Prime Video has unveiled the heartfelt and soul-stirring music album of its highly anticipated Original film The Mehta Boys. This album perfectly encapsulates the film’s essence, highlighting the father-son relationship through three beautifully composed tracks. Each track combines meaningful lyrics with calming melodies, creating a deep emotional connection that will resonate deeply with listeners.

Whether it’s the uplifting beats of ‘Jee Lu Main’, the emotional depth of ‘The Mother’s Song’, or the inspiring notes of ‘I’ll See You In The Morning’, each of these tracks carries a sweet and heartwarming message, their lighthearted yet deeply meaningful tunes making them perfect for moments of reflection and warmth. The Mehta Boys music album, much like the film, is a celebration of life, love, and family—told through melodies that touch the soul.

The Mehta Boys music album features an incredible lineup of talented singers, composers, and lyricists including Ankit Dayal, Jishnu Guha, Raghav Meattle, Shillong Chamber Choir, Siddharth Basrur, Gulraj Singh and Manoj Yadav who have come together to craft timeless soundtracks.

The Mehta Boys Music Album entails the following songs:

•  Jee Lu Main is composed by Jishnu Guha and Raghav Meattle, sung by Ankit Dayal and Jishnu Guha with lyrics by Raghav Meattle
• The Mother’s Song is composed by Ibarisha Lyngdoh, Keviseno Terhuja, and Riewbankit Lyndem and sung by the Shillong Chamber Choir with lyrics by Bhargav Purohit
• I’ll See You In The Morning is composed by Gulraj Singh, sung by Siddharth Basrur with lyrics by Manoj Yadav

An Irani Movietone LLP production in association with Chalkboard Entertainment LLP, The Mehta Boys marks Boman Irani’s directorial debut. Boman Irani has also co-produced the film with Danesh Irani, Vikesh Bhutani, and Shujaat Saudagar, and co-written it with Academy Award winner Alexander Dinelaris. The film features a versatile cast including Boman Irani, Avinash Tiwary, Shreya Chaudhry, and Puja Sarup in pivotal roles. The Mehta Boys is set to premiere exclusively on Prime Video on February 7, in India and over 240 countries and territories worldwide.

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Hyderabad, January 28, 2024: The Institute of Vision Rehabilitation (IVR) of the L V Prasad Eye Institute (LVPEI) received the Governor’s Award for Excellence in Divyangjan Welfare on January 26, 2025, at Raj Bhavan. The award included a citation and a cheque for rupees two lakhs. The esteemed recognition highlights the institute’s exceptional contributions to empowering, including, and supporting persons with disabilities (Divyangjan). As one of the very few eye institutes in the world that has integrated vision rehabilitation into its functional arms since inception (in 1992) the award is a recognition of LVPEI’s dedication, diligence, progress, performance and impact.

The first series of the Governor’s Awards for Excellence 2024 — the first of its kind in the history of Raj Bhavan (Telangana State) recognizing the outstanding contributions of individuals and organisations, were presented on the 76th Republic Day at Raj Bhavan, Hyderabad.

The award was received by Dr Beula Christy, Head – IVR from Shri Jishnu Dev Varma, the Honourable Governor, in the presence of Mr. Revanth Reddy, the Honourable Chief Minister, Telangana High Court acting Chief Justice Sujoy Pal, and Union Minister for Coal and Mines G. Kishan Reddy and other dignitaries.

The award acknowledges the Institute’s dedicated efforts over the past five years (since 2019) to enhance accessibility, provide essential services, advocate for rights, and create opportunities for Divyangjan to lead dignified and independent lives. Key initiatives include direct support, inclusive education, skill development, and innovative solutions to address challenges faced by persons with disabilities, ensuring their full participation in all aspects of life. The award is a recognition of our commitment to build a more inclusive and equitable society and whose efforts inspire others to contribute to the welfare and upliftment of Divyangjan.

The Governor’s Awards for Excellence in the field of Divyangjan Welfare recognized individuals and Institutions/ Organizations/Societies/ Trusts for their extraordinary contributions to the empowerment, inclusion, and welfare of persons with disabilities (Divyangjan).

Impact of Institute of Vision Rehabilitation since inception

• 280,000+ people with vision impairment and their families assisted across the network
• 600+ individuals empowered through job placements and self-employment
• 50,000+ children supported with educational guidance
• 60,000+ children with vision loss and disabilities received therapeutic interventions
• 1,00,000+ individuals received low vision care
• 4 PhDs and 100+ publications to its credit

Gemeria Hair is an authentic, empowering, and innovative brand, inspired by India’s rich heritage. Rooted in the heart of its story is the sacred temples of South India where hair is donated as a gesture of devotion and humility. Such strands of 100% virgin Indian hair are ethically sourced and crafted by skillful Indian artisans into the finest wigs, extensions, and hairpieces.

The meticulous process-from gentle cleaning and sorting to crafting luxurious hair products-seems to ensure that the natural texture and integrity of each strand are preserved. This commitment to craftsmanship celebrates India’s artisanal heritage while setting global standards in quality and durability.

Gemeria’s ethos is deeply rooted in the ‘Vocal for Local’ movement, which advocates for the use of Indian ingenuity in a market often characterized by synthetic imports. As the brand is completely made in India, it ensures authenticity while also supporting local economies and thus creating jobs and preserving traditional skills.

From women looking for daily elegance to those who are regaining confidence after hair loss, Gemeria Hair products empower people all over the world. As a global leader in ethically sourced, handcrafted hair solutions, Gemeria is a testament to the seamless blend of tradition, innovation, and sustainability.

Proudly Made in India, Gemeria Hair continues to transform lives, one strand at a time, offering a story of beauty, confidence, and connection that resonates globally.

National, January 28, 2025: Axell, a renowned Indian luxury watch brand, announces the launch of the Tejas Pilot Watch, commemorating India’s 76th Republic Day. Inspired by the indigenously developed Tejas fighter jet, this exceptional timepiece embodies the spirit of India’s self-reliance and innovation, marking a milestone under the Make in India initiative.

The Tejas Pilot Watch is a seamless blend of style, functionality, and national pride, designed for aviation enthusiasts, patriots, and collectors alike. Each detail pays homage to India’s aerospace achievements, with bold aesthetics and high-precision engineering that reflect Axell’s dedication to quality and craftsmanship.

The Tejas Pilot Watch honors the remarkable journey of India’s Tejas fighter jet, the nation’s first self-manufactured combat aircraft. Available in two distinguished designs, a black dial with a leather strap and a grey dial with a stainless steel strap, the watch celebrates the synergy between innovation and tradition.

Key Features and Specifications

• This timepiece is equipped with world-class features, ensuring durability, functionality, and timeless appeal:
• 316L Surgical-Grade Stainless Steel Case: Offers unmatched resilience and a premium feel.
• Double-Domed Sapphire Crystal: Scratch-resistant with anti-glare coating for optimum visibility.
• Seiko Mecaquartz Movement: Combines the precision of quartz with the elegance of mechanical movement.
• Chronograph Functionality: Features a central 60-second hand and sub-dials for minute and 24-hour tracking.
• Indian Air Force Tribute: A sub-dial displays the Air Force insignia, paying homage to India’s aerospace prowess.
• Luminous Markers and Hands: Enhanced with Japanese lume for superior readability in low-light environments.
• Unidirectional Rotating Bezel: Adds functional versatility and a tactile design element.

The Tejas Pilot Watch strikes a fine balance between aesthetics and functionality. The black dial variant with its leather strap exudes timeless sophistication, while the grey dial with a stainless steel strap showcases modern elegance. Each watch is delivered in premium packaging, making it a perfect keepsake or gift for collectors and aviation aficionados.

“We are not just celebrating a fighter jet, we are celebrating India’s remarkable journey towards self-reliance and its unwavering commitment to innovation,” says Yash Khullar, Founder of Axell. “The Tejas Pilot Watch is not merely a tribute to the Tejas fighter jet, it symbolizes India’s progress in the fields of technology, defense, and manufacturing. This timepiece is a representation of our collective achievements, reflecting the boldness and vision that characterize India’s growth on the global stage. With the Tejas Pilot Watch, we honor not just the excellence of Indian aerospace engineering but also the spirit of innovation that drives us forward. By blending cutting-edge design, precision, and craftsmanship, we’ve created a luxurious, high-performance watch that encapsulates the pride of our nation. This watch serves as a lasting reminder of India’s potential and its global aspirations, standing as a symbol of excellence, pride, and the future of Indian innovation.”

 

Child actor Tiyanshika Sengar has joined the cast of the popular Sun Neo show Chhathi Maiyya Ki Bitiya as Radha, following a 6-year leap in the story. Tiyanshika, known for her charming presence in ad shoots, is making her debut on the show as Radha, a loving daughter and a fun, smart young girl with a special bond with her father. Her addition is all set to bring a fresh dynamic to the narrative, making it even more engaging for viewers.

Tiyanshika shares her excitement about her new journey, “I’m so happy because I’m going to be a part of the show Chhathi Maiyya Ki Bitiya! Before this, I did some ad shoots, but this is my first show where I’m going to play Radha. Radha is really smart, and she makes lots of fun videos for Instagram. She loves her papa a lot and shares everything with him, just like how I share everything with my papa! I’m so excited because I get to shoot with Ashish uncle. He is so much fun and always makes me laugh. He does a lot of masti with me, and I really enjoy it!”

After a 6-year leap, what will Vaishnavi and Karthik’s lives look like? Will they ever reunite, or will Chhathi Maiyya help Vaishnavi find her way back to Karthik? Or will there be a surprising new twist in their story? To find out, keep watching Chhathi Maiyya Ki Bitiya on Sun Neo, every Monday to Sunday at 7 PM

Mumbai, 28 January 2025: Enter the world of The Storyteller, a mesmerizing film that will both tug at your heartstrings and awaken your imagination. Premiering on Disney+ Hotstar on January 28, 2025, this enchanting film is inspired by Satyajit Ray’s classic short story Golpo Bolo Tarini Khuro. With its themes of friendship, personal growth, and the profound impact of storytelling, it offers a rich and evocative experience that feels both timeless and intimate. Directed by the acclaimed Ananth Narayan Mahadevan, the film features an exceptional ensemble cast, including the incomparable Paresh Rawal, the brilliant Adil Hussain, the iconic Revathy, and the talented Tannishtha Chatterjee. The Storyteller weaves a delicate balance of humor, warmth, and emotional depth, reminding us of the extraordinary stories that shape our lives and leave a lasting imprint on our hearts.

Director, Ananth Mahadevan says, “Working on The Storyteller was truly a deeply personal journey for me. The beauty of Satyajit Ray’s story lies in its timeless essence, and to bring it to life with such an incredible cast was nothing short of magical. Stepping into the genial mind of Ray and attempting to visualize the film as he would, was the real challenge.Disney+ Hotstar, with its far-reaching platform, offers an intimate connection with audiences, and I felt that sense of closeness throughout the entire process. I’m excited for people to watch the film and share in the warmth, wisdom, and emotions that have made this film so special to me. I hope it resonates with everyone the way it has with me.”

Paresh Rawal said, “Playing Tarini Khuro was like stepping into a world of wisdom, wit, and wonder. This story isn’t just a tale—it’s a journey of emotions that stays with you long after it ends. I’m overjoyed that The Storyteller will now reach homes through Disney+ Hotstar, and I can’t wait for everyone to experience the magic, the humor, and the heart of this film. It’s a piece of my soul I’m sharing with the audience.”

Adil Hussain said, “The Storyteller is so much more than a film—it’s a heartfelt celebration of the stories that shape us and the connections that make us human. Being a part of this beautiful journey has been an honor, and I’m overwhelmed with joy knowing it will now touch lives through Disney+ Hotstar. I hope it brings warmth, laughter, and meaning into everyone’s lives, just as it did for us while making it.”

Revathy said, “This is one of those rare films that speaks straight to the heart. The Storyteller reminds us of the healing power of stories, the beauty of human connections, and the timeless wisdom they carry. Knowing that this incredible journey will now unfold for audiences on Disney+ Hotstar fills me with so much emotion. I hope it touches your hearts, inspires you, and stays with you as it did with me.”

Get ready to step into a world where stories aren’t just told—they come alive and touch your heart most beautifully. The Storyteller isn’t just a film; it’s a heartfelt journey filled with magic, emotions, and unforgettable moments that will stay with you long after the credits roll.

This much-celebrated movie comes to life under the skilled production of Jyoti Deshpande, Salil Chaturvedi, Succhanda Chatterjee, and Shubha Shetty under the production company of Jio Studios, Purpose Entertainment & Quest Films. The film’s enchanting and whimsical vibe is beautifully elevated by its soulful soundtrack, crafted by the talented team of Hriju Roy.

Mark your calendars for 28th January 2025, and join us on Disney+ Hotstar to experience this extraordinary tale that celebrates the timeless power of stories to inspire, heal, and transform.

As Union Budget 2025 approaches, we anticipate focused measures that address the critical needs of SMEs, employees, and the workforce at large.

Micro, Small, and Medium Enterprises (MSMEs), which contribute nearly 30% to India’s GDP, are the backbone of job creation and economic growth. Simplified compliance processes and easier access to financing are essential for their success. The eagerly awaited implementation of the Code on Wages could transform labor regulations by unifying and simplifying wage laws. This reform promises greater transparency, improved labor conditions, and fairer compensation, reducing burdens for both businesses and workers. Combined with rationalized taxation and incentives for workforce expansion, such measures can create a thriving, competitive ecosystem.

Easing financial pressures on employees is just as important. As the heart of India’s workforce, employees are seeking relief through income tax reforms. By enhancing disposable incomes, the government can provide much-needed financial respite, boost consumer confidence, and fuel domestic demand, driving broader economic progress.

Further, to sustain growth, investing in human capital is vital. Upskilling and reskilling initiatives can prepare the workforce for emerging technologies, ensuring India’s global competitiveness in a rapidly changing world. Supportive policies that encourage such investments will enhance productivity and innovation across industries.

At greytHR, we are committed to empowering businesses with innovative tools and technology to simplify compliance, enhance employee engagement, and build future-ready workforces. By addressing these shared aspirations, we can unlock India’s immense economic potential and create a brighter, more inclusive future for all.” – Girish Rowjee (Co-founder & CEO) & Sayeed Anjum (Co-founder & CTO), greytHR

Interiors
Sammeer Pakvasa, Managing Director and CEO of Eleganz Interiors

As we approach this year’s budget announcement, the interior design and build fit-out industry is optimistic yet cautious. With India’s construction and real estate sector projected to grow at a robust rate—various estimates place the CAGR at around 9-10% from 2023 to 2028—there is immense potential to align policies that fuel sustainable and innovative growth. A key expectation from the budget is the introduction of additional tax incentives or subsidies for sustainable building practices and materials. As India pushes toward its Net Zero carbon goals by 2070, the interior design and build fit-out sector must be encouraged to adopt green building standards, such as LEED and WELL certifications, which can significantly lower the environmental footprint of commercial and residential spaces while fostering responsible design. The Indian government’s initiatives, such as the Pradhan Mantri Kaushal Vikas Yojana (PMKVY), have laid a foundation for skill development; however, tailored programs for interior craftsmanship and build fit-out technologies can further bridge the projected 34% rise in demand for skilled workers in the construction and interiors segment over the next five years. Moreover, as workspaces evolve in response to hybrid work models, there is a growing demand for flexible and wellness-centric designs. Policies promoting corporate tax benefits for investments in employee-friendly and ergonomic office upgrades could drive businesses to reimagine work environments. Additionally, an increased allocation for infrastructure development, particularly in Tier II and III cities, could unlock untapped potential in these emerging markets. Strengthening these regions with enhanced connectivity and commercial spaces will catalyze economic growth and create opportunities for the design and build fit-out sector. This budget presents a unique opportunity to champion sustainability, innovation, and inclusivity, ensuring the design and build fit-out sector contributes meaningfully to India’s growth story. With supportive policies, the industry can deliver spaces that are not only aesthetically appealing but also functional, sustainable, and future-ready.

Technology
Yug Bhatia, Founder and CEO of Control Z

As the 2025 Union Budget approaches, there is a prime opportunity for the government to prioritize the growth of the circular economy and sustainable technology sectors. The global refurbished smartphone market is growing at a 10.23% CAGR, and India’s e-waste management industry is projected to reach $7.5 billion by 2025, highlighting the immense potential for sustainable innovation. To capitalize on this, the government should focus on introducing tax incentives for electronics refurbishment and recycling, which would reduce e-waste while encouraging sustainable consumption practices across industries. Additionally, investing in research and development for green technologies and advanced recycling methods can position India as a leader in sustainability and innovation. Further, with more than 70% of Indian consumers now open to purchasing refurbished products, public awareness campaigns can drive a significant shift in consumer behavior, expanding demand for sustainable technology. By supporting these initiatives, the government can help foster a thriving circular economy, reduce environmental impact, and establish India as a global leader in the sustainable technology space. This budget provides a chance to drive both environmental and economic growth while advancing India’s position in the global green tech movement.

Jewellery
Sumit Dassani, Partner, Dassani Brothers

The Union Budget 2025-26 presents an opportunity for the government to empower the jewelry sector, which contributes nearly 7% to India’s GDP and employs over 5 million people, as per the Gem and Jewellery Export Promotion Council (GJEPC). A reduction in the current 10.75% import duty on gold could significantly enhance affordability for consumers, boost domestic demand, and curb unregulated trade, which remains a pressing concern for the industry. Additionally, as per the World Gold Council, India is responsible for nearly 27% of global gold demand, yet we continue to face competitive challenges in the international market. Policy reforms such as easing GST rates on precious metals and streamlining compliance norms for exports can bolster our global standing and encourage greater participation from smaller businesses and artisans. Moreover, with the global luxury market expected to grow at a compound annual rate of 5-6% through 2027 (according to Bain & Company), we must position India as a leading destination for high-value, handcrafted jewelry. Initiatives like skill development programs for artisans and incentives for sustainable and innovative practices in the sector can further drive this vision. At Dassani Brothers, we remain committed to preserving the legacy of handcrafted heirloom jewelry while embracing modern trends and sustainability. We hope this year’s budget paves the way for growth, affordability, and innovation in the jewelry sector, ensuring that India continues to shine as a global leader in fine craftsmanship.

Education
Kavita Kerawalla, Vice Chairperson of VIBGYOR Group of Schools

“The allocation of ₹1.48 lakh crore in the last Budget for education, employment, and skilling was a commendable step in strengthening India’s position as a global talent hub. As we approach the next Union Budget, we are hopeful that a significant share will go towards education, particularly for teacher training. Investing in our educators is key to building a skilled and inclusive workforce ready to tackle future challenges.Such investments will boost both foundational and higher education, giving our youth the skills they need to excel in a competitive job market. These steps will also ensure quality education reaches every corner of the country, helping bridge the digital divide and bringing the benefits of technology to all students. We believe the upcoming Budget should focus on building strong digital infrastructure to support blended learning, narrow the rural-urban gap, and scale technology-driven education programs. This will help us thrive in the digital era, preparing students for a tech-focused world.These initiatives won’t just empower our youth—they will also drive India’s journey to becoming a developed nation by 2047. We hope to see a focus on modernising education to match industry needs while encouraging the growth of the EdTech sector. Such moves will greatly benefit private institutions like ours, helping us strengthen tech infrastructure, run advanced teacher training, and adopt sustainability measures. We’re optimistic about continued government support in these areas to help us contribute more effectively to India’s education system.”

Manufacturing
Jay Deepak Shah, CEO & MD, Jay Wood Industry

“As we approach Budget 2025, the SME sector in manufacturing and packaging, holds high expectations for transformative growth. The Indian green packaging market is projected to grow at a CAGR of 6.52% from 2024 to 2032—demonstrating the significant potential for growth in sustainable packaging.With increasing industrial activity, urbanization, and a rising demand for sustainable packaging, SMEs are well-positioned to enhance India’s global competitiveness. Government initiatives like ‘Atmanirbhar Bharat’ and ‘Make in India’ are fostering innovation and strengthening the backbone of the economy—small and medium enterprises. Sustainability will continue to be a central focus, with measures such as Extended Producer Responsibility (EPR) and initiatives to reduce plastic waste paving the way for biodegradable and recyclable packaging solutions. By 2025, we expect to see stronger support for eco-friendly practices, accelerating the transition to a circular economy and promoting green manufacturing.

At M/s Jay Wood Industry (JWI), we are committed to driving this transformation. Our dedication to manufacturing sustainable wooden pallets using responsibly sourced materials and energy-efficient processes underscores the vital role SMEs play in advancing green innovation. We hope that Budget 2025 will introduce incentives for sustainable practices, strengthen SME-friendly policies, and encourage investment in green technologies, further empowering the sector. We are optimistic about the future and ready to lead the shift towards sustainable growth, championing a united movement for a greener and more sustainable future in the industry.”

Mumbai, 28 January 2025: MTV, India’s leading youth entertainment channel, has launched an exciting new campaign to celebrate Road Safety Month. Staying true to its creative, innovative, and impactful narratives, MTV has unveiled Chikmangloo—a fun, bold, and relatable character who embodies the reckless behaviors often seen on roads. Through three entertaining TVCs, Chickmangloo delivers a powerful message about road safety that instantly resonates with young audiences.

Speaking about the campaign, Anshul Ailawadi, Business Head – Youth, Music & English, JioStar, said, “We believe meaningful change begins with conversations that resonate. Chikmangloo isn’t just a quirky character—he reflects the behaviors we often witness but ignore. By blending humor with a powerful message, this campaign aims to inspire youth to adopt safer practices and take ownership of making our roads safer for everyone.”

Chikmangloo’s exaggerated misadventures highlight the consequences of ignoring traffic rules, such as dancing in the middle of a zebra crossing for social media clout or zipping recklessly through busy streets. These light-hearted yet impactful scenarios turn his blunders into teachable moments, blending humor with meaningful messaging to drive awareness. Additionally, Chikmangloo’s blingy costumes, over-the-top antics, and dramatic situations – like being caught in an airplane propeller or trampled while filming a viral dance video – make him an unforgettable character. The Stop-motion animation was completely done in-house.

The campaign communication, entirely conceptualized and executed in-house by the MTV team, covers everything from scripting and storyboarding to character design, animation, and post-production. Using advanced techniques like motion graphics, rigging, and keyframe animation, the team created a visually compelling narrative that seamlessly integrates 2D/3D elements while reflecting the brand’s ethos.

In one of the standout moments, Chikmangloo unexpectedly walks onto the set of MTV Roadies Double Cross, where he confronts the show’s host, Rannvijay Singha, demanding to join the next season. His misguided confidence earns him a crash course in responsible behavior as Rannvijay emphasizes that being an “Asli Roadie” means following road rules. This collaboration strategically leverages the strong brand equity of MTV Roadies, India’s longest-running adventure reality show, to enhance the campaign’s impact, ensuring the message of road safety resonates deeply with the show’s dedicated audience.

These comedic yet cautionary tales encourage the audience to reflect on their road habits, reinforcing the campaign’s core message that road safety can be both essential and cool. By delivering this message with flair and MTV’s signature youthful energy, the campaign effectively balances entertainment with education, ensuring its impact lingers long after the screen fades.

Taking this powerful narrative further, MTV has partnered with ArriveSAFE, an NGO founded by Harman Singh Sidhu after a life-changing road crash in 1996, to promote road safety and sustainable transportation. ArriveSAFE’s mission aligns with the UN Sustainable Development Goals, focusing on safer roads, educational content, and digitalizing road safety operations. Through this collaboration, MTV and ArriveSAFE aim to inspire India’s youth to prioritize road safety and make conscious choices that can create safer roads nationwide.

Harman Singh Sidhu, Founder of ArriveSAFE, shared, “Some incidents can completely change your life in the blink of an eye. While many of these are inevitable, others, including road crashes, are avoidable. To even Imagine that every 3 minutes, a life is lost on Indian roads due to crashes is harrowing. What’s even worse is that most of these victims are usually the young breadwinners of the family. Incidents like these not only shake the foundation of their family but also have a profound social, emotional, and economic impact on the family members and their loved ones. Through our collaboration with MTV, we aim to inspire and educate these young riders to make conscious decisions that will make India’s roads safer for everyone.”

Hyderabad, 28 January 2025: Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag marked the commencement of its highly anticipated third edition of Royal Stag BoomBox with a groundbreaking show in Hyderabad, Telangana at Boulder Hills on January 25th. Building on the phenomenal success of previous editions, this year’s festival pushes boundaries even further by bringing together the best of music and gaming entertainment. The evening witnessed an overwhelming response as thousands of enthusiasts gathered to experience performances by some of India’s most celebrated artists. The event delivered an unforgettable night of pulsating music, enthralling performances, and unparalleled energy.

The sprawling grounds of Boulder Hills came alive with vibrant installations, immersive art displays, curated food experiences, and interactive zones, creating a multisensory celebration beyond just music. The evening kicked off with an electrifying set by DJ Yogii, who set the perfect mood for the night. The energy amplified as rap phenomenon Raftaar took the stage, followed by a mesmerizing performance by versatile vocalist Nikhita Gandhi. The grand finale saw music maestro Amit Trivedi deliver a spectacular closing act that perfectly embodied the festival’s signature blend of diverse musical genres, creating an unforgettable experience for Generation Large. The event also showcased an electrifying EAFC Face-Off competition between Munna Bhai Gaming and Joker Ki Haveli, live on stage.

Music director and singer Amit Trivedi shared, “Royal Stag BoomBox is a beautiful celebration of music – raw, authentic, and straight from the heart. For me, it’s about sharing stories through melodies and connecting with people on a deeper level. I feel truly grateful to be a part of this platform, and performing here in Hyderabad, with its incredibly enthusiastic audience, was a euphoric experience.

Singer Nikhita Gandhi added, “Personally for me, Royal Stag BoomBox has always been about experimenting and breaking boundaries through music. Whether it’s fusing genres or delivering an electrifying live performance, this platform allows us to push creative limits. Performing at Royal Stag BoomBox in Hyderabad was an unforgettable experience and I am excited for my next show in Mumbai.”

Eminent Hip-Hop artist Raftaar shared, “Royal Stag BoomBox is where the beats hit hard, and the vibes are always on point. For me, it’s about more than just rapping – it’s about taking the crowd on an energetic and emotional ride. Hyderabad brought the fire tonight, and I’m grateful to have had the chance to set the stage ablaze with my high-octane music and raw energy!”

DJ Yogii said, “Royal Stag Boom Box is all about making the crowd move and feel alive through music. As a DJ, my goal is to blend beats and genres to create an electrifying atmosphere. I’m stoked to bring my high-energy set this year and turn the event into one big, unforgettable party! It was an absolute thrill to open the night and set the rhythm for such incredible performances to follow.”

Popular gaming influencer Munna Bhai said, “Royal Stag BoomBox’s integration of gaming with music is revolutionary. The EAFC 24 showdowns brought an entirely new dimension to the festival, and the crowd’s reaction was incredible. This is exactly what the gaming community has been waiting for.”

Joker Ki Haveli added, “As a gamer, I am thrilled to join forces with Royal Stag BoomBox. The live gaming face-offs in Hyderabad added an electrifying new layer to the event, and I can’t wait to bring the energy of the gaming community to next event in Mumbai.”

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, “The universal language of music, especially in live experiences, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. Now, as we unveil the third edition of Royal Stag BoomBox, the platform is set to elevate the experience with an exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, along with art and cultural experiences, truly exemplifying the brand philosophy of Living It Large.”

Yatish Mehrishi, CEO of ENIL said “Royal Stag BoomBox is all about bringing people together through the magic of music—it’s where innovation meets culture, and tradition blends seamlessly with modern vibes. At ENIL, we’re excited to collaborate on something so special that celebrates diversity and creates unforgettable moments. This edition is a step forward in raising the bar, delivering energy, joy, and memories that music lovers across the country will treasure for a lifetime.”

Complementing the live events, the property will also produce a series of in-studio collaborations, creating original tracks that blend melodic and hip-hop elements, to be released as singles with accompanying videos across digital platforms.

Seagram’s Royal Stag Boombox is a celebration of India’s diverse music culture, bringing together iconic artists and fresh talents to create a dynamic fusion of sounds. Music has been a key consumer engagement pillar for the brand through the years. The platform audaciously brings together Bollywood’s timeless melodies with hip-hop’s raw energy, creating the original sound of today’s generation – Generation Large. The festival’s unique format creates a distinct sound that resonates with today’s youth – a tribe that makes rather than follows trends. With the Hyderabad show setting the perfect tone for this season, the third edition promises to deliver an exhilarating series of performances across the shows.