Massillon, OH, 10th January 2025 Jennifer L. Welsch of Massillon, Ohio, has been selected as a Lifetime Achievement Honoree by P.O.W.E.R. (Professional Organization of Women of Excellence Recognized). This prestigious distinction acknowledges her outstanding contributions and achievements in the field of publishing. Welsch will be included in the Winter 2025 issue of P.O.W.E.R. Magazine and highlighted on the P.O.W.E.R. website for life.

Jennifer L. Welsch is the owner and operator of JLW Publishing Services. Her company assists with all aspects of publishing, including design, editing, proofreading, and layout.

Welsch has over 24 years of experience in the book publishing industry coordinating with authors, publishers, and production staff to ensure the completion of projects on time and within budget. Jennifer founded JLW Publishing in 2024, inspired by customers reaching out to her for guidance at her previous job at a large publishing services provider.

JLW Publishing supports authors through the entire publishing process, from manuscript to print. They offer interior book design, cover design, page layout, copyediting, proofreading, sense reading, indexing, permissions, translations, and eBook conversions.

Jennifer holds a degree in English from Kent State University. In addition to her Lifetime Achievement Award, Welsch was chosen as a P.O.W.E.R. Woman of the Month for September 2024.

Spartanburg, SC, 10th January 2025 DELTA’s headquarters are located in Spartanburg, South Carolina, not far from the areas affected by the devasting impacts of Hurricane Helene. When Hurricane Helene struck the Carolinas, Delta employees recognized an opportunity to join in efforts to assist those working to help needy families and businesses throughout South Carolina, Western North Carolina, and Tennessee to cope with the impact of the hurricane and this devastating flood.

The initial response by state and local authorities was to conduct an assessment by aerial and ground teams in the affected areas, which quickly transitioned into reconstruction efforts. During this period, Delta discovered Cabins for Christ, an organization focused on building small shelters for those displaced by the hurricane.

In support of this effort, Delta’s CEO, Kevin Chang, worked with his staff to establish a dedicated response team. Faced with a significant gap between the available tools and the needs of volunteers, Delta took action by donating professional-grade saws to Salem Outreach, a disaster relief ministry.

Delta also delivered power tool equipment to Cabins for Christ at the Billy Graham Center, to help support the Asheville, Swannanoa, and Black Mountain regions.

Additionally, Delta supplied saws to Spokes of Hope, a disaster relief organization focused on rebuilding Chimney Rock, NC. This provision of high-quality tools greatly improved efficiency, as volunteers had previously endured lengthy delays due to a scarcity of equipment.

A daughter of a Delta employee, who had volunteered at Cabins for Christ, noted that many volunteers were left waiting for their chance to use one of only two available table saws at that time.

In response to this need, Delta is not only supplying vital tools, but is also setting up a mobile woodworking shop for deployment in nearby disaster-affected regions. This presents a groundbreaking approach to disaster relief which we hope will serve as the inspiration for similar efforts in future years. This initiative showcases the dedication of the Delta team, who feel their mission is to help deliver meaningful support to all communities.

On December 14, volunteers of the rebuilding projects around Lake Lure and Chimney Rock, North Carolina, gathered to celebrate their achievements and progress at a festival. Organizations like Spokes of Hope and City Serve were present, offering new toys for children, visits with Santa, and lunch for all attendees. Local area merchants devastated by the flooding showcased a large assortment of Christmas Gift items.

Delta’s CEO, touched by the efforts said, “True rescue goes beyond just providing physical assistance; it represents the revival of hope and the strengthening of community bonds.

“Delta is proud to play a key role in this initiative. In this crucial moment, we are proud to have distinguished ourselves as a vital source of support and resources in a meaningful way.”

Since 1919, the Delta trademark has represented the finest tools found in American woodshops. In response to modern woodworkers needs, Delta has consistently provided professional-grade tools.

Newark, NY,10th January 2025 BCH Miner cloud mining platform is powered by clean energy. The company was founded in August 2016 and is headquartered in Newport, UK. It has advanced cryptocurrency mining equipment, sites, maintenance facilities and cheap clean electricity. If you want to mine, BCH Miner is perfect for cryptocurrency enthusiasts. You don’t need any equipment to participate in mining and easily earn passive income.

How to mine in the cloud:

1: Register now to get a $10 bonus (can be used to earn $0.5 for daily check-ins)

2: Choose a contract: After successfully registering, the next step is to choose a mining contract that suits your goals and budget. BCH Miner offers a variety of contracts to meet different needs, whether you are a beginner or an experienced miner. Take a close look at the available options and consider factors such as contract duration, potential returns and associated costs.

Choose a contract that suits your investment strategy:

⦁ Basic cloud computing power contract: investment amount: $100, total net profit: $100 + $6.

⦁ Basic Cloud Computing Contract: Investment amount: $500, total net profit: $500 + $32.

⦁ Smart Cloud Computing Contract: Investment amount: $2,500, total net profit: $2,500 + $545.

⦁ Classic Cloud Computing Contract: Investment amount: $8,000, total net profit: $8,000 + $5,016.

⦁ Advanced Cloud Computing Contract: Investment amount: $11,000, total net profit: $11,000 + $9,099.

⦁ Super Cloud Computing Contract: Investment amount: $20,000, total net profit: $20,000 + $19,032.

3: Start making profits: Once you have selected and activated your mining contract, you can sit back and let the system do the work for you. BCH Miner’s advanced technology ensures that your mining operations run efficiently, maximizing your potential earnings.

As your mining activities progress, you will begin to see profits accumulate in your account. Track your performance through the platform’s dashboard and withdraw your earnings when you are ready. BCHMiner platform advantages:

1: Intuitive interface: The platform’s user-friendly interface ensures that even cryptocurrency novices can easily navigate.

2: Legality and global audience: The platform was legally established in the UK in 2016, protected and issued by the UK government, and has attracted more than 5 million real users around the world with cutting-edge technology.

3: Cutting-edge equipment: Using mining equipment provided by top mining machine manufacturers such as Bitmain, Shenma Mining Machine, Canaan Creative, etc., ensures the stable operation and efficient production capacity of Bitcoin miners.

4: Supports a variety of popular cryptocurrencies: such as DOGE, BTC, ETH, USDC, USDT, BCH, LTC, XRP, SOL, etc. for settlement.

5: Stable income: The contracts launched by the platform have income every 24 hours, and the principal is automatically returned after the contract expires.

6: Affiliate Program: Allows you to refer friends and receive a referral bonus of up to $15,000.

7: Professional Team: The platform has an experienced IT team and 24/7 real-time customer service team support to ensure that users can solve problems in a timely manner.

Summary:
BCH Miner is a legally registered company in the UK, engaged in network encryption technology services, authorized and regulated by the UK Financial Services Authority, and abides by local laws and regulations. Since its establishment in 2016, it has gained the trust of more than 5,000,000 users. The company’s mission is to make cloud mining accessible to everyone, providing state-of-the-art technology and large industrial data centers that can be accessed from anywhere and any device.

Baltimore, WA,10th January 2025- As technology continues to advance, the world is moving towards renewable energy-based operations. They rely on renewable energy sources such as solar and wind power to power new energy cloud mining operations, which greatly reduces mining costs and integrates electricity generated by surplus energy into the grid. It not only saves a lot of energy consumption, but also generates high profits, allowing investors to see the opportunities of new energy. In the fast-paced world of cryptocurrency, simplicity and profitability are key. For beginners who want to earn a stable income, cloud mining provides an attractive option.

What is cloud mining:
Cloud mining is the process of mining cryptocurrencies using remote data centers that share processing power. Mining cryptocurrencies through the cloud is an ideal way to leverage the power of professional mining equipment without owning or maintaining the hardware yourself. This method can help you save time and money while still receiving mining rewards.

What are the benefits of cloud mining?

1. Convenient investment.

2. You don’t need to buy any hardware equipment.

3. You don’t need any technical knowledge.

4. You don’t have to bear any operating costs.

5. It provides flexibility and reliability.

6. You can start using it right away.

Why choose BCH Miner:
BCH Miner has efficient clean energy. The platform was founded in August 2016 and is headquartered in Newport, UK, with more than 5 million members worldwide. Since its establishment, the company has been focusing on Bitcoin mining business. At present, the company not only has the most advanced mining technology, but also has deployed more than 60 large-scale mining farms; according to statistics, the company contributes about 3.8% of the global computing power. BCH Miner

Advantages of the platform:

1: Cutting-edge equipment: Using mining equipment provided by top mining machine manufacturers such as Bitmain, Shenma Mining Machine, and Canaan Creative to ensure the stable operation and efficient production capacity of Bitcoin mining machines.

2: Legality and global audience: The platform was legally established in the UK in 2016, protected and issued by the British government, and has attracted more than 5 million real users worldwide with cutting-edge technology.
3: Intuitive interface: The platform’s user-friendly interface ensures that even cryptocurrency novices can easily navigate.
4: Supports a variety of popular cryptocurrencies: such as DOGE, BTC, ETH, USDC, USDT, BCH, LTC, XRP, SOL, etc. for settlement
5: Stable income: The contracts launched by the platform have income every 24 hours, and the principal will be automatically returned after the contract expires.
6: Professional team: The platform has an experienced IT team and 24/7 real-time customer service team support to ensure that users can solve problems in time.
7: Affiliate program: allows you to recommend friends and get up to $20,000 in referral bonuses.

How to join BCH Miner:

1: Register now to get a $10 bonus (daily check-in can be used to earn $0.5).
2: Choose a contract: After successfully registering, the next step is to choose a mining contract that suits your goals and budget. BCH Miner offers a variety of contracts to meet different needs, whether you are a beginner or an experienced miner. Take a close look at the available options, considering factors such as contract duration, potential returns, and associated costs.

Choose a contract that fits your investment strategy:

⦁ Experience contract: investment amount: $100, total net profit: $100 + $6.
⦁ Basic Contract: Investment Amount: $700, Total Net Profit: $700 + $63.
⦁ Smart Contract: Investment Amount: $2,500, Total Net Profit: $2,500 + $545.
⦁ Classic Contract: Investment Amount: $8,000, Total Net Profit: $8,000 + $5,016.
⦁ Advanced Contract: Investment Amount: $11,000, Total Net Profit: $11,000 + $9,099.
⦁ Super Contract: Investment Amount: $40,000, Total Net Profit: $40,000 + $47,120.

3: Start Profiting: Once you have selected and activated your mining contract, you can sit back and let the system do the work for you. BCH Miner’s advanced technology ensures that your mining operation runs efficiently, maximizing your potential earnings.

As your mining activities progress, you will begin to see profits accumulating in your account. Track your performance through the platform’s dashboard and withdraw your earnings when you are ready.

Conclusion:
BCH Miner is a legally registered company in the UK, engaged in network encryption technology services, and is authorized and regulated by the UK Financial Services Authority and complies with local laws and regulations. BCHMiner provides an easy and profitable way to cloud mining. Whether you are a mining novice or an experienced investor, BCHMiner’s platform makes it easy for you to maximize your earnings.

10th January 2025  New Delhi, Delhi, India  A Memorandum of Understanding (MoU) has been signed between the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry and JK Cement, a leading manufacturer of grey and white Cement, to usher innovation, empower entrepreneurs, and strengthen India’s manufacturing ecosystem.

According to DPIIT, this strategic collaboration aims to transform India into a global manufacturing hub by nurturing product startups, innovators, and entrepreneurs. The partnership will enable access to cutting-edge infrastructure, state-of-the-art manufacturing and R&D facilities, mentorship opportunities, pilot projects, and university resources under JK Cement.

Terming this MoU as a Startup friendly initiative, Mr. Sanjiv Singh, Joint Secretary, DPIIT, said that it is a right step in the direction of creating synergies with JK Cement to build a conducive environment for startups and innovators.

Adding further Mr. Singh said this much needed endeavour will immensely help the budding entrepreneurs to scale new heights through this collaboration, will eventually transform innovative ideas into impactful solutions thus emerging India as a global leader in the arena of manufacturing and innovation.

Outlining the essence of this strategic alliance, Director Startup India, Dr. Sumeet Kumar Jarangal revealed that this pro-startup initiative seeks to accelerate entrepreneurship, create viable solutions and drive sustainable development by supporting atleast 10 startups and entrepreneurs over the next one year.

Reiterating JK Cement’s commitment, Mr. Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement Ltd, said “Partnering with DPIIT reflects our unwavering commitment to nation-building. Together, we aim to cultivate a dynamic and competitive manufacturing ecosystem, driving India’s ambition of becoming a self-reliant and innovation-led economy. This collaboration will ensure that India’s manufacturing ecosystem reaches unprecedented heights, fostering economic prosperity and technological advancement.”

DPIIT and JK Cement envision a future where India stands as a global leader in manufacturing, characterized by innovation, sustainability, and economic resilience. By investing in the growth and development of startups, this partnership is set to create a robust foundation for long-term national progress and self-reliance.

10th January 2025 Mumbai, Maharashtra, India Asian Paints continues to celebrate the stories behind remarkable homes with Season 8 of ‘Asian Paints Where the Heart Is’. The latest episode invites viewers into the warm and inspiring world of Manu Bhaker, an Olympic medal-winning shooter and Indian sports icon. A young icon who has brought immense pride to the nation, Manu offers a heartfelt glimpse into the values that shape her life and her home.

Rooted in humble beginnings in Goria Village, Haryana, Manu Bhaker’s story is one of grit and gratitude—shaped by cherished memories of growing up with her mother and brother while her father worked at sea in the merchant navy. Her home beautifully reflects this journey, combining modern minimalism with traditional warmth. “I have come a long way, and I’ve realized that it’s not just the athlete who wins a medal for the country, but the entire family that makes sacrifices to make it possible. This house is my way of honoring their love and support,” Manu shares with heartfelt emotion.

Transformed with the expertise of Asian Paints Beautiful Homes Service, Manu’s home radiates warmth and love. Designed as a tribute to her parents, the makeover seamlessly blends minimalism with personal touches, creating a truly special space. “When I think of home, it means comfort, belonging, and most importantly, my mom,” she adds with a smile.

The living room, a cozy yet elegant space, features the Gokul Pichwai wallpaper from the Asian Paints Sabyasachi for Nilaya range. The striking wallpaper adorns motifs of cows and trees, paying homage to her rural roots and her mother’s fondness for these symbols. Muted ivory tones complement the centrepiece, creating a calm and sophisticated vibe. “Mom absolutely loved this wallpaper. It’s the only bold element here, while everything else is subtle,” says Manu.

A corner of the home proudly displays Manu’s sporting achievements, including a selection from her vast collection of medals. “”These medals represent just 10% of what I’ve achieved, but they hold immense sentimental value,” she remarks. Thoughtfully, she has left room for more medals, symbolizing her ongoing journey as an athlete.

Manu’s bedroom is a sanctuary of pastel hues that reflect her personality and preferences. “I wanted the vibe of my room to flow seamlessly from the wallpaper, with colours that are soothing and close to my heart,” she says. Accented with green tones and a hand-painted doodle wall, the space mirrors her calm and focused approach to life. The doodle reflects her creative side serving as a unique focal point in the room. Manu shared, “This doodle wall makes the space feel truly mine. It’s playful, lively, and every time I look at it, it reminds me of the joy and creativity that I wanted in my home.”

For Manu, her home embodies strength and love, values she attributes to the women in her life. A striking line she holds dear says it all: “Strong women raise strong girls.” Her journey, much like her home, is a story of determination, resilience, and family.

Manu’s home is more than a space—it’s a sanctuary that reflects her personality, values, and journey. Designed with her family’s involvement, it embodies strength, creativity, and love. From the soothing pastels of her bedroom to the sophisticated living room design, every detail tells a story of shared memories and resilience. Her home stands as a heartfelt haven, inspiring others to infuse their spaces with personal touches and meaning.

10th January 2025  Pimpri Pune, Maharashtra, India  Dr. D. Y. Patil Medical College, Hospital & Research Centre Pimpri Pune is set to launch a unique value-added course in Bharatnatyam for its medical students, commencing in December 2024. This initiative integrates the classical Indian temple art form into medical education, offering students a creative outlet to relieve stress, focus their minds and enhance overall well-being.

This 9 Week course, guided by the esteemed Guru Dr. Swati Daithankar, will be offered currently for MBBS students. This Value Added Course offered by the Department of Physiology will have classes every Tuesday and Thursday from 4:00 PM to 5:00 PM. Bharatnatyam, a classical dance form rooted in Indian cultural heritage, is celebrated for its ability to cultivate poise, stability and mindfulness. By incorporating Rasa, Taal, Abhinay and mythological stories into the curriculum, this course aims to deepen students’ appreciation for the art form while promoting mental peace and balance amidst rigorous academic schedules. The course also aims to mark World Dance Day on April 29, 2025, with a celebration featuring performances by the student.

Guru Dr. Swati Daithankar, who will lead the course, shared, “Bharatnatyam is not just a dance form but a medium for self-expression and inner balance. This course will introduce students to its profound aesthetics, teaching them the importance of rhythm, coordination and focus.”

Highlighting the vision behind the course, Dr. (Mrs.) Bhagyashree Patil, Pro-Chancellor, Dr. D. Y. Patil Vidyapeeth, Pune, said, “Through this initiative, we aim to provide students with a meaningful break from their rigorous academic schedules while fostering their overall development. Bharatnatyam’s blend of physical movement and cultural depth makes it an ideal addition to their educational journey.”

Dr. Yashraj Patil, Trustee and Treasurer of Dr. D. Y. Patil Vidyapeeth, Pimpri, Pune, remarked, “This value-added course in Bharatnatyam reflects our commitment to creating a well-rounded learning environment. It not only connects students with India’s rich cultural heritage but also equips them with tools to manage stress and enhance their overall academic performance.”

Emphasizing the student-centric benefits, Dr. Rekha Arcot, Dean of Dr. D. Y. Patil Medical College, Hospital & Research Centre, stated, “Medical education can be demanding and initiatives like this help students find balance and build resilience. Bharatnatyam, with its focus on rhythm and expression, encourages mindfulness, discipline and creativity, which are essential for personal and professional growth.”

The course combines theoretical and practical aspects, covering rhythmic patterns, hand gestures, foundational dance steps and breathing exercises. Students will also explore the history and aesthetics of Bharatnatyam, enriching their understanding of this classical art form.

This initiative underscores Dr. D. Y. Patil Medical College, Hospital & Research Centre’s commitment to holistic education, empowering students to achieve academic excellence while maintaining mental and emotional well-being.

10th January 2025  Mumbai, Maharashtra, India  Federal Express Corporation (“FedEx”), the world’s largest express transportation company, has further expanded the reach of FedEx® International Connect Plus (FICP) in India, now connecting customers to a wide range of destinations across the Asia, Americas and Europe. This cost-effective, day-definite international shipping solution is designed to deliver cross-border e-commerce shipments within 3-4 business days*.

FedEx aims to empower India’s growing e-commerce sector, projected to reach USD 325 billion(1) by 2030. With third-party logistics anticipated to manage nearly 17 billion(2) shipments over the next seven years, dependable, flexible, and affordable international shipping has never been more essential. FICP meets this demand by simplifying cross-border logistics and enhancing customer satisfaction with flexible delivery options.

“E-commerce is accelerating cross-border trade, and businesses need smart, cost-effective solutions that expand reach without compromising speed and flexibility,” said Nitin Navneet Tatiwala, Vice President of Marketing and Air Network, MEISA, FedEx. “Our focus is on creating efficient, agile supply chain solutions for India’s evolving e-commerce landscape. By combining our advanced physical and digital networks, we aim to better serve our customers—especially the small- and mid-sized businesses that drive growth in today’s competitive economy.”

Other benefits of FICP for E-Commerce

• Seamless E-commerce Integration: Easy integration with major e-commerce platforms ensures a smooth, paperless shipping process for businesses and customers.
• Enhanced Customer Control and Visibility: Through FedEx Delivery Manager®, customers can track shipments and adjust delivery schedules in real-time. Additionally, Picture Proof of Delivery (PPoD)* provides visual confirmation of delivery and reassure recipients that their package has been delivered, boosting convenience and satisfaction.
• Flexible Delivery Options: Customers can select from multiple delivery choices, including residential delivery or pick-up at a nearby retail location or locker.
• Weekend and Evening Delivery~: Enables delivery at times that best suit customer schedules, avoiding delays.
• Added Savings^: Includes waivers on the ‘Residential Delivery surcharge’ and the ‘Remote Area Delivery’ surcharge, providing additional cost savings for businesses.

FedEx also supports global commerce with a suite of digital solutions designed to streamline logistics. Tools like FedEx Delivery Manager, FedEx One Stop Shop, and the FedEx Import Tool simplify processes with centralized documentation, online payment options, and customized delivery preferences, further enhancing the value and convenience for businesses looking to expand their international reach.

*Availability of services and transfer times may vary depending on origin and destination. For more details, please contact your sales representative or visit fedex.com.

~Availability of services in select destinations. For more details, please contact your sales representative or visit fedex.com.

^ ‘Residential Delivery’ surcharge waiver available in all destinations and ‘Remote Area Delivery’ surcharge waiver applicable for select destinations. For more details, please contact your sales representative or visit fedex.com.

10th January 2025  Barmer, Rajasthan, India  Rajasthan’s rich cultural heritage takes center stage as STAGE OTT proudly presents the Rohidi Music Festival—a grand celebration of the state’s vibrant musical traditions. Scheduled for January 12, 2025, this one-of-a-kind event will transform the enchanting sand dunes of Rohidi in the Sheo region of Barmer into a pulsating arena of soulful rhythms and melodies. Timed to coincide with Swami Vivekananda’s birth anniversary and National Youth Day, the festival promises a day of unforgettable performances and cultural immersion, starting at 2:00 PM.

The festival brings together over 350 Manganiyar artists, revered worldwide for their electrifying performances and their unique ability to preserve Rajasthan’s folklore, history, and traditions through music. Known for their appearances on international platforms like Coke Studio, the Manganiyars will captivate audiences with their powerful vocals and intricate rhythms, using traditional instruments such as the khartal and dholak.

The event will feature prominent dignitaries and chief guests, further amplifying its significance. Speaking about the festival’s purpose, Vinay Singhal – CEO & Co-Founder, shared, “The Rohidi Music Festival is our tribute to Rajasthan’s timeless musical legacy. Through this initiative, we aim to bring the Manganiyars’ artistry to a larger audience, while fostering a deeper appreciation for traditional art forms. Visitors can look forward to an immersive cultural experience, complete with mesmerizing performances and the majestic beauty of Barmer’s desert landscape.”

Beyond music, the Rohidi Music Festival serves as a movement to uplift and empower Rajasthan’s border communities. By providing a platform for local talent, creating employment opportunities, and fostering cultural pride, the festival contributes to the social and economic development of the region.

Mark your calendars and join us for an extraordinary journey into the heart of Rajasthan’s heritage, hospitality, and artistry. Together, let’s celebrate the living history of the Manganiyars and take a step towards preserving our nation’s cultural treasures.

10th January 2025  Mumbai, Maharashtra, India  Wonderful® Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, is celebrating the launch of California Pistachios’ first international advertising campaign, “The Better Nut”. This initiative communicates the nutritional benefits of California pistachios, aiming to increase category awareness and position them as a delicious, guilt-free and complete protein snack.

The campaign’s centrepiece is a striking visual featuring an arm flexing its muscles crafted entirely of California pistachios in their vibrant green hue. This imagery will be showcased across billboards, unipoles, newspapers, and in-app promotions on Amazon. The messaging highlights California pistachios as a tasty and guilt-free snack boasting essential vitamins, minerals and other nutrients that promote well-being.

The Better Nut draws insights from a global study conducted by Wonderful Pistachios across ten countries, revealing a rising demand for healthier snacks and plant-based protein among urban Indians. Key findings include:

• 86% of consumers seek protein in their diets.
• 58% of India consumers perceive health to be more important than taste
• Nuts are the second most popular snack in India, with 86% of shoppers buying them and 66% of urban Indians snacking on pistachios.

The ICMR-National Institute of Nutrition (ICMR-NIN), recommended including nuts like pistachios as a healthy snack and an essential source of plant protein in a balanced diet. A serving of 28 grams of California pistachios contains 6 grams of protein, fibre, and unsaturated fats, making them ideal for mindful snacking.

Diana Salsa, Vice President of Marketing at Wonderful Pistachios, stated, “India is a dynamic and growing market with a deep appreciation for nutritious and versatile foods. With its rich culinary traditions and a rising focus on healthy lifestyles, The Better Nut offers an incredible opportunity for us to connect with consumers who value the quality, taste and benefits of incorporating pistachios into their daily diet. Over the last six years, pistachio consumption in India has doubled, driven by a growing awareness of these nuts’ nutritional benefits.”

The campaign is a collaboration between Wonderful Pistachios’ in-house agency, Wonderful Agency, DDB Mudra for creative adaptation and PHD India, part of the Omnicom Media Group, for media execution.

Michael Perdigao, President of The Wonderful Agency, The Wonderful Company’s in-house agency, commented, “The Better Nut campaign inspires us to see that making a healthy snack choice is simple. This new campaign uses clean and impactful visuals that make it easy to understand why pistachios are a smart snack for any time of day.”

Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra added, “We are excited to collaborate with California Pistachios on this campaign. Our strategy blends to adapt global brand consistency with local adaptation to resonate with Indian audience. In addition to the striking imagery created by TWC, our 3D installation of a giant pistachio will draw eyeballs to the powerful health benefits of pistachios.”

The campaign will run for three weeks, targeting high-traffic locations across Mumbai, Delhi, and Bengaluru. Select billboard sites in these cities will feature the 3D installations of a giant pistachio to enhance engagement. The print advertisements will appear in a leading newspaper, while a customized Amazon storefront will elevate category visibility, featuring QR codes on creatives to streamline purchasing from leading brands in India offering California pistachios.