7 Simple Breathing Exercises to Strengthen Your Lungs
Dr. Srivatsa Lokeshwaran, Lead Consultant and Head of Department – Interventional Pulmonology and Lung Transplant, Aster Whitefield Hospital, Bengaluru
In our hectic lives, we often overlook the simple act of breathing—a process so fundamental that it sustains our very existence. The quality of an individual’s breath directly affects his/her overall well-being, energy and mental clarity. Regular breathing exercises not only expand the lung capacity but also result in relaxation, reduced stress and enhanced concentration. By dedicating few minutes a day to mindful breathing, you can gain many benefits that reflect throughout your life.
Below listed are seven simple breathing exercises to stimulate your lungs:
- Diaphragmatic Breathing (Belly Breathing): This exercise is done to stimulate the diaphragm, resulting in full oxygen exchange and strengthening the diaphragmatic muscle. Sit or lie comfortably, place one hand on your chest and the other on your belly. Inhale slowly through your nose, allowing your belly to rise but your chest not to move. Exhale slowly through pursed lips, observing your belly fall. Practice this daily to enhance the lung’s efficiency and fight stress.
- Pursed-Lip Breathing: This exercise keeps your airways open longer and helps to eliminate stasis air from the lungs by slowing down the breath rate. Breathe in slowly through the nose for two seconds, pucker your lips as if you are about to whistle and then exhale slowly through your lips for four seconds. This is particularly beneficial for patients with respiratory illnesses like COPD or asthma.
- Rib Stretch: The rib stretch exercise stretches the chest and opens the lungs to their maximum capacity by increasing the flexibility of the spine. Stand upright and breathe out all the air from your lungs. Slowly inhale, filling your lungs to capacity while straightening your arms to get the maximum stretch. Hold your breath for a minimum of 10 seconds before slowly exhaling. Do this exercise several times to achieve maximum lung expansion.
- Box Breathing (Four-Square Breathing): It is a simple yet efficient technique utilized to increase lung capacity and reduce stress. Inhale for four seconds through your nose. Hold the breath for four seconds. Slowly exhale through your mouth for four seconds, then hold your breath for four seconds before the next inhalation. Imagine a square while exercising, focusing your mind on the rhythmic speed involved in the activity.
- Alternate Nostril Breathing: This exercise balances the respiratory system as well as creates a sense of relaxation. Sit comfortably with a straight back. Close the right nostril with the right thumb. Slowly and deeply inhale through the left nostril. Close the left nostril with the ring finger and release the thumb to allow air to pass through the right nostril. Exhale slowly through the right nostril. Inhale through the right nostril, close with the thumb, and exhale through the left nostril. Alternate in this manner for a few minutes to enhance lung efficiency and create a balance.
- 4-7-8 Breathing Exercise: This exercise helps in relaxing the nervous system and benefiting the lungs. Start by completely breathing out through your mouth, then inhale slowly through your nose to a count of four. Hold your breath for seven seconds and exhale through your mouth for a count of eight, allowing for a whooshing sound. Repeat this three to four times. This exercise builds lung capacity, stabilizes breathing patterns and calms down one’s anxiety.
- Humming Breath: Humming breath exercise is practiced by making a humming noise during exhaling, which helps to relax the mind and increase the function of lungs. Sit down comfortably, close your eyes, take a deep breath in, and then breathe out with a humming noise. This not only increases the capacity of the lungs but also makes one relax and lessens stress.
Adding these exercises to your daily routine can result in significant improvements in your respiratory health and overall well-being. Consistency is the key; try practicing these exercises for a few minutes every day, increasing the time as you get more comfortable. Be sure to listen to your body and consult a doctor if you have any pre-existing respiratory conditions before beginning new exercises. By taking the time to practice breathing, you not only strengthen your lungs but also your mind. This integrated approach promotes resistance to respiratory issues and improves your overall quality of life.
Maha Shivratri Celebration at Anand Dham Ashram with Sudhanshu Ji Maharaj
New Delhi, India – The Maha Shivratri Mahotsav at Anand Dham Ashram witnessed an overwhelming turnout of devotees who gathered to experience the divine synergy of Lord Shiva and Goddess Shakti through Shiv Katha, Rudrabhishek, Maha Rudra Yagna, Shiv Dhyan, Shobha Yatra and Shiv Tarang. Under the spiritual guidance of Pujya Sudhanshu Ji Maharaj and Dr. Archika Didi, the event celebrated the cosmic balance between Shiva’s stillness and Shakti’s divine dynamism. Soon the event transformed into a sacred confluence of devotion, wisdom and divine grace.
The event was a soul-stirring experience where devotees engaged in powerful prayers, Vedic rituals and devotional chants, all dedicated to seeking the divine blessings of Shiva and Shakti. The air resonated with the rhythmic sound of mantras, filling the hearts of all present with peace, positivity, and devotion.
Reflecting on the essence of Maha Shivratri, Pujya Sudhanshu Ji Maharaj shared:
“Maha Shivratri is not just a festival, it is a cosmic phenomenon where Shiva and Shakti unite in divine harmony. Shiva represents stillness, while Shakti is the force that moves the universe. When we align with this energy, we experience transformation, bal
The divine essence of the event was further enriched by the esteemed presence of Shri Karnail Singh Ji (MLA, Shakurpur Basti, Delhi, Bharatiya Janata Party) and Shri Ghanshyam Gupta Jaweri (National President, Khatu Shyam Mandir, Delhi) who graced the occasion with their reverence and devotion.
Key Highlights of the Maha Shivratri Mahotsav
Grand Rudrabhishek
One of the most sacred rituals, Rudrabhishek, was performed on 1.25 lakh Parthiv Shivlings which is meticulously crafted from the sacred soil of the Narmada River. Amidst continuous Vedic chanting, devotees offered milk, ghee, honey, and Belpatra to invoke Lord Shiva’s divine tranquility and Goddess Shakti’s boundless energy.
Maha Rudra Yagna
The Maha Rudra Yagna which is known for its immense power to remove negativity and attract divine energies, saw thousands of devotees offering oblations into the holy fire. The flames of the Yagna are believed to burn away past karmas and align one’s life with the grace of both Shiva and Shakti.
Soulful Shiv Katha and Devotional Discourses
Pujya Sudhanshu Ji Maharaj and Dr. Archika Didi enlightened devotees with the profound wisdom of Shiv Katha. They narrated how Lord Shiva and Goddess Shakti complement each other. Their discourses beautifully explained how Shiva, the infinite consciousness, finds expression through Shakti, the universal energy. A balance that every soul must seek to attain spiritual awakening and inner harmony.
The Mesmerizing Maha Aarti & Shiv Darshan
As the evening culminated, the majestic Maha Aarti was performed at the Sumeru Parvat and Mansarovar Lake in the ashram premises. The sight of 1.25 lakh glowing diyas, reflecting on the sacred waters beautifully symbolized the eternal radiance of Shiva and Shakti. All the devotees stood in awe and got deeply immersed in the spiritual energy of the divine union.
The Maha Shivratri Mahotsav was not just a gathering, it was a celebration of cosmic unity, devotion, and self-transformation. Thousands of devotees chanted, meditated, and prayed together. This created an atmosphere of immense spiritual power. The celebration brought forth the divine play of Shiva’s wisdom and Shakti’s creative force, leaving all in a state of inner balance and deep spiritual fulfillment.
Devotees left the ashram feeling rejuvenated, blessed, and deeply connected to the divine energy of Shiva and Shakti, carrying forward the sacred teachings and blessings received on this divine night
JW Marriott Pune Celebrates Women’s Day with Culinary Showcase by Renowned Home Chefs
Pune, March, 2025: This Women’s Day, womanhood celebrations at JW Marriott Pune speak of tradition rooted in modernity as Spice Kitchen gears up for a Women’s Day Celebration with Home Chefs from Chefs-Pin. Taking place from 7th to 9th March 2025, this three-day unique dining experience offers the rich and diverse culture of India by three acclaimed home chefs.
In collaboration with Chefs-Pin, an acclaimed platform for culinary artisans, JW Marriott Pune’s immersive experience will highlight regional delicacies crafted with authenticity, skill, and deep-rooted passion. Hailing from different regions of India, these home chefs invite you to embark on a journey of flavors, culture,e, and legacy through an exclusive gastronomic showcase. These women, each a torchbearer of regional Indian flavors, will transform the dining landscape with their time-honored recipes, passed down through generations and reimagined for the modern gourmand.
Chef Sumitra Kalapatapu, hailing from Visakhapatnam, bagged the title of ‘Best Homechef’ in 2018, turning her passion for food into a business with Sumi’s Kitchen, hosting pop-ups and making various pickles inspired by authentic vegetarian Andhra cuisine. Renowned for serving rare Andhra Brahmin food from the West Godavari district, Sumitra will tantalize your taste buds with signature dishes like Punugulu, Drumstick Gojju, Ghongura Pulliara, and Carrot Payasam. Chef Prasanna Gokhale, carrying forward the lineage of the Pathare Prabhu community of Maharashtra, will delight guests with signature dishes like Methi Prawn Bhajji, Suranchya Wadya, Solache Tisrya and Dashmya. Having learned the secrets and art of mouthwatering Parsi cuisine from her grandparents who were banquet caterers for Parsi functions, Chef Daugdo Ragina successfully converted her passion for Parsi cooking into a home-based business. Relish heirloom dishes like Chicken Farcha, Chutney paneer Pattice, Jardaloo Gosht, Paneer Patra, Moringa Patio, and Lagan Nu Custard by Chef Ragina.
From ancestral techniques to secret spice blends, this culinary affair will transport diners through the diverse gastronomic landscapes of India, offering a feast of authentic, handcrafted delicacies infused with personal narratives and deep-rooted customs. Join us as we raise a toast to these remarkable home chefs and savor an experience where every bite is infused with tradition and an enduring passion for food.
Women’s Day Celebration at Spice Kitchen:
Dates: 7th to 9th March, 2025
Time: 7 pm onwards
KONAMI’s eFootball Celebrates Holi with Sandhu and Jonathan Gaming
INDIA, February 28, 2025: Konami Digital Entertainment, B.V. (KONAMI) is bringing the vibrant spirit of Holi to flagship football sim eFootball™ with a special campaign featuring Indian football captain Gurpreet Singh Sandhu, and professional esports player Jonathan Gaming. Running from 1st March to 26th March 2025, the campaign will spotlight India’s thriving eFootball™ community and feature top gaming personalities, such as Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.
Bridging mainstream football and esports, this will offer players unique ways to connect with the game and their favourite athletes. Spearheading the campaign as brand ambassadors, Indian esports star Jonathan Gaming will be core to community engagement, while Gurpreet Singh Sandhu will reveal a special announcement during the campaign.
At the heart of the campaign is the “Goal Ke Rang” eFootball™ tournament, where players will compete for the title of India’s eFootball™ champion and a €1000 prize pool. Additional in-game campaigns exclusive to India will also be available soon.
Indian football captain Gurpreet Singh Sandhu shared his enthusiasm for the initiative, saying: “Football and gaming both demand skill, strategy, and passion – values that unite players on and off the pitch. Being part of this campaign is a chance to celebrate Holi with fans in a whole new way and bring that competitive spirit to eFootball™.”
KONAMI’s eFootball™ General Producer Makoto Igarashi added: “This campaign is all about bringing people who love football and gaming together – whether through competition, collaboration, or simply the shared love of the beautiful game. India’s eFootball™ community is booming and KONAMI hopes that partnering with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes this Holi celebration one to remember.”
JB Nagar Emerges as Andheri East’s New Luxury Residential Hotspot
Andheri East, one of Mumbai’s most dynamic real estate markets, has been experiencing steady growth in property prices and infrastructure development. According to data from 99acres.com, property prices in Andheri East have witnessed consistent appreciation, driven by its commercial significance and expanding infrastructure. Over the past year, property values in the area have increased by 3.3%, while in the last decade, they have surged by 16.4%.
Within this prime property market, JB Nagar has emerged as one of the most sought-after addresses for luxury residential properties. JB Nagar’s transformation into a desirable residential location reflects the growing trend of urban development and the shifting preferences of high-net-worth individuals (HNWIs) who now seek premium living options in proximity to business districts.
As a micro market, JB Nagar benefits from its proximity to business hubs along with the domestic & international airports. The proximity of JB Nagar to key commercial hubs such as SEEPZ, MIDC, and the Andheri-Kurla Road, has made it an attractive option for professionals and entrepreneurs working in the vicinity. Additionally, its strategic location along the Western Express Highway, close to the airport, and well-connected to the Andheri Railway Station, makes it an ideal base for those who want both convenience and exclusivity.
Over the last few years, several top-tier developers have seen potential in the area, focusing on high-end residential projects aimed at affluent buyers.
According to a spokesperson from Chandak Group, “JB Nagar’s transformation into a premium residential area is a clear reflection of the evolving real estate dynamics in Mumbai. As professionals look for residences that offer a perfect balance between convenience and luxury, JB Nagar provides exactly what they need; proximity to workspaces, excellent connectivity, and an elevated lifestyle. We see a tremendous opportunity in this locality, and we are excited about the prospects.”
As per Housing.com, property prices in JB Nagar range between ₹23,529 and ₹25,174 per sq. ft., with the average price standing at ₹24,567 per sq. ft.
The demand for luxurious homes has surged due to the increasing number of professionals and business leaders who want to live closer to work but in an upscale, serene environment. Unlike other parts of Mumbai, where space comes at a premium, JB Nagar offers a rare combination of centrality and expansive plots, making it an attractive option for luxury living.
The trend has also been fueled by the significant development in infrastructure, including the Metro Line 7, which has further enhanced connectivity between JB Nagar and other key parts of the city.
One of the key factors behind JB Nagar’s emergence as a hotspot for luxury living is the availability of premium amenities such as sprawling parks, world-class schools, shopping malls, fine dining establishments, and spas. These features offer an unmatched lifestyle, making the area even more attractive to potential homeowners who value comfort and exclusivity.
As more developments take shape, JB Nagar is steadily becoming a cornerstone of luxury living in Andheri East. With its evolving infrastructure, prime location, and high-end offerings, it’s no surprise that this micro market is now attracting the attention of affluent buyers looking for a comfortable yet connected lifestyle in one of Mumbai’s busiest areas. Supported by solid financial data and a growing demand for premium real estate, JB Nagar is well on its way to establishing itself as one of Mumbai’s most desirable luxury residential neighborhoods.
GoFloaters and MyBranch Release a Report on the Growth of Coworking Spaces and Commercial
India, 28 Feb 2025: Together, GoFloaters and MyBranch have published extensive research that details the remarkable expansion of coworking spaces and commercial real estate in Tamil Nadu. According to the research, the state contributes 8.8% of India’s GDP and has over 45,000 manufacturing facilities in industries including electronics, automotive, IT, and textiles. Tamil Nadu has been a popular destination for foreign investors and multinational corporations due to the state’s robust infrastructure, which includes Chennai’s sizable port and international airport.
The research also emphasizes how coworking spaces have grown rapidly throughout the region as a result of freelancers, startups, and established businesses seeking flexible office solutions. According to GoFloaters’ Co-Founder – Mr Shyam Sundar Nagarajan, “Customized workspace solutions are driving business expansion in Tamil Nadu, marking a vibrant change in conventional work patterns.” Prominent business districts such as Anna Salai, Mount Road, and Chennai’s Central Business District have become hubs for leading financial institutions and multinational enterprises. Since the IT sector occupies more than 60% of Chennai’s commercial real estate, the existence of Special Economic Zones (SEZs) and IT parks, such as TIDEL Park and Ramanujan IT City, satisfies the demands of multinational IT corporations.
Chennai-Kanyakumari Industrial Corridor and Chennai-Bangalore Industrial Corridor strategic plans have enhanced trade, industrialization, and urbanization by benefitting industries like IT, electronics, and the automobile sector. The startup ecosystem in the state has also gained momentum, having over 8,500 startups registered in 2024 and growing at the rate of 22% annually. Facilities like StartupTN and the support of more than 120 incubators have honed Tamil Nadu’s prominence as a startup ecosystem. Focused on strategic infrastructure development, technological advancement, and business-friendly policies, Tamil Nadu is on its way to formalizing its economy into a $1 trillion economy by the year 2030. The collaborative report from GoFloaters and MyBranch gives an in-depth run of the commercial real estate dynamics within the state, a growing coworking sector that presents great opportunities for both businesses and investors.
GoFloaters:
Founded in 2017, GoFloaters is a Chennai-based platform offering on-demand coworking spaces, meeting rooms, coworking/managed offices, and virtual offices across India. With a network spanning over 2,000 locations in 45 cities, we provide flexible, pay-per-use solutions tailored to startups and enterprises. Our services include hourly meeting room bookings, short-term offices, managed/coworking offices for SMEs, and virtual office addresses for company registration. Committed to fostering productivity and collaboration, GoFloaters enables businesses to operate seamlessly without long-term commitments.
MyBranch:
Established in 2016 by Mr. Narayan Bhargava, MyBranch is a leading provider of flexible office space solutions across India. With a presence in over 70 cities and 80+ locations, including all northeastern states, we offer managed and shared office spaces, virtual offices, and meeting rooms. Our mission is to empower businesses of all sizes to expand seamlessly by providing fully compliant, tech-enabled, and sustainable workspaces tailored to their unique needs. As a one-stop solution, we handle everything from location scouting to daily administration, ensuring operational efficiency and fostering community-driven growth.
Britannia Good Day’s Journey at Mahakumbh Where Smiles Meet Stories
India, 28 February 2025: In the heart of India, where spirituality converges with humanity, Mahakumbh 2025, held once in 144 years, unfolded as a spectacle of devotion, tradition, and shared experiences. Amidst this vast congregation, Britannia Good Day and Schbang embarked on an unprecedented journey, to preserve and document.
Amidst the vastness lies millions of small yet powerful moments – gestures of kindness, quiet reflections, and stories of perseverance which make one smile fondly is within these fleeting yet meaningful interactions that Britannia Good Day found its inspiration, launching the ‘Make It A Good Day’ platform, with ‘Good Day at Maha Kumbh’ as its inaugural initiative.Through #AGoodDayAtMahaKumbh, the brand stepped into the role of a storyteller, capturing 144 real-life stories that reveal the simple yet profound moments of joy, resilience, and connection.
As Mahakumbh draws to a close, Britannia Good Day invites everyone to reminisce and relive these cherished moments through the launch of Make It A Good Day’ platform, preserving the smiles and stories for everyday inspiration.
The journey began with 12+ creators including photojournalists and photographers weaving through the sprawling festival, not looking for the spectacle but the subtleties, the stolen glances, the moments of kindness, the resilience behind every smile. Over weeks, their cameras bore witness to 144 intimate stories, each a testament to the human spirit, each a reflection of joy, perseverance, and connections.
Mahakumbh through the lens of Good Day: A Repertoire of Human Emotions
A Young Girl’s Resilience and a Cup of Tea
At a small tea stall amidst the bustling ghats, Good Day captured Shraddha’s smile, a 17-year-old from Madhya Pradesh who, after losing her father, took on the responsibility of helping her mother and sister run their family’s tea business. Between brewing chai and preparing for her 12th board exams, Shraddha finds solace in the Maha Kumbh’s sacred chants, taking holy dips whenever she can. But what truly lights up her face are the kind words of customers who appreciate the warmth she serves in every cup.
A Police Officer’s Smile Amidst Reunions
For Anamika, a police officer in the Lost & Found department, every day at Mahakumbh is a mission to reunite families. Her most unforgettable moment? Helping a panicked mother from West Bengal find her son, Phool Chand, in the vast sea of pilgrims. Overwhelmed with relief, the woman didn’t recognize him at first. “It’s my duty, but it never feels like just that,” Anamika shares, her smile reflecting the quiet fulfillment of bringing people back to their loved ones.
Love That Travels
Anurag Sharma and his wife arrived at Mahakumbh with a promise to collect memories, not just destinations. Wearing a traditional lungi at his wife’s playful insistence, Anurag chuckles as they pose for a picture, their smiles reflecting a shared dream of traveling the world together after retirement. In the chaos of the festival, their love remains constant, their laughter echoing through the sacred grounds.
Two Souls, One Journey
For Luca and Ana, Mahakumbh was more than just a pilgrimage; it was a journey of faith and understanding. Luca had long been drawn to Hinduism, returning to India time and again. Ana, initially an observer, slowly found herself immersed in its depth. Now, standing side by side at the festival, they smile—not just as travelers, but as two souls bound by something greater than themselves.
A Living Archive of Humanity
But the journey does not end here. To ensure these stories live beyond Mahakumbh, Britannia Good Day has launched a dedicated microsite, where visitors can immerse themselves in the full collection of photographs, behind-the-scenes footage, and attendee contributions. It is an evolving archive one that invites people to not just witness these moments but to become part of the larger narrative of joy and optimism.
Through this initiative, Britannia Good Day is capturing the present and creating a lasting archive of human connection. By preserving these moments, the campaign ensures that the smiles and shared experiences of Mahakumbh continue to inspire long after the event concludes. The initiative also encourages active participation, inviting people to become storytellers of their own experiences, making Mahakumbh a living, breathing celebration of togetherness.
Archana Balaraman, General Manager – Marketing, Britannia, expressed “Britannia Good Day is built with the belief that the happiness which lies in the little things—those small moments of joy, make every day a good day. At Mahakumbh, we sought to illuminate hundreds of such moments, brought to life through the human spirit, reflected in smiles, stories, and shared experiences. Together, they inspire us to rediscover joy in the simplicity of everyday moments.
Umma Saini, Chief Creative Officer, Schbang says “While there is the usual coverage of the Maha Kkumbh, we sought out to find the human stories panning out at a cultural gathering of this scale. To find the small and significant within the incorrigibly large is an exercise embodying life itself, as also the joyful spirit of Britannia Good Day. By sharing and archiving these stories, Good Day facilitates representing the positive spirit of this generation in the large tapestry of time, making the brand’s impact everlasting.”
To share and archive document this monumental Maha Kumbh’s positive spirit for a generation, in an engaging, impactful way,was a bold exercise. Grateful to the Britannia team’s creativity, partnership and faith.”
Schbang, the creative and execution partner behind the campaign, has brought this vision to life, ensuring the storytelling remains authentic, immersive, and deeply human.
Shark Tank’s Earthful Raises INR 5 Cr to Expand Plant-Based Product Range
Hyderabad, 28th February 2025 – Earthful, a leading plant-based nutrition brand, has raised INR 5 Cr led by a seasoned entrepreneur Srinivasan Namala, who has built Porus Labs and exited to Bain Capital for over ₹2,400 crores. Ritesh Agarwal (Founder, OYO Rooms) will also be participating following his investment commitment on Shark Tank India Season 4. The Company has raised over $1 million till date in funding including the current investment.
Founded in 2020 by IIT Kharagpur alumnae and sisters Veda Gogineni and Sai Sudha G., Earthful is a clean, plant-based nutrition brand dedicated to offering 100% natural supplements, free from chemicals and additives. With a strong focus on science-backed formulations, Earthful provides multivitamins designed to fill daily nutrition gaps across different age groups, along with targeted solutions for Skin, Hair, Sleep, and PCOS. It is also among the first in India to create a clean, 100% natural multivitamin specifically for menopausal women. The product range includes plant-based proteins and a junk free, natural Kids’ chocolaty milk mix powder.
Veda Gogineni, Co-founder, Earthful says, “This funding will help us bring Earthful’s clean, effective nutrition to more households across India. We believe wellness should be simple, transparent, and never compromise on purity or taste. The loyalty of our repeat customers speaks volumes about their trust in our brand and products.”
The funds will be deployed for research and development of new products and strengthening brand presence. The company is also focused on building a strong leadership team across marketing and operations to accelerate its next growth phase.
In the last 12 months, Earthful has witnessed an impressive 3x growth, reaching over 1 lakh customers with a strong 40-50% repeat purchase rate. The company is currently at a ₹15 Cr annual revenue run rate, with 70-75% of sales coming directly from its website, demonstrating deep consumer trust and loyalty.
Srinivasan Namala, Founder, Porus, Labs, says, “I believe that over the next 5-7 years, the nutraceutical market in India will experience significant growth, driven by a rising number of health-conscious Indians. Earthful, with its strong brand values and commitment to clean, plant-based nutrition, is well positioned to capitalize on this opportunity.”
Earthful is ramping up production and expanding warehouse operations to support its rapid business growth. With a strong focus on innovation, the company is set to launch 3-4 new products every quarter, backed by significant investment in research and development.
Staying focused on its mission of making clean, plant-based nutrition both accessible and delicious, Earthful recently launched Japanese Matcha, Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. The company has also introduced a Kids’ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3 made with real cocoa.
Earthful products are currently available on leading e-comm and quick commerce platforms like Amazon, Flipkart, Instamart, and the company’s website. The brand is gearing up for 5x growth over the next 12 – 18 months, driven by new category expansion and upcoming strategic branding collaborations. The company is also set to expand into offline retail, making its products more accessible to consumers across India. Over the next three years, Earthful aims to build a ₹500 Cr brand, establishing itself as a leader in the plant-based nutrition segment.
Ambuja Cements Boosts Farakka Farmers with Irrigation and Crop Innovation
West Bengal, 28 February 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is transforming the agricultural landscape in Farakka, Murshidabad district through innovative CSR initiatives. By addressing irrigation challenges and introducing high-value crops such as strawberry, the company has empowered local farmers to improve productivity and achieve sustainable growth.
To help tackle water scarcity, Ambuja Cements’ CSR arm introduced the River Lift Irrigation (RLI) system, enabling farmers to draw water from nearby rivers. This initiative has allowed farmers to grow multiple crops throughout the year, reducing their dependency on erratic monsoon rains. The availability of consistent water supply has opened avenues for cultivating high-value crops, boosting the region’s agricultural output.
Farmers have been trained to cultivate Winter Dawn strawberries, a high-value crop with immense market potential. With support from Ambuja Cements, farmers like Tetra Roy, who previously grew paddy and potatoes, earned Rs. 42,000 from just 0.03 acres of strawberries, tripling his income in a year. Women farmers, such as Srimati Mandal, have also achieved significant income growth and are now planning future investments. Today, over 40 farmers in Farakka are part of this initiative, earning up to Rs. 1.5 lakh from just 0.33 acres of land.
Ambuja Cements continues to support these farmers with training, sapling production, and plans to establish local nurseries to reduce costs and wastage. By empowering the farming community in Farakka, the company reaffirms its commitment to driving agricultural innovation and creating sustainable livelihoods.
Ultraviolette to Unveil Two-Wheeler Roadmap on 5th March 2025
Bengaluru, February 28 , 2025 – Ultraviolette, makers of the ‘The Fastest Indian’ is set to expand its presence across multiple two-wheeler segments. With its uncompromised focus on design, performance and future-ready technology, the company plans to roll out a diverse portfolio that caters to a wide range of consumer preferences and riding needs.
The company aims to leverage its extensive Research and Development prowess which brought the F77 MACH 2 and F77 SuperStreet to life, to build a robust future product pipeline. This strategic expansion marks a significant milestone for Ultraviolette as it ventures into new product segments, reinforcing its commitment to Innovation, Sustainability, and Customer Centricity.
This multi-segment approach aims to make cutting-edge EV technology more accessible while maintaining the brand’s hallmark of futuristic design and advanced engineering.
Speaking on the development, Narayan Subramaniam, CEO s Co-Founder, Ultraviolette said, “Our journey with the F77 was just the beginning. Over the past seven years, our unwavering focus on research and development has been instrumental in developing the technology for vertical integration across core systems such as Battery technology, Powertrain, and Safety systems. This approach has laid a strong foundation, enabling us to expand across multiple two-wheeler segments at a much faster pace. As we expand into new segments, our goal is to set new industry benchmarks and accelerate the adoption of electric mobility across diverse customer segments.”
Ultraviolette’s expansion into new segments aligns with the company’s mission to redefine personal mobility. The new products are expected to debut in phases, with more details to be revealed soon.