11th December 2024 Gurugram, Haryana, India  BookMyForex.com, India’s first and largest online foreign exchange marketplace, has announced a dual offer this travel season. The company has launched ‘Lowest Rate Guarantee’ offer along with the “Crazy Cashback Sale”, setting a new benchmark in the forex industry. With the “Lowest Rate Guarantee” offer, BookMyForex guarantees customers the most competitive rates on forex cards, currency notes, and international money transfers. If a customer finds a lower rate elsewhere, BookMyForex will refund double the price difference as cashback. To make international travel even more rewarding, the company has also launched its “Crazy Cashback Sale” which allows customers to get up to ₹7500 cashback on forex purchases made via forex cards and currency notes-offering up to 3.3% savings on overall forex expenses.

Commenting on the dual offer launch, Sudarshan Motwani, Founder and CEO, BookMyForex.com, said, “BookMyForex has already established itself as the most affordable forex player in India, offering customers up to a 5% rate advantage compared to other providers. With the introduction of the ‘Lowest Rate Guarantee’ and the ‘Crazy Cashback Sale,’ we are reinforcing our commitment to delivering unparalleled value. Our platform leverages real-time data from partner Banks & hundreds of RBI-licensed money changers to ensure the most competitive rates for forex cards, currency notes, and money transfers. For forex cards, our zero-markup on live interbank rates (IBR) ensures that customers get prices as close as possible to the true interbank rates. This Lowest Rate Guarantee is a game-changer, elevating our promise to provide the best forex solutions in the industry.”

Key Highlights of the Offer

• Lowest Rate Guarantee: Customers will receive double the price difference as cashback if they find the same product offered on any other forex company’s website.
• Crazy Cashback Sale: Customers can get up to ₹7,500 cashback on forex purchases, saving 3.3% on their orders. This offer is available to both new and existing customers and applies to every forex card or currency note purchase during the offer period.

Addressing Growing Demand for Forex Solutions
According to recent industry statistics, over 17 million Indian nationals travelled abroad between January and July 2024. The United Arab Emirates, Saudi Arabia, the United States, Thailand, and Singapore ranked as the top five destinations. BookMyForex is leveraging this trend by offering affordable and transparent forex solutions, solidifying its reputation as the most trusted online forex brand with over USD 1.5 billion in currency exchanges.

Nitin Motwani, Founder & CTO, BookMyForex commented, “With the holiday season around the corner, the launch of the Lowest Rate Guarantee and Crazy Cashback Sale is perfectly timed to meet the growing demand for forex services. BookMyForex has introduced the much-required technology in money changing business that has revolutionized the customer experience while ensuring highest standards of compliance. We anticipate a threefold growth, solidifying our position as the preferred choice for Indian travellers.”

BookMyForex delivers currency notes across 50+ Indian cities at the best forex rates, compared across hundreds of money changers in the area, with same-day doorstep delivery across India. The BookMyForex Multi-Currency Forex Card, a zero-markup card, offers seamless features such as instant reload and unload for hassle-free transactions. Additionally, the company provides same-day money transfers to over 200 countries with zero transfer fees, making global payments simple and cost-effective. The Lowest Rate Guarantee applies to all new forex orders (forex card, foreign currency notes, and international money transfers) placed via the BookMyForex mobile app (available on Android and iOS) or the website www.bookmyforex.com. This offer is valid until January 2024.

11th December 2024  Mumbai, Maharashtra, India It’s time to sweat, sculpt, and soar like never before! Squat Up, Mumbai’s cutting-edge fitness destination is all set to take the game a notch higher. The sprawling, over 10,000 sq. ft., gym has undergone a spectacular makeover with brand-new pickleball courts, an open terrace workout space, and an atmosphere that will get you addicted to your fitness regime.

Co-founded in 2017 by Maitri Boda, Squat Up began as a personal journey of transformation and has grown into a vibrant fitness community. Rooted in the belief that fitness thrives in a supportive environment, Squat Up empowers individuals to achieve their health and wellness goals together.

“Creating a facility like this has been a dream come true,” says Maitri Boda, Co-founder of Squat Up. “With top-notch equipment, diverse classes, and an expert team of trainers, we’re here to help you achieve your fitness goals and live your healthiest, happiest life.”

What’s New at Squat Up?

Pickleball Courts: Squat Up proudly introduces two brand-new pickleball courts, becoming the first gym in Mumbai to feature this exciting sport. Whether you’re an experienced player or a newcomer, these courts are a fun way to stay active and fit.

Open Terrace Workout Space: Enjoy invigorating outdoor workouts on the terrace, surrounded by lush greenery. This sunlit, serene space is perfect for combining fitness with the rejuvenating power of nature.

Sleek Interiors and Premium Equipment: Step into a modern workout haven featuring premium equipment from top brands like Hammer Strength, Hoist, and RealRyder. Whether you’re into high-intensity functional training, kickboxing, Pilates, or yoga, Squat Up offers classes and personalized training programs tailored to every fitness style.

World-Class Amenities: Recover and recharge with world-class facilities, including steam rooms, relaxing massages, and ice baths.

At Squat Up, fitness isn’t just about physical transformation—it’s about community, support, and achieving your full potential. With expert trainers, vibrant classes, and a holistic approach to wellness, it’s a space where you can truly thrive.

11th December 2024  Mumbai, Maharashtra, India  Amazon MX Player, Amazon’s free video streaming service, continued to break new viewership records for the fourth season of its popular reality show – Playground. The latest season drove 32 million views, which solidified the franchise’s standing as India’s leading gaming reality show. Playground S4 brought together a group of popular contestants, with intense battles over two months, with Elvish Yadav’s BT Android team emerging as the finale winner.

From its debut episode, Playground S4 kept audiences hooked with unique gaming challenges and fierce battles between contestants. The diverse panel of mentors including Elvish Yadav, Uorfi Javed, Munawar Faruqui, Mythpat, and Mortal further elevated the energy in this season. Playground S4 was sponsored by some of the biggest brands in India, such as Hero MotoCorp, Tecno, Zupee, and MAAC, who recognised the massive appeal and engagement of the show.

Reflecting on this season’s success, Karan Bedi, Director and Head at Amazon MX Player, said, “At Amazon MX Player, we are always attempting to entertain our audiences with exciting and unique concepts. Playground has been incredibly successful since its debut. We are humbled by the love received from our viewers across India and the success that our sponsor brands have seen with the latest season. We look forward to bringing yet another exciting season in the future!”

Elvish Yadav, the winning mentor for a second consecutive year, said, “It’s been an amazing journey, and I’m so proud that my team came out on top. To repeat history and take home the title once again is an incredible feeling. Playground S4 has truly set a new standard and I’m so proud of everything we’ve achieved. The competition was intense, but we gave it our all, every single week. It’s amazing to see how far the show has come and the impact it’s had on the audience across India.”

“We are thrilled with the success of Playground Season 4. The show has not only captivated audiences but has also set new benchmarks in the gaming entertainment space. Our partnership with Amazon MX Player has enabled us to set new benchmarks in engagement, storytelling, and entertainment. We are grateful for the support of our partners and viewers, and we look forward to bringing even more exciting seasons of Playground in the future,” said Mayank Yadav, CEO of Rusk Media.

“Playground has redefined how gaming and entertainment converge, cementing its place as a trailblazing IP in the Indian digital ecosystem. Season 4, with over 32 million unique views over 45 days, has showcased the power of content made for the youth. It has been an incredible journey, showcasing how gaming can be a platform for collaboration, mentorship, and storytelling. This season has been a shining example of our vision of ‘timeshare of mindshare,’ showcasing NODWIN Gaming’s commitment to creating curated experiences for the youth globally. With our partners, Playground will continue to engage on what’s cool and showcase epic content,” said Akshat Rathee, CEO of NODWIN Gaming.

Presented by Hero MotoCorp and co-powered by Tecno Mobile and Zupee, the Official Gaming partner, Playground S4 is proudly brought to you in association with Haier, ITC Bingo, MAAC, Urban Needs, Zello, and Hell Energy. All episodes are available to stream for free on Amazon MX Player. Watch it on the MX Player app on your mobile or TV, on Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.

11th December 2024  Delhi, India As part of the “The Art of European Pork” campaign, Belgian Meat Office recently organized an exclusive series of chef demonstrations across India, with events held in New Delhi, Mumbai, and Bengaluru. These demonstrations celebrated the excellence of Belgian pork and provided Indian professional chefs with valuable insights into its quality and versatility.

Steven De Wilde Deputy Head of the Mission addressing the audience

Exclusive Belgian Pork Recipes & Interactive Experience

Each demonstration began with a networking session, creating a platform for chefs to exchange ideas and insights. Chef William Marchetti, a specialist in charcuterie, and boucherie, conducted live cooking demonstrations showcasing the versatility of Belgian pork through a selection of recipes tailored for Indian chefs. The demonstrations offered a comprehensive presentation, providing insightful information on the key attributes of Belgian pork: quality, safety, producers’ know-how, and exceptional services that define it.

Attendees were invited to taste and experience the premium quality, tender texture, and exquisite flavor of Belgian pork, gaining firsthand knowledge about its unique characteristics.

The demonstration was held on Monday, 11th November, at the prestigious Embassy of Belgium, adding a layer of elegance and diplomatic importance to the occasion.

On Tuesday, November 12th, the Mumbai demo took place at the iconic Four Seasons Hotel, a venue renowned for its luxury and world-class culinary standards. Guests took part in the informative demo session and were later invited to AER Bar, one of the city’s most iconic rooftop venues, for canapés and networking. The series concluded on Thursday, November 14th, at The Leela Palace, a symbol of refined hospitality and culinary excellence.

Chefs during Belgian Pork Culinary Training

The workshop series provided Indian chefs with the chance to gain valuable insights into Belgian pork and discover new ways to utilize this exclusive meat in their cooking. Through the exchange of tips and techniques, Belgian Meat Office aims to encourage chefs to incorporate Belgian pork into their culinary creations.

11th December 2024   Mumbai, Maharashtra, India Universal Sompo announced its collaboration with Child Rights and You (CRY) to foster educational opportunities for children in marginalized communities in Andhra Pradesh. The partnership comes on the eve of inauguration of Universal Sompo’s new corporate office in Mumbai. The initiative aims to address barriers to education and equip students with the tools needed to pursue professional courses and brighter futures. This program will directly benefit 114 students and 82 families, empowering communities by facilitating access to professional courses and better career opportunities.

The collaboration will initiate an educational project aimed at establishing Remedial Tuition Centres specifically for 10th and 12th-grade students. The project aims to prepare students for their board examinations over a three-month period (Jan to March 2025), ensuring that all enrolled 10th and 12th graders successfully appear for these critical assessments. The initiative seeks to improve learning outcomes, particularly in challenging subjects like Mathematics and Science, guide students toward professional and science-based education streams. Additionally, the initiative includes career counselling to assist students in making informed decisions about pursuing science and mathematics streams in intermediate education, as well as engineering or medical courses in tertiary education.

Sharad Mathur, MD & CEO, Universal Sompo, remarked, “Our collaboration with CRY represents our commitment to empowering communities and fostering sustainable development. Education is the cornerstone of progress, and through this initiative we aim to help children achieve academic excellence and unlock their potential for a brighter future. As the appointed insurer for the state of Andhra Pradesh, Universal Sompo continues to contribute to regional development, aligning its efforts with its mission to create meaningful social impact.”

Kreeanne Rabadi, Regional Director, CRY – West states, “We are honoured to be associated with Universal Sompo in our mission to empower children through education. For four decades now, CRY has been instrumental in changing lives of lakhs of children across the country. We hope this collaboration empowers more young children in a positive way.”

11th December 2024  Mumbai, Maharashtra, India Mumbai has experienced and is applauding the laugh-out-loud humour of “Defending the Caveman,” the longest-running solo play in Broadway history, as it arrived in India for the first time! A comedic exploration of relationships, differences between men and women, and modern-day misunderstandings, this international sensation promises to leave audiences in splits with its unique blend of humour, insight, and heart. The show premiered on the 24th of November 2024 at the Veda Kunba Theatre and has more shows on the 15th and 28th of December at the same venue.

Once the Theater Mogul team decided that Mumbai was their next stop, the hunt for the caveman began. After multiple auditions, Vishesh Arora made the final cut. “We have long envisioned bringing this production to the Indian market, and after years of staging Defending The Caveman around the world, we are thrilled to finally present this show in India for the very first time!” says, Oskar Eiriksson, CEO & Executive producer for Theater Mogul.

“We have adapted the play to suit the Indian sensibilities, that’s why we were very clear that we will have an Indian Director and an Indian actor,” said Jiten Bhagat, the show’s Associate Producer in India. “This play resonates with audiences because it’s rooted in universal experiences. Whether you’re single, in a relationship, or somewhere in between, you’ll find yourself laughing and nodding along.” Heeba Shah who is not new to monologues was roped in to direct the performance.

Bhawana Somaaya, a renowned theatre and film critic shared, “It is about the battle of sexes. Deep, meaningful, sensitive, funny. Directed by the talented Heeba Shah and brilliantly performed by Vishesh Arora. Watch it with your better half, it is the best gift you can give him/ her.”

Actors Sid Makkar and Varun Narayan who managed to watch the show last weekend highly recommend the play as they found it hilarious and insightful.

“Watch the play for two hours of loud laughs and some interesting food for thought,” said Neha Shende, a regular theatre critic and viewer.

Performances scheduled across multiple weekends will allow audiences in Mumbai to enjoy the show that has already captivated audiences in over 45 countries and 30 languages. Created by Rob Becker, “Defending the Caveman” takes a light-hearted look at the age-old “battle of the sexes” through the eyes of a modern caveman who hilariously dissects the misunderstandings and connections between men and women.

3 reasons why you should not miss the show:

• Insightful Comedy: The play dives deep into the funny, often misunderstood dynamics of relationships, tackling themes that are relatable to audiences of all ages and cultures.
• Global Phenomenon: “Defending the Caveman” is the longest-running solo play in Broadway history, having played in theatres worldwide, from Las Vegas to Cape Town and now, for the first time, Mumbai.
• Multiple Weekend Shows: Mumbai theatregoers will have several chances to catch the show, allowing flexibility for those interested in a memorable night of comedy and entertainment.

Need we say more? Tickets are available on Book My Show. Don’t miss the chance to experience the humour and insight of “Defending the Caveman” – a show that speaks to everyone and brings us closer, one laugh at a time. The play will be staged on Sunday, the 15th and Saturday, the 28th of December at Veda Kunba with more shows at the same venue in January. Follow us on Instagram for upcoming show dates and to know more about the play.

Defending the Caveman
A Theater Mogul Presentation
Genre – Comedy, Drama
Language – English
Age suitability – 18yrs +
Duration – 2hrs
Where – Veda Kunba Theatre, Mumbai
When – Sunday, 15th Dec | Saturday, 28th Dec (More Shows in January)
Timing – 6 pm
Tickets – BookMyShow
Instagram – TheaterMogulIndia
Director – Heeba Shah
Actor – Vishesh Arora
Synopsis – Defending the Caveman is a hilariously insightful one-man comedy play centred around the ways men and women relate. After a swift exit from a house party, our actor sees a vision and gets visited by a Caveman. He tells us stories about his own marriage and compares the ways we interact with our significant other with the way things used to be back in prehistoric times when men and women were hunters and gatherers. The show is a laugh-a-minute comedy but also an honest depiction of love and living with a partner. Couples are commonly seen strolling out into the night holding hands and a lot of affectionate nudging occurs during the show when couples recognize themselves in the stories told by the Caveman.

Pune, India, 11th December 2024 – SuperGaming is proud to announce the winners of the IIT Homegrown Qualifiers, showcasing India’s emerging esports talent.

The winning teams are:

· Team Rogue – ₹6 Lakhs

· DGE – ₹3 Lakhs

· Moggers – ₹1.5 Lakhs

Sankalp ‘Frosty’ Kore was named the MVP of the tournament with an impressive 43 Kills, taking home a cash prize of ₹1 Lakh for his exceptional performance.

These top teams have secured their spots in the IIT LAN finale, where they will compete for a massive ₹2 Crore prize pool.

In a related highlight, the recent playtest in the Philippines saw Kalidiman Esports emerge victorious, earning their place in the LAN finale and adding an international flair to the competition.

The next segment of the tournament is the IIT Nationals Qualifiers, where players will represent their respective states. Registrations for IIT Nationals Qualifiers (State Open Circuit) are now open. This stage features a prize pool of ₹10,00,000, with the top two teams advancing to the IIT LAN Finale.

Through its ‘Clutch India Movement’ SuperGaming continues to elevate the Indian gaming ecosystem by nurturing homegrown talent. This initiative aims to empower homegrown players to compete and excel whilst driving India’s rise in the thriving global gaming industry.

India, 11th December 2024 – FinEdge, a leading digital wealth creation and goal-based investing platform, proudly announces that its proprietary investing platform, Dreams Into Action (DiA), has been conferred with Champion of the Year Award for Innovation in Investing by Franklin Templeton. This recognition demonstrates FinEdge’s commitment to enabling investors through innovative and purpose-driven solutions.

While presenting the award, Mr. Avinash Satwalekar, President of Franklin Templeton Asset Management, applauded FinEdge for its innovative platform, stating, “This recognition is a direct result of FinEdge’s persistent effort in developing a hyper-focused, customizable solution which is called ‘Dreams Into Action’. Their work not only sets them apart but also sets a very high benchmark for innovation in the investing space. I am very proud to say they have done an exceptional job”

Harsh Gahlaut, Founder and CEO of FinEdge, expressed his excitement in receiving the honour, saying “We are delighted to receive this prestigious award from Franklin Templeton. FinEdge believes that the future of investment is at the convergence of human insight and technical innovation. Dreams Into Action is intended to enable both investors and investment managers to make better, more collaborative decisions. This award recognizes our entire team’s hard work and commitment to providing value and improving the investing experience for our users.”

Dreams Into Action is a first-of-its-kind bionic investing platform that combines the power of human expertise with cutting-edge technology. It enables a generation of better investors by democratizing wealth creation and making long-term investing accessible, purposeful, and personalized. DiA is built on a foundation of rational expectations, hyper-customization, collaboration, and joint decision-making, fostering a seamless partnership between investors and investment experts. The platform integrates five core ingredients that drive investing success:

· People: DiA brings investment experts and investors together through a strong conversation-led investment process. The platform encourages customization, collaboration, and co-ownership of goals, allowing investment managers to deliver personalized solutions while ensuring client interests are protected.

· Personalization: DiA tailors every aspect of the investment journey, from understanding cash flows and financial ratios to analysing individual behaviour and attitudes toward risk and reward. Its ability to hyper-customize ensures that every investment aligns perfectly with each client’s unique needs and goals.

· Purpose: DiA focuses on purposeful investing by identifying and prioritizing financial goals, aligning investment solutions, and educating clients on critical concepts like inflation, time value of money, compounding, and diversification. This approach helps investors cut through information clutter and stay focused on their long-term objectives.

· Process: Perseverance is a cornerstone of successful investing, and DiA emphasizes regular conversations, scenario analyses, and goal-oriented benchmarks. By addressing behavioural challenges and building discipline, the platform helps clients manage volatility and stay committed to their investment plans.

· Products: DiA aligns the right financial products with individual goals and risk profiles, deploying tools like SIPs, STPs, step-up investments, and time-led realignment strategies.

The Champion of the Year Award by Franklin Templeton recognises individuals and organisations that are driving transformative change in the investment landscape. FinEdge’s Dreams Into Action stood out for its ability to seamlessly integrate technology and human expertise, fostering better decision-making, improved financial outcomes, and enhanced client experiences.

Gurgaon, 11th December 2024: WhatsApp today kicked off WhatsApp Bharat Yatra, a first-of-its-kind initiative aimed at providing on-ground, in-person training to small businesses across India. The mobile bus tour is designed to help small businesses fully leverage the capabilities of WhatsApp, enhancing their digital skills and business growth potential.

Starting with Delhi-NCR, the bus will visit some of the region’s most popular and busy markets such as Laxmi Nagar, Rajouri Garden, and Nehru Place, Malviya Nagar, Amar Colony, and Safdarjung Enclave. The journey will also cover key hubs in Gurgaon and Noida, including Sapphire Mall and Atta Market.

Following its tour in Delhi-NCR, the WhatsApp-branded bus will travel across India, reaching cities like Agra, Lucknow, Kanpur, Indore, Ahmedabad, Surat, Nashik, and Mysore. Through this initiative, small and medium businesses (SMBs) will benefit from interactive demos, hands-on personalized training – to get support creating their Business Profile, setting up a catalog and creating an ad that clicks to start a WhatsApp chat – and expert guidance on leveraging the WhatsApp Business app’s key features to establish their WhatsApp presence, better connect with their customers, close sales and grow their business. enhance their operations.

Ravi Garg, Director, Business Messaging, Meta in India said, “Small businesses are the backbone of India’s economy, and with the right digital tools, they have the power to supercharge the country’s digital transformation. The WhatsApp Bharat Yatra is our commitment to helping these businesses unlock their full potential by providing them with the skills and knowledge they need to digitally connect with their customers, grow and succeed. By meeting businesses where they are—both physically and digitally—we aim to create a meaningful, long-lasting impact across India’s entrepreneurial landscape.”

Recently, WhatsApp introduced some new updates for small businesses, including Meta Verified, which helps businesses build credibility with customers. Additionally, businesses can now send customized messages to their customers, such as appointment reminders, birthday greetings, or even updates on a holiday sale, all in a faster and more efficient way.

For small businesses, WhatsApp has also started testing Meta AI, making it easier for them to activate AI directly from the WhatsApp Business app and engage with their customers more efficiently. The WhatsApp Bharat Yatra will provide in-person training across various tools and features on the WhatsApp Business app, helping businesses make the most of these updates. The WhatsApp Bharat Yatra will help businesses provide in- person training across various tools and features on the WhatsApp Business app. The WhatsApp Bharat Yatra will help businesses provide in- person training across various tools and features on the WhatsApp Business app.

WhatsApp Bharat Yatra is the latest in a series of transformative initiatives by the brand aimed at empowering small businesses in India. With programs such as WhatsApp Se Wyapaar with CAIT to upskill 10 million traders, Digishaastra, powered by WhatsApp was launched by India SME Forum, Meta’s strategic partnership with ONDC, WhatsApp continues to champion digital transformation, ensuring India’s small businesses are at the forefront of the nation’s growing digital economy.

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Mumbai, 11th December 2024: Sony LIV’s entrepreneurial reality show Shark Tank India is all set to return for its highly anticipated 4th season, and this time, it brings a fresh face to its panel of Sharks—Viraj Bahl, Founder and Managing Director of Veeba (VRB Consumer Products). As the leader of one of India’s fastest-growing FMCG brands, Viraj’s experience in business growth and innovation makes him an exciting new addition to the show.

Expressing his enthusiasm for joining Shark Tank India 4, Viraj said, “It is an honor to join the esteemed panel of Shark Tank India 4 on Sony LIV. This platform represents the very essence of innovation and entrepreneurship, showcasing the bold ideas shaping India’s future. As the founder of a leading consumer food brand, I understand the intricacies of building a business in this space, and I am eager to offer my insights and guidance to entrepreneurs with a clear vision and a commitment to solving genuine consumer needs. I look forward to identifying businesses that are not only innovative but also scalable, and to helping them navigate the challenges of growth and market expansion. I am excited to contribute to this remarkable initiative and collaborate with the next generation of entrepreneurs.”

Viraj will join a star-studded panel of Sharks, including Anupam Mittal – Founder and CEO, People Group Shaadi.com, ⁠Aman Gupta – Co-Founder and CMO, boAt Lifestyle, Namita Thapar – Executive Director, Emcure Pharmaceuticals, Ritesh Agarwal – Founder and Group CEO, OYO, Peyush Bansal – Co-Founder and CEO, Lenskart, ⁠Vineeta Singh – Co-Founder and CEO, SUGAR Cosmetics, Azhar Iqubal – Co-Founder and Chairman, Inshorts, Varun Dua, (Founder and CEO, ACKO) and Kunal Bahl – Co-Founder, Snapdeal and Titan Capital.