IIM Bodh Gaya Hosts Programme for Bihar Police Officers

IIM Bodh Gaya conducted a Management Development Programme (MDP) for 38 DySPs Probationers from the Bihar Police Academy in two phases from April 1 to April 12, 2025. The programme was designed to equip newly appointed officers, selected through the Bihar Public Service Commission (BPSC), with key management, leadership, and behavioral competencies necessary for effective policing in an evolving administrative landscape.

The programme was held under the guidance of Dr. Vinita S. Sahay, Director, IIM Bodh Gaya. Dr. Sahay addressed the officers, highlighting the role of DySPs in maintaining law and order and building community trust. She spoke on the growing importance of ethical decision-making, time-bound leadership, and interdepartmental coordination in law enforcement.

The MDP was conducted under the oversight of Dr. Amit Srivastava, Chairperson, Executive Education & Consultancy, and coordinated by Dr. Vishal Ashok Wankhede and Prof. Sajan Pookkodan. The programme included classroom sessions, assessments, and field visits. Faculty members covered topics such as goal setting, decision-making, leadership, crisis communication, data use, and social media.

Phase one of the programme was held at the IIM Bodh Gaya campus from April 1 to April 5, 2025, and included sessions on time management, crisis leadership, human behavior, collaboration, and media communication. Officers also visited Vishnupad Temple and Mahabodhi Temple, linking heritage and resilience to values such as empathy, discipline, and ethical leadership.

The second phase, conducted at the Bihar Police Academy, Rajgir, from April 7 to April 12, 2025, included sessions on ethics in public service, budgeting, citizen service delivery, quality management, and behavioral insights. It concluded with sessions on stakeholder engagement, public programme prototyping, and brainstorming exercises.

The MDP was attended by senior officials from the Bihar Police Academy, including Shri Sushil Kumar, IPS, Assistant Director, Bihar Police Academy, Rajgir, who participated in the inaugural session. He highlighted the programme’s relevance for capacity building and noted that structured training is essential for developing proactive and community-oriented officers in the Bihar Police force.

This MDP was one of 125 conducted by IIM Bodh Gaya in the current academic year, through which over 8,200 officers have been trained from departments including WRD, BIPARD, Bihar Fire Training Academy, State Health Society Bihar, IOCL, HPCL, Ministry of Panchayati Raj, BAMETI, and the Directorate of Industrial Development. The programme reaffirms IIM Bodh Gaya’s dedication to nurturing future-ready leadership in India’s administrative and policing ecosystem.

Radiowalla Tunes into Africa for Digital Signage

Bengaluru, April 14, 2025: Radiowalla Network Limited (Radiowalla) [NSE: INE430U01019], a listed leader in custom audio content and corporate radio services, has signed a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright Proprietary Limited.

The partnership positions Radiowalla to extend its unique value proposition to Southern Africa, with Shine acting as the commercial interface for advertiser outreach and regional promotions.

This five-year exclusive agreement enables Shine to exclusively market and distribute Radiowalla’s suite of services, ranging from in-store radio and digital signage to corporate audio and point-of-purchase advertising, starting with ~300 retail locations of Choppies and Liquorama owned by Electro-Metic.

Strategic Importance

  • Marks Radiowalla’s formal entry into the African retail media market through long-term exclusivity
  • Provides Electro-Metic’s retail stores with curated music, promotional content, and in-store advertising via Radiowalla’s proprietary audio platform
  • Establishes a monetization framework for third-party advertising within Botswana’s retail ecosystem
  • Enables Shine to drive localized brand engagement through tailored content and audio solutions
  • Reinforces Radiowalla’s position as a scalable platform for international retail media innovation

“This collaboration with Shine marks a critical step in our global roadmap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Limited.

“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” added Sagar Joshi, Director of Shine Bright.

“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises Proprietary Limited.

Shalimar Paints Teams Up with MI for Fan Drive

New Delhi, 14 April 2025: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, hosted an exclusive, invite-only event in Delhi for its painter community and influencer partners. The evening brought together painters, paint influencers, and the community members for a series of interactive activities, contests, merchandise giveaways, and special schemes on Shalimar products—creating a unique moment of connection and appreciation. The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025 season. Through this partnership, the brand aims to connect with younger audiences, modern painters, and consumers through interactive online and on-ground initiatives.

The event offered a vibrant mix of food and beverages, engaging contests and games, complimentary Mumbai Indians x Shalimar Paints merchandise, and exclusive product offers, underscoring the brand’s dedication to upskilling and deepening personal connections at the grassroots level.

Speaking about the initiative, Kuldip Raina, Director, Shalimar Paints said, “Our community of painters is at the core of everything we do, and this event is our way of acknowledging their contributions while bringing them closer to the brand in a fun and memorable way. This partnership with Mumbai Indians allows us to create fresh and exciting experiences for this community, especially the new generation of painters and consumers.” He added, “Shalimar Paints, as a brand, is known for its excellence, stability, and dependability, much like the Mumbai Indians, who are renowned for their all-around play and spirit of competition. This partnership brings together two champion brands, each with a legacy of impact and a focus on performance, by building deeper, long-term connections through shared passion.”

To this, Varun Malik, Head of Marketing, Shalimar Paints, added, “The event was a unique platform to celebrate the painter community that forms the backbone of our business. As a caring brand, we see this as an opportunity not just for engagement, but also to upskill painters and educate them on using the best products available. This was not just a branding opportunity but a channel to drive real-world engagement, build loyalty, and deliver experiences with our consumers, influencers, channel partners and entire Mumbai Indians fanbase. This is only the beginning.”

With a strong focus on grassroots engagement, Shalimar Paints remains committed to strengthening its connection with key stakeholders. The brand will continue to roll out similar engagement events in cities including Bangalore, Chennai, Hyderabad, Patna, Kolkata, Delhi, Lucknow, Jaipur and others, ensuring sustained community involvement and brand affinity throughout the season and beyond.