Greener, Smarter, Safer: Unlocking Cyber Security Through Sustainable IT
Caring for the earth has always been a grave concern for both organisations and indviduals alike. With a plethorar of issues to be concerned about, in today’s digital landscape, organizations also face the dual challenge of maintaining robust cyber security measures while also reducing their environmental impact to manage risks and realize opportunities. This issue is especially critical for India, which has emerged as a prime target for cyberattacks. According to Check Point’s Threat Intelligence Report, Indian organizations faced an average of 3,278 cyberattacks per week over the past six months, significantly higher than the global average of 1,878.
Each one of these incidents not only threatens sensitive data and business continuity but also adds to the nation’s energy burden. Investing in sustainable, preventive cybersecurity is no longer optional but essential for both resilience and resource efficiency.
In recognition of Earth Day 2025, we’d like to discuss why the convergence of these two priorities is particularly relevant, giving rise to Green IT security practices that can help organizations accomplish both goals simultaneously. By implementing energy-efficient security systems, companies can strengthen their defenses while contributing to sustainability efforts and reducing operational costs – a win-win for the bottom line and the planet!
The Energy-Security Connection
When companies design their IT security systems with energy efficiency in mind, they create a more sustainable digital infrastructure without compromising protection. A key performance indicator in this approach is the energy consumption per gigabit (Gbit) of data throughput in next-generation security gateways. By optimizing for this metric, organizations can reduce their environmental footprint while maintaining effective security controls.
Check Point‘s latest ESG Report provides concrete examples of this approach in action. Our Check Point Quantum Force 29200 security gateway demonstrates a remarkable 73% decrease in Power Consumption (Watts) per Throughput (Gbps) compared to the previous Quantum 28000 model. Impressively, this reduction comes alongside a 112% improvement in Threat Prevention capabilities. Similar advancements are evident in another product line, where the Quantum Force 9800 security gateway delivers a 61% reduction in Power Consumption (Watts) per Throughput (Gbps) compared to the Quantum 7000, while achieving a 111% improvement in Threat Prevention. These innovations illustrate how next-generation security technologies can simultaneously enhance protection and energy efficiency.
Prevention: The Green Approach to Cyber Security
Proactive defense against cyberattacks doesn’t just protect data—it prevents unnecessary energy consumption. When organizations fall victim to attacks like ransomware or cryptominers, recovery often involves energy-intensive processes such as restoring backups or rebooting entire systems. These procedures consume significant energy that could have been saved through preventive measures.
Consider cryptomining malware, which remains a persistent threat despite its peak in 2018 when it affected 40% of analyzed organizations.
Even recently, malware such as XMRig has been detected targeting gaming engines. The collective energy consumption of cryptomining is estimated at a staggering 125-terawatt hours annually—highlighting how effective prevention directly translates to energy savings.
AI Systems: New Threats, New Energy Concerns
Data poisoning in AI systems represents another emerging concern. These attacks compromise machine learning models, often requiring complete retraining to remediate—an extremely energy-intensive process. As organizations increasingly rely on AI-powered tools for decision-making, protecting these systems also means avoiding redundant and costly training cycles that consume substantial computational resources.
Architecture Choices for Energy Efficiency
Network architecture decisions significantly impact both security and energy consumption. Hybrid network models, such as mesh networks within SASE (Secure Access Service Edge) environments, can reduce energy use by decreasing the number of hops data must take. Instead of routing all traffic through cloud services, these approaches ensure fewer energy-consuming systems are involved in transmission.
In data centers, scale-out security gateway designs enhance energy efficiency by providing high availability without relying on traditional active-passive configurations that often waste resources.
The Combined Benefit
By integrating Green IT principles into cyber security strategies, organizations create infrastructure that is both secure and sustainable. Making strategic choices in architecture, proactively defending against attacks, and considering the energy implications of security operations allows companies to protect both their business interests and environmental resources.
Rajat Dalal reflects on his journey as Team Haryana’s mentor in Amazon MX Player’s Battleground
Mumbai, India- April 30 2025: Amazon MX Player, Amazon’s free streaming service, has been amping the buzz with each episode of Battleground, the ultimate fitness showdown where strength, stamina and willpower are put to the ultimate test. Fronting the action is cricket legend Shikhar Dhawan as ‘Super Mentor’, with four powerhouse mentors Rajat Dalal, Abhishek Malhan, Rubina Dilaik, and Neeraj Goyat — leading fierce squads into the unforgiving arena. Rajat Dalal brings an unstoppable energy and a razor-sharp game plan to Team Haryana, pushing his team to smash barriers, crush doubts, and prove they belong at the top.
Reflecting on his journey as both an athlete and mentor, Rajat shared, “I’ve always lived in competition mode — whether it was in the classroom or on the field. That drive to constantly push my limits helped me step into the mentorship role efficiently. I realised how much that drive has helped me in the Battleground arena. I could relate to the mindset of the contestants. It also gave me an insider perspective, and I think that made all the difference.”
Addressing the recent battles in Fight Club, he added, “I don’t think we’ve seen anything quite like this before, not from the start of Fight Club till now. The level of competition was just on another level. Every match felt intense, every competitor came in with something to prove. Honestly, talent is everywhere. No one had an easy run. For me, there wasn’t a single fight where someone clearly stood out because everyone did. Every face-off felt like a final. That’s how good it was.”
Witness the ultimate test of power, persistence, and personality in Battleground — streaming now for free only on Amazon MX Player, available through its apps on mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.
Xumane Recognized with G2 Winter 2024 & Spring 2025 Badges for Outstanding Performance and Usability
New Delhi ,April 30, 2025 – Xumane, a leading provider of ESOP advisory, financing, and liquidation services, announces its recognition in G2’s Winter 2024 and Spring 2025 Reports, earning ten top badges across categories for High Usability and High Performance.
G2, the world’s largest and most trusted software marketplace, is relied upon by more than 90 million users annually to make informed software decisions through authentic peer reviews. This achievement reflects Xumane’s relentless commitment to delivering innovative, user-centric solutions that simplify equity management while driving business growth.
“Being recognized in G2’s Winter 2024 and Spring 2025 Reports with ten badges is a tremendous honor and a clear reflection of the dedication and passion our team brings every day,” said Manish Panwar, Business Head of Xumane. “This recognition not only highlights the trust our customers place in us but also reinforces our mission to simplify ESOP and equity plan management through a secure, digital platform that drives long-term value for our clients.”
Key Details:
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10 G2 Badges earned across High Usability, High Performance, and User Satisfaction.
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Consistently ranked as a High Performer in Equity Management and Cap Table Software categories.
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Praised by users for ease of use, personalized support, and feature-rich platform capabilities.
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Rated 5/5 on average for overall user satisfaction.
Highlights from G2 Reviews Include:
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“Users Love Us” Badge
Awarded for maintaining over 20 reviews with an average rating of 4.0 stars or higher, reflecting a growing community of highly satisfied customers. -
High Performer Recognition
Given to platforms that achieve outstanding customer satisfaction despite having less market visibility than larger competitors—showcasing the effectiveness of Xumane’s focused, impact-driven approach. -
Best Usability, Best Results, and Best Meets Requirements
These accolades affirm the platform’s user-friendly design, tangible outcomes, and alignment with client needs.
Xumane‘s consistent recognition on G2 highlights its reputation as a trusted partner in equity management. These achievements reflect both the quality of the platform and the satisfaction of its expanding user base.
Trusted by over 100+ organizations across industries such as e-commerce, technology, fintech, professional services, manufacturing etc., Xumane helps drive productivity and enhance operational efficiency by streamlining the entire ESOP lifecycle—from grant issuance and vesting to exercise and forfeiture.
This recognition from G2 is a reflection of Xumane’s dedication to building a secure, scalable, and intuitive platform tailored to the needs of startups, investors, and employees alike. As the company continues to evolve, it remains focused on delivering transformative value and expanding its global footprint.
IHM-Hyderabad Hosts Annual Awards Ceremony for 2024-25
Hyderabad, 30th April 2025: The renowned Institute of Hotel Management, Hyderabad IHM-Hyderabad, a central government institute under the Ministry of Tourism, held its Annual Awards Ceremony for the academic year 2024-25 with grandeur and pride, celebrating academic excellence, placement achievements, and overall student accomplishments. The event witnessed the presence of esteemed dignitaries from the hospitality, spiritual, and academic sectors, making it a truly inspiring occasion for the budding professionals of the institute.
The ceremony was graced by Sri Pradyumna Krishna Dasa, Spiritual Leader (ISKCON); Mrs. Yamuna Ranga Rao, Founding Principal, IHM-Hyderabad; Dr. Raja Rao, In-charge Principal, Osmania Medical College (OMC), Hyderabad; Mr. Sailesh Mathur, Group General Manager, Hotel Abode; Mr. Pankaj Sampat, President, HRATS, Area Director, IHCL, & GM, Taj Krishna; Mr. Abhishek Menon, General Manager, ITC Kakatiya and Mr. Sanjay Thakur, Principal, IHM-Hyderabad. Other notable guests included Mr. Srinivas Indukuri, Director HR, Taj Krishna & Taj Deccan; Mr. Arnold Lobo, L&D Manager, ITC Kakatiya, Mr. T. Chandra Mohan, Principal, Chennais Amirta and Mr. Karunya Teja, Faculty at Chennais Amirta and a proud alumnus of IHM-Hyderabad.
The ceremony commenced with a soulful Ganesh Vandana, followed by the National Anthem and a heartfelt tribute to the victims of the recent Pahalgam attack. The dignitaries joined students and faculty in observing a moment of silence in their honour.
Principal Mr. Sanjay Thakur extended a warm welcome to all the dignitaries and expressed his heartfelt gratitude. Our Heads of Departments felicitated the guests, and Mr. Thakur reaffirmed the institute’s dedication to nurturing future leaders in the hospitality industry.
Academic achievers of the institute and exceptional sports performers from catering colleges across the city were honoured during the event as a part of the Yamuna Ranga Rao Trophy: Inter-College Sports Meet. The winners received their awards from Mrs. Yamuna Ranga Rao, herself. Another highlight of the evening was the felicitation of winners from the Inter-collegiate Flower Arrangement Competition, who were applauded for their creativity and excellence on stage. This chapter of the competition saw participation from hoteliers in the Professional Category, which was won by Dolphin Hotels.
A proud moment for the institute came as two students placed at Ritz Carlton, Naples were recognized, along with 60+ students placed as Management Trainees in leading hotel chains across India. Additionally, over 100 students who secured placements across sectors like QSRs, FMCG, Fashion & Jewellery Retail, Co-working Spaces, Airport Outlets, Hotel Aggregators, Corporate Catering, and Facility Management were acknowledged for their versatility and preparedness for dynamic careers.
A memorable part of the event was the insightful speech by Sri Pradyumna Krishna Dasa, who emphasized the importance of Emotional Quotient (EQ) and Spiritual Quotient (SQ) to create the much-necessary balance in professional and personal life.
Dr. Raja Rao shared a moving account of how hospitality education at IHM-Hyderabad transformed his son’s life, underscoring the far-reaching impact of this field.
Mr. Pankaj Sampat spoke about the evolution of the hotel industry, highlighting the emerging opportunities available for young graduates. He emphasized how a career in hospitality offers the unique privilege of meeting and interacting with some of the most influential personalities across the world. He also noted that the dynamic nature of the industry provides professionals with an exciting
“kick” every single day, while Mr. Abhishek Menon shared his inspiring journey in the hospitality industry, narrating how he started his career and rose through the ranks to become the General Manager of the very same ITC Kakatiya. With heartfelt conviction and a dash of humour, he expressed that being a hotelier is not just a profession for him, but a calling—one he wouldn’t trade for anything else.
The dignitaries also released the 39th edition of the institute’s Annual Magazine Cackle, based on the theme “Food and Spirituality”, during the ceremony, showcasing student creativity, achievements, and institutional highlights from the past year.
The Annual Awards Ceremony 2024-25 was a true celebration of excellence, aspiration, and growth — marking yet another milestone in the illustrious journey of IHM-Hyderabad.
Academic Award Details
Shambhawi Singh Dev, (Alumnus 2024)
Thangam E. Philip award for 1st rank, instituted by South India Hotels & Restaurants Association of Chennai; Highest Scorer in Final Year Accommodation Operations, award instituted by Panaroma Enterprises, Bangalore ; Topper of 2023-24 Final Year Highest Scorer in Final Year Food & Beverage service, instituted by Madam Yamuna Ranga Rao, founder Principal; & Yamuna Ranga Rao Academic Excellence Award
Tushar Aneja, (Alumnus 2024)
Thangam E. Philip award for 2nd rank & 2nd Topper of 2023-24 Final Year
Preti Chaouhan, (Batch 2025)
Thangam E. Philip award for 1st rank – 2nd year.,
Topper of 2023-2024 2nd Year
Talera Group rolling trophy for 1st Rank in 2nd Year … Rooms Division subjects
Mandarapu Atchutha Sai Kumar (Batch 2025)
Thangam E. Philip award for 2nd rank – 2nd yr.,
2nd Topper of 2023-24 2nd Year
Subhranil Dhar, (Batch 2026)
Thangam E. Philip award for 1st rank – 1st yr., Topper of 2023-24 1st Year
Kumari Ritika, (Batch 2026)
Thangam E. Philip cash award for 2nd rank – 1st yr.,
2nd Topper of 2023-24 1st Year
Meghana Bhutada – Award for Vegetarian Course
N Manisha, Alumnus 23
Topper of 2022-23 Food and patisserie course
Anmole Rohini Gunwant, (Alumnus 23)
2nd Topper of 2022-23 Food and patisserie course
Yamuna Ranga Rao Trophy: Inter-College Sports Meet
Carrom-Singles
Runner up – Anurag Gautam (IHM Hyderabad)
Winner – Sukruth (Culinary Academy)
Carrom -Doubles
Runner-up – Om Adithya Prakash and Fayaz Mohammad (Regency College)
Winner – Danavath Vishnu Rathod and Punit (IHM Shri shakti)
Chess
Runner up – M. Mukthananda (Chennais Amritas)
Winner – MD. Yasir Khan (Regency College)
Table tennis: Singles
Runner up – Sanika juikar (IHM Hyderabad)
Winner – Varad Badhe (IHM Hyderabad)
Inter-collegiate Flower Arrangement Competition
Professional Category
Winner – Dolphin Hotel – K. Nagaraju & Aalok Kumar
Free Style – 2nd Runner up- Sara Ashish Reddy (Chennais Amrita)
Runner up – Pranav Gawande (IHM Hyderabad)
Winner – Hari Omm Shukla (IHM Hyderabad)
Flower Decoration – 2nd Runner up- Saraswati Biswakarma (Regency)
Runnerup – Susan Sara Singh (IHM Hyderabad)
Winner – Shiva Prasad (Regency)
Ikebana – 2nd Runner up- Sattwikee Ray (IHM Hyderabad)
Runnerup – Siddharth (Regency)
Winner – T. Mukhteshwar (Regency)
Bouquet
2nd Runner up- Md Abdul Ahad (IIHM)
Runnerup – Manthan Bahadure (CAI)
Winner – Sunidhi Nair (IHM Hyderabad)
Axis Finance launches Disha Home Loans for EWS and LIG homebuyers
Chandigarh, April 29, 2025: Axis Finance Limited (AFL), one of India’s fastest-growing non-banking financial companies (NBFCs), today announced the launch of Axis Finance Disha Home Loans on the auspicious occasion of Akshaya Tritiya. The product is aimed at catering to the needs of aspiring homebuyers from the Economically Weaker Section (EWS) and Low-income Group (LIG) segments.
Disha Home Loans aim to provide customized home loan solutions across various geographies, with a seamless experience throughout the loan lifecycle – backed by best-in-class talent and agile systems to ensure speed in execution and responsiveness to customer needs
This product caters to a diverse range of employment types, covering the entire spectrum of salaried (resident & NRI) and self-employed customers. It addresses the needs of individuals who have formal, semi-formal or informal income documents and are looking for financial assistance. The loan can be availed for the purchase of ready / under-construction / resale property, plot + construction, self-construction, home renovation / extension and more.
Speaking on the launch, Sai Giridhar, MD & CEO, Axis Finance, said, “The launch of ‘Axis Finance Disha Home Loans’ on the auspicious occasion of Akshaya Tritiya reflects our commitment to making home ownership more accessible. This product aims to empower individuals from economically weaker sections by bridging the financial gap and in making their dream of owning a home a reality. This is in line with the government’s relentless efforts to enhance access to housing finance in this segment. Disha Home Loans provide a wide range of customised solutions to meet the diverse needs of customers across geographies.”
He further added, “We aim to provide solutions that customers are looking for, along with superior service and transparency in our dealings. Technology and data science will be our backbone as we enter different markets across the country. Providing easy access to housing finance with a seamless experience will be our focus.”
Axis Finance has a long and successful presence in secured mortgage products with existing systems, processes, technology, talent, underwriting capabilities and a strong distribution.
Air India and Air India Express Unite to Unveil New Experience at ATM Dubai 2025
Chandigarh, 30-April-2025: Air India and Air India Express are set to participate in the Arabian Travel Market (ATM) 2025, to be held from 28 April to 1 May at the Dubai World Trade Centre (DWTC), UAE. Located at booth numbers AS7290 and AS7295 in the Asia pavillion of hall 8, the two airlines will present their complementary strengths in a modern, immersive space, designed to reflect the bold new era of the two airlines. The Arabian Travel Market has been a gateway to global travel and tourism growth, unlocking business potential for the industry for over three decades.
Spanning over 100 square metres, the combined booth of Air India and Air India Express at ATM 2025 offers a vibrant showcase of the evolving Tata group airlines, blending tradition with technology and storytelling with service. Designed with a digital-first approach, the pavilion features a captivating Virtual Reality (VR) zone where visitors can step inside Air India’s cutting-edge A350 aircraft and explore its flagship product. Displays of the newly upgraded 787-9 Dreamliner and A321 cabins further reflect Air India’s commitment to world-class comfort and innovation as part of its Vihaan.AI transformation journey.
Air India Express brings its distinct personality to life through interactive and visually rich touchpoints. Guests can immerse themselves in ‘Tales of India’—a celebration of the country’s rich cultural diversity told through the airline’s vibrant tail art inspired by regional motifs. The recently launched ‘Inglish Dictionary’, a bold and joyful collection of desi expressions wrapped in Sohrai art, offers a playful peek into how India truly speaks. The ‘Gourmair’ section of the exhibition presents an engaging digital display that highlights the Air India Express’ inflight culinary excellence, offering guests a visual taste of India’s diverse and flavourful cuisine.
A prominent highlight of the pavilion is a comprehensive network map, illustrating the expansive reach of both airlines. Air India now connects 45 domestic and 43 international destinations, while Air India Express operates 38 domestic and 17 international destinations. Air India Express operates over 240 weekly flights from UAE to India. The combined pavilion is a must-visit for anyone looking to experience the vision, creativity, and synergy that define the new era of Air India and Air India Express.
The airlines will also make key announcements during the event including upcoming virtual interline partnerships aimed at enhancing connectivity across global markets. In addition, updates on the new General Sales Agent (GSA) and Representative Agency (RA) in key markets will be shared, further strengthening its presence and accessibility across the region.
The Air India and Air India Express team, including commercial and product specialists, will be present at the booth throughout the event to engage with trade partners and travellers.
SBI General Launches Flexi Home Insurance
Mumbai; April 30, 2025: SBI General Insurance, one of India’s leading general insurance providers, has launched SBI General Flexi Home Insurance. It is a comprehensive and flexible insurance policy designed to provide financial security to diverse residential needs, including owned and rented properties, as well as housing societies.
The ‘SBI General Flexi Home Insurance’ offers greater flexibility and allows customers to design a tailor-made home insurance policy as per their requirements. The unique feature of this product is that it offers customer a Stand-Alone “Fire” only insurance cover as mandatory, complemented by an extensive range of perils and add-ons that ensures personalized protection for every homeowner. These add-ons include valuable item protection, alternative accommodation expenses, burglary cover and also offer discounts for multiple optional covers.
The product provides comprehensive protection for home structure, content & additional risk. The policy safeguards against property damage, natural calamities, fire, and burglary. It also covers other unforeseen events, making it a reliable option for homeowners and renters seeking protection. Additionally, it offers long-term security through a one-time payment for up to 20 years.
Key features of the policy:
- Fire Cover: The only mandatory cover
- Comprehensive protection for home structure, contents & additional risks
- Optional Perils/Covers: Protection against natural disasters, burglary and theft
- Long-term security: One-time payment for long term tenure of up to 20 years
- Attractive optional Covers and discount options available
SBI General Flexi Home Insurance stands out as a versatile and customer-centric home insurance solution, addressing the needs of diverse homeowners and tenants across India. With a one-time premium payment option and a hassle-free claims process, the policy has been developed to provide financial stability and peace of mind to the policyholders and strengthen SBI General’s commitment to providing innovative and comprehensive insurance solutions.
Speaking about the launch, Mr. Subramanyam Brahmajosyula, Chief Product & Marketing Officer, SBI General Insurance, said, “At SBI General Insurance, we understand that every home is unique, and so are its protection needs. Whether it’s a homeowner safeguarding a lifelong investment or a tenant securing valuable possessions, each individual has distinct insurance needs. With SBI General Flexi Home Insurance, we offer a tailor-made solution that provides peace of mind through flexible and extensive coverage. This product is designed to empower customers with the freedom to choose their protection levels while ensuring financial security against unforeseen circumstances.”
Panasonic Launches 2nd ‘Kid Witness News’ Edition in India to Promote UN SDGs
New Delhi, April 30th, 2025, Panasonic Life Solutions India PLSIND, a leading diversified technology company, has launched the second edition of the global initiative – Kid Witness News in India. After running a successful first edition in the country, the programme is deeply committed to raising awareness around the United Nations Sustainable Development Goals (SDGs) among school students by upskilling youth with digital storytelling skills and creating advocates of change.
As part of the Kid Witness News (KWN) program, Panasonic Life Solutions India has so far partnered with five leading schools, including Heritage Xperiential Learning School, Shalom Hills International School, Suncity School, Lotus Valley International School, and Scottish High International School in Delhi NCR region and is still open for collaborations with more schools. Beginning May 2025, Panasonic will conduct KWN workshops, providing state-of-the-art Panasonic Lumix cameras and other equipment to participating students from partner schools. These tools will serve as a medium for students to direct their thoughts on SDGs to life, deepen their understanding of the world, and positively impact society. One video will be selected after assessment of all entries from India to be showcased at Panasonic’s Kid Witness News Global Summit as part of a global contest scheduled later in the year.
Speaking on the launch of the KWN program, Ms. Pooja Garg Khan, Head of CSR & Corporate Communications, Panasonic Life Solutions India (PLSIND) said, “Panasonic is delighted to launch the second edition of Kid Witness News in India, fostering the next generation of storytellers and community leaders. Last year, we had a number of schools from Gurgaon who participated. Through this initiative, we are providing students with the necessary technology and immersive workshops covering camera techniques, video editing, and digital storytelling. By guiding them to transform their ideas around the UN Sustainable Development Goals into compelling narratives, this program ignites creativity, hones critical thinking, and empowers young minds to champion positive change. It equips them with the necessary skills and confidence to envision and build a more inclusive and sustainable future.”
The Kid Witness News (KWN) is a global program that was launched by Panasonic in 1989 to provide students with opportunities to explore the world of digital storytelling and media production. The initiative is aimed at empowering young people by giving them access to technology and training in the fields of video production and digital media. The KWN has been successful in fostering creativity and media literacy among young people, providing them with valuable skills that can be useful in their future careers. The program has been implemented in various countries around the world and continues to be a part of Panasonic’s efforts to support education and community development.
Affordable Entry Points and High Returns Drive Growth in Tier 2 Cities Over Metros: Magicbricks
New Delhi, April 30, 2025: Magicbricks, India’s leading real estate platform, has released fresh insights highlighting a robust surge in real estate activity across North India’s Tier 2 cities—Kanpur, Lucknow, Jaipur, and Dehradun—driven by infrastructure development, employment opportunities, evolving buyer preferences, and increasing appetite for premium housing.
According to the platform, Kanpur recorded the highest YoY increase in property prices in North India at 24.53%, with the average rate reaching INR 6,986 per square foot (psf). The growth has been primarily driven by increased interest in the premium housing segment. The city also saw a 29.13% YoY rise in housing demand, attributed to rapid industrialization and improved connectivity. Professionals from textiles, manufacturing, and the education sector are increasingly investing in the city’s housing market. In terms of supply, Kanpur recorded a 4.73% YoY increase, including a 47% jump in the availability of multistorey apartments.
Lucknow continues to emerge as a high–growth city with a 22.61% YoY increase in property prices. Infrastructure upgrades such as the Lucknow Metro expansion, and enhanced inter-city connectivity via Agra-Lucknow and Purvanchal Expressways, have catalyzed a 20.69% YoY rise in housing demand. The city also led in new supply, witnessing a 12.73% YoY growth, with multistorey apartment listings surging 65% and residential houses 27%.
According to the portal, Jaipur posted an 18.61% YoY increase in property prices, largely due to a 56% rise in the supply of 3BHK units, catering to a growing base of mid-to-premium homebuyers. The city recorded a 78% YoY increase in multistorey apartment listings, contributing to an overall 11.77% increase in residential supply. Jaipur also stands out as the most budget-friendly market for 1 and 2 BHK units, offering affordability in a rapidly growing urban environment.
Dehradun, known for its lifestyle appeal and natural surroundings, observed a 4.90% YoY price appreciation, with multistorey apartments priced highest at INR 6,500 psf among all unit types. While the city experienced a 4.87% dip in overall residential supply, multistorey apartment listings grew 49% YoY, indicating shifting buyer interest. Dehradun also leads in supplying larger homes, with 26% of new supply in the 2,000–3,000 sq ft segment—more than any of the other cities.
Across these Tier 2 cities, the platform has observed that multistorey apartments are gaining traction, with average prices ranging from INR 5,600 to INR 6,700 psf. Over 50% of homebuyers prefer units larger than 1,250 sq ft, and units between 1,250–2,000 sq ft saw the highest demand. Lucknow and Jaipur lead in supplying spacious units in this range, while Dehradun has the highest share of even larger homes.
Elaborating on the same, Prasun Kumar, Chief Marketing Officer, Magicbricks said,
“North India’s real estate landscape is evolving rapidly. These Tier 2 cities are no longer secondary markets—they’re becoming prime investment destinations. With expanding infrastructure, increasing supply of modern housing, and rising demand from young professionals and first-time buyers, these cities are poised to play a major role in India’s real estate growth over the next decade.”
As infrastructure continues to improve and demand remains high, these Tier 2 cities are expected to drive a significant portion of India’s residential real estate activity, offering both end-users and investors lucrative opportunities.
Kamya Panjabi on Akshay Tritiya: New Beginnings Aren’t Date-Bound
Kamya shares a powerful message on embracing new beginnings with courage and a clear heart, “Akshay Tritiya is often considered one of the most auspicious days to begin something new whether it’s buying something special, taking a big leap, or making a life decision. While I personally don’t limit new beginnings to a particular date or muhurat, I deeply respect those who find strength and positivity in such traditions. I believe that every day is a good day if your intentions are pure and your heart is ready. What’s truly important is to not postpone your dreams out of fear or hesitation. Taking the first step no matter how small holds immense power. A fresh start doesn’t need a perfect day; it needs your courage and belief in yourself.”
The Ishq Jabariya actress further adds, “I believe in taking bold steps. Whenever the heart feels like doing something new whether it’s chasing a passion, starting a new project, or buying something meaningful we should just go for it. Life moves fast, and waiting for the “right moment” often becomes an excuse. What matters more is the intent and the action, not the date on the calendar. So to everyone who celebrates, may this Akshay Tritiya bring courage, abundance, and fresh beginnings. And to those who don’t follow the tradition still take this moment as a gentle nudge to start something you’ve been holding back. After all, the best time to begin is always now.”