India’s Social Investment Landscape Grows Strong with Prashanthi Balamandira Trust’s NSE Debut

21 March 2025: Karnataka-based public charitable non-profit organisation, Prashanthi Balamandira Trust (PBT), launched its public issue on the Social Stock Exchange (SSE) on Wednesday, 19 March 2025 in a bid to raise INR 18 crore. The issue is India’s Largest Social Stock Exchange issue yet on the National Stock Exchange – Social Stock Exchange platform. The funds raised through the issue of Zero Coupon Zero Principal Bonds (ZCZP) shall be utilised towards establishing state-of-the-art Emergency & Trauma Care Wing in the upcoming 600-bed world’s largest free-of-charge hospital at Sathya Sai Grama, Muddenahalli near Bengaluru.

The minimum subscription amount for this issue is Rs. 10,000/- and further in multiples of Rs. 1/-. The issue opened on 19th March 2025 and closes on Monday, 24th March 2025. Sharing further details, R K Subramanya, Trustee of the Prashanthi Balamandira Trust said, “Emergency care saves lives. Yet in resource-limited settings, care is often compromised due to lack of funds. Providing access to high quality medical care, free-of-charge to all those in need, is our mission.”

 Notably, Prashanthi Balamandira Trust is a public charitable entity that provides free of charge quality education and healthcare to underserved communities. Registered with the Social Stock Exchange of the NSE, PBT embodies transparency, good governance and public accountability as a humanity-centric trust. The hospital being built by PBT in Karnataka is slated to be the world’s largest free-of-charge healthcare centre. The fully equipped Emergency and Trauma Care wing will be an integral part of the upcoming 600-bed hospital.

 This SSE issue is an attempt to widen the ambit of PBT’s undeterred goal of uplifting human lives by facilitating education and healthcare. We encourage all stakeholders to come forward and back the noble cause.

 The SSE is an electronic fundraising platform that aims to enlist social enterprises and voluntary organisations, enabling them to raise funds through the issue of ZCZP bonds under the regulatory framework of the Securities and Exchange Board of India.

BLUM TANDEMBOX antaro Commends Elegance and Functionality in Contemporary Living Spaces

March 21,2025:Your ingenious drawer concepts are only a box system away from morphing into something extraordinary. But this could not happen with any box system. Your creative design ideas demand drawer systems that are one-stop solutions offering reliable features, meeting high-quality benchmarks, and sporting a critically acclaimed design. Blum’s TANDEMBOX antaro has it all and more with a minimalist design through and through, gliding action as light as a feather, a quality standard that exceeds international standards, and a runner system proven over a million times.

 Let’s explore what distinguishes Blum’s TANDEMBOX antaro as one of the premier drawer systems for designing drawers throughout different living spaces.

 The minimalist design with clean lines offers a timeless appeal.

One defining characteristic of TANDEMBOX antaro is its all-around minimal design with clean lines, clear-cut aesthetics, concealed runners, a rectangular gallery, and a sleek colour scheme. Even the nylon elements of the box system harmonise with the overarching minimal theme for a seamless appeal. Therefore, when you design drawers with TANDEMBOX antaro, you can count on aesthetics that are second to none.

 An impressive feather-light glide with load-bearing capacities of 30 and 65 kg

The time-tested and full-extension cabinet profile of the TANDEMBOX antaro includes low-friction cylindrical nylon runners that keep the gliding motion on this box system feather-light. These nylon runners distribute the weight evenly to ensure top-quality motion and uphold a weight-bearing capacity of 30 and 65 kg.

 A host of design possibilities for diverse living space requirements

Beyond its attractive streamlined design, the TANDEMBOX antaro opens a world of design possibilities for standard drawers and inner drawers tailored to kitchen, bedroom, or other living spaces. The drawer system is available in multiple heights and nominal lengths, with choices in grey, silk-white, and stainless steel colours.

 Tested beyond industry requirements for enduring quality that lasts the furniture’s lifetime

To secure the overall quality and performance of TANDEMBOX antaro, Blum subjects it to industry-leading testing standards, which include 100,000 opening and closing cycles and additional tests like static load, lateral load, and slam open and slam shut, ensuring top quality for the lifetime of the furniture.

 Effortless opening and closing with advanced motion technologies

Interacting with drawers and pullouts made from TANDEMBOX antaro is smooth and easy, thanks to Blum’s motion technologies. The mechanical soft-close BLUMOTION closes drawers softly and effortlessly regardless of the force applied. Ensure one-push opening and the freedom to design handleless drawers and pullouts with the mechanical TIP-ON or electrical SERVO-DRIVE motion technologies.

 Enhanced drawer organisation with ORGA-LINE inner dividing systems

Blum enables you to design exceptional drawers and helps you organise their interiors. The ORGA-LINE inner dividing system from Blum securely holds items within the drawer interiors while ensuring everything is in plain sight and within arm’s reach.

 Maximise storage potential with TANDEMBOX antaro for unique cabinet applications

When it comes to optimal storage, maximising the available space becomes a necessity. Blum offers a range of cabinet applications that utilise every inch of space to ensure practical and functional storage in spaces commonly overlooked or underutilised in home design. Some of these unique cabinet applications that you can design with TANDEMBOX antaro include:

 · SPACE CORNER: Create drawers in the usually neglected kitchen corners.

· SINK UNIT: Create drawers around the sink.

· SPACE TWIN: Turn even narrow spaces into drawers.

· SPACE TOWER: Larder unit with spacious storage, easy access, and design freedom.

 Next time you are in the market for designing drawers for kitchens, living rooms, kids’ rooms, bedrooms, or any other living area, consider a drawer system that fuses minimal design with proven technology. TANDEMBOX antaro grants the freedom to design drawers that offer ample storage, top-quality motion, and exceptional quality for the lifetime of the furniture.

M2K Group Commends ICCPL as PR Partner, Securing a Stronger Market Position

March 21,2025:ICCPL, India’s leading PR firm, has been appointed as the official media and communications partner for M2K Group, a diversified business conglomerate with a strong foothold in real estate, biologicals, and multiplexes.

With a legacy of delivering premium developments across Delhi-NCR, M2K Group has established itself as a trusted name in the real estate sector. Its notable projects include Adani M2K Oyster GrandeOyster GreensOyster Arcade in Sector 102, Dwarka Expressway, and M2K Victoria Gardens in North Delhi. The Group has also successfully developed M2K Suites in South Delhi, premium low-rise floors in Gurgaon, and an integrated 100-acre township in Dharuhera. Its commercial ventures, M2K Corporate Park, M2K Malls & Cinema Rohini, and M2K Malls & Cinema Pitampura, are key landmarks in North Delhi.

Expanding its portfolio, M2K Group recently launched M2K Olive Green Floors in Sector 104, Gurgaon, offering luxurious 3BHK residences designed for modern, sophisticated living.

This collaboration further strengthens ICCPL’s diverse real estate portfolio, reinforcing our expertise in strategic PR and brand positioning. With a track record of successfully managing PR for leading real estate, startups, education, and healthcare brands, ICCPL is committed to driving visibility and growth for M2K Group.

NTPC Expands Growth Opportunities with PM Internship Scheme 2025 Initiative

March 21,2025:In a significant move towards youth empowerment, NTPC Limited, India’s largest integrated power utility, has unveiled an ambitious internship program offering 3,022 paid positions under the Prime Minister Internship Scheme 2025. This extensive initiative spans 43 districts across 21 states, marking one of the largest corporate internships drives in the country.

The program encompasses more than 300 diverse roles, providing opportunities in critical sectors such as Power Plant Operations & Maintenance, Construction, Data Entry Operations, Finance & Accounting, and Human Resources. This wide-ranging exposure aims to provide comprehensive industry experience to aspiring professionals.

Setting new standards in intern welfare, NTPC has gone beyond mandatory benefits to offer additional perks including safety equipment, group personal insurance coverage, and meal provisions – creating an ecosystem that prioritizes their well-being and professional development.

Interested candidates can apply through the official portal: https://pminternship.mca.gov.in . This initiative reinforces NTPC’s dedication to skill development and aligns perfectly with the government’s vision of empowering India’s youth through practical industry exposure.

Crompton Launches INFINIA & SlimO – A New Era of Brightness & Elegance

Hyderabad, 21 March 2025: Bringing in a new range of decorative and aesthetically superior lighting, Crompton Greaves Consumer Electricals Ltd., has expanded its range of Batten Lights portfolio with the launch of two new products – Infinia 24W a uniquely designed indirect lighting product with Pristech technology. Infinia 24W comes with a unique design with decorative endcaps giving brighter illumination with an aesthetically appealing finish.

 Also launching SlimO 20W- 15% Slimmer batten with Decorative endcaps, designed to complement modern living spaces. These LED lights combine advanced lighting technology and sleek aesthetics, to create the perfect ambience for both homes and offices. By enhancing décor, these new fixtures not only brighten spaces but also add a contemporary and sophisticated touch. Ideal for transforming interiors, these lights seamlessly blend functionality and elegance, turning environments into inviting and visually captivating settings.

 Lighting has transitioned from a basic need to a vital design element that defines ambience and personal style. Modern consumers increasingly want to transform their living spaces with lighting solutions that enhance décor while ensuring optimal illumination. Recognizing this, Crompton introduces its latest range of products designed to strike the perfect balance between functionality and aesthetics. These stylish and efficient lighting fixtures are tailored to elevate living rooms—the heart of home transformations—by seamlessly blending illumination with modern design. With this launch, Crompton redefines home lighting, offering solutions that not only brighten but also beautify spaces.

 Offering two new models to its Batten range, the following products are designed to blend seamlessly into contemporary living spaces, enhancing both functionality and style

 Highlighting its key features:

  •  Infinia 24W: The Infinia Batten stands out with its bold, striking design, crafted to be a centerpiece in any room. Combining elegance with functionality, it brings premium aesthetics to your space. Featuring PRISTECH technology and chrome finishing, the Infinia 24W Batten surrounds your room with soft, indirect lighting, creating a peaceful and relaxing atmosphere. The bright light output, complemented by the Eyesmile feature, ensures a soothing experience.
  •  SlimO 20W: The SlimO Batten offers a minimalistic, sleek design, making it an ideal choice for modern interiors. Its unique end caps and slim profile make it the slimmest in class, ensuring a clean and stylish aesthetic. The wider light spread enhances the overall illumination, creating a balanced and inviting atmosphere. Lightweight and easy to install, the SlimO 20W Batten is the perfect choice for those who value both functionality and design in their lighting solutions.

 These new additions to the Batten Range offer a perfect mix of style and lighting performance, ideal for any living space. Their sleek, modern design enhances your décor while delivering the soothing brightness. With innovative, glare-free illumination, they provide both comfort and style. These new additions are part of a premium range of consumer lighting products launched by the company.

 Speaking about the company’s newly added models to the Batten lighting range, Shaleen Nayak, Vice President & Business Head, Lighting, Crompton Greaves Consumer Electricals Ltd., shared, “At Crompton, we recognize that lighting has evolved beyond just providing brightness to becoming a key element in home decoration and design, enhancing both the experience and personal style of the user. Our addition of the elegant Infinia24W and sleek SlimO 20W models to the Batten range embodies this transformation. Infinia 24W, not only provides superior illumination but also create a glare-free, comfortable environment. Designed to elevate the ambience of any room, these stylish and efficient lighting options make every space better illuminated, whether in a home or office, ensuring both elegance and functionality.”

 These two products provide a simple installation process, making it easy for homeowners to upgrade outdated fixtures with a modern, stylish option. Available at authorized Crompton retailers across the country and on leading e-commerce platforms, this collection is crafted to brighten living spaces and enhance interior décor.

Marketing Expert Samvedna Suman Takes Charge at Crowne Plaza Today New Delhi Okhla

New Delhi, March 21, 2025 – Crowne Plaza Today New Delhi Okhla is delighted to welcome Samvedna Suman as the new Marketing & Communication Manager. A seasoned digital marketer with 13 years of experience, she specializes in Brand Marketing, Public Relations, and Social Media Strategy. Samvedna has previously worked with leading advertising agencies, and her last assignment was with Eros Hotel, New Delhi Nehru Place.
Beyond her professional expertise, Samvedna is an avid reader and passionate about writing poetry, adding a creative flair to her storytelling and brand communication.
Welcoming her to the team, Mr. Ritesh Sharma, General Manager, Crowne Plaza Today New Delhi Okhla, shared, “We are thrilled to have Samvedna onboard. Her dynamic approach, deep industry insights, and passion for creative storytelling will further elevate the brand presence of our hotel.

WSO2 Secures AI Integration: Transforming Software Development from Experiment to Execution

New Delhi – March 21, 2025 – Emerging artificial intelligence (AI) technologies are disrupting business models and opening opportunities to drive cost-efficiencies and new revenue streams. However, few AI proof-of-concept projects actually make it to production because current software platforms lack the abstractions and building blocks to include AI components in production-grade applications in a way that is easy and scalable. Today, WSO2 is closing this gap with the next generation of its industry-leading, open-source platform, which has been reinvented for the AI era.

AI is now a first-class concept across the entire spectrum of products that comprise the WSO2 software stack—enabling enterprises to easily create (code), integrate, manage and secure intelligent digital products and services. The newest WSO2 product offerings are generally available, and their AI-native capabilities are being demonstrated at WSO2Con 2025, which runs March 18-20, 2025 in Barcelona, Spain.

Taking a Comprehensive Long-View of AI

WSO2’s AI-native platform is the result of the long-term strategy that WSO2 product and research teams have built around generative AI (GenAI) and the agentic economy. It builds on WSO2’s breadth of functionality and experience to cover an AI application’s entire lifecycle, from coding through delivery, monitoring and observability.

The platform brings together low-code and pro-code programming for building AI agents, applications that leverage Gen AI and AI agent capabilities, and a novel programming approach that combines natural language and code. Additionally, the open WSO2 platform integrates out-of-the-box with AI ecosystem libraries, agent frameworks, knowledge bases, and GenAI APIs. Together, the capabilities allow enterprises to build resilient, scalable, secured and observable AI APIs, applications and agents while leveraging WSO2’s GenAI productivity support to reduce both costs and time to market.

Enterprises can also onboard AI agents built on their framework of choice and apply WSO2’s quality of service capabilities—including security, governance or monitoring. Moreover, the open, highly extensible WSO2 platform is designed to evolve with AI technology developments, providing enterprises with a future-proof platform for their intelligent digital experiences.

AI is fundamentally changing the applications that enterprises are building, as well as how they are building them,” said Dr. Sanjiva Weerawarana, WSO2 founder and CEO. “WSO2 is on a transformational journey across the company to help our customers use AI to boost their own productivity and deliver great digital experiences. As part of this journey, we are building on our commitment to open-source software, a key enabler of AI adoption. We’re also investing in our team, and we are excited to have AI expert Rania Khalaf join WSO2 as Chief AI Officer to spearhead our company-wide strategy and roadmap for delivering on the promise of the AI era.”

Supporting AI Across the Software Development Lifecycle

“The modern application is AI native. The current software development lifecycle (SDLC) and software application stack are not,” said Rania Khalaf WSO2 chief AI officer. “What is happening is a fundamental co-evolution of both—at every level and stage—as generative AI boosts developer productivity and pushes multi-modal understanding and synthesis deep into the development stack. WSO2 is positioned at the center of this shift with an open-source platform that, for the first time, brings AI-native capabilities to functions across the SDLC.”

Tata Motors Teams Up with Vicky Kaushal for Passenger and EV Range

Mumbai, March 21, 2025: Tata Motors, India’s leading automotive manufacturer, today announces its association with Bollywood actor Vicky Kaushal for its Passenger and Electric Vehicle range. Known for his versatile roles and dedication to breaking conventions, Vicky’s journey aligns perfectly with Tata Motors’ values of innovation, excellence, and progress.

Vicky’s rise to stardom has been driven by perseverance, authenticity, and a willingness to take on challenging roles—qualities that align perfectly with Tata Motors’ vision of shaping the future of mobility. As Tata Motors continues to push the boundaries of automotive design, performance, and technology, Vicky’s partnership underscores their shared commitment to breaking norms. From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit. Together, Tata Motors and Vicky Kaushal are elevating India’s presence on the global stage—Tata Motors by setting new industry standards and Vicky by showcasing Indian talent to the world stage.

While Vicky will play a key role across multiple brand initiatives, this collaboration will kick off with a campaign for the all-new Tata Curvv, this IPL season. Titled ‘Take the Curvv’, the campaign showcases how the Curvv is more than just a car—it’s a statement of boldness, self-belief, and following your heart. It’s about embracing life’s twists and turns. In a market dominated by predictable, feature-focused messaging, the boldest move is to take the curve when everyone else is driving straight.

Announcing the exciting new collaboration, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one of a kind association will be loved by our customers and his fans alike.”

Elated at joining the Tata Motors family, Vicky Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

Pre- and Post-Henna Hair Care Tips for Best Results

Earlier henna lovers would soak the henna overnight in iron utensils, with coffee and tea powders and add herbs like amla, shikakai to get best results, today life has become simpler with henna cream. The good old henna, that has proven efficacy is now available in a more contemporary form. Henna is being used as a semi-permanent color added to amla extract, in cream form for easier application of the cosmetic. Readily available in market, henna cream is a great alternative to harsh chemical-based hair dyes as this product with natural ingredients does not contain any harmful ingredient. It comes with easy to apply applicator, ensuring a mess free experience, where each strand gets covered

Another problem regular henna users face, especially those with more number of grey hair is the orangish tint it gives. While some are okay with it, others prefer shades that are more inclined towards natural brown and black. When mixed with Herbs found in Amazonian forests such as Acai, Guarana, Brazil nut along with Ayurvedic herbs such as amla henna can give varied colors like copper, dark brown, natural black, chocolate, and even red. Thus, such henna cream will not just cover greys but it is also apt for the fashionistas who love to flaunt the latest hair color. The henna cream is a natural alternative, and it is vegan and cruelty free.

Henna cream is a natural conditioner for hair as it leaves hair soft. It contains babassu oil, which is rich in fatty acids essential for the hair. The deep conditioning with henna cream also makes your hair frizz free and provides hydration to the hair. Compared to harsh chemical dyes that are more popular nowadays, henna is safe to use. These harsh chemical-based hair dyes contain ammonia and its by products such as Ethanolamine, Diethanolamine, and Triethanolamine. With henna cream you can be sure that no such chemicals will impact you. Infact it does not contain parabens, ETDA, synthetic fragrances, PPD, Resorcinol or heavy metals. They don’t just impact hair health but can lead to cancer upon prolonged use. With henna cream you can be sure of a great, natural product that has no side effect.

With so many benefits, henna cream is becoming quite popular amongst users. It also offers the comfort of home as you can apply it on your own, relax and unwind or finish your pending chores and wash it off in one and a half to two hours. You can also apply it at night, and wash off before you sleep. This convenience is only possible because you don’t need to visit a salon to apply it. Wait for a day and then shampoo your hair with a mild shampoo. Infact it is better to use a post coloration hair care range that consists of shampoo, conditioner. Being mild in nature, they ensure that the hair color stays longer.

Henna cream when applied with right products can give lasting results. The color lasts for up to 10 washes. You will only need to do root touch up as per your hair growth. With such great benefits, who wouldn’t want to incorporate it in their hair care. Henna cream not just colors the hair but nourishes them too, leaving you with gorgeous, flowy mane.

Zomato Welcomes a New Era of Quick Bites with ‘Ek, Do, Teen…Dus!’ 10-Minute Delivery

National, March 21, 2025: Zomato, India’s food ordering and delivery platform, announced the launch of its latest campaign for Zomato Quick, its 10-minute food delivery service. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers’ doorsteps.

These four films humorously reimagine the iconic “Ek Do Teen” song, playfully stopping at “Dus” to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today’s time-pressed foodies.

Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.

 Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.

 In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.

 The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.

Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.