Dentalkart launches ‘Buying Guide’ to enhance product discovery and customer experience

April 2025: To meet its commitment for customer centricity, Dentalkart has recently launched a ‘Buying Guide’ feature which is a curated step-wise shopping assistant to help dental professionals make an informed purchase decision to tackle complex product needs.

Many dental professionals struggle with identifying the right combination of products for a specific procedure. With the newly launched Buying Guide which features step-wise, expert-backed recommendations on several key procedures in dentistry, there is a reduction in research fatigue and enhanced product discovery by dentists across all specialities.

Delighted with the launch, Dr. Vikas Agarwal, Founder and CEO of Dentalkart said, “At Dentalkart, we constantly engage in ways to enhance the customer shopping experience using strategic technology integration. With the launch of Buying Guide, we’re making it easier for dental professionals to discover the right products at the right time with expert guidance at every stage of the purchase journey.”

Dentalkart rolled out the development and testing of internal admin tools and configuration dashboards in phases to ensure smooth deployment and scalability. It has designed each guide in a structured manner with specific treatment steps, recommended products, expert inputs and optional educational resources. Further with dynamic product mapping, the real-time association of products is enhanced and the user journey is made more seamless and personalized.

Additionally, the new feature integrates demo booking to help customers easily opt-in for updates or schedule product demos directly within the guide. Furthermore, it has strategically integrated smart options like “Select All” and “Buy All” buttons to simplify and speed up bulk purchases.

Subsequently, it enables customers to explore, understand and purchase products aligned with their clinical, research or operational goals, thereby improving conversion, knowledge and confidence. It instrumentally boosts customer confidence by offering guided journeys, bundled purchasing and cross-sell suggestions, which ultimately improves conversion rates and overall satisfaction. With an option for subscription, customers can directly receive real-time updates via email about further newly added buying guides.

With the launch of Buying Guide, Dentalkart continues to be a forerunner in enabling technology-driven transformation of the dental industry. Being recognised as India’s leading and most trusted marketplace, it is committed to deliver customer-centric solutions that empower dental professionals to navigate their purchase journey with ease.

Real Estate Leads AIF Investments with INR 73,903 Crore Infused in 9M FY25

Mumbai, 21 April 2025: The rise of Alternate Investment Funds (AIFs) has significantly transformed real estate financing in India, offering a crucial lifeline to projects struggling with lack of funding and unlocking new opportunities for developers. AIFs – privately pooled funds that invest in non-traditional assets like private equity, hedge funds, and real estate – offer niche, high-risk, high-reward opportunities suited for experienced investors.

In its AIFs Research Report 2025, ANAROCK Research has compiled SEBI data which indicates that till 9M FY25, the real estate sector accounted for the largest share (15%) of cumulative net AIF investments, with INR 73,903 crore invested in real estate out of an all-sectors total of INR 5,06,196 crore. Other sectors benefiting from AIF investments include IT/ITeS, Financial Services, NBFCs, Banks, Pharma, FMCG, Retail, Renewable Energy, and others.

Sectors Amt. Invested (INR CR)
Real Estate 73,903
IT/ITeS 30,279
Fin Services 26,807
NBFCs 21,929
Banks 21,273
Pharma 18,309
FMCG 12,743
Retail 11,550
Renewable Energy 11,433
Others 2,77,970
Total 5,06,196

 By the end of 9M FY25, AIF investments in real estate rose from INR 68,540 Cr by FY 2024-end to INR 73,903 Cr – an appreciable 8% growth in first three quarters of fiscal year 2025. This pace is expected to sustain and pick up.

Prashant Thakur, Regional Director & Head – Research, ANAROCK Group, says, “Amidst increasing constraints on traditional funding sources, AIFs are an agile and innovative financing mechanism to address capital gaps at various stages of real estate development. Since they pool capital from domestic and foreign investors, AIFs are a sustainable and scalable funding ecosystem. Going forward, the adoption of blended finance models, AI-driven risk assessments, and streamlined regulatory frameworks maximize the impact of AIFs further.“

Commitments Surge

The number of AIF active in the market has grown 36-fold over the past decade – from 42 by 31st March 2013 to a 1,524 AIFs as of 5th March 2025, with commitment raised increasing five-fold since 2019. Between FY2013 and FY2025, the commitment raised in AIFs has seen an impressive 83.4% compounded annual growth rate (CAGR). This is a strong testimony to their growing importance in the broader investment landscape.

This surge in commitments is mainly fuelled by Category II AIF, which is contributing almost 80% over the last five fiscal years. Domestic investors continue to hold the majority share in AIF fundraising activities; however, Category II AIFs exhibit a notable balance with foreign portfolio investors (FPIs) having an almost equal participation.

Investment into the real estate sector play a significant role in growth of category II AIFs. Regulatory reforms, a surge in startups, and a greater influx of seasoned investors are key growth drivers.

SWAMIH Sets the Pace

“The SWAMIH Fund, India’s flagship AIF and arguably the most prominent, has helped revive numerous stalled projects with liquidity infusions of over INR 35,000 crore to date,” says Anuj Puri, Chairman – ANAROCK Group. “By facilitating the completion of many thousands of housing units, SWAMIH Fund has been an unmitigated boon for homebuyers across the country and helped bring considerable stability to the real estate market. That said, the SWAMIH Fund fights a constant uphill battle against various impediments.”

SWAMIH – The Challenges:

  • Though substantial, the INR 15,000 crore corpus through SWAMIH II is not enough to revive India’s close to 2,000 stalled projects
  • Regulatory hurdles, including insolvency cases under NCLT, further complicate the projects revival process
  • Existing lenders often resist ceding the first charge on stressed assets, delaying financing
  • Approval bottlenecks, such as expired RERA registrations and environmental clearances, add to implementation delays
  • Homebuyer litigations and withheld payments due to past delays create cash flow constraints, making execution more complex

“The SWAMIH Fund’s encumbered journey underscores that addressing India’s stalled housing crisis requires more than just capital — it demands systemic reform,” says Puri. “Overcoming entrenched bottlenecks like regulatory delays, lender resistance, and cash flow constraints is key to unlocking its full potential. If these challenges are tackled head-on, the Fund can truly bridge the gap between promise and execution on its mission to rescue homebuyers who have no other recourse.”

Elista Expands Residential AC Portfolio with 6 New High-Performance Models Ahead of Summer 2025

New Delhi, 21st April 2025: Elista, India’s leading electronics, home appliances, IT, and mobile accessories brand, has expanded its residential air conditioner portfolio with six new models designed to meet the rising demand for energy-efficient cooling solutions. The new Elista EL-SAC air conditioner range is proudly Made in India and equipped with features tailored specifically for Indian households and extreme summer conditions.

The range includes- EL-SAC24-3INVBP, EL-SAC18-5INVBP5, EL-SAC18-3INBNC, EL-SAC18-3INVBP48, EL-SAC12-3INVBPN, and EL-SAC18-3FSBNC, catering to varying tonnage needs and offering both inverter and fixed-speed options. Each of these models is equipped with 100% copper condensers, offering superior heat transfer, enhanced corrosion resistance, and improved cooling performance over an extended lifespan.

Commenting on the launch, Mr. Pawan Kumar, CEO of Elista, said,
“With the Indian summer becoming increasingly harsh each year, the need for efficient and reliable air conditioning is more important than ever. Our new AC range is designed to meet these needs while also supporting sustainability through energy-efficient technology. By offering a 5-star rated model and a host of smart, comfort-oriented features, we’re reaffirming our commitment to delivering India-centric innovation at competitive prices. All our ACs are designed and manufactured in India, and we believe this new lineup will further strengthen our presence in the home appliances market.”

Smart Cooling with Maximum Energy Savings

The EL-SAC18-5INVBP5 model with 1.5 Ton capacity comes with a 5-star energy rating, making it an excellent choice for households looking to reduce power consumption without compromising on cooling efficiency. In a country where summer temperatures can soar past 45 degrees Celsius, energy-efficient air conditioners are not only an environmental necessity but also a cost-effective solution for long-term savings on electricity bills.

The new EL-SAC range combines powerful cooling with energy efficiency. With just 0.5W consumption in standby mode and R-32 refrigerant for eco-friendly performance, these ACs ensure lower energy bills without compromising on comfort. The C-shaped evaporator with a three-vent design delivers faster and more uniform cooling across the room.

Designed for Well-being and Uninterrupted Comfort

Elista’s latest range of air conditioners is carefully designed to bring health and comfort to the fore. With HealthMAX Technology, the ACs boast a 3-in-1 Anti-Virus HD Filter that cleans indoor air by neutralizing toxic particles, making them ideal for modern Indian homes that value clean, fresh air. To complement this is the Quiet Operation system, which includes Sleep Mode and a Hidden LED Display. By slowing wind speed and suppressing display lights and operational sounds in the evening hours, the ACs provide an environment conducive to restful undisturbed sleep.

Durability remains a core focus in Elista’s new AC range. The models feature an anti-rust design, dew prevention, a fireproof electrical box, self-diagnosis, and error alarms to enhance safety and ensure long-lasting performance. All inverter AC models are backed by a 10-year warranty on the compressor, while the fixed-speed variant comes with a 5-year compressor warranty.

Actors revisit India’s timeless heritage on World Heritage Day

World Heritage Day, also known as the International Day for Monuments and Sites, is observed on April 18 every year to raise awareness about the richness of cultural heritage and the urgent need to preserve it for future generations. On this occasion, &TV artists reflect on their most memorable visits to some of India’s iconic heritage sites. These include Neeta Mohindra (Kailasha Bua, Bheema), Yogesh Tripathi (Daroga Happu Singh, Happu Ki Ultan Paltan), and Shubhangi Atre (Angoori Bhabi, Bhabiji Ghar Par Hai). Neeta Mohindra aka Kailasha Bua from Bheema shares, “India’s cultural beauty is deeply rooted in its vibrant history, and this is most vividly brought to life in its heritage cities. I had the pleasure of visiting Jaipur, and I was enchanted by its timeless charm. Often called the ‘Pink City’ due to the distinctive rose-coloured sandstone buildings, Jaipur was to step into a living museum. The Amber Fort was particularly unforgettable with its grand ramparts, intricate mirrorwork in the Sheesh Mahal, and panoramic views of the Aravalli Hills. The Hawa Mahal, with its iconic honeycomb façade and hundreds of jharokhas (small windows), offered a glimpse into royal life and architectural brilliance. The City Palace, with its courtyards, museums, and regal architecture, reflected the opulence of Rajasthan’s royal legacy. But beyond the monuments, it was the people, their traditions, colours, and hospitality that made my journey extraordinary. Jaipur was not just a travel destination for me; it was an immersion into history that still breathes today.”

Yogesh Tripathi aka Daroga Happu Singh from Happu Ki Ultan Paltan recounts, “Every monument in India tells a tale, and visiting them is like walking through the pages of history. One of the most unforgettable experiences of my life was visiting the Taj Mahal in Agra. Recognized as one of the Seven Wonders of the World, the Taj is an architectural marvel of white marble, symmetry, and artistic finesse built as a symbol of eternal love by Emperor Shah Jahan for his wife, Mumtaz Mahal. I did the iconic tourist photo of ‘holding the dome,’ which still makes me smile! Strolling through the lush Mughal gardens and watching the mausoleum’s reflection shimmer in the long water channels was surreal. The delicate pietra dura inlay work, the intricate carvings, and the aura of the entire complex left me awestruck. The Taj Mahal is more than a monument; it symbolises passion, artistry, and India’s rich Mughal legacy. Being there filled me with immense pride for our country’s heritage.” Shubhangi Atre, aka Angoori Bhabi from Bhabiji Ghar Par Hai, reflects, “As someone deeply connected to spirituality and Indian traditions, my visit to Varanasi was profoundly moving. Believed to be one of the oldest living cities in the world, Varanasi is a sacred tapestry of devotion, culture, and ancient wisdom. I had the divine opportunity to offer prayers at the Shri Kashi Vishwanath Temple, one of the twelve Jyotirlingas and among the most revered shrines dedicated to Lord Shiva. The sanctity and spiritual energy within the temple left me speechless. A sunrise boat ride on the Ganges River was another soul-stirring experience. As the mist lifted and the sun painted the sky, the ghats came alive with morning rituals, chants, and the timeless rhythm of life. Witnessing the Ganga Aarti at Dashashwamedh Ghat, where thousands gather to witness the mesmerizing synchrony of devotion, was an ethereal moment. The floating diyas, ancient alleys, and stories embedded in every stone made me realize that Varanasi is not just a city but a living embodiment of India’s spiritual and cultural heritage. It’s places like these that inspire us to cherish and protect our legacy.”

Watch Bheema at 8:30 PM, Happu Ki Ultan Paltan at 10:00 PM, and Bhabiji Ghar Par Hai at 10:30 PM every Monday to Friday, only on &TV!

Disney and Fossil Mickey Golf Collection

This Special Edition timepiece is a must-have for Disney collectors and golf enthusiasts alike, featuring Mickey Mouse in Fossil’s sleek Heritage design. The skeletonized white dial showcases a dimpled golf ball texture, while a graphic applique of Mickey mid-swing serves as the minute hand, with a flying golf ball marking each hour. Powered by the natural motion of your wrist, the intricate mechanics are visible through the open dial— a true conversation starter on the green.

this watch seamlessly blends sport, style, and nostalgia. Do let us know if you would be interested in carrying the same.

DoubleTree by Hilton Pune Chinchwad Relaunches Level 12 Rooftop Dining Experience

Set against the stunning backdrop of the Pune skyline, DoubleTree by Hilton Pune Chinchwad is proud to announce the grand reopening of Level 12, a sophisticated rooftop restaurant that brings a fresh, contemporary twist to the traditional flavours of North-Western Frontier cuisine. With a strong focus on inclusivity, Level 12 features a thoughtfully curated menu offering gluten-free, vegan, and dairy-free options—ensuring every guest finds something to savour.

Perched atop DoubleTree by Hilton Pune – Chinchwad, this chic, tropical-themed rooftop destination invites guests to unwind in a stylish yet relaxed setting, elevated by breathtaking panoramic views of the city and beyond. Blending timeless culinary heritage with modern elegance, Level 12 delivers an unforgettable dining experience right in the heart of the city.

The culinary team at Level 12 showcases the best of North-Western Frontier cuisine—renowned for its robust flavours, aromatic spices, and slow-cooked delicacies.

Khizer Khan, the hotel manager, shared his excitement about the relaunch of Level 12, saying, “Level 12 has always been a favorite, but with this relaunch, we’re taking things to a whole new level. While staying true to the rich flavors of North Western Frontier cuisine, we’ve added innovative twists to every dish. Our vibrant beverages, creative presentations, and reimagined ambiance create a fresh, stylish experience without losing the essence of what makes Level 12 special. And, of course, Hilton’s renowned hospitality remains at the core of everything we do, ensuring an unforgettable dining experience every time.”

Whether you’re craving a hearty feast or a nourishing meal, Level 12 promises an exceptional and satisfying culinary journey for every kind of diner.

Beyond its culinary offerings, Level 12 is a destination for all the senses. The space comes alive with live instrumental performances and gigs, adding a vibrant yet elegant energy to the evenings.

Majority of Enterprises Expanding Use of AI Agents, Says Cloudera

BANGALORE, India,  April 21, 2025 – Cloudera, the only true hybrid platform for data, analytics, and AI, released the findings of its latest survey report, “The Future of Enterprise AI Agents.” The survey polled nearly 1,500 enterprise IT leaders across 14 countries to understand their adoption patterns, use cases, and sentiments around AI agents. Results show an overwhelming 96% of respondents have plans to expand their use of AI agents in the next 12 months, with half aiming for significant, organization-wide expansion. The applications for this deployment include performance optimization bots (66%), security monitoring agents (63%), and development assistants (62%). 

For business and IT leaders alike, agentic AI marks a new frontier—moving beyond traditional automation to systems that can reason, act, and adapt in real-time. When implemented effectively, these intelligent agents unlock operational agility, drive cost savings, and dramatically improve customer engagement. As a result,  AI agents are quickly becoming a key source of competitive advantage, with 83% of organizations stating that investing in them is crucial  to  maintaining their edge in the market.

In India, the appetite for AI agent adoption is equally strong and rapidly accelerating. Cloudera’s AI Agents survey reveals that 84% of Indian respondents reported implementing AI agents within the past two years, with 36% doing so in just the last 12 months. This trend is set to continue, with 98% planning to expand their use in the coming year, and 78% targeting significant organization-wide deployment. Indian enterprises are also ahead in recognizing the strategic advantage of AI agents, with 94% saying such investments are crucial to staying competitive. As a result, deployments are primarily concentrated in IT and customer-facing functions like support and marketing, while future growth hinges on improved customization, interoperability, and data privacy, signaling strong readiness for scale in 2025 and beyond. 

In addition to the benefits of the technology, Cloudera’s survey answered some of the biggest questions around agentic AI, including: 

  • How widely is this being adopted? Adoption is already underway. A majority (57%) of enterprise IT leaders report they’ve implemented AI agents in the past two years—21% in just the last year—signaling rapid momentum that’s only expected to grow.
  • How are organizations deploying agents? Two-thirds (66%) are building agents on enterprise AI infrastructure platforms, while 60% are leveraging agentic capabilities embedded in existing core applications. This hybrid approach reflects a clear preference for scalable, secure, and close-to-data deployments.
  • What’s getting in the way? The top three barriers are data privacy (53%), integration with legacy systems (40%), and high implementation costs (39%). These pain points all stem from a common root: the need for robust, unified data management and governance.
  • Where should companies begin? Start with a contained, high-impact project—such as an internal IT support agent. These “fast-to-value” use cases help teams prove ROI, build internal confidence, and lay the foundation for broader, scaled deployments.

“AI agents have moved beyond experimentation—they’re now delivering real automation, efficiency, and business results. We’re seeing enterprises run hundreds of models in production, all demanding high-fidelity, well-managed data to drive better outcomes,” said Abhas Ricky, Chief Strategy Officer, Cloudera. “In 2025, agentic AI is taking center stage, building on the momentum of generative AI but with even greater operational impact. Cloudera is enabling this transformation through a robust Enterprise AI Ecosystem, helping global organizations design secure, scalable, and integrated AI workflows that turn data into action.” 

Across Indian industries, AI agents are driving tangible impact in high-priority areas. In finance and insurance, fraud detection (52%) leads adoption, while manufacturing focuses on defect detection and quality control (64% each). Retail and e-commerce prioritize demand forecasting and personalization (72% each), and healthcare sees balanced use across diagnostics, scheduling, and records processing (50% each). Telecommunications stands out with strong adoption in security monitoring (92%) and infrastructure maintenance (83%), reflecting the sector’s dual focus on performance and customer experience.

Cloudera’s report also addresses what enterprises are actually doing with AI agents globally. The top use cases vary by industry, shaped by the specific needs and priorities of each sector: 

  • Finance & Insurance: Fraud detection (56%), risk assessment (44%), and investment advisory (38%) are the leading use cases. AI agents are flagging suspicious transactions in real time, simulating market scenarios to evaluate risk, and supporting advisors with personalized investment suggestions.
  • Manufacturing: Top applications include process automation (49%), supply chain optimization (48%), and quality control (47%). Agents are monitoring production lines to catch defects early, rerouting logistics to avoid delays, and streamlining repetitive tasks to improve efficiency.
  • Healthcare: Appointment scheduling (51%), diagnostic assistance (50%), and medical records processing (47%) are the most common use cases. AI agents are reducing admin burden by coordinating schedules, surfacing relevant EMR data, and helping clinicians identify conditions in imaging data.
  • Telecommunications: The telecoms industry is seeing substantial innovation fueled by AI. Customer support bots (49%), customer experience agents (44%), and security monitoring agents (49%) are key deployments. Agents are resolving service issues instantly, flagging at-risk customers using behavior data, and protecting networks from emerging threats. 

Taj West End and Vivanta Whitefield Transition to 100 Percent Renewable Energy in Bengaluru

Bengaluru, April 21st, 2025: In a significant step towards environmental sustainability, Taj West End, Bengaluru and Vivanta Bengaluru Whitefield have transitioned to 100% renewable energy, sourced from solar and wind power. This milestone marks a major advancement in the hotels’ ongoing commitment to reducing their carbon footprint and promoting responsible tourism.

Mr. Satyajeet Krishnan, Senior Vice President – Operations, said, “This transition marks a pivotal moment in our sustainability journey and is aligned with our ESG+ framework, Paathya. It reinforces our long-term goal of sourcing 50% of our energy from renewable sources by 2030, while strengthening our commitment to responsible business practices across operations.”

Taj West End, Bengaluru, a 135-year-old heritage landmark set amidst 20 acres of greenery, has introduced an in-house water bottling plant, significantly reducing single-use plastic and advancing circular practices. The hotel has earned the EarthCheck Platinum Master Certification, recognizing over 15 years of consistent environmental performance. Its in-house laundry facility has also retained Platinum status for 14 consecutive years.

The contemporary 199-key Vivanta Bengaluru Whitefield has been awarded the EarthCheck Platinum Certification for 13 consecutive years. With a strong focus on energy efficiency, water conservation, and responsible waste management, the hotel continues to set benchmarks in sustainable urban hospitality.

Motion Education Outshines National Average with 65.8 Percentage Students Qualifying for JEE Advanced 2025

Kota/National/Mumbai, April 21, 2025 – In a remarkable display of academic excellence, Motion Education, led by the real Jeetu Bhaiya of Kota – NV Sir (Mr. Nitin Vijay) – has once again raised the bar in competitive exam preparation. Based on results compiled so far from JEE Main 2025, a staggering 65.8% of Motion Education students have qualified for JEE Advanced, far surpassing the national qualification average of 16.25%. Motion proves that even an average student can dream big and crack India’s toughest exams like IIT-JEE or NEET with focused guidance and the right tools.

Speaking on the occasion, Mr. Nitin Vijay, Founder & CEO of Motion Education, said: “It is rightly said that you don’t need to be a topper to succeed, just teachable, consistent, and courageous. We believe every student has the potential to shine. We are incredibly proud of our students and faculty for this outstanding result. The dedication, discipline, and consistent effort shown by everyone involved is truly commendable. This success not only reflects our academic rigor but also our commitment to nurturing future leaders in science and technology.”

Beyond academic rigor, Motion Education strongly believes in the philosophy of “Students first, results next.” The institute prioritizes the mental and emotional well-being of its students through regular motivational sessions by NV Sir, access to in-house counselors, stress management workshops, and peer mentorship initiatives. These efforts foster a nurturing and balanced learning environment, empowering students to stay resilient, focused, and confident throughout their preparation journey.

Adding to this stellar performance, 4 students have secured ranks in the Top 100, with 17 in the Top 500, 39 in the Top 1000, and 453 students within AIR 10,000, showcasing the institute’s commitment to academic rigor and personalized learning.

What truly distinguishes this year’s performance is the extraordinary 100% selection rate from Motion Education’s premium programs such as Eklavya, IMMP, A (30), and V (110) Batches. Notably, the Special ‘A’ Batch mentored by NV Sir saw all 30 handpicked students qualify for JEE Advanced 2025, affirming the institute’s ability to identify and elevate high-potential students.

Inclusivity and excellence have gone hand in hand, with 7 students from SC, ST, and PwD categories ranking within the Top 500 – a strong indicator of Motion’s commitment to nurturing diverse academic talent. Furthermore, 76.3% of dropper students from the Kota Classroom batch have qualified, validating the institute’s focused and student-friendly learning ecosystem.

The JEE Main Session 2 (B.E./B.Tech.) examination was conducted by the National Testing Agency (NTA) from April 2 to April 9, 2025, across two shifts daily. Over 10.5 lakh students had registered for the examination, appearing from test centers across India and abroad.

This year, Motion’s AI-powered learning ecosystem played a key role in democratizing success. Tools like the CPS Machine (Concept-Progression-System), AI based DPP machine, Motion Learning App, AI-generated study material, customized test analysis, and smart books tailored to student learning levels have empowered even average students to bridge learning gaps and stay ahead.

SGF India Hosts Soya Food Festival in Delhi to Promote Plant-Based Eating

New Delhi, 21st April 2025:  SGF India (Spice Grill Flame), India’s most trusted pure vegetarian food chain, successfully hosted its grand Soya Food Festival 2025 – India’s first and largest celebration of soya-based cuisine on 19th April 2025 at their outlet in Rohini, Sector 15, New Delhi. The festival drew an enthusiastic crowd of food lovers, influencers, and notable dignitaries, celebrating health, innovation, and the future of plant-based eating.

The event was officially inaugurated by Shri. Vijender Gupta, Honorable Speaker of the Legislative Assembly of Delhi, alongside Smt. Smita Kaushik, Municipal Councillor of Rohini Ward 54-D. Their esteemed presence infused the event with great pride and energy, underscoring the importance of promoting cleaner, healthier vegetarian diets, anchored by the incredible versatility of soya.

Speaking at the inauguration, Mr. Kewal Ahuja, Founder and Director, SGF India, said, “The Soya Food Festival is not just a feast – it’s a food revolution. We are building a community around mindful eating. With the growing interest in plant-based lifestyles, this festival sets the tone for the future of food in India.”

The event is the first of its kind in the country, which aims to spotlight the versatility and health benefits of soya-based dishes, particularly soya chaap, a favorite among vegetarians. In a market flooded with low-quality, maida-blended soya products, SGF has stepped up with a mission to spread awareness about pure, hygienic, and nutritious soya chaap by offering 100% pure soya chaap, made with no maida, no gluten, and packed with high-protein goodness.

This festival became an ideal platform to introduce SGF Green – a new range dedicated to plant-based, gluten-free, and maida-free soya innovations. SGF Green offers a game-changing alternative for health-conscious food lovers, packed with high protein and delicious flavours, without compromising on purity or nutrition.

Festival Highlights

  • Exclusive Launch of SGF Green:
    A new range of 100% plant-based dishes was unveiled, featuring crowd favorites like Chick-less Leg Piece, Meatless Rogan Josh, and Veggie Fish Nuggets.
  • Influencer Engagement:
    Leading food influencers and bloggers captured the festival’s lively spirit through social media, amplifying the message of “Pure Soya, Pure Health” to a wider audience through reels, stories, and live coverage.
  • Community & Culture:
    Guests of all ages and backgrounds came together to explore SGF’s diverse soya offerings, blending authentic taste with modern plant-based innovation.

The Soya Food Festival in Rohini is part of SGF’s month-long nationwide celebration from 1st to 30th April 2025, with similar events and curated plant-based menus taking place in key cities such as Delhi, Amritsar, Jaipur, Bhopal, and Bahadurgarh.

This milestone event not only reflects SGF’s unwavering commitment to health and sustainability but also kickstarts a larger plant-forward revolution in India, encouraging people to embrace a lifestyle rooted in health, flavor, and consciousness.