MUMBAI | AUCKLAND, March 20, 2025 – Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has signed a five-year partnership with Air New Zealand to modernize the airline’s digital infrastructure and position it at the forefront of AI-driven innovation. This collaboration aims to enhance Air New Zealand’s digital capabilities, improve customer experience, and drive operational efficiencies across various aspects of its business, including fleet management, crew scheduling, and ground services.

The agreement, announced at a formal signing event at TCS’ Banyan Park Campus in Mumbai, supports Air New Zealand’s vision to become the world’s most digitally advanced airline. The event was attended by New Zealand Prime Minister the Right Honourable Christopher Luxon, Tata Group Chairman Natarajan Chandrasekaran, Air New Zealand Chief Executive Officer Greg Foran, and TCS Chief Executive Officer and Managing Director K. Krithivasan.

This partnership strengthens TCS’ commitment to New Zealand, where it has been a trusted partner for digital transformation for over 37 years, driving innovation across industries. With an office in Auckland and a team of 460 professionals, TCS serves 20+ blue-chip customers in the region across banking, retail, construction, manufacturing, and local government. Through the TCS Co-Innovation Network^TM (COIN™), the organization works closely with top universities in New Zealand to advance research in cybersecurity, sustainability, and AI. TCS also led the development of the Asia Pacific Digital Sustainability Index in 2022, shaping the region’s approach to sustainable digital transformation. Beyond business, TCS is committed to fostering digital talent in New Zealand. Its flagship STEM empowerment programs, goIT^TM and goIT^TM Girls in the region, are inspiring students to pursue careers in technology and innovation.

Greg Foran, Chief Executive Officer of Air New Zealand Executive Officer, said, “Leveraging TCS’ expertise in cutting-edge technologies will help us enhance the customer experience, streamline operations, and reinforce our commitment to cybersecurity and data protection. This collaboration aligns with our vision to be a digitally enabled airline of the future. We began working with TCS in September 2024, and in just a few short months, we’ve seen the benefits of tapping into the depth and breadth of talent and expertise they have when it comes to digital solutions. Going forward, TCS will be an instrumental partner in helping us deliver our Cargo Digital Transformation and improve our Digital Retail capability. We’re excited about the benefits this partnership will bring for our customers and the aviation industry.”

Krithivasan, Chief Executive Officer and Managing Director, TCS, said, “We are excited to partner with Air New Zealand in its journey to become a digitally advanced airline. With ouraviationexpertise and ability to drive large-scale innovation, TCS will enable Air New Zealand to set new benchmarks for efficiency, sustainability, and customer engagement. We aim to reimagine operations, enhance passenger experiences, and build a more agile and resilient airline by leveraging AI, automation, and cloud technologies. This partnership reflects our commitment to helping global enterprises adapt, grow, and unlock new opportunities through technology.”

Air New Zealand operates a global network offering air passenger and cargo services across 49 domestic and international destinations. Each year, the airline flies more than 15 million passengers on over 3,400 weekly flights. This transformation marks a significant step in Air New Zealand’s commitment to secure, innovative, and technology-driven experiences for travelers worldwide. TCS will streamline Air New Zealand’s digital services across a diverse landscape of more than 600 applications, by integrating AI-driven automation and cloud technologies into critical airline functions. This will drive innovation across cargo service, disruption management, retail offerings, maintenance systems and crew operations.

Workforce transformation will also be a key focus of this engagement, with TCS leading large-scale upskilling programs to strengthen digital capabilities across Air New Zealand’s teams in AI, cybersecurity, and digital engineering. The collaboration also includes enhancements to Air New Zealand’s digital retail and loyalty program experiences.

With three decades of leadership in aviation, TCS partners with the world’s leading airlines, offering consulting-led approaches, a cognitive-powered portfolio of business, and technology and engineering services. TCS leverages industry-specific solutions, like  TCS Aviana™, a unified, autonomous, digital, cloud-ready platform for intelligent airline operations. Its contextual understanding of airline operations and AI-led technology capabilities will help Air New Zealand unlock new growth opportunities and drive innovation across its entire business ecosystem.

Mumbai, March 20, 2025 – Chandak Group, a leading name in Mumbai’s real estate sector, has announced an exclusive payment plan for homebuyers at Chandak Highscape City, Chembur (E). As part of this limited-period offer, buyers can book their dream home with just 5% upfront payment, while the remaining amount is payable on terrace slab completion.

Strategically located in Chembur, one of Mumbai’s most well-connected and rapidly developing neighborhoods, Chandak Highscape City is Chembur’s largest and greenest project which offers a blend of modern design, premium amenities, and seamless connectivity. The project offers luxurious living options in 1, 2, and 3 BHK configurations. With over 45 meticulously crafted amenities, including recreational areas, serene spots for contemplation, and premium retail offerings, Chandak Highscape City promises an unparalleled living experience. The project is designed to cater to urban lifestyles, providing a perfect balance of comfort and convenience.

Speaking on the offer, a spokesperson from Chandak Group said, “At Chandak Group, we understand the aspirations of homebuyers and aim to make homeownership more accessible. This payment plan ensures minimal financial burden initially while allowing buyers to plan their investments smartly. With Chandak Highscape City, we bring an unparalleled opportunity to invest in a premium home in Chembur.”

With homebuyers increasingly looking for flexible payment options in the real estate market, this scheme at Chandak Highscape City has already generated strong interest. The project is well-suited for both end-users and investors seeking a prime address in Mumbai.

March 20,2025:Arrow is proud to announce the grand opening of its largest store in Punjab, strengthening its presence in the region’s menswear market. Located in Model Town, Jalandhar, this expansive store spans over 2000+ sq. ft. of carpet area. The multi-level space is designed to offer a premium shopping experience, making it a top choice for men who appreciate refined style in the region.

This store embodies Arrow’s new identity, seamlessly blending a sophisticated aesthetic with a refreshed shopping experience. In line with this refreshed identity, the store’s design incorporates sleek, modern elements that enhance its refined appeal. The store’s design ensures a seamless and premium experience, allowing customers to engage with Arrow’s latest collections like never before.

Situated in Model Town, Jalandhar, this expansive space is set up with the fresh collection, showcasing Arrow’s complete range, including sophisticated formalwear, versatile smart casuals, and elegant ceremonial wear that helps you celebrate every moment of life, catering to diverse style preferences. Designed with attention to detail, the store’s layout ensures a seamless and enjoyable shopping journey, enhancing convenience and accessibility for customers.

“We are glad to open our doors in Jalandhar, Punjab. This marks the beginning of our focused expansion in North India and reinforces our commitment to the region. The new store is built to be the biggest and is designed in keeping with Arrow’s new look and feel. The collection encapsulates modern workwear, seamlessly blending sophistication with refined style” said Anand Aiyer, CEO at Arrow.

Mumbai, 20^th March 2025: The Advertising Standards Council of India’ s Academy (ASCI) , in collaboration with the Unstereotype Alliance (convened by UN women) and knowledge partners Religious Brands, today unveiled “Manifest: Masculinities Beyond the Mask,” a report examining the evolving landscape of masculinities in society and media. Released at ASCI Academy’s Global Adda during the ICAS Global Dialogues Summit, this study calls for a more nuanced and varied pathways for depiction of men.

The report addresses the “crisis” of traditional masculinity, where men feel increasingly alienated and insecure amidst societal changes and the rise of gender equality, and studies and offers alternative pathways for more inclusive and diverse depictions.

The study is part of the thought leadership work at ASCI Academy which is supported by Diageo, Hindustan Unilever Mondelez, Nestle, Cipla Health, Coca-Cola, Colgate, Games24X7, Pepsico, P&G, Kenvue, Bajaj Auto, and Dream Sports.

“Manifest: Masculinities Beyond the Mask” is based on an extensive analysis of over 29 literary and scholarly articles, 170 pieces of media, over 70 articles, and sociological data reports, and expert interviews. The research investigates the complex and evolving landscape of masculinities in India, offering a more nuanced and empathetic understanding of the diverse realities of men and their experiences.  The study presents advertisers and media with insights to create more progressive, relatable, and effective narratives

The report highlights that the traditional, often inflexible narrative of masculinity is fracturing, leading to a “crisis” where many men feel insecure, confused, and alienated amidst rapid societal changes.

Key Takeaways from the Report:

• Men are caught between diverse narratives and none of them offer both a sense of purpose and a sense of progress.
• Traditional notions of  success, norms of breadwinning and providership remain core tenets of Indian masculinity. It may be meaningful to move away from narratives that  reinforce the relentless pursuit of success,  and normalise failure for men.
• Many Indian men are striving for upward mobility and need positive frameworks for expressing strength.
• The evolution of masculinity necessitates broadening its scope and contextualising core identity values.
• The overarching goal is to nudge media to move beyond the  limited idea of “Mard” to the fullness of “Admi,” celebrating diverse forms of masculinity.

Manisha Kapoor, Secretary General and CEO, ASCI said, “Building on ASCI’s long-standing commitment to fostering progressive representations within advertising, this report delves into the fascinating and often complex world of masculinities, moving beyond superficial portrayals to understand the diverse realities of men today. Our endeavour is to provoke new thoughts and frameworks to create progress in society and for men.”

Susan Ferguson, Country Representative at UN Women India Country Office, added, “The Unstereotype Alliance, convened by UN Women, promotes portrayals of both men and women that do not fit the usual stereotypes. Breaking toxic masculinities in media and advertising is not just good for society—it is good for business. The Manifest report, published in collaboration with the Advertising Standards Council of India and Religious Brands, provides valuable insights into men’s roles in modern society. These insights can help advertisers and marketers use realistic and broader portrayals of women and men. This helps reach new markets and reflects the realities of our lives.”

Arvind Mohan, Founder & Managing Partner, Religious Brands said, “As we unmask the layers of masculinity in modern media, Manifest Report sheds light on the evolving narratives of manhood. Through this study, conducted in association with ASCI Academy and Unstereotype Alliance, we aim to champion a critical yet compassionate dialogue around masculinity. Our goal is to embrace empathy, dismantle binary stereotypes, and redefine masculinity in ways that are inclusive, aspirational, and reflective of today’s diverse realities. By addressing these narratives, we hope this report will provide actionable insights to help the media and advertising ecosystem foster representation that is equitable, relatable, and progressive.”

The report advocates for a nuanced approach that acknowledges the pressures and social conditioning men face, offers positive alternatives, and expands the definition of what it means to be a man, rather than simply dismantling traditional notions without offering a clear and aspirational path forward.

The report release was followed by a presentation of the report findings by Religious Brands. This was then followed by an inspiring talk by Devdutt Pattanaik, on the evolution of masculinity in India. This was followed by a power-packed panel discussion that discussed the key anxieties faced by young men today that are often unaddressed by mainstream media. The conversation also touched upon the binary approach to masculinity and means to foster a more nuanced understanding. The event also incorporated case studies from Diageo, HUL, and Bajaj Auto. Key speakers and panellists included Paromita Vohra, Anila Vinayak, Guy Parker, and Binaifer Dulani.

Mumbai, 20^th March 2025: Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has launched a new brand campaign that brings together MS Dhoni’s passion for riding and Eurogrip’s superior tyre technology. The campaign idea “ENJOY EVERY TURN” is derived from a powerful insight – in the journey of life; every turn is full of possibilities, so take them on with confidence…and who better than Dhoni to personify this.

The brand film is woven around that one intriguing question every fan has been asking – “What’s Next for Dhoni?” and presents an interesting narrative that takes viewers through a scenic journey, where Dhoni is seen enjoying all the turns life and the roads throw at him.

Talking about the campaign, P Madhavan, EVP, of Sales and Marketing, TVS Srichakra Ltd said, “We are excited about our new brand campaign with MS Dhoni. The “Enjoy Every Turn” film is an offbeat take on the joy of riding, and we believe it fits perfectly with Dhoni’s personality.  As the bike tyre specialist, we remain committed to offering tyres that allow you to take on any of the challenges the road throws at you with confidence, enhancing every ride, making every journey smoother, safer and more exciting for the new-age rider.”

“As a passionate rider, shooting for this campaign along with Eurogrip was a pleasure for me. The ad film insight and script resonated with me as I have always “enjoyed every turn” life has thrown at me. As an aside, I also got to try Eurogrip’s high performance super bike tyres and it was a fun experience for me to do what I love doing for this film – riding.”, said M.S.Dhoni.

Adarsh Atal, Chief Creative Officer – Tilt Brand Solutions added, “Every biker will tell you that it’s the twists and turns of a road that make their ride interesting. A straight road is never fun. This formed the base insight of our idea. That whether it is on the road, or in life, it is not knowing what’s around the corner that makes things exciting. With Dhoni at that juncture in his life where the whole world is wondering what’s next for him; the idea really came alive.”

As a global sporting icon, MS Dhoni’s endorsement will help strengthen Eurogrip’s position as a youthful, vibrant and high-performance brand that resonates with the millennial and Gen Z Indian riders. The ad film will be aired starting from March 18th, 2025, covering television, digital & social media. The campaign will be supported by on-ground activations as well.