ARAMCO Digital & Recykal Partner for Saudi Sustainability 2030

India, 4th March 2025- Aramco Digital, the digital and technology subsidiary of Aramco, and Recykal, a frontrunner in India’s Sustainability and Circularity, have formed a strategic partnership to foster a circular economy leveraging advanced technologies and scalable solutions for waste management.

The partnership aims to stand firm on the Kingdom’s Sustainability Vision to achieve international standards of excellence in sustainability. Sustainability has been at the heart of Vision 2030 since its inception. The Kingdom is focusing on restoring the ecological balance of its land and marine ecosystems for future generations. It also emphasises the sustainable use of natural resources, reflecting the strong cultural connection between Saudis and their environment.

Aramco Digital will leverage Recykal’s AI-backed digital and hardware solutions to adopt a circular economy model. Recykal will develop and implement sustainability solutions tailored to meet specific requirements for businesses in the Kingdom of Saudi Arabia (KSA). These solutions aim to enhance operational efficiency, Cleaner environment, reduce landfill waste and promote the responsible management of resources.

Vikram Prabakar, co-founder and Chief Technology Officer, Recykal said, “We recognize that technology is pivotal in realising a truly circular economy. By harnessing our AI-powered digital and hardware solutions, we aim to revolutionise waste management practices, ensuring responsible resource utilisation and promoting a circular economy model in Saudi Arabia. This strategic partnership highlights Recykal’s dedication to broadening our global presence and empowering businesses worldwide to adopt circularity. We are enthusiastic about collaborating with Aramco Digital to build a more sustainable future for generations to come. Through the integration of advanced technologies like Artificial Intelligence (AI), Machine Learning (ML) and the Internet of Things (IoT), we can enhance resource efficiency, improve waste management, and support the Kingdom’s Vision 2030, setting a new benchmark for sustainable practices in the region.”

Raj Rao, Chief Growth Officer, Aramco Digital, said, “At Aramco Digital, we are committed to harnessing advanced digital solutions to drive sustainability and circularity. Our partnership with Recykal aligns with Saudi Arabia’s Vision 2030, enabling the adoption of AI-powered waste management technologies that promote efficiency, environmental responsibility, and long-term value creation. By integrating cutting-edge innovations, we aim to redefine sustainability practices across industries and pave the way for a greener future.”

Magma General Insurance Joins Hyundai India for Vehicle Insurance

March 04, 2025: Magma General Insurance Limited (Magma), a prominent player in India’s general insurance sector, has entered into a strategic partnership with Hyundai India Insurance Broking Pvt. Ltd. (HIIB).

Under the terms of the agreement, Hyundai India Insurance Broking will offer Magma’s motor insurance products for both private and commercial passenger vehicles across 600+ dealerships in India. The collaboration will enable vehicle owners to access Magma’s comprehensive motor insurance solutions to safeguard against risks such as accidents, theft, natural disasters, and third-party liabilities. The partnership reflects a shared commitment to providing customers with seamless, cost-effective, and accessible insurance services.

The two parties signed the agreement in Gurugram last week in the presence of representatives from both companies.

Sharing thoughts on the partnership, Mr. Sameer Samdani, Whole Time Director and Chief Executive Officer of Hyundai India Insurance Broking, added, “We aim to enhance insurance penetration by offering superior insurance solutions designed in association with the most trusted insurance companies. We are confident that our customers will benefit from Magma’s dynamic approach and solutions. The tie-up reinforces our proposition of delivering “Superior Products and One Class Above Experience to all our customers nationwide.”

Mr. Rajive Kumaraswami, Managing Director and Chief Executive Officer, Magma General Insurance Limited, elaborated on the partnership, “We are excited to partner with Hyundai India Insurance Broking (HIIB), a wholly owned subsidiary of Hyundai Motor India Limited (HMI), the second-largest carmaker in India. This partnership is a strategic initiative for us to strengthen our passenger car portfolio. Through our bouquet of motor insurance products and more than a decade of expertise in underwriting different customer segments, we shall be able to support Hyundai India Insurance Broking customers with easy access to insurance and quality service across the country.”

With this tie-up, Magma and Hyundai India Insurance Broking reaffirm their commitment to delivering high-quality insurance solutions, ensuring financial security and convenience for vehicle owners across the nation.

FLASH Radiation Therapy The Future of Radiation

Cancer treatment has evolved significantly over the years, with radiation therapy playing a crucial role in improving patient survival rates. Traditional radiation therapy has been a reliable approach for targeting malignant cells while minimizing damage to surrounding healthy tissues. However, newer advancements such as FLASH radiation therapy are generating excitement in the medical field. This groundbreaking technology delivers radiation at ultra-high speeds, potentially transforming cancer care by reducing treatment times and minimizing side effects. But who stands to benefit from this innovation, and is it truly the future of radiation therapy? Let’s explore its potential, benefits, and challenges.

What Is FLASH Radiation Therapy?
FLASH radiation therapy is an advanced form of radiation treatment that delivers an extremely high dose of radiation—100 to 1,000 times faster than conventional methods. Traditional radiation therapy requires multiple sessions over several weeks, whereas FLASH can achieve comparable, if not superior, therapeutic effects within seconds. The underlying principle is that delivering radiation at such an accelerated rate induces a phenomenon known as the FLASH effect, which protects normal tissues while still effectively eliminating cancer cells.

How Does FLASH Work?
The key mechanism behind FLASH therapy is its ability to induce differential biological responses between healthy and cancerous tissues. Unlike conventional radiation, which gradually damages both normal and cancerous cells over prolonged exposure, FLASH’s ultra-rapid dose rate reduces damage to surrounding healthy tissue, while maintaining high tumor control.

Potential Benefits of FLASH Therapy

  1. Reduced Side Effects: The FLASH effect appears to protect normal tissues from radiation-induced damage, potentially reducing common side effects such as fatigue, skin irritation, and organ toxicity.
  2. Shorter Treatment Duration: A process that typically takes weeks could be completed in a single session, improving patient convenience and compliance.
  3. Increased Tumor Control: Studies suggest that FLASH therapy retains or even enhances its ability to destroy tumors, making it a strong alternative to traditional methods.
  4. Improved Quality of Life: With fewer side effects and less time spent in treatment, patients can recover more quickly and return to their daily lives sooner.

Who Is Eligible for FLASH Radiation Therapy?

FLASH therapy is still in the experimental stages, and eligibility is currently limited to clinical trials. Researchers are evaluating its effectiveness in treating various cancers, including lung, brain, and head & neck cancers. Patients with tumors near critical organs, where minimizing collateral damage is essential, may particularly benefit from this therapy once it becomes widely available. Additionally, those who require shorter treatment durations due to medical conditions or logistical constraints could see significant advantages from FLASH therapy in the future.

Is FLASH the Future of Radiation Therapy?
While still in its early phases, FLASH radiation therapy has the potential to revolutionize cancer treatment by offering faster, more effective, and less toxic therapy options. If ongoing clinical trials continue to show positive results, it could become a game-changer in oncology, leading to improved patient outcomes and redefining how radiation therapy is administered.

Conclusion
The future of radiation therapy may very well be FLASH, offering a new era of precision medicine that enhances both effectiveness and patient experience. As technology advances and clinical trials progress, FLASH therapy could become a mainstream treatment option, transforming the way we approach cancer care.