Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and the pioneer of mobile payments, QR codes, and Soundbox, today announced starting of the second phase of Air Quality Action Forum in collaboration with the United Nations Environment Programme (UNEP), supported by Paytm Foundation. The initiative aims to support India’s clean air mission by fostering collaboration, driving awareness, and enabling scalable, technology-led solutions.

The Second Phase of the Air Quality Action Forum will serve as a centralized platform to share knowledge, best practices, and practical solutions for air quality management. It is designed to empower policymakers, civic agencies, researchers, and communities with access to data-driven tools and public education resources. The initiative also emphasizes citizen engagement and behavioural change as key pillars for long-term impact.

This Phase leverages technology, real-time data, and multi-sector partnerships to enable the implementation of innovative and scalable interventions for improving air quality. It aligns with the broader goal of strengthening the execution of India’s National Clean Air Programme (NCAP), supporting both policy-level planning and on-ground execution.

Announced at the event, Aironomics 2025: Unlocking India’s Blue Skies Economy is a flagship summit anchored by the Bharat Climate Forum and inspired by the vision of the Swadeshi Principles of CIEU with Dalberg and the Council of International Economic Understanding. The summit convenes national and state leaders, experts, and industry stakeholders to promote unified airshed strategies, align cross-agency policies, and scale innovation across sectors such as clean energy, mobility, and waste management, all contributing to a healthier and more resilient economy.

Vijay Shekhar Sharma, Founder & CEO – Paytm said, “Air pollution affects every one of us — in our homes, on our streets, and in the lives of our children. This initiative is a step towards enabling informed action, where science, technology, and awareness come together to make clean air a shared priority. We value the ongoing efforts by government bodies working to improve air quality and hope this platform can strengthen and support those efforts by encouraging active collaboration and citizen engagement.”

Dr. Balakrishna, Head of UNEP India said, “Tackling air pollution requires united, science-backed action across all levels of society. This collaboration with the Paytm Foundation brings together policy, technology, and grassroots engagement, a combination that is critical to building sustainable air quality solutions. The Second Phase of AQAF will serve as a key driver in India’s efforts to meet its clean air targets and protect the health of its people and environment.”

Paytm Founder & CEO has been named as UN’s environment patron for clean air. This initiative is part of the company’s ongoing commitment to support the UN Environment’s global BreatheLife campaign, which aims to raise awareness about urgent social and environmental challenges and address them through collaborative action.

New Delhi, 2^nd June, 2025 – CYK Hospitalities, the premier F&B consultancy in India, announces the launch of Via Bianca, a niche, regional Italian restaurant situated in the iconic N Block Market, GK I, New Delhi. With this endeavor, CYK continues to raise the bar for exquisitely crafted F&B concepts focused on a blend of authenticity, operational finesse and visionary collaborations.

Via Bianca is the dream project of Chef Kamalika Anand, an alumna of Le Cordon Bleu, London, and ALMA, Italy. After years of international experience in Michelin-starred kitchens and European culinary landscapes, Kamalika wished to create a place that would truly represent Italy’s regional cuisine and culinary culture. Via Bianca is rooted in tradition, simply presented, and served with soul. The ambiance of the restaurant is understated elegance, presenting an ambience that emulates the rustic charm of Italian homes with sleek modernity—open kitchen, pasta shaping station and wood-fired oven are some of its highlights.

The menu ventures into the realm of delicacies consisting of Strata Bianca di Zucchini, Spaghetti all’ Assassina and Tigelle ‘Nduja, among others, bringing forth an array of ingredients and techniques that honour Italy’s myriad regions. The idea goes from striving to appeal to the varied tastes of the seasoned diner and the curious one for whom the Italian food serenade should be kept a bit warmer and more familiar.

Chef Kamalika Anand shares the sentiment: “Via Bianca has lived in my head and heart for a long time. It’s more than a restaurant—it’s a tribute to the Italy I studied, lived, and loved. CYK Hospitalities didn’t just consult; they helped me channel a dream into something real. Every inch of Via Bianca carries a piece of my journey and hard work, backed by their strategic brilliance.“

CYK Hospitality worked alongside the brand team to ensure the narrative was passed on to an ergonomic operational structure. Whether it was designing a back kitchen workflow or maturing the guest journey, on every touchpoint was supposed to exist the spirit of Via Bianca.

Pulkit Arora, Director of CYK Hospitalities, stated, “Via Bianca is a reflection of meaningful collaboration. We saw Kamalika’s passion and aligned it with a solid framework, from planning to execution. This project shows how soulful cuisine can meet market-smart strategy without compromise.”

Via Bianca is not just another restaurant; in a silent revolution, it is changing the dining world in Delhi. With heartfelt precision and determination, it has shown that a regional cuisine-led format can become a landmark of its own. With CYK Hospitalities in charge of conceptual and operational domains, Via Bianca is going to turn into the new hallmark of experiential dining in the capital.

National, 2^nd June 2025- Inspired by the overwhelming consumer love for its ‘Namak ho Tata ka… Tata Namak’ campaign last year, India’s No.1 iodized salt brand, Tata Salt, returns with a fresh new edition of ‘Namak Ho Tata Ka… Tata Namak’. This 2.0 version builds on the deep emotional connect forged with households across the country, reimagining the iconic jingle to spark renewed love, connection, and purpose.

The new campaign features eight heartwarming and playful brand films, that elevate the nostalgic melody while delivering a powerful message: Tata Salt, with the right amount of iodine, supports children’s mental development, building a sharper generation for future. Reinforcing its position as Desh Ka Namak, the campaign celebrates Tata Salt’s unmatched product trust and functionality in an entertaining, engaging, and musical format.

Conceptualized by Ogilvy, the multi-asset campaign captures slice-of-life moments, from lullabies and classrooms to kitty parties, weddings, and everyday family scenes, portraying Tata Salt as an inseparable part of Indian homes.

The films reflect everyday life across Hindi heartland families, expressive Bengali homes, and emotionally rich Marathi households. The storytelling also resonates across generations, celebrating real, authentic moments.

In one film, a teacher uses a nostalgic jingle to teach the importance of iodine in a familiar school setting, blending education with emotion. Another showcases a lively Hindi-speaking household, where Tata Salt quietly supports every culinary tradition and loving exchange. With its nostalgic yet catchy tune, the campaign proudly reaffirms Tata Salt as Desh Ka Namak, reaching millions with its rhythm and timeless message with the initial release of four films during IPL.

Commenting on the campaign, Ms. Deepika Bhan, President – Packaged Foods, Tata Consumer Products Ltd., said, “ This is a beautiful, natural follow-up to our last year’s campaign, presenting the iconic jingle again in a refreshing way. ‘Desh ka Namak’ is more than just an emotion, it’s a promise built on quality, integrity, and generations of trust built over four decades. This campaign will deepen our bond with consumers and reaffirm our commitment to happiness, and trust in every home.

Anurag Agnihotri, Chief Creative Officer – Mumbai & Kolkata, Ogilvy, added, “Tata Salt wanted to tell people about building sharper minds through iodine addition. But how do you make something as vital as child’s mental development impossible to ignore? So, we turned to the 80’s, an era that made everything unforgettable through a jingle. We took our iodine story, dressed it in 80s flair, and sent it through every corner of Indian life, from vidaais, to classrooms to kitty parties. This is our love letter to a golden era of advertising, reimagined for today’s India.”

Ghaziabad —Shankar Fenestrations & Glasses redesign  innovative aluminum sliding folding doors with a modern approach to architectural glass and door solutions. These doors are developed to gratify the contemporary, fundamental architectural needs of large apertures in both residential and commercial environments.

It has a sliding folding system that represents a great fusion of innovation, aesthetics, and performance. It is for large openings that fold completely to the wall to offer 100% clear openings, thus converting spaces for unobstructed views and a smooth connection between indoors and outdoors. Under artistry and precision, the door system is elegant yet easy to use and maintain. That is why it is considered an elegant and practical solution for homeowners and architects. The door comes in different sizes, allowing customization for diverse project requirements.

Mr. Dinesh Chandra Pandey, Founder of Shankar Fenestrations & Glasses, said:

“We are excited to reveal an enhanced version of our aluminum sliding folding door. It is not a new product but a genuine evolution of our existing system, equipped with new features and the latest technology. Given lifestyles are now rapidly changing, its needs and architectural demands are ever-evolving, we continuously strive to make our products more relevant, and this latest enhancement is one step in that direction. It is performance, look, or functionality for our customers.”

With top-notch sealing capabilities, the created aluminum folding sliding door therefore takes the waterproofing property to the next level. A multi-point locking system is provided to the door to augment security and sealing; double sealing with EPDM gaskets strengthens thermal and acoustic insulation, having a great effect on silence, dust, and pollution barriers. This system was made for balconies, verandas, and a well-working beauty on French windows in any space.