InKo’s ‘Limits of Change’ Brings Indo-Korean Artistic Collaboration to Life
Chennai, February 2025 – InKo, the Indo-Korean Cultural Centre,is delighted to present Limits of Change, an extraordinary immersive art and storytelling experience that unveils an untold chapter of Indo-Korean history. This evocative blend of art installation and theatrical performance transforms Lalit Kala Academy into a living museum from 8th to 20th February 2025. It is an Invited project in association with Chennai Photo Biennale Edition 4 and with the support from HYUNDAI MOBIS.
Curated and conceptualized by celebrated visual artist Parvathi Nayar and playwright Nayantara Nayar, Limits of Change blurs the lines between fiction and history, exploring themes of identity, home, violence, and forgiveness. Audiences will embark on a guided journey through nine interconnected spaces, each featuring objects, installations, videos, artworks, and archival material that collectively unfold a poignant Indo-Korean narrative.
At the heart of Limits of Change lies a powerful story that bridges personal and geopolitical realities. The narrative follows the life of General N, who served as part of the Custodian Force India (CFI) dispatched to Korea after the Korean War Armistice in 1953. His journey, intertwined with his daughter, Curator P, forms the emotional core of the performance.
Through her father’s archives—letters, journals, and photographs—Curator P unravels hidden layers of history while grappling with her own questions of identity and forgiveness. The narrative juxtaposes the personal loss of an absent father with the broader struggles of displaced prisoners of war (POWs), raising thought-provoking questions about home, duty, and reconciliation.
Set in the fictional Story Museum, this unique performance unfolds across nine rooms, with each space offering an experiential dive into the intertwined histories of India and Korea. Guided by a narrator, groups of 25–28 visitors will explore these spaces where visual art, storytelling, and archival elements converge to create a visceral journey.
- Infographic Walls and Timeline Installations offering historical context.
- A visually rich bedtime story video, Miss P and the Princess of Ai, blending myth with history.
- Artifacts and installations inspired by Tamil-Korean legends such as the Princess of Ay who travelled to Korea centuries ago.
- A thematic use of the turtle motif, symbolizing connection and reconciliation.
This project is a testament to the enduring cultural and historical ties between India and Korea. The performances emphasize the pivotal role played by Indian soldiers of the Custodian Force India (CFI) in post-war Korea. It delves into their journey of safeguarding displaced POWs, navigating cultural and emotional complexities, and returning home with a transformed sense of self.
“As the Indo-Korean Cultural Centre, committed to a sustaining a meaningful intercultural dialogue between India and Korea, we wholeheartedly supported this project which mixes the personal and the geo-political realities in a manner that unveils a vital but forgotten aspect of Indo-Korean history. The connection with Chennai, the unmistakable autobiographical elements; the creative fictional layers complemented with photo, video, object, artwork and storytelling provide a compelling framework within which histories unfold, memories are shared and the past and present meld to create what will hopefully be an unforgettable experience.” says Dr Rathi Jafer, Director, InKo Centre.
“Limits of Change is not just an exhibition; it is an immersive, performative exploration of how history shapes identity. It asks profound questions: What does it mean to call a place ‘home’? How do we reconcile personal loss with historical trauma? And how can art act as a conduit for understanding, healing, and hope?” adds Artist Parvathi Nayar.
Yog Japee, Director of Limits of Change, shares, “This project is a mosaic of narratives that invites audiences to discover hidden histories and forge personal connections through collective memories. It is an artistic exploration of the human spirit and its ability to forgive, heal, care and hope.”
This limited engagement offers audiences an opportunity to connect deeply with a story that is as relevant today as it was seven decades ago.
Details at a Glance:
- What: Limits of Change, presented by INKO
- Where: Lalit Kala Akademi, Chennai
- When: 8th–20th February 2025
- Performance Timings: 11:30 AM, 3:30 PM, and 6:30 PM daily
Sourav Ganguly Shifts from Cricket to Finance in Olyv’s Bold New Ad Campaign
New Delhi, 3rd February 2025: Building on its recent partnership with cricket icon Sourav Ganguly, Olyv,a pioneering digital lending platform committed to ensuring financial inclusion and democratization of credit access across India, has rolled out a new campaign with a series of powerful ad films. The ad films spotlight the everyday challenges faced by Indian borrowers while highlighting the company’s comprehensive financial solutions.
The campaign features Sourav Ganguly addressing three critical pain points in the lending ecosystem: lengthy processes, lack of transparency, anxiety and mental stress involved with traditional processes and the complexities of credit score management. Through these narratives, the ad films encourage financial inclusion, while showcasing the brand’s robust suite of financial products and services. Sourav Ganguly’s pan-India appeal effectively communicates the brand’s message of financial empowerment to a diverse audience.
The first film tells the relatable story of Mr. Radheshyam, representing countless salaried professionals in urban India who face the familiar strain of stretching their monthly income. Through a casual conversation at a local store, Sourav Ganguly learns how a stable salary often falls short of meeting growing expenses by mid-month. Olyv’s hassle-free lending solutions are showcased as a vital resource for hardworking professionals, including self-employed individuals, who strive to maintain their lifestyles without compromise, overcoming common financial hurdles with ease.
The second film cleverly uses the doctor-patient dynamic to draw parallels between physical health and financial health. Ganguly, as the physician, emphasizes on how understanding and maintaining one’s credit score is as crucial as monitoring vital health parameters. Through its surreal yet relatable storyline, the film effectively communicates Olyv’s role in helping users maintain their financial wellness through regular credit score monitoring and management.
The third film presents a powerful commentary on the challenges faced by Self-employed individuals. With Ganguly’s characteristic wit comparing outdated inventory to prehistoric times, the narrative skillfully addresses the working capital crunch that prevents many small businesses from staying competitive. The film effectively portrays how Olyv’s business lending solutions can help local entrepreneurs transform their businesses from surviving to thriving, enabling them to stock quality products and expand their operations.
Each ad film concludes with Sourav encouraging viewers to download the Olyv app, making financial solutions more accessible to millions of Indians.
Rohit Garg, co-founder and CEO of Olyv said, “Much like how Dada transformed Indian cricket by fearlessly taking on challenges, our ad films reflect our approach to tackling the real obstacles faced by millions of Indians in their financial journeys. This campaign is a natural extension of our partnership with Sourav Ganguly, who perfectly embodies our vision of being a ‘Partner to the Aspirations of Emerging India.’ The stories we’re telling through these films aren’t just advertisements, they’re real situations that we encounter every day, where hardworking Indians struggle with loan disbursals, complex credit systems, and the constant threat of financial fraud. Empowering emerging India, our cutting-edge technology and strategic partnership with Sourav enable us to deliver comprehensive financial services and a reliable route to achieving financial freedom. We believe in standing beside our users as they navigate their financial challenges and aspirations.”
The campaign emphasizes Olyv’s key offerings, including loans up to INR 5,00,000 with competitive interest rates starting at 1.5% per month and EMIs as low as INR 512 per month. The platform also provides essential services such as monthly credit score monitoring, fraud protection, and timely payment reminders for loans and credit cards.
Union Budget 2025: Gopal Srinivasan of TVS Capital Funds Offers His Perspective
03-February-2025: Gopal Srinivasan, Chairman & Managing Director of TVS Capital Funds, lauded the Union Budget 2025 for its balanced and forward-looking approach, emphasising its role in strengthening India’s investment ecosystem through regulatory clarity, deeper capital markets, and expanded capital access for entrepreneurs and investors.
“The Hon’ble Finance Minister has once again delivered a balanced and forward-looking Budget, skilfully addressing diverse economic priorities. Managing the competing demands of various stakeholders—whether foregoing ₹1 lakh crore in personal tax revenue to boost consumption, maintaining fiscal discipline at 4.4%, or ensuring stable borrowing levels to enable lower interest rates—demonstrates a strategic approach to inclusive growth.
For startups and investors, this Budget builds on the July 2024 tax reforms, including LTCG alignment and Angel Tax removal, by providing greater regulatory clarity, deeper capital pools, and stronger business enablers. The capital gains treatment of Category I and II AIF investments is now legally codified, removing ambiguity and ensuring stability. A revamped Central KYC Registry will reduce onboarding time across financial institutions, while the incorporation deadline for tax benefits has been extended by five years, covering startups founded before April 1, 2030. Raising the FDI limit from 74% to 100% will unlock capital and accelerate the government’s ‘Insurance for All’ mission.
Expanding capital access and innovation remains a key focus. The ₹10,000 crore Fund of Funds for Startups strengthens the ₹90,000 crore capital pool created since 2016, ensuring a fresh infusion that will accelerate domestic capital flow for growth-stage startups. A new entrepreneurial scheme for SCs, STs, and first-time founders, inspired by Stand-Up India, will further expand grassroots entrepreneurship. The Deep Tech Fund of Funds will support next-gen startups, complementing the ₹20,000 crore R&D Innovation Initiative. The introduction of SWAMIH Fund 2 for affordable housing, structured as a blended finance facility, will enable the completion of another one lakh homes, building on the success of the first SWAMIH fund. Additionally, the provision for partial credit enhancement for infrastructure bonds will strengthen the corporate bond market, attracting retail investors and deepening capital markets.
As a representative of the Indian Venture Capital Association (IVCA), I sincerely thank the Hon’ble Finance Minister for addressing critical industry requests. This Budget is a major boost for India’s investment ecosystem, ensuring regulatory clarity, deeper capital markets, and greater access to funds for high-impact entrepreneurs,” added Srinivasan.
TVS Capital Funds remains committed to supporting India’s next generation of entrepreneurs and playing a role in the country’s journey towards becoming a $10 trillion economy.
CRISIL Boosts Credit Rating of Krystal Integrated Services to A2+
Mumbai, 03rd February 2025 – Krystal Integrated Services Limited (KISL), India’s fastest growing and leading provider of integrated facility management and staffing solutions, has received an upgrade in its credit rating from CRISIL for its bank facilities. This reflects the company’s strong financial health, operational excellence, and sustained business growth.
The total bank facilities rated have increased from ₹188 crores to ₹288 crores, signifying the company’s expanding financial footprint. The revised credit ratings are as follows:
Commenting on this development, Mr. Sanjay Dighe, CEO at Krystal Integrated Services Limited, said, “We are pleased to receive an upgraded credit rating from CRISIL for our bank loan facilities. Additionally, the increase in rated bank facilities to ₹288 crores underscores our ongoing expansion and growth plans. This upgrade, coupled with our strategic efforts to raise funds, will fuel the company’s anticipated growth in the coming months as we diversify and scale up our business in the domains of waste management – Solid and Liquid, Operations & Maintenance, Technical Facility Management.
CRISIL, being one of the most trusted credit rating agencies, recognizing our strong fundamentals and reliability is a significant commendation of our financial stability. This instills further confidence in our stakeholders and strengthens our commitment to driving sustainable growth.”
With its comprehensive facility management services, Krystal continues to expand its operational footprint across key infrastructure sectors in India, reinforcing its reputation for, reliability, and operational excellence.
Budget 2025: Ice Make on Industrial & Logistics Growth
By Mr. Chandrakant Patel, MD, Ice Make Refrigeration Ltd.
The Union Budget 2025 introduces a transformative vision for India’s industrial and logistics sectors, aimed at boosting trade efficiency, modernizing infrastructure, and fostering economic growth. With an ambitious export target of $2 trillion by 2030, the budget outlines key policy reforms and strategic investments to enhance supply chain efficiency, attract substantial investments, and support initiatives like ‘Make in India’ and ‘Atmanirbhar Bharat’.
A significant highlight of the budget is the continued emphasis on PM Gati Shakti and the Bharat Trade Net platform, designed to integrate and optimize manufacturing, warehousing, and logistics operations. These initiatives aim to reduce logistics costs, improve supply chain connectivity, and promote seamless trade movement across the country. The National Logistics Policy (NLP), launched in 2022, plays a pivotal role in this strategy, with a target to lower logistics costs from 13–14% of GDP to a global benchmark of 8%. Achieving this goal requires extensive investment in multimodal transport corridors, digital freight systems, and last-mile connectivity, particularly in emerging industrial zones. The budget also focuses on simplifying export compliance procedures and reducing regulatory costs, making Indian industries more competitive in the global market.
MSMEs to Benefit from Enhanced Logistics and Infrastructure
Micro, Small, and Medium Enterprises (MSMEs) form the backbone of India’s economy, contributing 45% to total exports and 30% to GDP. Despite their significant role, MSMEs often face logistical challenges, including high transportation costs and limited access to advanced logistics infrastructure. The budget aims to address these issues by developing regional logistics hubs, improving transport connectivity, and facilitating capital access for MSMEs, particularly in Tier 2 and Tier 3 cities. By leveraging technology-driven solutions and strengthening supply chains, these initiatives will help MSMEs expand their reach and boost exports.
E-Commerce and Digital Trade Expansion
With India’s e-commerce sector projected to reach $350 billion by 2030, an efficient logistics framework is crucial for its continued expansion. The budget proposes measures to expedite e-commerce clearances, streamline cross-border transactions, and integrate technology-driven clearance processes. These reforms will particularly benefit small businesses and digital-first enterprises looking to expand into international markets.
Additionally, the government’s push for digital freight management and AI-driven logistics optimization is expected to enhance operational efficiency, reduce turnaround times, and make Indian exports more globally competitive. Investment in automation and smart warehousing will further strengthen supply chain reliability and sustainability.
Healthcare, Pharmaceuticals, and Cold Chain Logistics
The healthcare and pharmaceutical sectors rely heavily on timely, efficient, and temperature-sensitive logistics networks to transport vaccines, medical supplies, and critical drugs. Recognizing this, the budget is expected to include provisions to enhance healthcare logistics infrastructure, strengthen cold chain networks, and ensure the safe and rapid distribution of medical essentials.
With India’s role as a leading pharmaceutical exporter, improvements in air cargo facilities, regulatory frameworks, and transport infrastructure will reinforce global supply chains and ensure that Indian pharmaceutical exports remain competitive in international markets.
The Role of Critical Minerals and EV Supply Chain
The budget also emphasizes the Critical Mineral Mission, a key initiative aimed at strengthening India’s global defense and energy security. By securing a stable supply of essential minerals required for electric vehicles (EVs), renewable energy, and high-tech industries, the budget supports India’s long-term industrial growth. Additionally, EV manufacturing and battery technology development receive substantial incentives, further driving innovation in sustainable transportation and clean energy solutions.
Fiscal Prudence and Economic Stability
A major positive of the budget is its prudent approach to fiscal deficit reduction and debt control, which strengthens investor confidence in Indian government bonds and supports currency stability (INR). By ensuring balanced fiscal management while fostering infrastructure growth, the government is creating a stable economic environment conducive to long-term investments.
Middle-Class Tax Relief
Union Finance Minister Nirmala Sitharaman announced a host of measures while presenting the Union Budget 2025-26 in the Parliament on February 1, Saturday. The most important for middle-class and salaried taxpayers was the ‘zero’ income tax for those earning up to ₹12 lakh (or ₹12.75 lakh for salaried taxpayers with a basic standard deduction of ₹75,000). The government has established new tax slabs to significantly lower middle-class taxes and give them more money. This initiative aims to increase disposable income, thereby driving consumption and economic growth.
Strong foundation for Visit Bharat
The Union Budget 2025 lays a strong foundation for India’s logistics and industrial sectors, with a sharp focus on infrastructure modernization, regulatory simplification, and economic resilience. By strengthening MSMEs, e-commerce, healthcare, and manufacturing supply chains, the budget aims to create a seamless trade ecosystem that supports India’s economic ambitions. As India progresses toward ‘Viksit Bharat’, these reforms will drive sustained growth, global competitiveness, and long-term industrial success.
Basant Panchami Observed with Sacred Mantra Chanting and Prayers
by Dr. Shri Krishna Kinkar Ji, Shri Krishna Charit Manas (Bhagavat) Kathavachak and Spiritual Orator
How lovely that there is such a strong connection between nature and our Hindu celebrations! As nature evolves, we embrace it with excitement and joy because it gives us life and teaches us how to live. Basant Panchami is a prime illustration of this relationship. In India, we commemorate the arrival of the spring season (Basant Ritu) with Basant Panchami festival. There are innumerable tales and poems about the springtime in our literature. The creator of this natural transition deserves all the praise for this wonderful transformation. The Saptarishis (Seven Sages) should be worshipped on Basant Panchami, also called Rishi Panchami. On this day, women are urged to observe a fast.
The beauty and significance of Basant Panchami are highlighted in numerous religious scriptures, including the well-known granth Shri Krishna Charit Manas (Rasayan Mahakavya), written by Jagadguru Shri Priyadarshi Ji Maharaj. Worshiping the goddess of wisdom and the arts, Saraswati, on this day is said to be extremely fortunate. This day should be devoted to devotional singing (kirtan-bhajan) in addition to worship.
Chanting and experiencing the power of mantras are essential fundamentals of Basant Panchami. One of the core components of Indian culture is the chanting of mantras. According to the Manas Granth, chanting mantras improves our life by calming the mind and engendering a wonderful energy within us. Reciting mantras with faith and concentration has a very powerful result. During Basant Panchami, group mantra chanting has a special significance. We participated in group chanting during the celebration to convey positive energy around the room. Group chanting creates vibrations that encourage mental and inner calm. Chanting in groups creates a sense of community that significantly improves the individual experience. Thus, the Basant Panchami festival is intent to spread a message of joy, fervor, and spiritual enlightenment. We can experience the power of mantras and chanting on this auspicious occasion, leading to inner tranquility and positive life transformation.
Budget 2025: Boost for Sustainability & Skill Development
Mr Saarang Ganpathi, COO, Embassy Services Private Limited.
“The Union Budget 2025-26 underscores the government’s commitment to sustainable development and skill enhancement, which are pivotal for the facility management sector. The allocation of ₹20,000 crore to implement private sector-driven Research, Development, and Innovation initiatives is a significant step towards fostering innovation in sustainable practices. Additionally, the ₹334.45 crore designated for training government employees, including ₹105.99 crore for key training institutions, aligns with our industry’s focus on upskilling and professional development. At Embassy Services, we are encouraged by these initiatives and remain dedicated to integrating advanced, eco-friendly solutions in our operations. We look forward to collaborating with stakeholders to drive sustainable growth and operational excellence in India’s facility management landscape.
Also, we aim to deepen our commitment to waste reduction through cutting-edge waste segregation systems, composting mechanisms, and circular economy principles. By allocating resources towards technology-driven solutions such as IoT-enabled waste monitoring and smart recycling infrastructure, we can enhance operational efficiency while contributing to broader environmental goals.”
Unaudited standalone & consolidated financial results for the nine months ended December 31, 2024
Sundaram Finance logs highest-ever 9M disbursements of Rs. 21,532 crores; AUM grows 19% to Rs. 50,199 crores
Net profit for 9MFY25 up by 5% at Rs. 997 crores
Profits from Operations up by 22% in 9MFY25
Continued improvement in asset quality with Gross Stage 3 assets at 1.70% (1.77% as of December 31, 2023) and Net Stage 3 assets at 0.97% (1.02% as of December 31, 2023)
ROA at 2.49% for 9MFY25 (2.79% for 9MFY24)
Capital Adequacy Ratio at 20.0% (20.0% for 9MFY24)
140% interim dividend (Rs. 14/- per share) declared
The Board of Directors of Sundaram Finance Ltd. (SFL) approved the unaudited standalone and consolidated financial results for the nine months ended Dec 31, 2024, at its meeting held on Feb 03, 2025, in Chennai.
“Economic activity in the festival season that marks Q3 has been below expectations. Team Sundaram has delivered a terrific Q3 with 19% growth in AUM to Rs. 50,199 crores, improving asset quality with net stage 3 at 0.97% vs 1.02% last year and profits from operations growing 22% year-on-year. Our Group companies in asset management, general insurance and home finance have continued their trajectory from FY24 and recorded strong results. We continue to rely on our time-tested approach of steady and sustainable growth with best-in-class asset quality and consistent profitability,” said Harsha Viji, Executive Vice Chairman.
Disbursements for 9MFY25 recorded a growth of 8% over 9MFY24 with 19% growth in disbursements for Q3FY25 over last year. Gross stage 3 assets improved over the previous year. Gross stage 3 assets as of December 31, 2024, stood at 1.70% with a provision cover of 43% as against 1.77% as of December 31, 2023, with a provision cover of 43%. Core operations performed strongly with profit from operations up by 22% in 9MFY25. Profits after tax at Rs. 997 crores registered an increase of 5% in 9MFY25 as against Rs. 948 crores in 9MFY24, primarily due to a shift in the timing of dividends in the prior period (Rs. 43 crores in 9MFY25 vs Rs. 181 crores in 9MFY24). Return on assets closed at 2.49% in 9MFY25 as against 2.79% for 9MFY24 and capital adequacy at 20.0% remains quite comfortable.
“It has been a strong quarter for the company despite a relatively muted Q3 for the industry. We have gained market share across nearly all asset classes that we focus on, resulting in 19% growth in disbursements for the quarter YOY and 19% AUM growth. Our asset quality continues to improve, even as the collections environment for the sector tightens. Operating profits (excluding dividends and one-time gains) have grown strongly by 22%. Looking ahead, we are well positioned to continue our marathon running – steady growth, best-in-class asset quality and continued resilient profitability – and in delivering the Sundaram experience to our customers, people and partners,” said Rajiv Lochan, Managing Director.
STANDALONE PERFORMANCE HIGHLIGHTS FOR 9MFY25
• Disbursements for Q3FY25 grew by 19% to Rs. 7,764 crores as compared to Rs. 6,524 crores registered in Q3FY24. Disbursements for 9MFY25 grew by 8% to Rs. 21,532 crores as compared to Rs. 19,954 crores registered in 9MFY24.
• The assets under management grew by 19% to Rs. 50,199 crores as on 31st December 2024 as against Rs. 42,172 crores as on 31st December 2023.
• Net interest income grew 21.4% to Rs. 2,040 crores in 9MFY25 from Rs. 1,681 crores in 9MFY24.
• Gross stage 3 as on 31st December 2024 stood at 1.70% with 43% provision cover as against 1.77% with provision cover of 43% as on 31st December 2023. Net stage 3 as on 31st December 2024 closed at 0.97% as against 1.02% as on 31st December 2023.
• The Gross and Net NPA, as per RBI’s asset classification norms for NBFCs, are 2.46% and 1.62% respectively as against 2.61% and 1.82% as of 31st December 2023.
• Profit from operations increased by 22% in 9MFY25 as compared to 9MFY24.
• Cost to income ratio closed at 31.37% in 9MFY25 as against 35.12% in 9MFY24.
• Profit after tax registered a 5% rise in 9MFY25, with net profit at Rs. 997 crores. The company had registered a net profit of Rs. 948 crores in 9MFY24.
• Return on assets (ROA) for 9MFY25 closed at 2.49% as against 2.79% for 9MFY24. Return on equity (ROE) was at 14.3% for 9MFY25 as against 15.5% for 9MFY24.
• Capital Adequacy Ratio stood at 20.0% (Tier I –16.6%) as of 31st December 2024 compared to 20.0% (Tier I – 16.0%) as of 31st December 2023.
• The Company has declared an interim dividend of Rs. 14/- per share (140%).
CONSOLIDATED PERFORMANCE HIGHLIGHTS FOR 9MFY25
The consolidated results of SFL include the results of its standalone subsidiaries Sundaram Home Finance, Sundaram Asset Management and joint venture company Royal Sundaram General Insurance.
• The assets under management (AUM) in our lending and general insurance businesses stood at Rs. 75,708 crores as on 31st December 2024 as against Rs. 63,658 crores as on 31st December 2023, a growth of 19%. The assets under management of our asset management business stood at Rs. 76,038 crores as on 31st December 2024 as against Rs. 67,272 crores as on 31st December 2023, a growth of 13%.
• Profit after tax for 9MFY25 grew by 14% to Rs. 1,326 crores as compared to Rs. 1,168 crores in 9MFY24.
GROUP COMPANY PERFORMANCE HIGHLIGHTS
Our group companies continued to perform well.
• The asset management business closed the nine months ended 31st December 2024 with assets under management of Rs. 76,038 crores (over 80% in equity) and consolidated profits from the asset management businesses was at Rs. 107 crores as against Rs. 74 crores in 9MFY24.
• Royal Sundaram reported a Gross Written Premium (GWP) of Rs. 2,965 crores as compared to Rs. 2,792 crores in the corresponding period of the previous year, representing a growth of 6%. The Company reported a profit after tax of Rs. 134 crores for 9MFY25 as against a profit of Rs. 178 crores in 9MFY24.
• Sundaram Home Finance continued to grow strongly with disbursements up by 29% to Rs. 4,588 crores in 9MFY25. The profit for 9MFY25 was Rs. 173 crores, as against Rs. 179 crores in 9MFY24.
Kotak Life’s ‘Viraasat Ban Ke Hi Rahegi’ Campaign: A New Era for Term Insurance in Indian Families
Mumbai, February 03, 2025 – Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) has launched its latest campaign, ‘Viraasat Ban Ke Hi Rahegi’. This campaign aims to reframe the perception of term insurance by positioning it as a vital tool for securing one’s legacy (Viraasat).
Drawing from culture, India and Indian families are in an overdrive mode to build assets to leave behind a Viraasat for the stability and security of their families.
People are relentlessly working to save and build assets – whether it’s setting aside money, purchasing gold or buying a home. However, an essential aspect of this legacy creation is often overlooked; the need to protect the legacy building efforts against unforeseen circumstances.
Ashish Nair, CMO and Head – Customer Value Management and Health Tech, Kotak Mahindra Life Insurance said, “The Campaign ‘Viraasat Ban Ke Hi Rahegi’ speaks to the deep-rooted desire of every Indian to build a legacy for the security and comfort of their loved ones. However, life’s uncertainties can create gaps in these plans. With this campaign, we aim to redefine how term insurance is perceived—not just as a financial product, but as a powerful enabler that complements the efforts of legacy building by ensuring its continuity. It is in sync with our brand promise ‘Hum Hain… Hamesha,’ reflecting our commitment to standing by our customers at every step of their journey.”
The film showcases the protagonist’s dedication to saving and building assets for his family. However, in his journey, he overlooks a crucial question: What will happen to the process of building this Viraasat if an unforeseen event occurs? The film is brought to life by Rajkummar Rao, the brand ambassador of Kotak Life, who introduces Kotak Life’s Term Insurance Plans as a sensible and affordable solution that ensures the continuity of building one’s Viraasat
Heval Patel, COO at The Womb said, “Traditional term insurance messaging has centered around uncertainty. In this sea of sameness, we saw an opportunity to change the conversation by focusing on what truly drives consumers—their desire to build a Viraasat. By reframing term insurance as a tool to protect this process of Virasaat building, we’ve given the category a fresh and compellingperspective.”
FUJIFILM India Debuts Future-Ready Printing Solutions at Printpack India 2025
Greater Noida, 3rd February 2025: FUJIFILM India – a leader in imaging technology launched innovative product lines at 16th Printpack India 2025. The launches included addition to versatile Revoria Press™ family and the high-performance Apeos 4620 SX/SZ multifunction devices. The Revoria Press™ lineup introduced four mid to mid-high range production presses, including the five-color EC2100S and SC285S models, and the four-color EC2100 and SC285 models, offering compact designs, exceptional speed, and high-quality printing. Meanwhile, the Apeos 4620 SX/SZ monochrome devices, designed for efficient A4 service counter operations, deliver exceptional performance at 46 pages per minute.
The new Revoria Press™ EC2100S, with a high-speed output of 100 pages per minute, caters to commercial printing, jobbers, and the photo market. The SC285S and SC285 models, printing at 85 pages per minute, are ideal for jobbers, photo books, and short-run proofing. These compact presses deliver exceptional image quality using Vertical Toner Development Technology, LED Print Head Technology, and Revoria Flow RIP with Super EA Eco Toner. Supporting paper weights from 52 to 400 GSM and sizes from 90 x 146 mm to 330 x 1,300 mm, they handle various media types, including coated, uncoated, and textured papers. The optional Smart Monitoring Gate D1 ensures real-time color correction and alignment, maintaining print quality and productivity.
The Apeos 4620(SZ / SX)are compact devices ideal for placement on service counters in various organizations such as Small & Medium Businesses, shops, Hotels, government agencies and hospitals. They offer high-resolution 1,200 x 1,200dpi image printing at a rapid speed of 46 pages per minute 3. Compared to other A4 devices of the same speed range 4, printing speed is increased by 15%, ensuring efficiency improvements in the customers’ workflows, particularly in scenarios that demand quick responses to clients, such as at customer service counters.
Mr.Koji Wada, Managing Director of FUJIFILM India, expressed his excitement, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. Our commitment to innovation and excellence drives us to deliver solutions that meet the evolving needs of the digital printing market. With these new launches Graphic Communications and Device Technology Business, we aim to enhance productivity, versatility, and color precision, ensuring our customers stay ahead in a competitive landscape.”
Mr. Priyatosh Kumar, Associate Director and Head of Graphic Communication & Device Technology, FUJIFILM India, “We are thrilled to unveil the Revoria Press™ series and Apeos 4620 SX/SZ devices, representing the pinnacle of our printing technology. These products combine cutting-edge features with unmatched quality, enabling businesses to produce high-impact prints with greater efficiency. As demand for high-quality, versatile printing solutions grows, these innovations ensure our customers have the tools to excel in a fast-paced, dynamic industry.”
1. Revoria PressTM EC2100S / SC285S (available to both products)
- Equipped with a one-pass five-color print engine, one specialty toner can be used in addition to the CMYK toners. Full range of support functions are available for easy utilization of specialty colours.
- The Vertical Toner Development technology help to enhance the print quality and stability in the continuous printing and enables 5 color printing within a space saving design.
- A variety of specialty toners are available in, Clear, Pink, and textured paper toner. A variety of more metallic colors will also be available soon.
- Automatic conversion of RGB & CMYK files into five colors of CMYK+Pink and enhancing the gamut and vibrancy of the colors on the Revoria FlowTM.
- Designs can be created while checking the expression of speciality colors with the Speciality Color Viewer function. Users can save time, money & effort for test printing with this.
- Users can easily change the specialty toner in about 10 minutes.
2. Revoria PressTM EC2100S / EC2100/ SC285S / SC285 (available to all four products)
- High Image Quality with compact LED printhead and high-resolution print at 2400 dpi.
- Increase work productivity through high-speed printing. The Revoria PressTM EC2100S prints at 100 pages per minute while the Revoria PressTM SC285S / SC285 print at 85 pages per minute with consistent speed on 52GSM to 400GSM.
- Versatile media handling for a wide range of applications.
- The compact belt-roll fuser enables an enhanced transfer technology for high-quality printing on textured paper.
- Equipped with an Air Suction Feeder that ensures reliable feeding of coated paper, which tends to stick to the paper. The Static Eliminator D1*6 removes static electricity from film paper and other static-sensitive printing paper, enabling the reduction of adhesion between sheets of paper for work efficiency.
- The machine also supports paper output such as envelopes, water-resistant paper, and cardboard for packaging.
- Smart Monitoring Gate D1 detects color variation and front-to-back misalignment during printing, enabling automatic correction in real time to maintain high print quality without compromising on productivity and allows the customer to print intelligently and effortlessly.
- The Revoria PressTM EC2100S will be compatible with Revoria FlowTM EC21. Similarly, the Revoria PressTM SC285S / SC285 will be compatible with Revoria FlowTM SC21 / SC22 servers. Users can also choose from the several options of Fiery print servers to meet their needs.
Apeos 4620 SX/SZ:
- High productivity of monochrome prints at 46 pages per minute with compact size
- High resolution printing of 1,200 x 1,200 dpi
- Maximum paper capacity input up to 1,390 sheets
- The Apeos 4620(SZ / SX)enables the simultaneous scanning of both sides of a document through a single pass of the scanning area of multifunction devices with One-Pass Duplex Scanning
- The Apeos 4620 SX equips 5.0 inch color touch panel & whereas Apeos 4620 SZ is equipped with 3.5 inch color touch panel.
- The Automatic Document Feeder can hold up to 80 sheets of A4 for continuous copying and scanning