Commenting on the new campaign film, Bhaskar Thakur, Chief Marketing Officer, Kshema General Insurance Limited said, “We believe awareness and preparation are the keys to protection, irrespective of the field. Cricket, with its following in India, is one the most effective vehicles to take this message across the country which is why we chose to leverage our partner Punjab Kings’ strong connection with its roots to aid our outreach. I hope the star-power of Shreyas, Arshdeep, and Shashank will act as a catalyst in increasing awareness about insurance and its effectiveness in mitigating economic hardships.”

New Delhi, April 15, 2025: Bajaj Allianz Life Insurance, one of India’s leading private life insurers, has launched Bajaj Allianz Life Superwoman Term (SWT), a comprehensive protection solution exclusively for women. This pioneering solution goes beyond traditional life insurance, offering financial security with term insurance benefits, critical illness benefits covering women specific conditions, an optional child care benefit, and health management services, ensuring holistic protection for women and their families.

Women excel at taking care of their families, and their own financial security should be just as strong. Bajaj Allianz Life Superwoman Term helps them stay financially independent, supports them in securing their life goals by providing financial confidence and stability at every stage of their journey. Key features of the plan include:

• Comprehensive Financial Security through term insurance: Understanding the evolving roles of women and their unique financial needs, SWT provides a lumpsum payout to the nominee on death of the life assured to secure the financial future of dependents.
• Critical Illness (CI) Protection: With the CI rider, SWT offers coverage against 60 major critical illnesses, including women-specific conditions such as breast, cervix, and ovarian cancers. This ensures they can focus on their treatment without the added stress of financial worries during a time when it matters the most.
• Child Care Benefit: Recognizing the importance of securing a child’s future, the plan also offers an optional child care benefit—being launched for the first time with SWT—that ensures a steady monthly income to support the child’s education in case of an unfortunate event.
• Health Management Services (HMS): Going beyond financial protection, the plan offers complimentary HMS covering comprehensive health check-ups, OPD consultations, pregnancy-related support, emotional wellness programs, and nutritionist guidance—a feature that underscores the company’s commitment to women’s overall well-being.

Mr. Tarun Chugh, MD & CEO at Bajaj Allianz Life Insurance, said, “The women of today are prioritising their health, children’s well-being and financial independence. Providing them with a single financial solution to meet these key needs is our main goal with our latest solution – Bajaj Allianz Life Superwoman Term. It’s designed to empower women with the financial confidence as they march ahead to meet their own personal goals. The comprehensive solution can be customised to the varied needs of our women customers – from managing their own health needs or securing the future of their children or loved ones.”

In addition, Bajaj Allianz Life has strengthened its product portfolio over the years with a strong suite of term offerings like Bajaj Allianz Life eTouch II (A Non-linked Non- Participating Individual Life Insurance Term Plan) – designed exclusively for salaried individuals. Bajaj Allianz Life iSecure II (A Non-Linked, Non-Participating, Individual Life Insurance Term Plan) – a dedicated term plan for self-employed professionals. Bajaj Allianz Life Diabetic Term Plan II Sub 8 HbA1c (A Non-linked, Non-Participating, Individual, Pure Risk Premium Life Insurance Plan)  – India’s first term plan specially for individuals with diabetes. Bajaj Allianz Life Invest Protect Goal III (A Unit-linked Non-Participating Individual Life Savings Insurance Plan) – a distinctive solution that combines high life cover with the opportunity for market-linked returns. The portfolio includes an array of products catering to diverse customer segments. The Company continues to uphold its commitment to reliability with a 99.23% claim settlement ratio (Individual Death Claim Settlement Ratio for FY 2023-2024) and a solvency ratio of 432% (as on 31st March 2024). With its innovative and customer-centric approach, Bajaj Allianz Life remains at the forefront of addressing the protection needs of its evolving customers.

For more details, visit https://www.bajajallianzlife.com/about-us.html

Mumbai, April 15, 2025 – VerSe Innovation, India’s biggest local language technology platform, Signing Hands Foundation, India’s largest News & Entertainment channel for the Deaf, Wondrlab and Lucifer Music today announced the launch of ‘The Right Sign’ – a groundbreaking initiative that elevates Indian Sign Language (ISL) beyond a creative campaign into a meaningful social movement for inclusion.

As part of this initiative, acclaimed Indian rappers including Indeep Bakshi, V-Town Chronicles, Enkore, and Y-ASH 1HUNNED have re-released their music videos – Alone, Flex, Dhalta Chand and Jo Dekha Wo Likha respectively, replacing traditional gang signs with meaningful ISL expressions. The campaign has also released a comprehensive tutorial featuring 40 essential phrases taught by these rappers, empowering millions to communicate effectively with the deaf speech & hear community. The initiative encourages other artists and creators to include sign language in their performances, helping make ISL a widely accepted communication tool. With creative execution by Wondrlab and music collaboration from Lucifer Music, the campaign harnesses the power of music and digital storytelling to drive a nationwide movement for accessibility and inclusion.

At its core, ‘The Right Sign’ aims to normalize ISL in mainstream culture while addressing the significant communication barriers between hearing and deaf communities across India.

Samir Vora, Chief Marketing Officer of VerSe Innovation, said “We’re launching ‘The Right Sign’ as more than just a campaign – it’s about fundamental inclusion and leveraging cultural influence to bridge long-standing gaps. With our platforms reaching millions daily, we see this as a powerful opportunity to normalize sign language and integrate it into pop culture. This represents just the beginning of our commitment, as we invite others across the ecosystem to join this transformative journey. ‘The Right Sign’ reflects VerSe Innovation’s broader commitment to building inclusive digital ecosystems that serve diverse communities across India.”

Alok Kejriwal, Founder & CEO of Signing Hands Foundation, highlights “Sign language is more than just a communication tool—it represents culture, identity, and fundamental rights that deserve recognition. VerSe Innovation’s initiative to this cause is a significant step for our community. ‘The Right Sign’ stands out by using VerSe’s digital reach to turn awareness into action. By empowering the hearing community to embrace ISL, VerSe is not just including the deaf community but helping reshape our narrative in Indian society.” 

Amit Akali, Co-founder and CCO at Wondrlab, talking about the campaign said, “The thought for this campaign formed around the cultural insight of rappers throwing gang signs that have no relevance in India and young people copying them. While sign language, which are also signs, is not known to most Indians. That is why we chose rap. Because entertainment is the best form of education. Especially when your mission is to teach India sign language. Real-time efforts were put in by all the rappers. They spend time learning the sign language and incorporated them in their music videos. Hoping everyone takes this as a sign and joins The Right Signs initiative”

Lucifer Music said “At Lucifer Music, we’ve always believed that music transcends boundaries — of language, ability, and identity. This campaign was an exciting and necessary step in bringing that belief to life. Collaborating with talented musicians to create content that harnesses the power of hip-hop and rap, while seamlessly incorporating sign language, was a powerful reminder that music truly belongs to everyone. A big shoutout to VerSe Innovations and Wondrlab for conceiving such a bold and inclusive idea — we applaud their vision. We’re proud to be part of a movement that turns inclusion from a good intention into a true celebration.”

Enkore said, “When I first heard about ‘The Right Sign,’ it just clicked. We had an opportunity to transform the signs in our videos into meaningful communication that bridges communities. Learning sign language changed everything for me—it’s raw, powerful, and deeply human. Music has always been about expression, but now I realize our visual language matters too. There are millions in India using sign language daily, yet we barely try to understand them. VerSe is breaking down walls that should have come down long ago.”

Astarif – V Town Chronicles said, ‘Using rap—something authentic and from the streets—to mainstream sign language was an instant yes for me. We throw signs in videos all the time, but this is the first time those gestures actually mean something real. Music is pure emotion, and sign language adds a whole new dimension to that expression. It is time we normalize seeing and using ISL everywhere, especially in youth culture. This movement is not just about inclusion—it is about evolution.’

This collaborative campaign is a celebration of expression and inclusion, encouraging people across India to learn, connect, and empower through Indian Sign Language.

Watch the campaign’s music videos here: #TheRightSigns