Shiprocket Launches India’s First AI-Integrated MCP Server for eCommerce

Mumbai, India ,16th May 2025: Shiprocket, India’s leading eCommerce enablement platform, has launched the country’s first Model Context Protocol (MCPServer for eCommerce Shipping. This breakthrough innovation allows AI agents to directly handle key operations—from checking shipping rates to tracking orders—using a single line of instruction.

This marks a significant milestone in the evolution of agentic eCommerce, giving businesses the ability to automate and execute actions across the eCommerce stack using natural language commands or AI assistants, eliminating the need for traditional dashboards or APIs. With a single, natural-language prompt, businesses can now create, track, or manage shipments, no dashboards, no APIs, just intent. Shiprocket’s newly launched MCP makes this possible by enabling AI assistants, whether internal tools or automation bots, to directly interact with Shiprocket’s platform. From real-time tracking to scheduling a pickup, commerce operations can now be triggered through voice or text commands.

Designed for the next generation of eCommerce operations, the MCP Server delivers:

●       Faster execution – Instantly perform logistics actions, reducing manual effort and delays

●       Seamless integration – Connect effortlessly with AI tools or enterprise systems

●       Hands-free operations – No dashboards or human intervention needed

●       Enterprise-grade security – Built on Shiprocket’s trusted, scalable infrastructure

Once integratedAI agents can estimate delivery timelines, check courier rates, track orders, create or cancel shipments, assign couriers based on smart rules, list pickup addresses, or schedule pickups—all with a single line of instruction. Imagine asking:

●       “What are the courier options and delivery times from Delhi to Bangalore for a 0.5 KG COD package?”

●       “Create a new prepaid order for Order ID 456789 and schedule a pickup from our warehouse.”

●       “Track the latest status of Order ID 12345 and notify the customer if delayed.”

The MCP Server integrates effortlessly with modern AI ecosystems, enabling businesses to embed intelligent commerce actions within the tools they already use:

●       Claude and Cursor: Developers can connect the MCP Server to AI assistants like Claude and Cursor, enabling natural language interactions or voice commands for tasks such as order tracking, shipping rate calculations, and courier selection.

●       Zapier: Through Zapier’s MCP integration, businesses can link Shiprocket‘s logistics capabilities with over 7,000 applications, facilitating automated workflows without the need for complex coding.

Commenting on the launch, Saahil Goel, MD & CEO of Shiprocket, said: “At Shiprocket, we’re building not just for scale, but for the future. Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster, and scale effortlessly. This is more than just an integration, it’s a new interface for eCommerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them.”

With MCP ServerShiprocket is not just launching a new integration—it’s introducing a new way to interact with commerce infrastructure. By eliminating friction between decision and execution, businesses can operate smarter, move faster, and scale effortlessly.

SBM Bank India and ICICI Prudential Life Insurance Forge Strategic Bancassurance Alliance

Mumbai, May 16, 2025 – In a bid to bolster its retail business and offer an expanded suite of products and services to its customers, SBM Bank India has entered into a partnership with ICICI Prudential Life Insurance Company Ltd. This Strategic Bancassurance Alliance will enable the Bank’s customers to develop well rounded financial plans to achieve their financial goals.

SBM Bank India aims to be a comprehensive financial hub for its customers, offering a diverse suite of retail banking services, including savings and current accounts, term deposits, forex, remittance solutions, insurance, investments, cards, lending, and other financial products. These offerings cater to a wide range of clients, including SBM Private, Wealth, Digital, and Asset-focused customers. The Bank follows a two-pronged strategy—expanding its brick-and-mortar branch network, while leveraging digital banking channels to strengthen its market presence.

This tie-up will enable the Bank to cater to its customers a diverse set of solutions ranging from term insurance, long-term savings and wealth creation products to effectively planning for income on retirement.

Mr. Amit Palta, Chief Product and Distribution Officer at ICICI Prudential Life Insurance welcomed the collaboration, stating “We are happy to partner with SBM Bank India and believe it is a step towards our goal of making life insurance solutions easily accessible to customers. Also, it fortifies our position as being the most customer and distributor friendly life insurer in the country.”

“By combining our innovative, future-ready insurance solutions with SBM Bank’s diverse customer base that include retail & NRI customers, corporates and institutions—we are enabling broader access to comprehensive financial protection across the country.”

“We are committed to delivering solutions that truly support customers through their life’s key milestones. This partnership enables us to offer financial protection and long-term value, empowering individuals and families to pursue their future goals with confidence, security and peace of mind.”

“Various technology solutions implemented have enabled us to provide a seamless and hassle-free buying process to customers. Besides, our claim settlement ratio of 99.3% in FY2025, with an average turnaround time of 1.2 days is the best in the industry.”

Commenting on the partnership, Mr. Nikhil Rajadhyaksha, Head – Retail Banking, SBM Bank India, said, “Through this strategic partnership, we are committed to expanding financial security and offering a comprehensive suite of insurance solutions tailored to evolving customer needs. With insurance penetration in India at 3.7% in 2023-24, well below the global average of 7%, there is substantial scope for market expansion. By combining ICICI Prudential Life Insurance’s innovative product portfolio and digital expertise with SBM Bank’s vision of becoming a financial supermarket, we aim to deliver seamless, customer-centric solutions that enhance financial well-being and empower individuals with greater financial protection.”

Jewellery That Keeps Up With Him – Candere by Kalyan Jewellers

In recent years, men’s jewellery has seen a striking evolution—from minimal and understated to bold, expressive pieces that reflect personal style. The rise of lightweight, fashion-forward designs has empowered men to accessorize with ease and confidence, embracing jewellery as more than just an add-on. Be it a sleek bracelet, a statement ring, or a contemporary necklace, jewellery is now a central part of the modern man’s wardrobe. This shift signals a broader cultural embrace of fashion as a tool for self-expression, redefining jewellery as a key symbol of modern masculinity.

  • The MS Dhoni Double Cuban Link Platinum Bracelet for Men is a striking blend of bold style and refined sophistication. Crafted with a sleek double Cuban chain, its powerful, polished design makes a confident statement. The clasp bears MS Dhoni’s signature, lending an iconic edge to this contemporary piece. With its clean platinum finish and robust construction, it’s designed for everyday wear—adding just the right amount of attitude and elegance.
  • The Danny Gold Band for Men embodies modern sophistication and masculine elegance. Featuring a stylish dual-tone design of yellow and white gold, this bold open-cuff band exudes confidence and strength. With clean geometric lines and a polished finish, it serves as a versatile accessory for both casual and formal wear. This minimalist yet striking design makes the Danny Gold Band a statement of refined taste and individuality for the contemporary man.
  • The Floris Miracle Plate Diamond Earrings are designed for men who appreciate refined brilliance in a minimalist form. With a sleek, compact design, the miracle plate setting enhances the diamond’s sparkle effortlessly. These versatile studs pair well with both festive attire and everyday style. A subtle yet striking addition to any modern man’s essentials
  • The Samuel Platinum and Rose Gold Kada is a bold fusion of strength and sophistication. With a striking contrast of textured platinum and edgy rose gold pyramid accents, it exudes modern masculinity. The inner engraved detailing adds a refined touch, making it as stylish inside as it is outside. Perfect for the man who values distinct craftsmanship with a contemporary edge.

Move without Limits: Bata Launches the New Power Move Collection

Chennai: 16th May 2025: Bata India’s most trusted footwear brand, is redefining everyday activewear with the launch of its new Power Move+ Collection—designed for individuals who live life on the move. With a focus on style, comfort, and everyday value, the collection supports those who see movement not as a workout, but as a way of living fully and moving forward without limits.
 
Crafted for those embracing a healthy lifestyle with a touch of style, the Move+ range features breathable materials, lightweight cushioning, and tech-driven comfort. Move+ brings innovation to everyday motion and modern lifestyles.
 
At Power, we believe great performance shouldn’t come at a premium. The Move+ Collection—starting at just ₹1,699—is designed to empower not just your workouts but your everyday motion. Built for comfort, breathability, and all-day wear, each pair supports dynamic lifestyles with fatigue-reducing insoles, arch support, and lightweight construction. Made for real life in motion—where everyday comfort, smart design, and accessible pricing come together.

Abhay Prabhavana: World’s Largest Museum Celebrated on International Museum Day

As the world reflects on the purpose of museums on International Museum Day, one destination in India is quietly transforming the global conversation. Abhay Prabhavana Museum, envisioned by Dr. Abhay Firodia and developed by the Amar Prerana Trust, stands as a pioneering Museum of Ideas i.e. a place where values, vision, and civilisational thought are preserved and presented as an ode to the past and lively ideas shaping the future.

Situated on a 50-acre campus near the Pale Caves in Maharashtra, Abhay Prabhavana reimagines the very idea of a traditional museum. It is among the largest private museums in the world, yet its significance lies not in its scale, but in its core. Every element across its 3.5 lakh square feet premises has been curated to celebrate India’s civilisational wisdom – right from the timeless principles of ethics, education, enterprise, non-violence, compassion and spiritual inquiry.

Speaking on the occasion, Dr. Abhay Firodia, industrialist and founder of the museum, and Chairman of the Amar Prerana Trust said, “India’s greatest heritage is the power of its values. Our aim was to build a space where these values are experienced in all their depth, not simply observed. Abhay Prabhavana is a place where knowledge, aesthetics, and spirit come together to offer inspiration for generations to come.”

Thirty immersive galleries form the core of the museum’s narrative journey. Each gallery is a dialogue: through sculptures, dioramas, digital installations, and storytelling that invites visitors to engage with India’s philosophical legacy. Concepts such as self-restraint, plurality, letting go and inner awakening are presented through engaging experiences, encouraging reflection and inquiry. Interactive technologies, ambient sound, and subtle scenography are employed with restraint and intelligence, ensuring that the medium never overwhelms the message.

Beyond its galleries, Abhay Prabhavana’s architectural and symbolic elements offers equally profound experiences. The Manastambh, a 100-foot pillar depicts the stages of spiritual evolution. On the other hand – the awe-inspiring 43-foot sculpture of Rishabhdev, the first of the 24 Tirthankaras, whose vision of order, discipline, and civilisation laid the foundations of Indian values and thought, represents a sense of calm like no other. The Plaza of Equanimity, a contemplative space centred around the Sarvatobhadra statue, anchors the campus in stillness and symmetry.

Abhay Prabhavana means a lot more than a museum for enthusiasts. It is a knowledge centre, with spaces such as the Kundanmal Firodia Auditorium and the Taxila Library, dedicated to scholarship, dialogue, and cultural programs. From lectures and exhibitions to research and learning initiatives, the museum instills a living engagement with India’s intellectual traditions.

As museums across the world grow into something more significant, Abhay Prabhavana leads with clarity. It does not focus on artefacts alone, but on the values and ideals that give them meaning. On this International Museum Day, it stands tall as a beholder of civilisational wisdom, reimagined for the world we live in today.

CaratLane makes a stunning statement at Cannes 2025

Mumbai, May 16, 2025CaratLane, India’s leading omni-channel jewellery brand, was delighted to have its designs featured on actor Nitanshi Goel as she walked the red carpet at the Cannes Film Festival on May 15. The rising star of Laapataa Ladies, which earned global acclaim with an Oscar nomination, chose designs from CaratLane’s newest collection, Sol, to complement her debut appearance.

The jewellery worn by Nitanshi for this special occasion added a touch of understated elegance to her look. Inspired by the brilliance of the sun, the Sol collection brings warmth, light, and modern charm—qualities that aligned seamlessly with her youthful presence and personal style.

Saumen Bhaumik, Managing Director of CaratLane, said: “Nitanshi Goel walked the Cannes red carpet wearing CaratLane jewellery, and we couldn’t have been more delighted. At CaratLane, we are deeply committed to celebrating individuality and modern Indian femininity. Nitanshi is a powerful new voice in cinema — authentic, grounded, and extraordinarily talented. Her journey from India’s heartland to the global spotlight is inspiring, and we were honoured to be part of her Cannes debut. The designs she wore celebrate everyday radiance and youthful elegance — which made this association all the more meaningful.”

This moment underscored the shared values between CaratLane and a new generation of Indian talent—where jewellery is not just about adornment, but a celebration of personal identity and creative expression.

St. Louis Men’s Group Against Cancer Hosts Pickleball Fundraiser

Proceeds from the third annual event to support cancer research, programming, and individual care. 

(St. Louis, Mo., May 16, 2025) St. Louis Men’s Group Against Cancer (STLMGAC) – a nonprofit organization that raises funds for cancer research, prevention, and care activities in the St. Louis community – will host its third annual pickleball fundraiser sponsored by Klamen Real Estate Group.

St. Louis Men's Group Against Cancer Hosts Pickleball Fundraiser

The event will be held on Sat., June 28 from 9 a.m. to 2 p.m. at Padel + Pickle located at 1220 North Price Road in Olivette. Participants can register for men’s and women’s competitive divisions, as well as men’s, women’s and mixed recreational divisions. The round robin tournament format ensures multiple matches for all teams. Tickets are $70 per person and include tournament play and a light breakfast. All proceeds will benefit local cancer initiatives supported by STLMGAC.

St. Louis Men's Group Against Cancer Hosts Pickleball Fundraiser  

Since its inception in 1969, STLMGAC has raised more than $6 million for over 40 charities serving the St. Louis cancer community. The independent nonprofit provides critical support to individuals facing a cancer diagnosis and is committed to advancing scientific research in the search for a cure.

Beneficiaries of STLMGAC include American Cancer Society, BJC Healthcare, Camp Rainbow, The Cancer Support Community, Children’s Miracle Network, Missouri Baptist Cancer Center, and Alvin J. Siteman Cancer Center.

For more information or to register, call (314) 786-5950 or visit the STLMGAC website at http://www.mensgroupagainstcancer.org.

Amazfit Launches BIP 6 Smartwatch in India, a Major Upgrade to BIP Series

National, 16 May 2025 — Amazfit, a global smart wearable brand trusted by athletes worldwide for its reliability, today announced the launch of the much-anticipated Amazfit BIP 6 smartwatch in India. Set to hit stores on May 16, 2025, this latest addition represents a significant generational leap in the popular BIP series, known for delivering exceptional value in the affordable smartwatch segment. 

The Amazfit BIP 6 features a stunning 1.97-inch AMOLED display with groundbreaking 2000 nits brightnessmaking it the only smartwatch in the ₹7,999 segment to offer such exceptional outdoor visibility. This advancement ensures perfect readability even under the harshest Indian sunlight, addressing a common pain point for smartwatch users. 

“The Indian smartwatch market has evolved rapidly, with consumers now demanding premium features without the premium price tag,” said CP Khandelwal, CEO PR Innovations and Brand Custodian, Amazfit India. “The BIP 6 represents our commitment to this vision with its segment-first 2000 nits display at the ₹7,999 price point. This isn’t just an upgrade—it’s a complete reimagining of what’s possible in the entry-level segment, bringing technology previously reserved for high-end devices to everyday users across India.”  

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Key Features of the Amazfit BIP 6:

Unmatched Display Visibility

· Industry-leading 1.97-inch AMOLED display with 2000 nits brightness—the only smartwatch in the ₹7,999 segment with this capability

·  Perfect visibility in bright Indian sunlight, ensuring usability in all conditions

Premium Design with Durability

·         Lightweight yet sturdy aluminum alloy frame

·         5 ATM water-resistance for monsoon readiness

·         Available in four stylish colors: Black, Charcoal, Stone, and Red

Advanced Health Monitoring

·         Amazfit‘s BioTracker™ 6.0 PPG biometric sensor with dual-light 5PD technology

·         Comprehensive health metrics including heart rate, SpO2, stress levels, and HRV

·         Detailed sleep analysis with sleep stages and breathing quality

Complete Fitness Ecosystem

·         Over 140 sports modes for India‘s diverse fitness enthusiasts

·         Smart Strength Training with automatic muscle group tracking

·         Offline navigation with round-trip routing for outdoor adventures

Long-Lasting Performance

·         Up to two weeks of battery life on a single charge

·         Perfect for extended use without frequent charging

Smart Connectivity

·         On-wrist call answering and notifications

·         Text message replies with voice-to-text and touch keyboard

·         Zepp Flow™ voice control for hands-free operation

Wadala Rises as Mumbai’s New Infrastructure and Realty Hotspot

Once considered a transit point between South Mumbai and the suburbs, Wadala has rapidly transformed into a dynamic epicenter of infrastructure and real estate development. With its strategic location, enhanced connectivity, and a surge of premium residential and commercial projects, Wadala is now recognized as one of Mumbai’s most promising investment destinations.

Wadala‘s ascent is largely attributed to significant infrastructure advancements. The integration of the Monorail, Atal Setu, and expanded metro lines have significantly improved accessibility, linking Wadala seamlessly to key business districts like Bandra Kurla Complex (BKC), Lower Parel, Fort, and Navi Mumbai. This enhanced connectivity has not only reduced commute times but has also attracted a wave of professionals and investors seeking both convenience and value.

The real estate landscape in Wadala is experiencing a renaissance, marked by the emergence of high-rise developments that redefine urban living. Many premium developers have launched landmark projects in the area, further elevating its real estate profile. Notably, Siddha Group’s “Siddha Sky” project has garnered attention for introducing Mumbai’s first rooftop skywalk, offering residents a unique blend of leisure and luxury.

Mr. Samyak Jain, Director of Siddha Group, commented on this innovation: “We are delighted with the overwhelming response to our project Siddha Sky at Wadala. Strategically located in the heart of the city, with close proximity to BKC, South Mumbai, and Lower Parel, it continues to sell at a very high pace. We’ve consistently incorporated innovations into our projects to provide customers with an enhanced lifestyle experience. The unique concept of the Rooftop Skywalk offers residents access to a one-of-a-kind architectural marvel with amenities of global standards. All these factors have made our project a great success.”

Industry experts and channel partners are equally optimistic about Wadala‘s trajectory. One prominent channel partner noted: Wadala‘s transformation is nothing short of remarkable. The convergence of infrastructure projects and premium developments has positioned it as a top choice for both investors and homebuyers. Properties here are witnessing consistent appreciation, making it a hotspot in Mumbai’s real estate landscape.”

According to local brokers, the price per square foot in and around Wadala ranges between ₹35,000 to ₹60,000. The area’s evolution from an industrial zone to a residential and commercial hub underscores its potential. As infrastructure projects near completion and more developments break ground, Wadala is poised to solidify its status as Mumbai’s premier destination for real estate investment.

Additionally, Wadala is increasingly attracting interest from South Mumbai buyers who are now looking beyond traditional locales for greater value. Thanks to transformative infrastructure projects like the Mumbai Trans-Harbour Link and the Eastern Freeway, Wadala offers seamless connectivity not just to South Mumbai, but also to Navi Mumbai. This ease of access, coupled with comparatively affordable pricing, is prompting many South Mumbai residents to consider Wadala as a viable and future-ready real estate option.

For investors and homebuyers seeking a blend of strategic location, modern amenities, and promising returns, Wadala stands out as the neighborhood to watch in 2025.

Senores Pharmaceuticals Strong Financial & Operational Performance for Q4 & FY25

Ahmedabad, Gujarat, 16th May 2025 – Senores Pharmaceuticals Limited, a global research driven pharmaceutical company engaged in developing and manufacturing specialty, niche and complex products for Regulated and Emerging Markets, announced its audited Financial Results for the 4th Quarter of FY25 ended 31st March 2025.
 
For FY25Regulated Market Revenue stood at Rs. 244.8 crs, a growth of 69% on a Y-o-Y basis. EBIDTA for Regulated Market business stood at Rs. 101.9 crs, with EBITDA Margin of 38.4%.
 
Emerging Markets Revenue stood at Rs. 121.2 crs, a growth of 174% on a Y-o-Y basis. Emerging Markets EBITDA Margin stood at 7.0% for FY25.
In the regulated markets currently, company has;
  • 22 Own commercial products
    • 61 Approved ANDA products
    • 51 Pipeline products with 28 CGT opportunity products
    • 22 CDMO/CMO commercial products
    • 69 CDMO/CMO pipeline products
For the emerging markets currently, company has;
    • 285 Approved products
    • 636 products under registration
    • Presence across more than 40 countries
Commenting on the results, Swapnil Shah, Managing Director, Senores Pharmaceuticals Limited said,
“We are pleased to report strong performance for FY25, driven by our strategy of developing niche products for Regulated Markets and expanding our CDMO/CMO operations. At the same time, we have continued to grow our presence and product portfolio in Emerging Markets. Our Total Income and Profit before Tax for FY25 have increased by 91% & 183% respectively on year-on-year basis, and we are optimistic about sustaining this momentum going forward.
 
We continued to make steady progress on our stated strategies. During the quarter, we expanded our portfolio in the Regulated Markets through acquisition of 14 ANDA’s from Dr. Reddy’s and 1 ANDA from Breckenridge Pharmaceuticals. A large part of this acquired ANDA basket has considerable government contract opportunities. Further, our CDMO/CMO segment is gaining traction and continued to scale up well. We have launched 1 new product in the CDMO/CMO segment during the quarter and have 69 products in pipeline.
 
Our shift in product portfolio and go-to-market strategies in the Emerging Markets business is beginning to give the desired results, which can be seen in the improvement in margin during the quarter. We have registered 48 new products across the Emerging Markets during Q4FY25, taking the total portfolio to 285 registered products.
Going forward, although the uncertainties due to the tariff situation in USA will have to be closely monitored, we believe we are well placed to navigate the same, given our USFDA-approved manufacturing facility in USA.
We will continue to focus on three key pillars going forward – Expansion of ANDA portfolio in Regulated Markets; Steady scale-up of CDMO/CMO segment in the Regulated Markets; and Portfolio expansion and profitability improvement in the Emerging Markets.”