13th December 2024   Mumbai, Maharashtra, India  Crompton Greaves Consumer Electricals Limited, renowned for its dedication to quality and innovative lighting solutions, is thrilled to unveil its latest range of Decorative lights – The Wallsmile Wall Light Series. Whether you are decorating your home or just looking to add a touch of elegance, this collection is designed to elevate living spaces for DIY enthusiasts and professional decorators. Perfect for both minimalist and luxurious interiors, these wall lights will add a touch of elegance and charm to any room.

Consumers are increasingly looking for lighting solutions that combine beauty and functionality. Crompton’s Wall Lights satisfy the consumer’s needs by offering a blend of elegance and style that transforms any space. These lights create a distinctive ambiance. Whether you’re looking to add a touch of luxury or set the perfect mood, Crompton’s Wall Lights come in a variety of shapes that match every emotion, effortlessly infusing warmth and charm into your home. Ideal for corridors, garden walls as well as indoor spaces, these lights help create an inviting atmosphere that reflects your unique personality. They add depth and visual interest to any space, enhancing your living environment.

Crompton’s Decorative Wall Lighting Range includes a diverse range of products which elevate the overall experience of the consumer:

Wall Lamps: All four of these contemporary designs are made to last and are easy to install. With a one-year warranty, these lights demonstrate Crompton’s dedication to excellence.

Ball Lights: Lighting is more than just a necessity; it’s an essential element of design that transforms spaces. This collection of wall lights combines artistry and functionality, providing not only illumination but also a touch of elegance for any room.

K Lights: The One-Way and Up & Down K Light are engineered to direct light precisely where you need it. Whether you want to highlight a piece of art, illuminate a pathway, or create ambiance in a cozy corner, this fixture delivers bright, focused lighting that enhances your environment.

Telescopic Up & Down Lights: The Two-Way Telescopic lights are designed to project light both upward and downward, offering enhanced versatility for your lighting needs. Whether you want to highlight architectural features or create a warm ambiance in a living area, this fixture delivers beautifully balanced light in both directions.

Designed to upgrade the overall lighting experience of the space, the Decorative Wall Lights range offers reliable lighting solutions for anyone who wants to upgrade the aesthetics of their home décor. This range of lights is water resistant and dust-free, which makes them suitable for both indoor as well as outdoor environments as they can take splashes of water without affecting the productivity and functioning of the product. Additionally, the entire range of these wall lights are registered with Bureau of Indian Standards (BIS), which ensures that the safety, quality & performance standards are verified.

Speaking about the latest launch, Mr. Shaleen Nayak, Vice President & Business Head, Lighting – Crompton Greaves Consumer Electricals Ltd., stated, “At Crompton, we view lighting as an art form that has the power to redefine spaces—going far beyond mere illumination. Our approach focuses on offering consumers innovative solutions that elevate their everyday experiences. From enhancing ambiance to ensuring reliability, our lighting solutions are designed to combine beauty, functionality, and durability. The latest Wall Lights Range exemplifies this ethos, featuring surge protection, water resistance and easy installation. These lights are not just fixtures—they’re a testament to Crompton’s commitment to setting new benchmarks in quality and originality, making us a trusted partner for modern homes.”

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, this collection is designed to brighten and elevate interiors while enhancing décor.

The price range of the products is as follows:

Available at Crompton-authorized retail outlets nationwide and on major e-commerce platforms, this collection is designed to brighten and elevate interiors while enhancing decor.

13th December 2024   New Delhi, Delhi, India   A new study highlights the grave impacts of illegal ritualistic hunts in West Bengal, India, where thousands of hunters gather during cultural or religious festivals to kill wildlife using traditional weapons such as bows, catapults, and spears. The research involved socio-economic questionnaires carried out with 99 hunters from hot spot areas and reveals that these large-scale social events impact more than 90 different species, including some already at risk of extinction, while posing significant challenges for animal welfare.

The hunts, which are conservatively estimated to result in the deaths of 5,000 animals annually, target species ranging from wild boars and Bengal monitors to jungle cats, Indian flying foxes and greater coucals. Among these, seven species are listed as globally threatened on the IUCN Red List, including the Critically Endangered elongated tortoise and long-billed vulture. Additionally, 25 species fall under Schedule I of India’s Wildlife Protection Act, making their killing illegal under all circumstances.

The study also explored the motivations driving hunters. Wild meat consumption remains central to these events, often as part of celebratory feasts. However, some species, such as Bengal monitors, are also hunted for their skin, bones, and fat for use in traditional medicine or decorative items. Economic trade in wildlife derivatives was reported by a smaller proportion of hunters. Notably, personal enjoyment, rather than economic gain or subsistence use, emerged as the primary motivation for participating in the hunts.

Despite the scale of the issue, the study underscores opportunities for change. The authors call for strengthening law enforcement alongside targeted awareness campaigns to help communities transition toward sustainable practices, ensuring the preservation of both cultural traditions and West Bengal’s unique wildlife. Additionally, they recommend involving local stakeholders in the development of wildlife-friendly initiatives, offering a practical pathway to protect biodiversity while fostering community pride.

Dr Neil D’Cruze, lead author and Head of Wildlife Research at World Animal Protection, said, “Every year these large ritualistic hunts are a devastating blow for both local biodiversity and animal welfare. They typically involve thousands of hunters, leading to the estimated indiscriminate killing of at least 5,000 wild animals annually. Among the species most at risk are the Critically Endangered elongated tortoise, slender-billed vulture, and long-billed vulture, whose populations are already in steep decline. Beyond the staggering loss of threatened species, the methods used—such as spears, catapults, and bows—inflict immense suffering on animals, many of whom are left to die slow, painful deaths. The scale of animal suffering and its impact on ecosystems cannot be overstated.”

Shubhobroto Ghosh, Co-author of the study and Wildlife Projects Manager at World Animal Protection India, said, “While ritualistic hunting may have deep cultural roots, it is illegal under Indian law. The Wildlife Protection Act, 1972, strictly bans hunting of Schedule I species, including the Critically Endangered long-billed vulture and elongated tortoise, granting them the highest protection. Our study, however, offers hope: these hunts are largely motivated by personal enjoyment rather than subsistence. Encouragingly, most hunters expressed interest in legal alternatives like wildlife-friendly tourism or nature-based festivals, which could sustain cultural traditions while safeguarding wildlife and instilling pride in the region’s rich biodiversity.”

Gajender Sharma, Director of World Animal Protection India, said, “This study is not just about documenting a problem but finding solutions. The success of community-led conservation initiatives, such as the Khonoma Nature Conservation Sanctuary in Nagaland, shows what’s possible when people and wildlife thrive together. By offering wildlife friendly alternatives like wildlife photography, birdwatching, and eco-tourism, we can address hunters’ motivations for enjoyment while creating new opportunities. With combined efforts in law enforcement and community engagement, a positive transformation for both wildlife and people in West Bengal is achievable.”

13th December 2024 Gurugram, Haryana, India  Drinking water has never been this exciting! Wahter, India’s innovative advertising and packaged drinking water brand, has launched a new product, Shot by Wahter, which combines hydration with an engaging chance to win the latest iPhone every month.

Shot by Wahter is designed for GenZ and millennials, offering not just water but also a bit of excitement. Every bottle comes with a QR code on its eye-catching label. Scan the code, fill in some important details, and you’re entered into a monthly giveaway to win the latest iPhone. It’s an easy and fun way to turn something as simple as drinking water into a thrilling experience.

Co-founded by Amitt Nenwani and Kashiish A Nenwani, Wahter has redefined everyday advertising, and Shot by Wahter takes this vision further by creating an interactive, youth-focused product that seamlessly blends functionality with engagement. Available in 250 ml and 500 ml sizes, Shot is competitively priced alongside market leaders like Bisleri and Kinley. Its vibrant design and accessibility across General Trade, Modern Trade, and local stores ensure it appeals to a broad audience. Beyond being a refreshing hydration choice, Shot also serves as a unique advertising platform, with 40% of its label reserved for brands to communicate directly with consumers in high-traffic retail environments.

GenZs, with its 43% contribution to India’s household consumption, represents a significant growth driver for brands. Shot taps into this influence by offering a product that resonates deeply with their lifestyle and preferences. The interactive element of the iPhone giveaway adds an extra layer of fun and engagement for customers and gives advertisers a fresh way to connect with their audience.

Winners of the iPhone giveaway will be announced on the 25th of every month on Wahter’s social media pages, building excitement and keeping everyone engaged. Launched in November, Shot by Wahter is a new way to enjoy your water while adding a little thrill to your day. So why wait? Grab a bottle, scan the code, and see if you’re the next iPhone winner!