Mumbai, 13th February 2025: This Valentine’s Day, Faasos, the flagship brand of Rebel Foods, the world’s leading internet restaurant company is back with its much-loved, offbeat celebration of singledom—DATE A WRAP! From tracking down lonely singles in Instagram comment sections to setting them up on a one-of-a-kind movie date with wraps, Faasos is taking fun and food to a whole new level.

Mr. Nishant Kedia, CMO, of Rebel Foods and the driving force behind the campaign, says, “At Faasos, we believe being single is something to celebrate, and what better way to do it than with mouthwatering food? A wrap won’t ghost you, break your heart, or leave you hanging—it’s the most loyal Valentine you’ll ever have! We’re also thrilled to partner with Cinepolis to bring this celebration to the big screen, making it a truly unforgettable experience for our customers.”

In collaboration with Cinepolis, Faasos will host an exclusive “Date A Wrap” movie night across three major cities—Mumbai, NCR, and Bengaluru—screening the romcom Loveyapa, a film that perfectly captures the rollercoaster ride of love.

HOW IT WORKS:

• The Great Instagram Singles Hunt – Faasos’ team will scout for lonely souls crying in comment sections, slide into their DMs with flirty texts, and set them up for the ultimate wrap-date.
• The Cinepolis Experience – Lucky singles will get exclusive movie tickets for a special screening of Loveyapa, where their seat partners will be none other than Faasos wraps and a surprise Valentine’s Day hamper.
• The Social Experiment – Their reactions will be recorded as they experience this unique date, with fun interactions and candid moments shared on social media.
• Long-Distance Wrap Love – For those who can’t attend, Faasos will send special V-Day hampers featuring the exclusive Date-A-Wrap collection, available on Eatsure, Swiggy, and Zomato.

So, if you haven’t found the perfect Valentine yet, Faasos has got your back—and your bite! Get ready to ditch the heartbreak and date a wrap this Valentine’s Day.

New Delhi, 13 February 2025: Minute Maid, Coca-Cola’s fruit beverage brand, has unveiled its latest campaign, “Shake it Up with Minute Maid Pulpy Orange” curated to resonate with Gen Z and young adults seeking a shift in vibe during everyday dull moments. The campaign reinforces the brand’s commitment to delivering relevance in everyday consumers’ life while providing real orange juice with real pulp, making every sip more enjoyable & fun.

The campaign features a brand film that brings this idea to life with popular actors, Shraddha Kapoor and Nani. The film transports the actors on a jungle safari adventure where they encounter animals with no activity, leading to lull moments. Adding a humorous twist to the wild, the actors elevate the dullness by shaking the bottle of Minute Maid, transforming the scene into a fun sight.

Ajay Konale, Director – Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up,’ campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast-moving digital era with a sip of Minute Maid pulpy orange juice.

Talking about her association with the brand, Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”

Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented, “The idea for the ‘Shake It Up’ campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”

With “Shake It Up with Minute Maid Pulpy Orange”, Coca-Cola India is reaching consumers across multiple platforms through a 360-degree campaign. With an engaging YouTube film, interactive social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series, the brand remains part of consumers’ daily experiences across all touchpoints, TV, digital, and social media.

BENGALURU (Feb. 13, 2025) – Collins Aerospace, an RTX (NYSE: RTX) business, has signed an agreement with Hindustan Aeronautics Limited (HAL) to establish a Maintenance, Repair and Overhaul (MRO) facility at the HAL Accessories complex in Lucknow. The licensing and spares agreement will enable the facility to provide repair and overhaul on electrical power generation systems for India’s indigenous warfighter – the Light Combat Aircraft (LCA).

The facility will provide repairs and overhaul services for Collins Aerospace’s Integrated Drive Generators (IDGs) and the Generator Control Units (GCUs) that power some Indian Air Force (IAF) fighter jets.

“The new MRO facility expands upon our long-standing partnership with Hindustan Aeronautics Limited. We are fully committed to in-country, long-term sustainment of India’s warfighter fleet,” said Ryan Hudson, vice president of Aftermarket, Power & Controls at Collins Aerospace.

Once operational, the MRO will support all LCA Mk 1 aircraft operational within the Indian Air Force. The facility’s capabilities can be scaled in the future to cater to similar Collins Aerospace systems on other military platforms.

“The establishment of an MRO facility will enhance self-reliance and result in reduced Turn-around Time (TAT) in repair and will also enable HAL to provide better customer support for the LCA fleet. This MRO facility is also technically capable of meeting future requirements for new platforms,” said Dr. D.K. Sunil, Chairman and Managing Director of Hindustan Aeronautics Limited.

Collins Aerospace has supported the IAF for more than 80 years and has products on various platforms like the indigenous LCA Tejas Mk 1, C17, C295, C130J, P-8I, AH-64E, CH-47F and MH-60R. With an Indian workforce of more than 7,000 employees across Pratt & Whitney and Collins Aerospace, RTX has one of the largest presence amongst aerospace and defense firms in India.

Chennai, India, 13th February 2025: Agilisium, a leading data innovation partner for the Life Sciences industry, today announced that AWS has recognized it as one of 13 global partners with both Generative AI and Life Sciences Consulting competencies. This recognition underscores the strong technological capability and deep domain expertise in transforming businesses and delivering long-term customer value.

Agilisium offers a Generative AI Advisory Program (GAAP) designed to help organizations refine their strategy and achieve measurable business impact across the value chain. Notable GenAI implementations include conducting biomarker-based smart assessments, optimizing supply chains, enhancing omnichannel and HCP engagements, and drafting research papers from clinical study reports.

“We are pleased that AWS has recognized Agilisium’s investments in and success with over two dozen GenAI solutions—including, Gene Inspector, Drug Watch, and MLR Review—that specifically target the Life Sciences industry,” said Mr Raj Babu, Founder & CEO, Agilisium. “By deploying GenAI solutions, we are empowering our clients to accelerate discoveries, enhance patient outcomes, and make decisions backed by insights. This recognition reinforces our commitment to building scalable, future-ready AI solutions that will shape the future of the Life Sciences industry.”.

India, February 2024: Sanrio, the global lifestyle brand best known for Hello Kitty, and SOEZI, the leading nail solutions brand, have launched a fun campaign for Valentine’s Day. Featuring popular actress Sonakshi Sinha, the campaign emphasizes the two companies’ recent collaboration.

The campaign video showcases Sonakshi Sinha racing against time to get ready, only to discover that the new Hello Kitty collection saves the day with nails that perfectly match her outfit. It highlights how effortless it can be to look great with the hassle-free and time-saving press-on nail extension kit that features Hello Kitty’s iconic design elements, including her signature bow. With Valentine’s Day chaos in full swing, Sanrio and SOEZI come to the rescue. In just 10 minutes, you can go from “OMG” to “Hello, gorgeous!” thanks to the SOEZI Hello Kitty Valentine’s Collection.

SOEZI’s Hello Kitty collection is designed to bring a touch of Hello Kitty’s signature kawaii style to the world of nail art. This exclusive collection marks a significant milestone in Hello Kitty’s expanding presence in India and highlights the increasing excitement surrounding Sanrio and its portfolio of iconic characters.

Highlighting the unique spirit of the collaboration, Sonakshi Sinha, Actor, and Co-Founder of SOEZI shares “SOEZI’s Hello Kitty collection is a celebration of creativity, nostalgia, and individuality. By combining SOEZI’s modern, fuss-free press-on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.”

Adding to the excitement, Srishti Raai, Co-Founder of SOEZI “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favorite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”

India, 13th February 2025 – The Indian Institute of Technology Roorkee (IIT Roorkee), a leader in technological innovation and engineering education, has launched a groundbreaking PG Certificate Program in AI, GenAI, Agentic AI, and Machine Learning Applications for Engineers in partnership with Futurense. This cutting-edge initiative is India’s first AI-focused program tailored specifically for engineers and technocrats, designed to bridge the critical gap between industry and academia in the rapidly evolving AI landscape.

This 11-month hybrid program offers a unique blend of live and recorded sessions, along with an optional campus immersion at IIT Roorkee. The curriculum, developed by IIT Roorkee faculty and AI industry leaders, is designed to equip engineers with hands-on expertise in Generative AI, Agentic AI, Machine Learning (ML), and Deep Learning (DL)—ensuring they are at the forefront of AI-driven industrial transformation.

Bridging the Industry-Academia Gap with Futurense
Industry experts have long emphasized the lag between academia and AI advancements. Raghav Gupta, Founder and CEO of Futurense, addressed this critical gap, stating:

“AI is not just evolving—it’s becoming the defining force in global power dynamics. Sam Altman has warned that AGI could arrive sooner than expected, and nations are racing to secure dominance in AI innovation. The gap between academia and real-world AI advancements, now nearly 4-5 years, is a critical vulnerability. As models like Deepseek push the boundaries of AI reasoning and autonomy, engineers must be equipped not just with theoretical knowledge but with the ability to drive cutting-edge AI development. IIT Roorkee’s PG Certificate in Generative & Agentic AI is designed to bridge this gap. Backed by IIT Roorkee’s academic excellence and the Futurense Leadership Council’s deep industry expertise, this program ensures that Indian engineers are not just keeping pace but leading the charge in the global AI revolution.”

A Next-Gen Learning Model for Engineering Professionals

The program is structured to cater to both working professionals and aspiring engineers, offering flexibility without compromising academic rigor. With an emphasis on real-world problem-solving, 15+ industry projects, and an immersive capstone project, it enables students to build AI-driven applications across various engineering domains such as software development, data science and analytics, embedded design, construction and manufacturing industry, and biomedical engineering.

Highlighting the significance of AI in reshaping engineering disciplines, Prof. Durga Toshniwal, Program Director, IIT Roorkee, stated:

“The rapid advancements in AI, particularly in Agentic and Generative AI, are redefining engineering. For future engineers, mastering these technologies is not just an opportunity but a necessity. At IIT Roorkee, we nurture talent that combines technical expertise with a deep understanding of societal needs. This program prepares students and researchers to lead in this transformative era, driving solutions that are impactful, sustainable, and inclusive.”

What Makes This Program a Game-Changer?

•  Industry-Aligned Curriculum: Covers Agentic AI, Generative AI, LLMs (Large Language Models), and AI Agents
•  Hands-On Learning: 150+ hours of practical experience with cutting-edge AI algorithms like GPT-4, LangChain, Hugging Face, Autogen, PyTorch, and TensorFlow
•  Hybrid Learning Model: Live online and self-paced weekend classes
•  IIT Roorkee Certification: A globally recognized credential to boost career opportunities
•  Futurense Leadership Council Mentorship: CXOs from Fortune 500 companies mentor students, ensuring real-world AI applications

Expanding the Horizons of AI Education
With this innovative program, IIT Roorkee aims to equip engineers with the knowledge and tools necessary to excel in the AI-driven world. Through a comprehensive curriculum, students will gain expertise in developing AI systems for real-world applications. The program combines academic rigor with hands-on experience, ensuring that learners master emerging AI technologies such as multi-agent systems, and decision-making AI.

In addition to technical skills, students will engage in leadership and problem-solving exercises, preparing them for senior AI roles in global enterprises, tech startups, and research institutions. This next-gen education model fosters a multi-disciplinary approach, encouraging participants to innovate and push the boundaries of AI in diverse industries.

Mumbai, 13th February 2025, India: The rich, buttery indulgence of American Pecans took center stage at an exclusive sundowner with Gauri Khan at her design studio; meticulously curated by Bottomline Media—a global integrated marketing and talent management firm—brought to life a sophisticated fusion of culinary artistry and refined elegance. From decadent desserts to savory delights, guests indulged in gourmet creations while soaking in the chic ambiance of Gauri’s signature space.

The event welcomed esteemed guests like Maheep Kapoor, Tisca Chopra, Abhimanyu Dassani, and representatives from New Mexico, the USA, and the American Council, among others. The menu paid tribute to the pecan’s rich, caramel-like notes and delicate crunch, elevating both sweet and savory dishes in an unforgettable dining experience.

To mark this distinguished association, a selection of gourmet pecan-based delicacies was artfully curated, each dish exemplifying the nut’s depth of flavor and versatility— a spectacular yet delicious experience by Bottomline Media. The menu featured indulgent creations such as Italian Parmesan with Grapes & Honey accompanied by roasted pecans, Whipped Goat Cheese & Pecan Praline, Brie with Caramelized Pecan & Honey, and English Cheddar, Brie & Caramelized Pecan Phyllo Cups with Hot Honey. Guests savored Spiced Pecan and Sweet Potato Sliders (offered with and without pecan relish), Pecan-Crusted Shrimp with Lemon Aioli, Maple Pecan Glazed Lamb Skewers, and decadent desserts including Salted Caramel Pecan Pie Bites, Dark Chocolate and Pecan Truffles. The curated beverage selection included a Red Wine and Orange Sangria rimmed with pecan praline and a Pecan Espresso Chocolate adorned with a candied pecan rim—each sip and bite a testament to indulgence.

Set against a backdrop of understated luxury, this exclusive evening was an ode to the refined allure of pecans, where culinary excellence met timeless sophistication, and an elite guest list bore witness to a celebration of taste, elegance, and innovation.

Speaking on this celebration, Tanaaz Bhatia– Founder of Bottomline Media said, “At Bottomline Media, we love crafting experiences that are both impactful and unforgettable. Collaborating with the Board of American Pecans and Gauri Khan for this celebration was the perfect blend of creativity and exclusivity, bringing the richness of American Pecans to the forefront in a truly memorable way.”

“American Pecans are not just delicious but also incredibly versatile, making them a perfect ingredient for indulgent yet healthy recipes. Celebrating them at Gauri Khan Designs felt like a seamless blend of two things I love—great taste and timeless aesthetics” said Gauri Khan.

Commenting on the extravagant celebration, Mr. Sumit Saran, In-Country Market Representative of the American Pecan Council said, “American Pecans are a fantastic ingredient—nutrient-dense, delicious, and incredibly versatile. This event is a great way to showcase their potential to India’s vibrant culinary and healthy lifestyle. We’re thrilled to have Gauri Khan be a part of this celebration, and a big thank you to Bottomline Media for curating such a special experience.”

India, 13th February 2025- As India experiences a vibrant renaissance in the live music industry with classical music gaining more mainstream appreciation, Rishab Rikhiram Sharma, the youngest and last disciple of the legendary Pandit Ravi Shankar, and a scion of the esteemed Rikhi Ram musical instrument dynasty, announces India’s biggest ever cutting-edge classical music national tour under brand new IP Team Innovation Cultural.

Titled ‘HSBC presents Sitar For Mental Health’, this immersive, multi-sensory 10-city tour presented and produced by Team Innovation and District by Zomato, is poised to redefine the connection between Indian music and wellness modalities. The family-friendly landmark tour designed to delight audiences across all ages will travel to cities such as New Delhi, Mumbai, Indore, Ahmedabad, Kolkata, Pune, Hyderabad, Bengaluru, Jaipur and Chandigarh between April and May of 2025.

The internet’s favorite sitar maestro will present his groundbreaking ‘Sitar For Mental Health’ series to a nation increasingly embracing the therapeutic power of music. This tour, his most ambitious to date, follows successful engagements in the US and Canada and arrives at a time when data reveals a significant upswing in classical music consumption among millennials and Gen Z. Sharma’s innovative approach seamlessly weaves the rich traditions of Indian classical music with contemporary techniques, creating a unique and immersive experience. Audiences can anticipate a captivating fusion of traditional ragas and modern musical influences, showcasing Sharma’s artistic evolution. The program will feature new compositions alongside beloved works like the evocative ‘Shiv Kailash’, inspired by the serenity of the Himalayas, and the dynamic ‘Chanakya ’ and ‘Tandavam’ a vibrant exploration of rhythm and energy. Each performance promises an emotionally resonant journey, appealing to both seasoned music enthusiasts and those seeking a deeper connection through sound. This tour will underscore Sharma’s commitment to exploring the intersection of music, mindfulness, and mental well-being in the 21st century.

Rishab Rikhiram Sharma states, “We are witnessing a fascinating cultural shift. Ancient ragas are resonating with contemporary listeners in profoundly new ways. Classical music isn’t just surviving in the digital age; it’s thriving. Young people are increasingly drawn to the transformative power of these age-old melodies, recognizing the emotional depth and resonance they offer, often absent in much of today’s music.”

Rahul Ganjoo, CEO, District by Zomato elaborates on the partnership and further says, “We are thrilled to present Rishab Rikhiram Sharma’s Sitar for Mental Health tour across India. This journey unites generations, blending the timeless essence of Indian classical music with the modern pursuit of well-being. Our collaboration with Team Innovation perfectly aligns with District’s mission to create meaningful connections through exceptional experiences. We believe this tour will not only offer a unique musical experience but also deepen appreciation for the rich heritage of Indian classical music and its profound link to mental well-being.”

Mohit Bijlani, Founder, of Team Innovation, underscores the tour’s cultural significance and adds, “We stand at the threshold of a transformative chapter in India’s musical history. Classical music has transcended traditional boundaries, evolving into a dynamic force within mainstream culture. At Team Innovation Cultural, we understand that today’s audiences crave authentic and meaningful experiences. This tour embodies that fusion of tradition and innovation, demonstrating the enduring power and relevance of classical music in the 21st century.”

The 120-minute performance will offer a reimagined concert experience, seamlessly weaving the enchanting sounds of the sitar with innovative sound healing techniques. Each event will create a unique, contemplative atmosphere where timeless ragas intersect with contemporary wellness practices, highlighting the profound ability of classical music to address modern challenges, particularly in the realm of mental health. The tour aspires to invite audiences to explore the therapeutic potential of these ancient musical forms, offering a powerful and deeply moving experience.

The pre-sale tickets for the tour will be live on the District app by Zomato on February 14, 2025, at 4 PM. This presale offer is available exclusively for HSBC Credit Card holders. General ticket sales will begin on February 16, 2025, at 4 PM. Ticket prices start from INR 1499/- onwards. The tour is sponsored by HSBC.

Tour Schedule:

• New Delhi – Sunday, 6 April 2025
• Mumbai – Sunday, 13 April 2025
• Pune – Friday, 18 April 2025
• Ahmedabad – Sunday, 20 April 2025
• Bengaluru – Sunday, 27 April 2025
• Jaipur – Friday, 2 May 2025
• Hyderabad – Sunday, 4 May 2025
• Indore – Friday, 9 May 2025
• Chandigarh – Sunday, 11 May 2025
• Kolkata – Sunday 18 May 2025

New Delhi, 13 February 2025: Japan International Cooperation Agency (JICA) and the Department of Horticulture and Food Processing, Government of Uttarakhand signed the Records of Discussions, an official agreement document, for a Technical Cooperation Project (TCP) titled, “Uttarakhand Integrated Horticulture Development Promotion Project” with the on January 17, 2025.

The project aims to promote stable production of horticulture crops and strengthen the marketing system through the dissemination of an integrated model of market-oriented production and proper management of distribution facilities in two districts of Uttarakhand — Tehri Garhwal and Nainital. The four-year-long project is expected to contribute a longer-term object to expanding the market-oriented production and distribution model throughout Uttarakhand state.

With 39% of Uttarakhand’s total population engaged in the primary sector including agriculture and 90% of farmers owing on less than two hectares of land, the state has significant potential for horticulture development. However, challenges such as limited access to advanced techniques, inadequate infrastructure, and the impact of climate change have hindered growth. While JICA’s ongoing Official Development Assistance (ODA) loan with the department focuses on strengthening Farmer Producer Organizations (FPOs), enhancing supply chains, and increasing the productivity of high-value crops, the Technical Cooperation Project will accelerate the progress and maximize the impact of ODA Loan Project. The project will mark the beginning of a full-scale implementation of the Smallholder Horticulture Empowerment and Promotion (SHEP) approach, an approach developed by JICA that enables farmers to better align their production with market demands.

Commenting on the launch, Mr. TAKURO Takeuchi, Chief Representative of JICA India, stated, “This project is a testament to our commitment to foster sustainable and inclusive growth in Uttarakhand’s agriculture sector. Through the combined efforts of the Government of India and JICA, we are not only addressing long-standing challenges in the horticulture sector but also laying the groundwork for empowering smallholder farmers with market-oriented tools and strategies. The signing of the Record of Discussions not only marks the beginning of the SHEP scale-up in Uttarakhand but also serve as a model for other states. We look forward to working closely with all stakeholders to ensure the successful implementation of this project.”

The project will focus on the capacity development of human resources such as District Horticulture Officers and extension staff. Additionally, the active involvement of key stakeholders—including the Department of Horticulture and Food Processing (DHFP), local authorities, and JICA experts, will play a crucial role in providing technical guidance and ensuring the long-term sustainability of the initiative.

The signing of the Record of Discussion marks a significant milestone in laying the foundation for the project’s successful execution. Through continued collaboration, both parties will work towards developing better infrastructure and its efficient use, enhancing market opportunities, and equipping farmers with the necessary resources and knowledge to thrive in the horticulture sector. This initiative aims to strengthen agricultural productivity, contribute to broader socio-economic development by fostering sustainable livelihoods, boosting rural economies, and promoting long-term resilience in Uttarakhand’s horticulture industry.

February 13th, 2025; Mandi: Indian Institute of Technology Mandi (IIT Mandi), one of the top second-generation IITs, is honored to announce a munificent donation amounting to USD 85,000 received from Mr. Mohinder L. Nayyar, an esteemed US-based philanthropist and a proud alumnus of IIT Roorkee. This remarkable contribution marks the largest donation ever received from a US-based philanthropist to the IIT Mandi/DORA Office, setting a new milestone in support of our mission.

This donation will be used to create the IIT Mandi Endowment Fund to promote and recognize excellence and is expected to take a significant stride in moving forward the overall quality of research at IIT Mandi, supporting needy students while enhancing academic excellence in higher education.

To ensure the effective use of the funds, a Tripartite Memorandum of Understanding (MoU) has been signed between Mr. Nayyar, IIT Mandi, and the IIT Roorkee Foundation to promote academic growth and nurture talent in line with the long-term vision of the institute.

Prof. Laxmidhar Behera, Director, of IIT Mandi, and Prof. Varun Dutt, Dean, of Resource Generation & Alumni Relations, emphasized the importance of philanthropic contributions in further strengthening the academic and research ecosystem. They also appreciated Mr. Nayyar’s rich support and guidance as a significant factor in moving forward with IIT Mandi towards becoming a world-class hub for innovation and knowledge creation.

IIT Mandi sincerely thanked Mr. Nayyar for his generosity and unwavering commitment to education and research. The institute remains focused on using such contributions to support impactful initiatives that benefit the academic community and society at large.