers that keep women from seeking help, even when it’s available. Through its public health awareness initiatives, the Trusts aims to prompt women to replace hesitation with action.

To spearhead awareness, Tata Trusts hosted a panel discussion, bringing together leading experts from oncology, psycho-oncology, and patient support to illustrate the problem, barriers to screening, key steps, and explore how we can change the conversation on cervical cancer in India. The session featured Dr Gauravi Mishra, Deputy Director, Center for Cancer Epidemiology, Tata Memorial Centre; Dr. Savita Goswami, Psycho-Oncologist at Tata Memorial Hospital; and Vandana Gupta, cancer survivor and founder of V Care Foundation.

The session was moderated by Dr Rudradatta Shrotriya, Head Medical Operations, Tata Cancer Care Foundation, who commented, “Cervical cancer’s projected burden in India stands at 1.5 million Disability-Adjusted Life Years (DALYs), with the highest impact among women aged 30–65 in segments with the lowest awareness and access. The key challenges remain low awareness and inhibition: women who experience early symptoms do not connect them to cervical cancer, and those who do may delay action due to shame or fear. Many also are unaware that risk can exist even in the absence of symptoms, which makes screening vital. By raising awareness and taking steps to change the conversation around cervical cancer, we hope to foster a culture where women feel empowered to prioritize their health.”

Tata Trusts also unveiled a social awareness film, highlighting a woman’s inner conflict and journey through self-doubt, denial, and hesitation to a moment of transformation, where she chooses to pay attention to her symptoms and seek screening. By amplifying such narratives, the Trusts’ aim to inspire more women to listen to their bodies and prioritize their health.

Discussing this, Shilpi Ghosh, Communications Specialist, Tata Trusts, said, “Khud Se Jeet was born from listening to women — their silence, their fears, their hesitation. Cervical cancer isn’t just a medical issue; it’s an emotional one, hidden in whispers and what-ifs. We realized that lack of access isn’t the only hurdle; there is also the doubt that tells a woman not to act, speak, or put herself first. This campaign is our attempt to give her that nudge, to say: you matter, your health matters. Through every frame, every word, and every touchpoint, we want her to know that winning this battle within could mean gaining the life she deserves.”

Mumbai/ Bangalore, India – 10 July 2025: OMRON Healthcare, a global leader in innovative home health monitoring solutions, has expanded its collaboration with Tricog Health, an AI-driven cardiac care company, to launch KeeboHealth- an advanced connected health platform designed to transform remote cardiac care and accelerate progress toward OMRON’s ambitious ‘Going for Zero’ vision – a world with zero cardiovascular events.

KeeboHealth is a ground-breaking digital health ecosystem that leverages state-of-the-art AI technology, real-time data analytics, and home-based monitoring to empower healthcare providers and patients in managing heart conditions more effectively. The data flows in real-time to Tricog’s AI engine, which continuously monitors heart health, flags early warning signs, and instantly alert medical teams when intervention is needed. This proactive system helps detect heart issues before a patient’s condition detoriates, significantly reducing the need for hospitalizations. The platform integrates seamlessly with OMRON’s range of connected devices-including home ECG monitors, blood pressure monitors, and weighing scales-enabling continuous and personalised care.

OMRON’s ‘Going for Zero’ vision represents its commitment to eliminating heart attacks and strokes through early detection, proactive monitoring, and patient-centric interventions. The integration of KeeboHealth into this vision is a significant milestone, combining Tricog’s cutting-edge AI capabilities and clinical expertise with OMRON’s trusted home health devices and global reach.

Ayumu Okada, Representative Director, President and CEO, OMRON Healthcare Co. Ltd. Commented, “For more than 40 years since we first launched our blood pressure monitor in India in the 1980s, we have been working to solve the health challenges faced by people living in India. In addition to popularizing “home blood pressure measurement,” we have launched innovative devices in India to support early detection of atrial fibrillation, a risky arrhythmia. “KeeboHealth“is a new solution that combines our innovative devices such as “OMRON Complete”, an upper arm blood pressure monitor with ECG, with Tricog’s ECG analysis AI technology. This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention. It is also expected to improve the work efficiency of medical professionals. We are confident that this is a big step toward realizing our vision of “Going for Zero.” Through this strategic partnership, we will contribute to enhance the health and well-being of communities throughout India.”

Dr Charit Bhograj, CEO & Founder of Tricog Health, commented, “KeeboHealth is more than technology-it’s hope for millions living with heart failure. By continuously analysing patient data and detecting early warning signs, we can deliver timely, tailored interventions, even in regions where access to specialists is limited. Our collaboration with OMRON ensures we’re not just treating disease but actively preventing the devastating consequences of heart failure. Together, we are moving closer to a world where ‘zero cardiovascular events’ is not just an aspiration but a reality.”

Hokuta Kaya, Deputy Consul General of Japan in Bengaluru, “This ground-breaking partnership between Omron Healthcare and Tricog Health exemplifies the power of combining Japanese technological excellence with Indian ingenuity. Their remote heart monitoring service, which empowers patients to manage their heart health from home using advanced AI and connected devices, is a true game-changer for India’s healthcare landscape. As both our nations work together to bridge the healthcare gap and foster new business opportunities, I am confident that the synergy of Japanese technology and Indian innovation holds immense promise for the future. I hope today’s event inspires many to discover and embrace these pioneering solutions.”

A multinational study involving Duke and UT Southwestern University hospitals in the United States, as well as Manipal Hospital in India, has demonstrated KeeboHealth’s significant impact on heart failure management. Patients demonstrated measurable improvements in exercise capacity and heart health biomarkers by 45%, while adherence to Guideline-Directed Medical Therapy (GDMT) increased to 44%, resulting in a reduction in hospital readmissions. These outcomes underscore how KeeboHealth facilitates early intervention, optimised medication titration, and sustained patient engagement-all critical pillars in reducing cardiovascular events and advancing the “Going for Zero” goal.

OMRON and Tricog plan to expand KeeboHealth widely across India in 2025, marking a paradigm shift in remote cardiac care. The combined expertise of both organisations promises a scalable, cost-effective solution that brings proactive, personalised heart health management to patients worldwide, propelling OMRON’s mission of Going for Zero.

Chennai, 10 July 2025: Apollo Hospitals, India’s leading integrated healthcare provider is pleased to announce the release of “My Food, My Health,” an authoritative and comprehensive guide to Medical Nutrition Therapy (MNT). Authored by distinguished dietitians from the Apollo Hospitals Group and curated by Ms. Anita Jatana, Consultant Dietetics at Indraprastha Apollo Hospitals, the book is designed to equip individuals with scientifically validated nutritional guidance, applicable from childhood through advanced age.

In a time when lifestyle-related illnesses such as diabetes, obesity, cardiovascular diseases, and cancer are on the rise, and misinformation around diet is rampant, “My Food, My Health” serves as a reliable tool to bring clarity and confidence to personal health management.

The book was unveiled by the Chief Guest, Mrs. Sucharitha Reddy, and the first copy was presented to Dr. Prathap C. Reddy, Founder & Chairman of Apollo Hospitals.

Dr. Prathap C. Reddy, Founder & Chairman of Apollo Hospitals, said, “With the launch of ‘My Food, My Health,’ we take another important step toward our goal of making preventive healthcare accessible and practical for everyone. As non-communicable diseases increasingly impact lives across all age groups, we need to educate our communities with the knowledge to make wise choices about their food and health. The choices we make about the food we eat today shape our future. Through this unique compendium of years of experience, we are investing in a stronger, better and happier nation.”

Ms. Anita Jatana, Consultant Dietetics, Indraprastha Apollo Hospitals, said, “In an age where misinformation about nutrition is widespread, ‘My Food, My Health’ seeks to bring clarity and compassion back into how we view food. This book is the result of years of clinical experience and collaboration across Apollo’s network of expert dietitians. It’s designed to help every individual, whether patient, caregiver, or health-conscious reader, make informed, sustainable choices that support lifelong wellness.”

A distinguished group of dietitians and nutritionists across the Apollo Group— Ms. Daphnee DK, Ms. Priyanka Rohatgi, Ms. Haritha Shyam, Ms. Lekha Sreedharan, Ms. Babita G. Hazarika, Ms. Champa Mazumdar, Ms. Varsha Gorey, Ms. Sandhya Singh S., and Ms. Sunita Sahoo—have contributed to this book.

With a reader-friendly format, the book outlines therapeutic dietary strategies and debunks popular myths that cloud public understanding about food and wellness. Aimed at both the general public and healthcare providers, the guide combines clinical insight with actionable advice. The book features simplified dietary guidelines, immune-boosting and stress-management tips, and recovery plans, all paired with easy-to-prepare recipes, nutritional breakdowns, and vibrant photographs.

The launch of ‘My Food, My Health’ marks a significant step in Apollo Hospitals’ ongoing commitment to preventive healthcare and patient education, reinforcing the central role of nutrition in long-term wellness.

10th July, Mumbai: 71-year-old male patient from Malad (Mumbai) underwent a successful posterior cervical laminectomy for multilevel cervical spondylotic myelopathy at Apex Hospital, Borivali which is part of Apex group of Hospitals last week. The surgery marked another important milestone in the hospital’s commitment to advanced spine care. The patient had been experiencing gait instability, weak hand grip, difficulty with fine motor tasks like buttoning his shirt, and radiating pain in both upper limbs—classic symptoms of cervical myelopathy, a condition caused by compression of the spinal cord in the neck due to age-related degenerative changes. If left untreated, this condition can progressively impair mobility and hand function, significantly diminishing quality of life. Following a comprehensive clinical evaluation and imaging, the diagnosis of multilevel cervical myelopathy was confirmed. The surgical team opted for a posterior cervical laminectomy, a procedure designed to relieve pressure on the spinal cord by removing the compressive bony structures. The surgery was performed by Dr. Umang Sheth and Dr. Meet Shah, Spine Surgeons at Apex Hospital, Borivali. The procedure lasted 2 hours and 15 minutes, with minimal blood loss (approx. 100 ml) and no intraoperative complications, ensuring a smooth and safe operative course.

Dr. Umang Sheth Orthopaedic & Spine Surgeon from Apex group of Hospitals stated: “Timely surgical decompression is crucial in patients with cervical myelopathy to halt neurological decline and restore functional independence. Early intervention not only prevents permanent disability but also helps patients regain mobility and confidence. We’re pleased to report that the patient is recovering well, with early improvement in both gait and hand function.”

Dr. Meet Shah, spine consultant from Apex group of Hospitals added: “With precise surgical planning and execution, even complex spinal cases like this can be managed effectively. It’s rewarding to see patients regain functionality and move toward a better quality of life.”

Post-surgery, the patient is undergoing rehabilitation and continues to improve steadily—an outcome that underscores the value of early diagnosis and prompt surgical care in cervical myelopathy.

Apex Hospital, Borivali remains at the forefront of comprehensive spine care, offering cutting-edge techniques and patient-focused treatment to address complex spinal conditions.

With over 25 years of expertise, Apex Group of Hospitals is committed to providing high-quality, accessible healthcare. With more than 350 beds across its Borivali, Kandivali, and Mulund facilities, Apex offers state-of-the-art infrastructure and a patient-first approach to care.