Geetanjali Homestate Welcomes Manushi Chhillar as a Brand Ambassador
New Delhi, India – 4th September 2024: Geetanjali Homestate, a leading name in the real estate industry, is elated to announce an association with the actress Manushi Chhillar as a new brand ambassador. This strategic partnership marks a significant milestone for the company, reflecting its commitment to innovation, excellence, and customer-centricity in the real estate sector.
After being crowned Miss World 2017, Manushi Chhillar became an international celebrity and entered the Indian film industry. With her elegance, intelligence, and high energy in public presence, she epitomizes everything that Geetanjali Homestate seeks to provide its clients with premium, trustworthy, and life-enhancing real estate solutions.
While speaking on this occasion, Geetanjali Homestate’s Founder, Sunil Sisodiya, expressed his excitement about this collaboration and said “We are glad to welcome Manushi Chhillar to the Geetanjali Homestate family. Her journey from being a Miss World to a celebrated actress mirrors the values of hard work, dedication, and pursuit of excellence that make the core of our business. We believe her association with Geetanjali Homestate will help us connect deeper with our clients and further strengthen the position of our brand as a leader in the real estate market.”
Manushi Chhillar has expressed her views on the partnership, saying, “I am honored to be associated with Geetanjali Homestate—a brand that has come to be recognized for its benchmarks in the real estate industry. The commitment of the company toward quality, innovation, and customer satisfaction is indeed inspiring. I am happy and proud to represent the brand, which is not only offering properties but also assisting people in fulfilling their dream of owning a home. Together, we intend to set a new benchmark for real estate in India.”
Manushi Chhillar will be the face of a series of high-impact marketing campaigns that showcase the huge portfolio of real estate projects at Geetanjali Homestate. These campaigns will spread across digital, print, and broadcast media, further engraving the brand’s presence in the minds of homebuyers and investors.
Focusing on luxury, sustainability, and innovation, Geetanjali Homestate has been making waves in changing the dynamics of Indian real estate. Its association with Manushi Chhillar is a step ahead in building brand identity and aims to reiterate its commitment to delivering world-class real estate solutions that cater to the changing needs of modern homebuyers.
PropEquity introduces PropAlert: India’s first & only
New Delhi, September 04th, 2024: PropEquity, India’s largest real estate data analytics company, has launched a new business vertical “PropAlert” to provide real-time updates and actionable intelligence of construction activities of real estate projects to home buyers of under-construction properties.
PropAlert is the first and only solution in India specifically designed to safeguard the interests of homebuyers after purchasing under-construction properties. Through this innovative service, PropAlert proactively protects homebuyers from the risk of losing their lifetime savings by identifying and addressing potential issues with stalled projects before they escalate. This ensures that buyers are better equipped to make informed decisions and avoid falling into financial traps.
According to a recent report by PropEquity, more than 5 lakh homes across nearly 2,000 projects are stalled. The government is also making significant efforts by already setting up a dedicated committee under the chairmanship of Mr. Amitabh Kant (Ex-CEO, Niti Aayog). The committee has already held five meetings involving various stakeholders, including state authorities, regulators, real estate developers, homebuyers, and financiers. A recent report released by the committee further highlights the dire state of the situation.
The NSE-listed firm said PropAlert is expected to generate a revenue of Rs 12 crore and gain subscribers upwards of 10,000 by September 2025.
PropEquity is already providing the same project monitoring services to over 70 institutions & banks in 100+ cities & towns.
Commenting on this development, Mr. Samir Jasuja, Founder and CEO, PropEquity said, “PropAlert will usher in an era of enhanced transparency, relevant information & real time alerts for the homebuyer of under-construction properties. With an objective to protect the savings of homebuyers, PropAlert endeavours to bridge the knowledge asymmetry that exists between homebuyers and real estate developers. It will facilitate not just homebuyers
in India but also NRI investors to monitor the progress of their under-construction properties at the click of a mouse.”
PropAlert operates on an unbiased audit conducted by in-house civil engineers who perform on-ground visits, capturing real-time pictures and collecting data across over 100 data points. This thorough process ensures that the information provided is accurate and reliable.
Key offerings include:
● Real-Time Construction Progress Alerts, keeping buyers informed about the status of their projects.
● Project & Developer Alerts for Defaults & Delays, helping buyers anticipate and address potential issues.
● Actionable Intelligence, such as exit options, to safeguard buyers’ investments.
● Developer Record Checks to verify the credibility of developers.
● Legal Checks on both projects and developers to ensure compliance and transparency.
● Comparisons of Nearby Projects to help buyers make informed decisions.
● Historical Price Changes, allowing homebuyers to understand market trends and assess project viability.
The company said it has invested over Rs 200 crore in the last 17 years in P.E Analytics Limited, the parent company of PropEquity and will continue to invest Rs 2 crore every month towards monitoring, tracking, and generating intelligence on projects and developers.
PropEquity’s long history of trust, bolstered by 17 years of comprehensive historical data, positions the company uniquely to address the growing challenges faced by homebuyers in India. No other company is equipped to provide such extensive data and insights to the general homebuying public. As a result, PropAlert is poised to tap into this market single-handedly, offering a solution that no competitor can match in terms of depth and reliability.
Ajay Devgn Leases Mumbai Office Space for Rs. 7 Lakh a Month: Square Yards
Renowned Bollywood actor Ajay Devgn has recently leased out his commercial office space in Mumbai’s bustling Andheri area for a monthly rent of Rs. 7 lakh, as per a transaction reviewed by Square Yards. The ‘Leave and License’ agreement, formalized this September, incurred a stamp duty of Rs. 1.12 lakh. Devgn’s office is situated in Signature Tower, is developed by Lotus Developers.
The project is located along the Veera Desai Road in Oshiwara, one of a prime location in Mumbai’s Western Suburbs. It offers seamless access to major highways, metro station, and is just a short distance from the international airport, making it a highly sought-after area for businesses looking for well-connected office spaces. The locality’s vibrant mix of retail, dining, and entertainment options further elevates its status as a business hub.
Square Yards reports that the leased property spans 3,455 sq. ft. (~ 321 sq. m.) and includes three car parking spaces. The agreement, secured with a Rs. 30 lakh deposit, is for a 60-month (5 years) lease term. The actor, along with his wife, is known to own multiple properties within the same project. They are among several Bollywood celebrities, including Amitabh Bachchan, Sara Ali Khan, and Kartik Aaryan, who have also invested in commercial spaces in Signature Tower.
Ajay Devgn is one of India’s most successful and respected actors, boasting two National Film Awards and the prestigious Padma Shri. His performances in films like Singham, Drishyam, and Tanhaji have cemented his reputation as a powerhouse in Indian cinema. Recently, he has continued to capture audiences with standout roles in Bhuj and Maidaan. The actor has Singham Again, Raid 2, and De De Pyaar De 2 in pipeline.