Mumbai, August 30, 2024: Chandak Group, a leading Mumbai-based real estate developer with over 35 years of industry experience, recently won the REAL ESTATE & BUSINESS EXCELLENCE AWARD for ‘Innovative Real Estate Marketing Campaign of the Year.’ The award was presented by Ms. Esha Deol at the Westin Mumbai Garden City.

The campaign was a comprehensive 360-degree effort, including print, OOH, IPL ads, digital, influencer marketing, events, and corporate activations. For this campaign, Chandak Group also explored Out-Film advertising with the film Mr. & Mrs. Mahi, starring Janhvi Kapoor and Rajkummar Rao.

Chandak Group also utilized cutting-edge tools like CGI videos and was among the first Mumbai real estate developers to execute a brand visibility campaign with Zomato on their app. This high-media-spend campaign achieved extensive visibility across Mumbai.

Chandak Highscape City, identified as the largest and greenest project in Chembur (E) by Cushman & Wakefield, launched its campaign in April 2024 to attract home buyers and investors across MMR and global markets. The campaign which included pre-teaser, teaser and launch phases achieved over 10 million views and attracted 3,200 site visits within a month. The project features nature blessed 1, 2, and 3 BHK homes with 1.5 acres of dedicated amenity space housing over 45 amenities.

The campaign featured captivating images and compelling headlines, reflecting Chandak Group’s thorough research into the project, location, trends, and consumer behavior. It invited people to explore the project’s numerous benefits and discover a better life. Additionally, the campaign conveyed Chandak Group’s commitment to a greener future and its broader aspirations.

The brand highlighted Mumbai’s desire for green, well-connected spaces offered at competitive prices. The campaign showcased how the project would elevate residents’ lifestyles and provide an enriched living experience.

Mumbai, August 2024 — In a groundbreaking move set to reshape India’s rental market, RentenPe is launching the country’s first Rent Credit Score and Residence Card (R-Card). This innovative platform, validated by market research undertaken by the global consultancy Ernst & Young, aims to address a significant gap in the financial ecosystem by recognizing and rewarding tenants for their consistent rent payments, a crucial yet undervalued financial commitment.

Revolutionizing the Rental Market

With nearly 50% of India’s population under the age of 40, many young professionals relocate from smaller towns to major cities, contributing significantly to the nation’s GDP. These individuals often dedicate a substantial portion of their income—up to 30%—to rent, while aspiring to own a home, a symbol of status and security in Indian society.

Despite the regularity and significance of these payments, they remain unacknowledged in traditional financial metrics. Unlike credit card payments or loan EMIs, which contribute to building a positive credit score, rent payments have historically been overlooked, leaving renters without the financial recognition they deserve.

Unlocking the Power of Rent

RentenPe aims to change this by introducing the Rent Credit Score—a pioneering metric specifically designed for the residential rental market. Developed using an advanced algorithm, this score considers a variety of financial, qualitative, and quantitative factors. It enables tenants to build a credit profile based on their rental history, paving the way for better rental agreements, rent loans, pre-approved home loans, and potential savings on rent.

Sarika Shetty, Founder of RentenPe, explains, “We believe that rent, a significant monthly financial commitment, should be recognized in the same way that EMIs and credit card payments are. Our Rent Credit Score and R-Card are designed to empower tenants, giving them the financial recognition they deserve and helping them achieve their long-term goals, including homeownership.”

Validation and Local Impact

RentenPe’s approach is backed by extensive research conducted in partnership with Ernst & Young, which revealed the potential of integrating rent payment data into financial assessments. The research highlighted that India’s residential rental market, valued at INR 1.85 lakh crores across the top seven cities, is expected to grow at a compound annual growth rate (CAGR) of 8-10% over the next five years.

The R-Card: India’s First Digital Rental Identity

Complementing the Rent Credit Score is the R-Card, India’s first digital rental identity. Unlike traditional financial tools, the R-Card acts as a digital ID, offering tenants access to better rental deals, quicker approval processes, and potential rent discounts. For landlords, it provides instant access to verified tenant profiles, early rent facilities, and more, streamlining the rental process and fostering trust.

A Paradigm Shift in India’s Rental Market

As RentenPe prepares for its official launch, the platform is set to drive a fundamental shift in how rent is perceived and valued in India. By turning rent payments into a powerful financial tool, RentenPe is not just launching a new product—it is revolutionizing the rental landscape, creating a more secure and equitable future for tenants and landlords alike.

Mumbai, 30 August 2024: Piramal Realty, the real estate arm of Piramal Group recently inaugurated Rasa, a stunning new clubhouse nestled within the thriving Piramal Revanta community in Mulund. Spanning over two floors and an impressive ¬20,000 square feet. Club Rasa is the first phase of the two clubhouses of this plush gated community situated at the foothills of Sanjay Gandhi National Park. Rasa, short for Rejuvenation And Sports Arena, is a haven for recreation and wellness, offering residents a luxurious oasis in the heart of the city.

Seamlessly blending indoor and outdoor amenities, the club encourages residents to bond, connect and socialise, embodying ‘Rasa’, which means ‘Essence’ in Sanskrit. The amenities have been thoughtfully designed to cater to the diverse interests and preferences of all age groups. The interior spaces of the clubhouse are meticulously crafted, thoughtfully integrating the unique demographics of the site, its prime location, and the captivating views surrounding it. The club’s vibrant and eclectic vibe is curated through a strategic mix of patterns, textures, and bold pops of colour. Soft furnishings and dynamic artwork infuse the space with energy, creating a lively ambiance.

Mr. Abhijeet Maheshwari, CEO, Piramal Realty said, “As we unveil Club Rasa, we are not just introducing a clubhouse; we are creating a sanctuary where community, wellness, and luxury converge, making every moment #FullOfLife within Piramal Revanta. Club Rasa epitomizes our commitment to enriching lives and fostering connections within the Piramal Revanta community. It is more than just a space; it is the essence of our vision for modern living.”

Club Rasa, the newest addition to the Piramal Revanta community boasts an array of enticing amenities designed to enrich the lives of its residents. Among its key highlights is a state-of-the-art gymnasium overlooking Sanjay Gandhi National Park, where individuals can enjoy their fitness routines with the latest equipment and partake in group fitness classes at The Fitness Studio. The resort-style swimming pool allows a refreshing dive for leisurely swims or competitive laps.

The Arena within Club Rasa offers a sprawling double-height multipurpose court spanning over 6,000 square feet catering to adrenaline enthusiasts with activities like basketball, pickleball and badminton. Thrill-seekers can also test their mettle on the rock-climbing wall, promising an exhilarating workout experience. The spa beckons residents to unwind and rejuvenate with its jacuzzi, steam room, and dedicated spaces for massages. For those inclined towards friendly competition and skill enhancement, the gaming zone offers opportunities to engage in squash, table tennis, and pool. For quieter moments of reflection and learning, the library provides a serene space to delve into knowledge.

With its diverse offerings, Club Rasa epitomizes modern living promising each visit to be #FullOfLife, embodying the spirit of vitality and community that defines the Piramal Revanta experience.

Piramal Revanta, spread across 12 acres, has established itself as a sanctuary of opulence and natural beauty. The project has successfully delivered its first two towers which are now home to over 400 families. Keeping up the momentum, another tower, T3 will be handed over, later this year.

The recently launched new phase – Vana, will introduce a unique 3-acre park providing over 30% green cover, which today is unlikely to be seen in developments of this scale. These open spaces will further enhance the retreat-style amenities catering to all age groups. Offering low-density living along with spacious residences, Piramal Revanta is set to raise the bar for meaningful living in Mulund.